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AdvOSS Service Delivery Platform. AdvOSS Service Delivery Platform . Enabling Next Generation Services: AdvOSS SDP enables all new generation telecom companies specially in 4G and LTE space to easily create their SIP/IMS based services, deploy them and deliver them to their customers. - PowerPoint PPT Presentation

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Page 1: AdvOSS Service Delivery Platform
Page 2: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform

Page 3: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform

Enabling Next Generation Services:0AdvOSS SDP enables all new generation telecom

companies specially in 4G and LTE space to easily create their SIP/IMS based services, deploy them and deliver them to their customers.

Customers: 0All telecom companies who are providing any type of voice

/ video based service or other services that can be delivered over SIP/IMS protocols need a Service Delivery Engine and their actual services realized in shape of scripts that they can extend or tweak as and when needed.

Page 4: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Innovative, State-of the art

SIP & IMS Offerings

Service Delivery EngineSBC

(Session Border Controller)

Residential VoIP AS

Fixed Mobile Convergence AS SIP Trunking AS Prepaid Voice AS

LCR Engine

Page 5: AdvOSS Service Delivery Platform

AdvOSS Service Delivery PlatformService Delivery Engine

0Allows Service Providers to Create and Execute Scripts for delivery, management, monitoring and provisioning of Services.

0Offers a powerful scripting language as well as primitives for SIP, AAA, Media Control and other required functions.

0Programmable, Extensible and Enhancable Service Delivery Engine that enables the CSPs to develop and integrate new services at a brisk pace, as per their business requirements.

Page 6: AdvOSS Service Delivery Platform

Service Delivery EngineAMPS as Middleware

Application Plane

SIP Protocol Stack

· SIP/SDP· MSCML

Radius Protocol Stack

· Radius

Media Stack· RTP/RTCP

Asynchronous Middleware for Parallel Systems (AMPS)

OPERATING SYSTEM

Diameter Protocol Stack

· Diameter

Page 7: AdvOSS Service Delivery Platform

Service Delivery EngineService Enablers

Supported Service Enablers

0 SIP Enablers - For creation of SIP based Services

0 AAA Enabler 0RADIUS0DIAMETER

0 Media Enabler – IVR, Streaming, Media Proxy/relaying, Tanscoding

Page 8: AdvOSS Service Delivery Platform

Service Delivery EngineService Enablers

0 An Enabler is defined by the following:

a. Primitives:Primitives are basic API building blocks exposed by an enabler. Primitives encapsulate logic that can be called as an API atomically.  They are fixed and define the feature set offered by a certain version of an enabler.

b. Transport Binding:0 Each Enabler offers a transport binding, over which it can communicate with other

network resources. E.g. some transport bindings are as follows:0 XML over HTTP0 SOAP0 XML over sockets (TCP/UDP)0 RADIUS0 DIAMETER

Page 9: AdvOSS Service Delivery Platform

Service Delivery EngineWorkflow layers

0 XML based programmable interfaces and workflow execution.

0 Applications running on SDP expose a workflow layer for easy extensibility, on the fly customizations and modification of business logic

Page 10: AdvOSS Service Delivery Platform

Service Delivery EngineSCCXML

0AdvOSS proprietary scripting language SCCXML is a superset of W3C standard CCXML (Call Control XML) with numerous proprietary extensions to make it one of the most powerful scripting languages for Service Creation and Delivery .

0Offers tremendous flexibility to define any kind of workflow by altering the SCCXML script without any kind of new code deployment as long as the underlying Enablers are present. For more details please check http://sccxml.org/

Page 11: AdvOSS Service Delivery Platform

Service Delivery EngineMedia Server

Key Features: 0Media relaying

0DTMF detection & collection

0Playing of media files

0 Multiple codecs support for Media Relaying including G729, G711 ulaw, G711 alaw & GSM

Page 12: AdvOSS Service Delivery Platform

Service Delivery EngineMedia Server

0Stores pre-encoded media files. For example:IVR files to be played under instructions from an Application Server (Residential VoIP AS, Prepaid AS etc).

0Works in a slave mode controlled by a Master AS, and have a SIP interface to their controlling AS.

0Takes commands in SIP INFO messages in MSCML (Media

Server Control Markup Language) format.

0Can work in load balancing as well as primary + hot-standby configuration and provide back up to each other as well as share the media load.

Page 13: AdvOSS Service Delivery Platform

Service Delivery EngineArchitecture

Service Primitives

SIP Enabler· SIP/SDP· MSCML

AAA Enabler · Radius/

Diameter

Media Enabler· MSCML· RTP/RTCP

Service Execution Engine

ASYNCHRONOUS MIDDLEWARE FOR PROTOCOL SERVERS (AMPS)

OPERATING SYSTEM

SCCXML Scripts For Services Like

VOIP Peering CustomizedIVR

SIPTrunking PSTN to PSTN

Call Back Web Callback Softphone Residential VoIP

SIP Primitives Media PrimitivesAAA Primitives

IP PBX Call Center Conferencing Voicemail

IM PresenceMultimedia

broadcasting

XML Messaging Primitive

Database Access Primitive

and Others

and Others

and others

Page 14: AdvOSS Service Delivery Platform

Service Delivery EngineArchitecture

Service Logic & Workflow Layer

Protocol Specific interface Layer

Service Logic & Workflow For

Radius Applications

Service Logic & Workflow For

Diameter Applications

Service Logic & Workflow For

Diameter Applications

Service Logic & Workflow For

SIP Applications

RadiusFrontend

DiameterFrontend

SIPFrontend

Wi-MaxService Delivery

Function

LTE NetworkAccess Function

Evolved PacketCore Policy

Enforcement Funtion

IMSCall Control

Network element specific Radius Interface

Standard Diameter InterfaceStandard Diameter Interface

Standard SIPInterface

Page 15: AdvOSS Service Delivery Platform

AdvOSS SDE SolutionsScalability

0 AdvOSS uses the following technologies and architectures to achieve Scalability0 Dispatcher/Server Model0 Layers of Dispatching0 Replication

Dispatcher/Server Model

MainDispatcher

SDPInstance-1

SDPInstance-n

SDPInstance-2

...Scalability Of AdvOSS Solution

SDPInstance-2

Page 16: AdvOSS Service Delivery Platform

AdvOSS SDE SolutionsHigh Availability

Physical IP-1

Heart BeatMonitoring

Virtual IP Take Over

PhysicalIP-2

Application ServersClass-5

Softswitch

Class-4 Softswitch

Virtual IP

... ... ...

Clients Connected To Virtual IP Addresses

Access Server

Page 17: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Products

AdvOSS has realized the following products enabled by the SDE software architecture:0Session Border Controller with SIP registrar0Fixed Mobile Convergence Application Server0Residential Voice application Server0Prepaid AS for Calling Cards & Phone 2 Phone services0SIP Trunking Application Server

Page 18: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform SBC (Session Border Controller)

0 AdvOSS SBC: AdvOSS SBC (Session Border Controller) provides powerful border control features

ATAsIP Phones PC Dialers

RTP

Terminators & InterconnectPartners

Softswitch & SBCMedia Gateway

WholesalePeering Customers

SIP

RTP

Retail Customers

SIP

Terminating Softswitches and Gateways

AAA & Billing Server

AAA

Registration

Location Server

ENUM/Toll Bypass

LCR

Class-4Softswitch

Class-5Softswitch

SIP

SBC Application ServerDispatcher

SIP

AdvOSS Session Border Controller

...

SIP Trunking Customers

Page 19: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform SBC (Session Border Controller)

0 Enhanced Access Control & Admission Control0 Enables Operators to handle NAT Traversal related issues0 Acts as a Peering SBC to provide :

0 Topology Hiding0 Routing look up0 Vendor side termination capacity  check etc.0 Concurrency control

0 Can be easily integrated with existing Class 4 Softswitches, Media Gateways, and Application Servers etc over SIP protocol.

0 AdvOSS LCR Engine, SIP Application Servers and Billing System come pre-integrated with SBC.

Page 20: AdvOSS Service Delivery Platform

AdvOSS SBCBusiness Use Cases

Enables several important business use cases for Service Providers. Major use cases include but are not limited to the following:

0 NAT Traversal0 Media Proxy & Relaying0 Media Transcoding0 Congestion control and overload protection for SoftSwitches and

Services in the core network0 Topology Hiding0 Complex SIP Header Manipulation and modification0 Handling malformed SIP packets0 Authentication, Authorization and on-line Accounting on behalf of

services provided by SoftSwitches in the core in case they are themselves unable to provide the AAA services

Page 21: AdvOSS Service Delivery Platform

AdvOSS SBCBusiness Use Cases cont’d

0SIP Registration0SIP Registration Pass-through in case SIP Registrar resides in

the core network0Least Cost Routing to Interconnecting Peers0Policy Based Routing to Interconnecting Peers0Filtering and Routing incoming SIP messages to Application

Servers and SoftSwitches in the core network0SIP Session Management0Limiting session routing to Interconnect peers when their

session handling capacity is reached or exceeded

Page 22: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Fixed Mobile Convergence AS

0 Fixed Mobile Convergence AS: AdvOSS FMC AS is an Application Server for Fixed Mobile Convergence services.

SIP

Session BorderController

LCR Router

Billing & AAAServer

FMC AS

AAA

Terminators & InterconnectPartners

.

.

.

Registrar

WIFI Zone

Broadband Zone

3G/GPRS Network

AdvOSSMobile Dialer

Fixed Mobile Convergence

AdvOSSMobile Dialer

AdvOSSMobile Dialer

AdvOSSMobile Dialer

AdvOSS Solution

AdvOSSMobile Dialer

AdvOSSPC Dialer

Broadband Network

3G/GPRS Zone

Page 23: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Fixed Mobile Convergence AS

Features Highlight0One Phone Number0One Voicemail box0Simultaneous Ringing0Handset Agnostic0Access Agnostic0VoIP calls over wifi/3G0Automatic Carrier selection (outside wifi zone/IP

coverage area) 0Session Continuity (To be available in next product

release at the end of Q3, 2012)

Page 24: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Residential VoIP AS

0 Residential VoIP AS: Specially designed Application Server to introduce state of the art Class 5 Residential voice & IP Telephony services with Fixed Mobile Convergence.

SIP

ATAIP Phones

UAE Based Residential VoIP/DID Customers

ATAsIP Phones

US Based Residential VoIP/DID Customers

ATAsIP Phones

UK Based Residential VoIP/DID Customers

Session BorderController

Internet

Internet

Internet

LCR Router

Billing & AAAServer

SIP

AAA

Terminators & InterconnectPartners

PC Dialers

PC Dialers

PC Dialers

AdvOSS Class 5 Residential VOIP Solution

…..

…..…..

Residential VoIP AS

Page 25: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Class 5 Value added Services in Residential VoIP AS & FMC AS

Value added services in SIP based applications0 SIP based require providing value added features to individual subscribers or

businesses. Examples include but not limited to:

0 Call forwarding0 Three way calling0 Conference calling0 Call waiting0 Call Parking and pickup0 Follow Me0 Voice Mail0 IVR (based care)0 Authorization for prepaid scenarios

All these services can be implemented independent of SIP by writing SCCXML scripts

Page 26: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform SIP Trunking AS

0 SIP Trunking AS: A SIP Based Application Server for telecoms allowing wholesale providing of SIP Trunking services to Enterprises.

SIP

Session BorderController

IP

IP

IP LCR Router

Billing & AAAServer

SIP

AAA

Terminators & InterconnectPartners

SIP Trunking Solution

…..

SIP Trunking AS

SIP Trunking Customers

Corporates

Other DID Wholesalers &Providers

PBXPBX

PBX

Small MediumEnterprises

Page 27: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform SIP Trunking AS

Modules:

0Dispatcher0Service Profile Management0Provisioning0Trunk Management module 0DID Management0Concurrency Control0AAA client0Registration module0Media handling

Page 28: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Prepaid AS

0 Prepaid AS: A SIP Based Application Server for telecoms allowing them to offer pre-paid calling cards and other similar phone to phone services.

PIN Generation Application

AdvOSS VoMS Database Application

Http / XML

Radius

Billing / IN

Diameter Ro

I P Network

VoIP (Conversation)

LCR Engine

SIP

Media Gateway/Class 4 Switch

SIP

(Application Server - Calling Cards, PIN Less Calling Calling & Carrier Pre-Select

Services etc)

Core Softswitch

Prepaid AS

SIP

SIP

VoIP

(IVR:

Promp

ts , D

TMF)

Media Gateway/Class 4 Switch

Page 29: AdvOSS Service Delivery Platform

AdvOSS Service Delivery Platform Prepaid AS - Modules

0 Dispatcher0 Service Profile Management0 Provisioning0 Concurrency Control0 Call back0 Media Proxy0 IVR module with Media Handling with DTMF collection0 Media Announcement0 Three stage Dialing0 Two Stage Dialing0 One stage Dialing

Page 30: AdvOSS Service Delivery Platform

AdvOSS Service Delivery PlatformLeast Cost Routing Engine

0 AdvOSS LCR: An Engine that allows the routing of each voice call or other service request towards the vendor providing the least cost for that destination.

AdvOSS LCR Engine

Terminator 2

IPNetwork

Terminator 3

Terminator 1

OriginatorRoutes with

Failover PriorityRoutes

Request

Rate sheet

Web based Interface

Softswitch

Media Gateway

Softswitches & SBC IPNetwork

Page 31: AdvOSS Service Delivery Platform

AdvOSS Service Delivery PlatformLeast Cost Routing Engine

LCR: Least Cost Routing

Constraint Matching including Port Counting

QOS based Routing

NPA/NXX based Routing

SIP Interface: LCR returns routes in SIP 302 rediect message as a set of contact headers.

RADIUS Interface: Routes are retuned in Vendor Specific Radius Attributes

Administration and Monitoring GUI

Page 32: AdvOSS Service Delivery Platform

Service Delivery Products Roadmap

Fully Featured Hosted IP PBX

(Q3 2012)

IMS Call control Servers (P/I/S)-

CSCF Q3 2012

Hosted Contact Center

(Q4 2012)

Conferencing (Q4 2012)

IM/Presence (Q4 2012)

Hosted Call Center

(Q4 2012)

Q3 2012: IMS/LTE ComplianceBy Q3 2012, AdvOSS has targeted to make its SIP products IMS compliant which will automatically make them LTE-EPC network compliant. We will make our SBC fully compliant with IMS Core Calls Servers

Page 33: AdvOSS Service Delivery Platform

Contact Us

Head Office: 10691 Shellbridge Way, Suite 120Richmond, British

Columbia V6X 2W8 Canada

Tel: +1 (604) 800 0269Website: http://AdvOSS.com Email: [email protected]