FACTS

• Commercial association

• Established 2008

• Co-located with Institute of Sports, Univ. Aarhus

• Initially funded by: • Ministry of Cultural Affairs• City of Aarhus • Central Jutland Region• University of Aarhus

• Economy (turnover):• Membership subscription ~10%• Projects ~90%

INSTITUTE OF SPORTS

FACTS

• Commercial association

• Established 2008

• Co-located with Institute of Sports, Univ. Aarhus

• Initially funded by: • Ministry of Cultural Affairs• City of Aarhus • Central Jutland Region• University of Aarhus

• Economy (turnover):• Membership subscription ~10%• Projects ~90%

MISSION - VISION

• MISSIONACTIVE Institute provides matchmaking for industry, research, education and society in order to create collaboration, synergies and value-add.

• VISIONACTIVE Institute will stage danish knowledge about sports and physical activities seen as a research and business potential internationally.

INNOVATION MODEL

“Society”

Research

Users

Industri

AREAS OF FOCUS

EliteSports for all

Public institutions

Industry, pro sport clubs, associations

Strategic fitness and health

Performance optimizing and testing

Sport,IT and new media

Sport managementPhysical activities and

medication

Customers

Primary focus

THE FIRST 100 DAYS...

• Mapping opportunities• Ideation• Match-making• Profilering• Project outline

THE TRADITIONAL VALUE CHAIN

Medie Medie‐bruger

Media and users

Event Dataopsaml.

Sport and data

Fodbold:Danmark-Sverige

Mr. and mrs. SofaBilleder og lyd TV set

Netværk APPSAppserver

Data‐base

Infrastructure - new tech and new media

THE NEW VALUE CHAIN

Match:Practise Mr. and mrs. Sofa

SpecialistsNerds

Competitors

Image and soundPulse

PositionSpeed

TemperatureBiorythm...Gossip...

Realtime stats

VisualizationData enhancement

MashupsDialogue

Re-cut replay

Multi

“Society”

Research

Users

Industri

www.activeinstitute.dk