advergame, e-learning game e mobile game by alittleb.it

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G AME- BASED MARKETING S OLUTIONS alittleb.it srl - Confidential Information www.alittleb.it; [email protected] 1

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Alittleb.it srl owns technologies, experience, art, know-how and a complete team to create: games, advergames, e-learning games, mobile games and interactive games for events and exhibitions. Alittleb.it cover the entire game development process.

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Page 1: Advergame, E-learning Game e Mobile Game by alittleb.it

GAME-BASED

MARKETING

SOLUTIONS

alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

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Page 2: Advergame, E-learning Game e Mobile Game by alittleb.it

BUILD A SERVICE WHERE YOU

WANT TO ENTER INTO

GAME-BASED MARKETING & GAMIFICATION

VS

POINTSFICATION & BADGEFICATION

TRYING TO GET PEOPLE TO

DO SOMETHING THEY DON'T

WANT TO DO

VS

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HILO

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 3: Advergame, E-learning Game e Mobile Game by alittleb.it

PRODUCTS &

SERVICES

ALITTLEB.IT’S GAME-BASED MARKETING SOLUTIONS

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 4: Advergame, E-learning Game e Mobile Game by alittleb.it

1. SOCIAL,

WEB AND

MOBILE

GAMES &

ADVERGAMES

We can:

create a type of communication more

immersive and effective;

stimulate users’ active behavior;

ease the collecting of users’ personal data

and contacts;

increase word-of-mouth and the brand

awareness;

create or better characterize the brand

image;

segment target through the game type;

generate active interest toward the brand

and increase players exposure time to the

company’s message;

facilitate social media marketing;

create new revenue channel inserting in-

game advertising and product placement.

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Page 5: Advergame, E-learning Game e Mobile Game by alittleb.it

2. INTRANET

E-LEARNING

AND

PRODUCTIVITY

GAMES FOR

EMPLOYEES

We can:

make possible employees voluntary

training after working hours;

reduce the employees’ perceived effort of

the learning;

increase the time spent by employees in

training;

reduce training costs for the company;

give instruments to evaluate training

results;

increase corporate image and improve

working environment;

enhance e improve the existing incentive

system;

increase employees productivity – e.g.

sales force productivity and results;

make complex working data immediately

readable and usable for employees.

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 6: Advergame, E-learning Game e Mobile Game by alittleb.it

3. META

GAMES &

SERIOUS

GAMES

We can:

facilitate or make possible social media

marketing strategies;

increase website’s heavy-users;

exponentially increase users’ return rate

and users’ spent time on site;

stimulate users’ active behavior;

ease the collecting of users’ personal data

and contacts;

integrate game mechanics, dynamics and

technics into non-game spaces, to create

users’ participation and engagement –

GAMIFICATION ;

exploit existing brand/IP, even creating

new monetization channels.

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 7: Advergame, E-learning Game e Mobile Game by alittleb.it

4. GAMES FOR

EVENTS AND

EXHIBITIONS

(e.g. motion tracking

games)

We can:

catch passersby’s attention and increase

the number of visitors to the stand;

improve and differentiate (even thanks to

more communication opportunities) the

brand image;

improve visitors’ information fruition thanks

to new interaction models;

increase visitors’ permanence time at the

stand, even reducing passive waiting

time;

ease the collecting of visitors’ personal

data and contacts.

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 8: Advergame, E-learning Game e Mobile Game by alittleb.it

TECHNOLOGIES

ALITTLEB.IT’S GAME-BASED MARKETING SOLUTIONS

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 9: Advergame, E-learning Game e Mobile Game by alittleb.it

CODING SKILLS

- An extensive experience in Flash, Flex,

Python, PHP, C++, Cocoa and OpenGL

development.

- Two founders of alittleb.it are in the Aviary’s developers

team and they are the owners of sephiroth.it, one of the

most important blog about Flash development.

- We can exploit all the advantages that are offered by

technologies such as multitouch, motion tracking,

augmented reality, RFID, mobile devices, semantic

analysis, social network.

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Page 10: Advergame, E-learning Game e Mobile Game by alittleb.it

LUDUM

A PLATFORM TO QUICKLY DEVELOP FLASH SOCIAL GAMES

LUDUM is a flexible technology that allows us to quickly develop

customizable social games and advergames.

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- Single engine for both social games and Intranet Social E-learning or

Productivity Games

- Quicker development process leading to faster time to market

- Already used on several successful cases (e.g. games for MTV,

Nickelodeon, Astrazeneca)

- Statistics and Google Analytics connection

- Asynchronous multiplayer gameplay

- Allow work-in-progress optimization and scheduled update

- Optimized to create deep users’ experiences

- Facebook Social Network connections

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Page 11: Advergame, E-learning Game e Mobile Game by alittleb.it

LUDUM - EXPERIENCE

A UNIQUE CONTAINER to deliver to the user a deep, complex

but immediate EXPERIENCE.

Configurable Avatars and unlockable

Virtual Items (marketplace)

Mini-Games with an addictive, immediate

Gameplay – to release over time

Video, Animations & Fun Contents

Competition & Collaboration among

Players

Communication Systems for Players

Continuous Achievements &

Missions – to keep player in-game

Global, weekly, daily, etc. Leaderboard

Manageable Personal Spaces for Players

Contest & Competition with real

prizes

Players Active Behaviors – e.g.

Surveys

Points & Credits (double currency)

Levels, Awards and Status

Statistics

Optimizations

Brand, IP or everything capable to attract users and with

a clear image

Social Network Connections

Driving

ACTIVE

INTEREST

Stimulating

ACTIVE

BEHAVIORs

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Page 12: Advergame, E-learning Game e Mobile Game by alittleb.it

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DEVELOPED WITH LUDUM

alittleb.it srl – Tutti i Diritti Riservati – www.alittleb.it; [email protected]

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Page 13: Advergame, E-learning Game e Mobile Game by alittleb.it

underWAVE

A FRAMEWORK TO CREATE MULTIPLATFORM (MOBILE & PC)

GAMES AND ADVERGAMES

Alittleb.it and DarkWave Games have developed a Multiplatform Framework, a Node-Based Scripting Editor and an Editor Platform that allow them to build easily up 2D multiplatform games & advergame (for iOS, Android, PC, Mac e Linux).

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- multiplatform development – iOS, Android, PC, Mac e Linux;

- high level of performance – deep code optimizations, mainly for the

memory allocation, to maximize games’ performances on mobile

devices;

- quicker development process leading to faster time to market;

- less bugs because the framework has been tested on other games;

- already used on Master of Alchemy, the first DarkWave Games’

game, published by Chillingo, considered one of the best iPad

games (http://www.igamestats.com/best-games/ipad/);

- already implemented: - statistics – Flurry Analytics

- social gaming network – Openfeint e GameCenter

- adv system – Adwhirl

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 14: Advergame, E-learning Game e Mobile Game by alittleb.it

OUR B2C GAMES – DEVELOPED

WITH underWAVE

MoA - BLOGS REVIEWS EXCERPT

GAMES UNCOVERED 10/10 "[…] Without a doubt one of the best iPad games yet." "Simply a

fantastic puzzle game that is challenging, deep and graphically stunning. An absolute treasure.”

DESTRUCTOID 8,5 / 10 "[…] While your typical iPad game looks great, ones this polished in both

looks and gameplay are still few and far between. Recommended.”

** Featured in the best iPad game app on iGamestats.com based on the average review’s

score **

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Coming Soon Coming Soon

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Page 15: Advergame, E-learning Game e Mobile Game by alittleb.it

EXTENSIVE

KNOW-HOW

ALITTLEB.IT’S GAME-BASED MARKETING SOLUTIONS

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Page 16: Advergame, E-learning Game e Mobile Game by alittleb.it

COMPETITIVE ADVANTAGES

Beside great coding skills, Alittleb.it has other competitive

advantages .

Thanks to DarkWave Games, alittleb.it is one of the few B2B

agencies that really know B2C gaming markets.

Alittleb.it knows the final demand and intermediate demand too –

publishers (like Chillingo and EA), marketplaces and digital

distributors (like iTunes), specialized press and conferences (like

E3 Expo and GDC).

Moreover, alittleb.it owns Gamification.it - a blog/Research

Lab about Game-based Business Solutions.

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Page 17: Advergame, E-learning Game e Mobile Game by alittleb.it

ART & QUALITY

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Alittleb.it creates quality, artistic games.

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Page 18: Advergame, E-learning Game e Mobile Game by alittleb.it

PORTFOLIO - ADVERGAMES

We have developed games and advergames for:

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Page 19: Advergame, E-learning Game e Mobile Game by alittleb.it

TEAM

Alittleb.it has a complete team dedicated to conceive and

develop games and advergames.

We cover the entire game development process.

Alittleb.it’s game dedicated core team is composed by:

7 graphics, animators

5 programmers

2 game designer

2 marketing experts

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Page 20: Advergame, E-learning Game e Mobile Game by alittleb.it

INTRODUCTION TO

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 21: Advergame, E-learning Game e Mobile Game by alittleb.it

WHO WE ARE

Alittleb.it s.r.l. is an international provider of software

development services and technology-driven business solutions.

Our team has proven technical knowledge and expertise in a wide

range of technologies. We are focused on delivering applications

and games for web, mobile and innovative interactive devices.

• Founded in 2007, it’s a leading company in the

Rich Internet Applications market

• Takes part in different international projects

providing cutting edge software solutions, from

collaborative web applications to innovative

multi-touch solutions for retail stores

• Entered the video games market with DarkWave

Games brand in 2010

KEY FACTS

• Unique set of technical experience in the web,

mobile and interactive device markets

• Valuable, business-oriented team made by a

great mix of creativity and innovation

• Innovative, flexible and scalable structure

• A proven experience in developing social, web-

based Flash games

KEY STRENGTHS

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Page 22: Advergame, E-learning Game e Mobile Game by alittleb.it

OUR EXPERIENCE

We have had the opportunity to work on tens of exciting

projects over the last years for Clients like:

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Page 23: Advergame, E-learning Game e Mobile Game by alittleb.it

OUR WORK

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INTERACTIVE DEVICES

GAME-BASED MARKETING

WEB APPLICATIONS

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Page 24: Advergame, E-learning Game e Mobile Game by alittleb.it

DARKWAVE GAMES

Producing and selling games directly to end consumers could be an effective diversification strategy for a company that already owns all the expertise for developing this kind of products.

Not only: DarkWave Game is a big competitive advantage in the B2B market – alittleb.it is one of the few company who really know final market.

Alittleb.it’s skills are perfect for game development. Thanks to our experience, we are ready to create games that:

- work across different platforms and devices, from smartphones to web browsers and consoles;

- are multiplayer and connected with social media;

- provide an high-profile user experience, exploiting the best from touch and multi-touch interfaces.

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 25: Advergame, E-learning Game e Mobile Game by alittleb.it

OUR B2C GAMES – DEVELOPED

WITH underWAVE

BLOGS REVIEWS EXCERPT

GAMES UNCOVERED 10/10 "[…] Without a doubt one of the best iPad games yet." "Simply a

fantastic puzzle game that is challenging, deep and graphically stunning. An absolute treasure.”

DESTRUCTOID 8,5 / 10 "[…] While your typical iPad game looks great, ones this polished in both

looks and gameplay are still few and far between. Recommended.”

** Featured in the best iPad game app on iGamestats.com based on the average review’s score **

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alittleb.it srl - Confidential Information – www.alittleb.it; [email protected]

Page 26: Advergame, E-learning Game e Mobile Game by alittleb.it

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alittleb.it s.r.l.

Viale Corsica 4

20137 Milano, Italy

Phone: +39 02 45484836

Fax: +39 02 73957028

E-mail: [email protected]

Web: www.alittleb.it

www.social-games.it

www.darkwavegames.com

www.gamification.it