DOLLAR GENERAL

IT’S ALL ABOUT THE ENGAGEMENT

TRY TO STAY AWAY FROM DISPLAY ADVERTISING.

WHICH WORDS TO KEY ONFocus on two main phrases:1) Dollar store2) Online dollar store

Landing Page

Add to mobile site and app

Has to be mobile friendly now

MEASURING SUCCESSTools I recommend measuring:1) Repeat customers2) Engagement rate3) Conversion rate (visits to

purchases)4) Coupon redemption

OrE-commerce sales

THE NUMBERS• Conversion rate should be around 30

seconds.• Time spent on a page should be 45

seconds to 1 minute.• Customer loyalty percentage should

be around 70 percent.• Conversion rate of visits to purchases

should be around 50 percent- no less than 40 percent.

BUDGETINGI found it is best to set aside 10 to 13 percent of your total revenue to spend on advertising purposes.

11.5 % of total revenue of Dollar General = $250 million per year

MAIN FOCUSES

MAKE ENGAGEMENT

SIMPLE!

DO NOT ANNOY

CUSTOMERS

BUILDING THE BEST STRATEGYSocial Media Plug-ins

NOWASTEFUL

ADS

MAKE THINGS SIMPLE FOR THE CUSTOMER NO MATTER WHAT!