advanced digital menu boards
TRANSCRIPT
ADVANCED DIGITAL MENU BOARDS
May 21, 2016National
Restaurant Association
2016
2
Agenda
01 Introductions
04 Advanced Techniques
02 Background
05 Success Stories
03 Hardware & Software
06 Panel Discussion07 Q&A
Background02
VISIT US AT BOOTH 6972
No two industries are alike. At WAND Corporation we are focused exclusively on QSR and Fast Casual restaurants, developing Digital Menu Boards, Point of Sale systems, and Back Office solutions that achieve results.
Increase order size and incite last-minute purchases. Update prices instantaneously. Easily add calorie counts.
Increase check-out speed. Improve order accuracy. Heighten customer satisfaction.
Reduce labor cost. Manage inventory levels. Shrink food cost. Access data anytime, anywhere.
6
Panelists
Jessica OsborneSenior Brand Marketing
ManagerMcAlister’s Deli
Gilbert TorresSenior Digital Media
DirectorTexas Dairy Queen
7
Digital MenusWHY ARE RESTAURANTS EMBRACING DIGITAL MENUS?
Tell a Story Create an Experience Sell = ROI
experience.
It’s all about the
Hardware & Software0
3Performance, reliability, security and management
10Screens
11Media Players
High Performance
media players
12Software
“Always deliver more than expected.
- Larry Page”
Advanced Techniques
04 Customer Engagement
Product Mix Change Upsell Speed of Service Surge Pricing
15
Digital menu pic – preferably people looking up at videos on the screen – Texas DQ one.
Engagement
16
Menu photo of Auntie Anne’s lemonade on digital menus.
Product Mix
17
Pic of Cinnabon digital menus.
Upsell
18
Photo of speedy restaurant – STONEFIRE.
Speed of Service
19Surge Pricing
20Success Stories
LTO’sBrand
Messaging
New ProductsChanging Content
High Margin Items
Order Efficiency
21McALISTER’S DELI
Jessica Osborne
22Brand Overview
23How we work with WAND
Brand Marketin
g
FOCUS Retail
Technology
24Franchise Partnership
McAlister’s largest franchisee with 67
locations
Promotions deployed in-
house
Continued partnership for improvements in
digital platform
67
25Why we work with WAND
Knowledge of the digital space Ability to be nimble Brand integrity
26Texas Dairy Queen
Gilbert Torres
27Brand Overview
28Self-Administered Digital Menus
All marketing is handled in-house
Store icon by Aaron K. Kim from The Noun Project
40+ DQ stores
4 DQ stores
WAND DMB
x10 more stores after adopting
WAND DMB
29Keys to Success
Quick creative
turnaround
Great support
Brand Consisten
cy
Allows local store personnel focus on other duties
Quick implementat
ion of day parts
30Creative Tips
Animations
LTOs/promos/takeovers
Dayparts
Menu layout
Content overlays
31Questions
Thank You!Any Questions?
33EBook