aec review | spring 2015
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DESCRIPTIONUF/IFAS Department of Agricultural Education and Communication | AEC Review | Spring 2015
DEPARTMENT OF AGRICULTURAL EDUCATION AND COMMUNICATION
LETTER FROM THE DEPARTMENT CHAIRSPRING | 2015Energizing! Thats the word I would use to describe the environment in the Department
and around the campus today. Our new University President, Dr. Kent Fuchs, has already brought a new level of engagement with students, departments, and stakeholders that is sure to create an even more accomplished academic community at UF and an even greater impact on the citizens of our State. Our Department continues to search for and embrace new opportunities that will have an even more lasting impact on those were serve. Our vision and mission statements were included in our last newsletter and are worth repeating in this issue. They remind us of our Why? and cause us to keep our eyes up and on the horizon as we pursue our daily work with dedication and scholarship.
Our Vision is to be distinguished by our impact on practice, value to stakeholders, scholarly contributions to the discipline, and leadership in the profession.
Our Mission is to serve society by advancing individuals and organizations in agriculture and natural resources through research and evidence-based practice in education, communication, and leadership.
Our faculty and staff are engaged in many excellent programs and initiatives as we serve our students and stakeholders. Enrollments remain strong at more than 200 undergraduate and graduate students. We continue to evaluate and advance our academic programs in this era of rapidly changing needs and opportunities.
For example, this summer well teach a new undergraduate class in leadership to approximately 400 students enrolled in to UFs Innovation Academy. Our faculty members are developing five new non-credit, online certificate programs for various stakeholder groups. We have begun pursuing seven initiatives for advancing our agriculture teacher education program in concert with a statewide initiative focused on school-based agricultural education.
Our faculty members are leading a large number of major projects and initiatives, including a redesigned Professional Development Academy for Florida Extension faculty, teaching enhancement programs for faculty in the College, AEC study abroad programs, high-level leadership programs for IFAS faculty and industry leaders, advanced research and education on issues affecting agriculture and natural resources, the Challenge 2050 Project that engages CALS students in developing innovative solutions to the impending
2 | SPRING 2015
o n t h e c o v e rBelize: Over spring break 2015, faculty and undergraduate students took a study abroad trip to Belize to learn more about major agricultural issues affecting the country. Find out more on page 22.
Photo credit: Ricky Telg
DR. ED OSBORNE
world food crisis, and collaboration with scientists in many agricultural and natural resource disciplines in research and outreach projects. The above is only a partial list of all the dynamic projects underway in the Department. Energizing, indeed! We hope you enjoy this glimpse into AEC today.
LETTER FROM THE DEPARTMENT CHAIRSPRING | 2015
o n t h e c o v e r
Students Help Seal Campaign VictoryStudents campaign for Adam Putnam in Novembers election
AEC Professor Named 40 Under 40 in AgricultureAssistant Professor Alexa Lamm receives prestigious award
Fresh From Florida: Locally Grown FoodsAEC researchers identify preferences for purchasing local foods
Grad Students Visit Washington, D.C.Students enrolled in AEC6316 visit D.C. for a course trip
Student Spotlight: Joenelle FutrellJoenelle presents research at the AAAE conference
Student Spotlight: Amber HuffAmber completes internship with the American Red Cross
Alumni Feature: Tory BoydTory works as Marketing Coordinator for Farm Credit of Central Florida
Alumni Feature: Erica DerErica works as Director of Development for Orphans Heart
Alumni Feature: Sarah SappSarah works as an Agriscience Instructor for Jefferson County Middle School
305 Rolfs HallPO Box 110540Gainesville, FL 32611-0540
UF/IFASDepartment ofAgricultural Educationand Communication
Spring 2015 |Published biannually
WritersErica AddisonShelby BrooksMorgan DavisMorgan DukesMorgan EdwardsKylie GudzakAshley McLeodMichael MirabellaAmber Lee TaylorCharlotte Yanes
Graphic DesignerAndrea Davis
Copy EditorRicky TelgEd Osborne
Alumni Feature: Emily OttEmily works as a Project Coordinator at Protect our Ponds
AEC Awards & Accomplishments
AEC Studies Abroad in Belize
Scholarships & Endowments
UF Hall of Fame Recipients
DR. ED OSBORNE
Feeding the Gator GoodStudents raise awareness of the American agriculture industry04
AEC Professor Takes to the FieldProfessor takes week-long regulatory tour of Florida agriculture
One WorldTwo AEC faculty members host summit aimed at saving the world
By Ashley McLeod
4 | SPRING 2015
Students from the College of Agricultural and Life Sciences led an initiative to educate University of Florida peers and staff about agriculture this fall with the introduction of Feeding the Gator Good.
Feeding the Gator Good was coined after UFs For the Gator Good, a media campaign committed to make an impact in research areas including cancer treatment and ending world hunger. Feeding the Gator Good took place on Oct. 24 and served
as a platform to spread awareness about agriculture and the issue that surround the industry.
Agricultural communication and education junior Clay Sapp developed the idea for Feeding the Gator Good because he has a desire to educate fellow students at the university about the agriculture industry.
Feeding the Gator Good was created because a few peers and I saw a need for there to be a student event that engaged the University of Florida campus in critical conversations, Sapp said.
These conversations centered on the agriculture industry and what role UF plays in feeding the world, Sapp said.
A week before the event, a workshop was held for volunteers to teach them how to effectively communicate with others about agriculture.
Erin Freel, UF graduate and owner of The Market Place, a company specializing in agricultural marketing, presented the workshop.
Its a sad reality, but you may be the closest connection to
agriculture for the students that you talk to, Freel said.
Volunteers then put what they learned into action as they talked to students on campus during the event.
It was our mission to interactively engage students in learning and sharing about the agriculture industry, Sapp said.
More than 25 volunteers assisted at the event. They were stationed at two locations on campus. UF students and staff stopped by and entered to win a free iPad, which was a tool that helped engage visitors in conversations about agriculture.
While speaking with the students and staff, volunteers discovered that the agriculture industrys media and marketing tactics play a major role in shaping public perception, Sapp said. Agricultural commercials and documentaries were mentioned
several times by students and staff throughout the day, Sapp said.
Additionally, he and some of the other volunteers worked to capture these perceptions through a survey tool. Sapp hopes to use the information to gauge perceptions that UF students have
about the agriculture industry.This information will provide
agriculturalists at the University of Florida with an idea of our strengths and weaknesses, and allow us to begin critical conversations of how we can continue to strengthen public perception, Sapp said.
By Ashley McLeod
IT WAS OUR MISSION TO
STUDENTS IN LEARNING AND
SHARING ABOUT THE
5 | AECREVIEW
Pictured in photos: Undergraduate student Clay Sapp engages with a fellow University of Florida student to address critical issues and share knowledge about the agriculture industry.
6 | SPRING 2015
STUDENTS HELP SEALCAMPAIGN VICTORY
By Morgan Edwards
IT WAS A POSITIVE WAY TO APPLY THE LEADERSHIP AND PUBLIC
SPEAKING SKILLS THAT WE LEARN IN THE CLASSROOM
TO HELP A GREAT CAUSE.
Agricultural education and communication students helped Commissioner of Agriculture Adam Putnam seal a victory in Novembers general election.
Gators for Adam Putnam is a group was formed by students in the University of Floridas College of Agricultural and Life Sciences. The groups focus was to promote Putnams achievements as commissioner to UF students and faculty, with
a goal of gaining votes for Putnam in the general election.
AEC junior Shelby Oesterreicher volunteered with the group because Putnam is from her hometown, and she has a passion for politics and agriculture.
Oesterreicher said she believes Putnam has done well with promoting the Florida Department of Agriculture and Consumer Services Fresh from Florida campaign. She said she thinks it is the reason behind the publics recent attention to Floridas agriculture industry. She also said Putnams knowledge and personal
7 | AECREVIEW
STUDENTS HELP SEAL
experience with agriculture is why he has been so succe