pay per click campaigns
TRANSCRIPT
ON TARGETAlper Behar
By www.ekinoks.com
ON TARGET
Paid Search Engine Advertising
On-Line Advertising
Reactive Advertising
Free Search Engine Advertising
Google, Yahoo, Bing, Facebook, LinkedIn
Flat Fee vs Commissions
Testimonials / Referrals
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You can do it yourselfEvery nephew, every neighbor's kid can create a campaignEvery tool is available FREE from GoogleNobody has special agreement with Google
AlperNot - Alper
ON TARGET Flat FeeCompanies charging a “small” commission on your click cost are living of this commission.Sales people, lawyers, etc.80% of $2 is much less then 80% of $8, so they need to provide you a poor quality job for making more money.
Click cost calculation:Ebay in Mili-seconds. Each time a search is done, Google is looking following about 200 factors, some of them are:- Search query and the keyword matching?- Search query and ad text relevance- Keyword and ad text relevance- Search query and website relevance- website easy navigation- website load timeThe above data is building your Quality Score for the particular search. (This is calculated new on every search).
Why should I hire you? Do you have extra time on your hand to read 1000+ pages of information and learn this system?How much it will cost you if you make mistakes?
Keyword: [Flat Fee]
Here is a scenario:If you can reach $6 per click on a $1000 monthly budget, you will have 167 clicks (167 potential clients coming to your website). If Equinoks can achieve $1.80 per click on the same $1000 budget, only $790 will be used towards clicks and you will receive 447 potential clients on your website.
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