MARCH 2014

(Creative above or below the line marketing operations)

ABOUT

creative trends

insp

irati

on

impact

ads

worl

dw

ide

advertising

best

mark

eti

n gsu

rvey

competitioninnovation

orig

inal

brand image

Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

MARCH 2014

BrandsApotekLupineBaseKinokuniya

Business SectorsPersonal HygieneSmall AppliancesTelecommunicationsRetailCSR

Media/ChannelsOutdoorDigitalStunt/EventTelevision

This month, discover the following…

AgenciesÅkestam HolstPublicis, MunichDuval GuillaumeJWT Dubai

MARCH 2014

An engaging and innovative idea that creates curiosity

Apotek Hjärtat blows life into a digital screen

In a Stockholm subway commuters were introduced to Apotek Hjärtat new line of hair care products. The digital billboards on the platforms were animated in a surprising way. At the arrival of the trains, the hair of the models were suddenly blowing in the wind…

PERSONAL HYGIENE

MARCH 2014

Click on image to watch the complete case

MARCH 2014

PERSONAL HYGIENE

An engaging and innovative idea that creates curiosity

Apotek Hjärtat blows life into a digital screen

In order to promote their brand new lighting systems, the “Betty” (the brightest bike light in the world with 3,600 lumens), Lupine introduced an interactive bike lamp inside the online version of BIKE magazine. Indeed, after the first few pages, something was different: the rest of the magazine was dimmed. The readers had to go back to the Lupine ad and switch on the light on the page in order to be able to read the rest of the magazine…

MARCH 2014

…That lights up your magazine!

A bright idea…

SMALL APPLIANCES

Click on image to watch the complete case

…That lights up your magazine!

A bright idea…

SMALL APPLIANCES

MARCH 2014

TELECOMMUNICATIONS

You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on Youtube. That’s what Belgians have experienced during the last week of February at the beginning and at the end of their favorite TV Shows in prime time. It was concluded with the following message: “You’re not used to waiting at home. So why wait when you’re on the move.”…

MARCH 2014

Base innovates in TV with Duval Guillaume

Watching TV or a streaming TV show?

Click on image to watch the complete case

Base innovates in TV with Duval GuillaumeWatching TV or a streaming TV show?

MARCH 2014

TELECOMMUNICATIONS

Objects created for a campaign become collectibles

Education keeps children away from poverty

Today, nearly 100 million children around the world don’t go to school. Kinokuniya is a big bookstores chain present in several countries with more than 80 stores worldwide. Education is the only way for some children to avoid a life of poverty and hardship. Specialized bookends were created - one representing the child and one the dangers related to poverty such as child labour and human trafficking…

CSR

MARCH 2014

SEE THE COMPLETE CASE

A new typing font as its corporate identity

Education keeps children away from poverty

CSR, RETAIL

MARCH 2014

Last month showcase

(To see last month’s selection, click HERE) MARCH 2014

COME BACK IN A MONTH

TO VIEW OUR

NEXT SELECTION

MARCH 2014