Advertising Propaganda Types Commercials

Thrillicious 2008 SoBe Life Water Super Bowl Ad

NEW E TRADE BabySolitary

Trunk Monkey Chaperone

Back In Time“Campaign Ads”

1952 - Adlai for President

Adlai Stevenson 1962

1960 - Kennedy! Kennedy! Kennedy!

More Current Campaign Ads

Tim Pawlenty - Courage to Stand

2012

Types of Campaign Advertising

Testimonial

Endorsements from celebrities and other well-known people.

Mike Huckabee Ad: "Chuck Norris Approved"

Michael Jordan endorsing Bill Bradley for President in the

Democratic Primary 2000

Mudslinging

• Often referred to as “attack ads,” the TV, radio and print advertisements make assertions about the opponent in a variety of unflattering ways.

• Name-calling and/or groundless assertions about one candidate by his/her opponent.

"Understands"

Historical Campaign Ad: Windsurfing (Bush-Cheney

'04)

Transfer

• Use of popular symbols to create a positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.

Newt Gingrich for President 2012 Ad - "Rebuilding the

America We Love”

"It's Morning Again in America"

Card Stacking

• Use of statistics, often in a one-sided manner; the omission of information that is crucial to drawing an informed and balanced conclusion.

"Vicious Ron Paul Negative Attack Ad Against Newt

Gingrich: If You Like Nasty, You'll Love This One"

Romney’s Remedy"Stretch" - Obama for America TV Ad

Romney’s Remedy

Plain Folks

• An attempt by a candidate to appeal to the average voter as just “one of the people.”

Mitt Romney Campaign Ad 2012 - Believe In America

Bob Dole President AdSorry Clip lost

Barack Obama - 2008 President - Country I Love

Glittering Generalities

• Usually the first type of ad used in a campaign, these spots are designed to introduce a candidate to the voters.

Barack Obama inspirational TV ad

McCain Ad

Bandwagon

• Similar to Card stacking, this is an attempt to convey a sense of momentum and to generate a positive “everybody’s doin’ it so you should too” mentality.

War on Women - Celebrity Testimonials for Obama

Sweet Equity (McCain 2008)

Contrast Ad

• Positive images of one’s candidacy with negative images of the opponent in the same ad.

MittvMitt.com: The story of two men trapped in one body

Ron Paul Campaign Ads Compilation

Bush Campaign Rats Subliminal Message

Just for Fun

The Best Of E-trade commercials.

Trunk Monkeys

Yes We Can Obama Song

Video Citations

1952 - Adlai for President. YouTube.com. 26 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=xgaUVvmMRLU

1952 - Eisenhower Add. YouTube.com. 2 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=agGzMTSwxL0

1960 - Kennedy! Kennedy! Kennedy! YouTube.com. 10 April 2007. Web. 8 Aug 2012. http://www.youtube.com/watch?v=7DoUiNxh6_0

1988 George Bush Sr. Family Children Ad Campaign. YouTube.com. 26 Dec 2009. Web 8 Aug 2012. http://www.youtube.com/watch?v=LToAmI4r6ms

Adlai Stevenson 1956 2. YouTube.com. 21 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=VeT2Vi2GAcI

Barack Obama inspirational TV ad . YouTube.com. 21 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=NKGqyMtnO7E

Best Of E-trade commercials, The. YouTube.com. 29 Feb 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=qPzKntJo-IY

Bush Campaign 'Rats' Subliminal Message. YouTube.com. 21 June 2006. Web. 14 Oct 2014. http://www.youtube.com/watch?v=2NPKxhfFQMs

Video Citations

Character Forged By Family. YouTube.com. 30 Mar 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=0WXTobdyq_s

Daisy Ad, by Tony Schwartz, The. YouTube.com. 26 Dec 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=9Id_r6pNsus

Doritos Commercial - Dog Collar - Super Bowl 44 Spot . YouTube.com 7 Feb 2010 Web. 8 Aug 2011. http://www.youtube.com/watch?v=EcDzc2UKAHY

First Obama Presidential Ad. YouTube.om. 14 Dec 2006. Web. 8 Aug 2012. http://www.youtube.com/watch?v=UPy7RnHwvmA

Historical Campaign Ad: Windsurfing (Bush-Cheney '04). YouTube.com. 2 May 2006. Web 8 Aug 2012. http://www.youtube.com/watch?v=pbdzMLk9wHQ

"It's Morning Again in America“. YouTube.com. 15 Nov 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=_fy-uhxiXcE

Michael Jordan endorsing Bill Bradley for President in the Democratic Primary 2000. YouTube.com. 28 May 2012. Web 8 Aug 2012. http://www.youtube.com/watch?v=1p9hLQRNOTQ

Video Citations

Mike Huckabee Ad: "Chuck Norris Approved“, YouTube.com. 18 Nov 2007. Web. 8 Aug 2012. http://www.youtube.com/watch?v=MDUQW8LUMs8

MittvMitt.com: The story of two men trapped in one body. YouTube.com. 27 Nov 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=K9njHHyRI7g

New E-Trade Baby Solitary. YouTube.com 11 Jan 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=XiO1_nVr3no

Newt Gingrich for President 2012 Ad - "Rebuilding the America We Love” YouTube.com. 21 Jun 2012. 14 Oct 2014. http://www.youtube.com/watch?v=B7fJnDuVkTY

Romney’s Remedy. YouTube.com. 9 Oct 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=LfcOGWRfXdk

Ron Paul Campaign Ads Compilation. YouTube.com. 21 Dec 2011. web. 8 Aug 2012. http://www.youtube.com/watch?v=7506b-wP4_U

"Stretch" - Obama for America TV Ad. YouTube.com. 2 Aug 2012. Web. 8 Aug 2012. http://www.youtube.com/watch?v=r1D1jI61ckY

Tim Pawlenty - Courage to Stand 2012. You Tube.com 24 Jan 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=YfkNEq1XioE

http://www.youtube.com/watch?v=YeiisaYOgC4

Video Citations

Thrillicious- 2008 SoBe Life Water Super Bowl Ad. YouTube.com. 5 Feb 2008. Web. 8 Aug 2011.

Trunk Monkey Chaperone. YouTube.om. 1 Mar 2007. Web. 18 Jul 2014. http://www.youtube.com/watch?v=1YLmh5iDIhw

Very Funny Pepsi Commercial. YouTube.com. 29 Nov 2007. Web. 8 Aug 2012. http://www.youtube.com/watch?v=40DykbPa4Lc

"Understands“. YouTube.com. 7 Aug 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=Nj70XqOxptU

"Vicious Ron Paul Negative Attack Ad Against Newt Gingrich: If You Like Nasty, You'll Love This One“. YouTube.com. 26 Dec 2011. http://www.youtube.com/watch?v=zi9g8HBTABI

Walter Mondale TV Ad: "Arms Control“. YouTube.om. 12 Nov 2006. Web. 8 Aug 2012. http://www.youtube.com/watch?v=e1erANfu8g8

War on Women - Celebrity Testimonials for Obama. YouTube.com. 1 Oct 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=w3UyNCPURFw

Yes We Can Obama Song. YouYuibe.com. 2 Feb 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=2fZHou18Cdk