Discover Bloomingdales

By: Stephanie LipumaADV 420

The Brown Bag

Loyal Customer Base

Select Locations

High-End Luxury Products

Social Media Accounts

Big Idea Mobile Device

Marketing Discover Page on

Snapchat “Not a Store, but a

Destination” Immersive Experience

Goals and Objectives 1. Increase traffic to Bloomingdales website and social

media sites 2. Convince users to view Bloomingdales Discover page 3. Increase awareness of Bloomingdales campaigns 4. Ultimately increase sales in-store and online

An Example Use the Discover page for current campaigns Consumers experience the festival through

Snapchat

Campaign Strategy Social media accounts Mobile app/website #DiscoverBloomingdales Email marketing

Target Audience Middle to upper class Fashionable people Millennials Social media fanatics Influenced by: social class,

style, and “trendiness”

Measurements Track:

Clicks on storiesImpressions for each pageHow many views per story

SalesUnderstand the increase/decrease in sales

during campaign Website/Social Media

Comments and likes on postsWebsite views during time of campaign

Budget 40% - Design, Graphics, Animation and Sound

30% - Reach/Impressions

20% - Scheduling

10% - Analytics

No money spent on advertising the Discover

page

Final Outcome Consumers will see a different

side of Bloomingdales Given an experience through

Snapchat Increase traffic to

Bloomingdales website and social media platforms

Capture an audience outside of their typical target market