Sunday, 1st September 2019

Organised by the Maldives Association of Tourism Industry (MATI)in association with Happy Marketer and Dhiraagu

Digital Partner Training Organization

ParticipantHandbook

0900 hrs - 1700 hrs

Champa Central Hotel

MALDIVES ASSOCIATION OF TORISM INDUSTRY (MATI) | REGISTRY #: 32/824THFLOOR | FASMEERU BLDG | BODUTHAKURUFAANU MAGU | P.O. BOX: 2056 | MALE' | MALDIVES |

T: (+960) 3326640 | 3321701 | F: (+960) 3326641 | Email: mati@dhivehinet.net.mv

Advanced Digital Marketing Workshop

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Overview

Why attend?

Who should attend?

The Advanced Digital Marketing Workshop organised by MATI in collaboration with Happy Marketer

(the Trainer) and Dhiraagu (Digital Partner ) is a one-day holistic digital marketing training programmethat aims to offer deeper insights to effective modern digital marketing strategies as well as upcomingdigital marketing trends and analytics. Furthermore, it will also serve as a refresher for advanced andexperienced digital marketing specialists.

It should be noted that the programme will place special emphasis on the Global Hospitality industryand reference to the Maldives Tourism sector. Nevertheless, the course will be relevant to all digitalmarketing executives as well as sales and marketing related personnel from all backgrounds andindustries.

To obtain deeper insights to effective modern digital marketing strategies.To become up-to-date with upcoming and on-trend digital marketing and analytics.To refresh your digital

Marketing personnel who already possess a basic understanding of Digital MarketingPlatforms and Google AnalyticsAdvanced practitioners that wish to refresh their skills and knowledge.

marketing skills and knowledge.

Happy Marketer, a Merkle Company is an award-winning, data-driven digital consulting firm that helps

brands maximize their digital marketing investments across the entire customer journey right from

awareness to conversion to loyalty. Within the digital realm, their areas of expertise span across digital

transformation strategy, programmatic advertising, content marketing, search engine optimization,

social media marketing, user experience & interface, marketing automation & loyalty, analytics & cloud,

Across APAC, they have advised and helped brands across industries such as banking, insurance,

telecommunications, technology, government, travel & hospitality, airlines, education, food & beverage,

retail, luxury. Some of their long-term clients include Standard Chartered, NTUC Income, Singtel, Grab,

Scoot, Royal Brunei Airlines, Time International, GoJek, Mastercard, Kimberly Clark, Nanyang Business

School, The Learning Lab, Canadian International School, Kaplan, Park Hotels, Sabre Hospitality,

Millennium & Copthorne, JBL, Pandora, Coffee Bean & Tea Leaf, Delifrance, Old Town Coffee, Epson,

They are the only digital firm in the region with Google Partnerships across Analytics, Adwords,

DoubleClick, Cloud & Training and likewise, they are certified partners of Adobe, Oracle, Marketo,

Happy Marketer strives to partner with their clients to help advise, train and implement impactful

Who are the Trainers?

Company Profile

and digital command centers.

Fuji Xerox, Friesland Campina, Roche, Guardian, PropertyGuru, Spacematrix.

and Hubspot. As certified, experienced, digital practitioners,

digital solutions that solve real business problems to help them grow profitably.

Trainer Profiles

Director, Digital Strategy

Expertise:

- Digital Transformation & Strategy- Business Intelligence & Analytics- Digital Reputation Management- One Search Marketing- Social & Content Marketing- Marketing Automation

Terrence Quah

Having been involved with the marketing scene since 2011 from both the client and agency side,Terrence understands that innovation in itself is meaningless unless one is able to harness the

That is why he is a passionate advocate for digital literacy and goes the extra mile to educate others

Terrence has advised and trained executives from across South-east Asia and also shares his experienceas a guest lecturer and Faculty Member at Kaplan Higher Education Institution (Singapore).

technology to solve key business problems

on how organisations achieve business goals through digital excellence.

He has also worked with brands such as Standard Chartered Bank, Royal Brunei Airlines, FrieslandCampina, DHL, Epson and SMRT along with education institutions such as the Nanyang BusinessSchool, Kaplan Singapore, Canadian International School and The Learning Lab and helped themharness technology to solve their key business problems.

Soumik ChakrabortyDirector- Training and Education

For over 10 years, his specialization encompasses Analytics, UX, Branding, Marketing, Strategy, Socialand all aspects of online marketing including eCommerce and Mobile launches. His numerous marketingand branding certifications include Google AdWords, Analytics, Shopping, Search, Video, Display

He has run online and digital campaigns for Streetdirectory, MDIS, Ogilvy & Mather - "Unilever, Nestle,IBM, Guinness, Cathay, SingTel and more", American Express - Online Lead consumer cards acquisition(launched Krisflyer Ascend and Cashback cards), Mothercare, Mindchamps, German European School,Dassault Systemes, Popety, UEX Global, 8I Investments, 80 Startups, Actxa, Generations - Mckinsey and

Whether it's selling small services and products for SMEs or Nescafe Dolce Gusto, Milo, IBM Servers,Samsung Note, Amex Card and such MNCs, Soumik has run campaigns across Industries and countriesthrough various online channels. Also worked with SMEs to increase their online revenue and growth,

planning their entire strategy and directions through Singapore Productivity Centre. Done projects for

He has worked extensively with many Education and Training partners including NTUC Learning, JamesCook University Singapore, Kaplan, Conversion Hub - An SPH Company, Republic Polytechnics for

Certifications, Hubspot Inbound Certifications and more

Singapore Government's People's Association.

Company Social Enterprise, Innobay, Cannondale-Cannasia, and many more.

course development and training/teaching.

Now at Happy Marketer, A Merkle Company he heads Training and all things Search.

0900 HRS - 1200 HRS

Digital Marketing Introduction

Diving into the different components ondigital and how it impacts businessobjectives.

Key Industry Statistics and Trends (Hospitality)

The different Platforms and its benefits

Digital Strategy based on objectives and Platforms.

Digital Marketing Strategy

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1300 HRS - 1700 HRS

Google Analytics Features

What can Google Analytics do?

Web Analytics Terms - Games& Exercises Platform

Navigating Reports

Audience Reports

Acquisition Reports

Google Analytics Introduction

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Behaviour Reports

Conversions Reports

Searching for Data Configuration

Custom Variables

Defining Business Goals Reporting

Advanced Segments

Create Data Studio Dashboards

Custom Reports

1200 HRS - 1300 HRS

Course Curriculum and Agenda

Registration

Date, Time and Location

For registration purposes please visit or

For more information please contact us at +960 7886033 / +960 3321701 or rafil@matimaldives.com

Date: 1st September 2019 (Sunday)

Time: 9am - 5pm

Venue: 1st floor, Champa Central Hotel, Rahdhebai Magu, Male’

Attire: Smart Casual

https://lnkd.in/fedSP9e mati.mv

*Important Note: Please remember to bring a laptop / digital notebook as they are required to beutilised during the workshop.