Cycling is popular. It is clearly noticeable when Vättern­rundan takes place every summer, where nearly 40 000 pe­ople annually sign up for the races. But cycling is something that nowadays engages all year around.

In the magazine Cykla we offer reportage, news, cycle gears, exercise, nutritional advices and a lot more to all cyclists that have signed up for any of the Vättern­rundans races.

Since the beginning 1997, the magazine has been a great source of inspiration for all cyclists. I have been the editor since 2012 and notice how appreciated it is among the partici­pants of Vätternrundan.

By advertising in the magazine you have the opportunity to easily reach nearly 40 000 cyclists who have already decided to face a challenge – to cycle 300 kilometers around the lake Vättern.

In addition, the magazine also goes out to hundreds of subscribers, consisting of both indiv­duals, receptions, stores, etc. The magazine is also shared at a numbers of fairs and events, where Vätternrundan is represented.

Pierre Henriksson, editor

Vätternrundan is the world’s largest recreational bike ride and is organized in Motala, where the race starts and ends, since 1966. The main event is 300 kilometers long and runs every year in June. The weekend before runs MTB-Vättern (25 and 50 km), Tjejvättern (100 km) and Halvvättern (150 km). All Vätternrundans races are recreational and therefore lacks official lists of results.

VÄTTERNRUNDANS MAGASIN FÖR CYKELÄLSKARENr 4/17 | Pris: 55 kr

KAROLINA ÖRNSTEDT cyklar i regn | JENS FJELLSTRÖM har sonens cykel | ALEXANDRA ENGEN vintertränar

VÄTTERBYGDEN blir centrum | CHRISTER ALMQVIST pratar ramar | ALEXANDRA BAVA utövar cykelpolo

TA HÖJDStor guide om premiären av Vättern Bike Games

I BACKSPEGELN: Sommarens cykelvecka

PRYLAR: Gör dig redo för höstenNr

13 February

3 April

22 May

25 September

Deadline Publication date

1

2

3

4

10 January

27 February

17 April

21 August

PUBLICATION SCHEDULE 2018

Booking stop

10 January

20 February

10 April

21 August

DPS 380x265 mmBleed (dashed line) Price: SEK 48 000420x297 mm + 5 mm Price: SEK 48 000

One page 185x265 mm Price: SEK 26 000Back page 185x250 mm Price: SEK 29 000Bleed (dashed line) 210x297 mm + 5 mm Price: SEK 26 000

1/4 page standing 90x130 mm Price: SEK 8 5001/4 page landscape 185x63 mm Price: SEK 8 500

1/2 page landscape 185x130 mm Price: SEK 14 500 1/2 page standing 90x265 mm Price: SEK 14 500

1/8 page landscape 90x60 mm Price: SEK 4 900

AD FORMAT

CYKLA EDITORIAL OFFICEMediaspjuth ABBrunnsgatan 7S-553 17 Jönköping

Tel: 036-30 36 30Contact: Pierre Henriksson, editorE-mail: pierre@mediaspjuth.se

ADVERTISING SALES

Gabrielle Hagman Tel: 073-627 79 84 E­mail: gabrielle.hagman@mediakraft.se

Andrea Åhslund Tel: 072-015 06 93 E­mail: andrea.ahslund@mediakraft.se

TECHNICAL INFORMATIONTotal circulation: app 34 000.Size: A4, 210 x 297 mm.Type area: 185 x 265 mm.Type area, bleed: 210 x 297 mm + 5 mm.Screen: 150 lines/inch.

ADDRESS FOR ADSMediaspjuth AB, Brunnsgatan 7, S­55317 JönköpingTel: 036­30 36 30E­mail: annons@mediaspjuth.se, Name the ad file to the advertiser’s name.

SPECIFICATIONPrint optimized pdf file.

ADDITION• If you want specific location it will add 20 % to the cost.• Attachments according to offer. • Cykla reserves the right to reject inappropriate advertisment.• Cykla does not provide any warranties for ads delivered after deadline. For unbooked material Cykla is not responsible.

DISCOUNTWhen introducing the same ad in several editions we offer discount:• 10 % for two introductions. • 15 % for three introductions. • 25 % for four introductions.

CANCELLATIONNo later than one week before material deadline.

PAYMENT CONDITIONSNet 15 days.Cykla are exempt from VAT and advertising tax.

– The magazine Cykla is an important and exciting forum for anyone who loves to bike in any form, such as myself. For me, cycling is

something amazing.The photographer Bingo Rimér, dedicated cyclist and Cykla reader.

Pierre Henriksson

”➽”The cycling market increases in value, as the trend in buying more expensive bikes keeps om going. Swedes also spends more on accessories and workshop visits.”Klas Elm, chairman Svensk Cykling, September 2017.

”People are getting both two and three bicycles nowadays.”Joakim Stenberg, CEO of the trade organization Cykelbranschen. February 2016 to 8till5.se.

”Cyclists spends more money than people who travel to city centers by foot, train or bus.”A survey by Handelns utredningsinstitut in Växjö showed that cyclists are very important for center trade.

More and more people choose bike before car for transportation, and the bike is now an obvious part of Swedes’ daily life. For many also throughout the year. A survey from Sifo, commissioned by the association Svensk Cyk­ling shows that one third of Sweden’s population cycles every week.

The same survey shows that half of Sweden’s population use the bike as exercise. Many also acquire several bikes for different purposes, such as road and mountainbike for training and commuting cycles for travel to and from work.

In Sweden, more than 500.000 bicycles are sold annualy – a figure that has risen sharply in the 2010s.

Cykla’s circulation is about 34.000, but each edition is read by over 54.000. All cyclists, who is signed up for Vätternrundan, Halv­vättern, Tjejvättern or MTB­Vättern recieve the magazine home in the mailbox as part of the registration fee. But you can also subscribe for it. The magazine is sent to the one who has already decided to complete a cycle race and therefore needs products to complete the challenge.

The Cykla reader is in all age classes and all parts of the country. The average age is close to 50 years, with certain geographical concentration to the metropolitan regions. Most are cyclists with great interest in both excercise and training. Surveys shows that it is a well­educated and affluent target group. Half of the parti­cipants of Vätternrundan have a degree from either college or university and as many earn more than SEK 33.000 a month.

Who are the Cykla reader?

Cycling in Sweden increases

VÄTTERNRUNDANS MAGASIN FÖR CYKELÄLSKARE

Nr 1/17 | Pris: 55 kr

RWANDA cyklar för fred | GUNILLA JOHANSSON anpassar hojen | JENNIE OLAUSSON ger styrketräningstips

JENNIFER WALLIN dansar på cykeln | KENNET ANDERSSON infriar löfte | ANNIE SÖDERBERG ny förbundskapten

ETT ÅR I SADELN: Kajsa Tylén in i Guinness rekordbok

KOMMUNKOLLEN: Utmärkelse främjar cykling i Göteborg

Clara Lundmark – blågult löfte som vill erövra cykelvärlden

Arvtagaren

VÄTTERNRUNDANS MAGASIN FÖR CYKELÄLSKARE

Nr 2/17 | Pris: 55 kr

ANNELIE JOHANSSON startade nätverk | KRISTINEHAMN jagar titel | MAGNUS NORMAN testar Ironman

ANNIE THORÉN blickar mot VM | FC ROSENGÅRD hjälper barn och unga | ANNA LISSJANIS om livspusslet

JAG OCH MIN CYKEL: Cykling som medicin för Frida Wallberg

NYBÖRJARGUIDEN: Tipsen för dig som är ny på cykeln

FartfantomF1-stjärnan Marcus Ericsson tar sikte på Vätternrundan

4 of 10Who rides Vätternrundan?

has also participated in Vasaloppet, Lidingöloppet and Vansbrosimmet during the last three years.

7 of 10 works out frequently in a gym.

8 of 10 will continue cycling to great extent even after Vätternrundan.

With an advert in Cykla, you reach a target group who spans all over the country and of all ages. The readers are active well-educated and afflu-ent people who gladly challenge themselves. The readers are also registrated to one of the races and has already decided to complete the challenge.

In addition, Cykla has high reputation among the readers. When the magazine asked about how the readers liked the information they got in front of the race in Cykla 86 percent gave the score 4 or 5 on a 1–5 scale.

Reasons for advertising

VÄTTERNRUNDANS MAGASIN FÖR CYKELÄLSKARE

Nr 3/17 | Pris: 55 kr

SKODA CYCLING TEAM ger amatörer chansen | UPPSALA ska bli bäst | ROBERTO VACCHI äntligen till start

EMILIA FAHLIN tar över som Sverigeetta | ANDERS YGEMAN med sin Pilen | JOHAN OLSSONS nya satsning

Shahrzad Kiavash ser inga hinder

CYKELHÅLLARE TILL BIL: Bästa tipsen för cykeltransportenVÄTTERN BIKE GAMES:Stjärnor lockas till ny arenatävling

”I min värld är allt möjligt”

50%of the participants in Vätternrundan earns more than SEK 33.000 a month.

47 yearsThe average age is

1/3 of the participants stay up to date about fashion and trends. Eight percent more than the average Swedish person.

25%wants to be first with technology news. Three percent more than the average Swedish person.

>50%has been educated in college or university.

23

exercise cross country skiing regularly. Just as many swims.