Who I am Fionnuala – CourseSmart International Early days – 6 weeks in. some of them will know as much as me if not more! THANKS TO GRAHAM DPF ETC FOR INVITATION TO SPEAK MAY OF YOU WILL HAVE SEEN THE ANOUCMENT IN THE SUMMER THAT WE HAVE OPENED UP A UK OFFICE –TODAY WE ARE GOING TO TALK ABOUT COURSESMART IN THE US AND THE US EXPERIENCE AS WE ARE NOT YET IN A POSITION TO GIVE YOU DETAIL ABOUT OUR UK PLANS.
About CourseSmart
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CourseSmart
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This is where to say hands up all who have seen or heard of coursesmart? www.coursesmart.com is a starting point A growing family of products – not just an online delivery mechanism for PDFs of textbooks Embracing technology with the use of apps to deliver functionality and content that students and faculty need.
CourseSmart Mission & Vision
CourseSmart’s mission is to increase access to Higher Education by connecting content creators with content consumers in digital space
CourseSmart’s vision is to become the leading global distributor of digital course material for faculty and student
CourseSmart International Draft V 2.0 CONFIDENTIAL
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A single platform for content from multiple publishers: single log in, single shop window, consistency, familiarity and uniformity Developed to fit the lifestyles as well as the functional needs of faculty and students Adding value to every stakeholder and at every stage of the process
• Available via any web enabled device and via apps
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Aggregated platform, multi-publisher involvement Content comes from more than 30 different publishers including the 6 largest– over 90% of all core course materials 2.5 million users, in the US Triple digit growth year on year 20,000 text books plus e-resources Available via any web enabled device and via apps E-resources or interactive course materials Who are the US publishers – list? 90% of all higher education coursebooks in the US
CourseSmart: In the Digital Present
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The Digital Present
98% of all students own a smartphone, tablet, laptop, eReader or other mobile web-enabled device.
70% said they use keyboards rather than paper to take notes
85% believe that technology such as mobile devices, digital textbooks, e-readers and tablets helps them save time when studying and learning.
34% of all faculty and students users prefer to access their digital course materials via a tablet or other mobile device.
46% of students would be more likely to complete the required reading on time if their textbooks were in a digital format that could be viewed on a mobile device, e-reader, or laptop
Source: 2011 Wakefield Research Study
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WE STILL TALK OF THE DIGITAL FUTURE. 11% of current college students have purchased one or more eTextbook (student monitor) E-textbooks projected to grow at a compound annual rate of 48.5% reaching almost $6million by 2013. (Simba) IN MANY WAYS WE ARE ALREADY THERE: Coursesmart/Wakefield Nearly half of the 98% of students in the survey who owned a digital device said they regularly read etextbooks. Sixty-three percent had read an etextbook on their device at least once, The majority of the survey group agreed that etextbooks are easier to carry, simpler to search, cheaper and better than traditional textbooks for reading on-the-go. Over a quarter of college students (27 percent) think their laptop is the most essential item in their bag, compared to just 10 percent who pick textbooks,
CourseSmart: Adding Value
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CourseSmart provides two essential services
Sampling
Seamless and secure sales support tool Always on access to sales reps and instructors
E-commerce
Direct to student rental model E-textbooks and e-resources
Direct and through partnerships
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Sampling – serves publishers and faculty E-commerce – rental model, direct to students
Institutions
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Key Customer Groups
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Students BookstoresParents
Faculty
Traditional & non-traditional
Direct / via distributors/ institutions
Direct /through institutions
Provost / Dean /CTO / CIO / CEO
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Needs of publishers - DRM, development Needs of students. Bookstores, faculty Partnerships – eg Blackboard for VLE integration Institutions Provosts Deans CTOs CIOs CEOs Bookstores and affliate programme
Publishers market to faculty (who are often also authors of publisher text books or journal articles or monographs). Adoptions drive: Library/faculty to distribute reading lists Library to purchase (multiple) copies Bookshops to adopt copies Students to buy/borrow copies Student budgets under pressure so look for alternative solutions to purchase (eg borrow or second hand) Library budgets under pressure so seek e-textbooks from publishers Raises publisher concerns about piracy, revenues and lack of market knowledge about the second hand market E-learning teams looking for solutions to accessibility University fees rising – want to attract best students NUS survey marks for resources Benefits: Authors – greater visibility, discoverability, revenues from what would otherwise have gone into the second hand market Faculty -
Publishers market to faculty (who are often also authors of publisher text books or journal articles or monographs). Adoptions drive: Library/faculty to distribute reading lists Library to purchase (multiple) copies Bookshops to adopt copies Students to buy/borrow copies Student budgets under pressure so look for alternative solutions to purchase (eg borrow or second hand) Library budgets under pressure so seek e-textbooks from publishers Raises publisher concerns about piracy, revenues and lack of market knowledge about the second hand market E-learning teams looking for solutions to accessibility University fees rising – want to attract best students NUS survey marks for resources Benefits: Authors – greater visibility, discoverability, revenues from what would otherwise have gone into the second hand market Faculty -
Basic Customer Proposition
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AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E-RESOURCES MOBILE: ANYTIME ANYWHEREIMMEDIATE ONE-STOP-SHOP FOR DELIVERY24/7 CUSTOMER SUPPORT FUNCTIONAL BUT REASSURING READING ENVIRONMENT MULTIPLATFORM SUPPORT AND OFFLINE ACCESS INTEGRATION WITH LEARNING ENVIRONMENT
AVAILABILITY: RANGE OF BOOKS AND E-RESOURCESIMMEDIATE ONE-STOP-SHOP FOR DELIVERYWORK SMARTER FUNCTIONALITYGREAT CUSTOMER SUPPORT INTEGRATION WITH LEARNING ENVIRONMENT
Students
Faculty
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Availability – content is king but also always there – even when its not on the shelves, even when the libraries are closed Immediacy and portability Support – to publishers developing, reaching, to faculty in terms of functionality, to students, customer services
Why CourseSmart
Up to Date
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Can be accessed anywhere on any web enabled device and even offline. First textbook reader on the iPhone / iPad / Android Iphone ap 2009 Ipad app 2010 Android app 2011 Kindle Fire Only textbook provider on WebOS� First cloud-based content provider� First browser-based content provider� First reader to use HTML5 to provide an offline reading experience; no local client required, no plug-ins needed
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One stop-shop: Comprehensive/growing collection: cross publisher, but a single login Provides a shop window for comparison and choice The catalog includes 90% of the core textbooks in use in North America, as etextbooks from leading publishers Plus interactive learning experiences: Page fidelity means it is a safe option – interchangeable with print: page appearance and numbering is identical
Working Smart
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Straightfoward (and speedy) solutions: Supply inspection copies Requesting copies Comparing textbooks Referral Setting assignments Fitting in prep for class Having the right notes and the right book Notes and highlights are automatically synched across devises 80% have been optimised to be fully accesssible for instructors and students with print related disabilities – or who have different learning styles
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To choose the best way for you: To use in print and online To use online as you do in print or take advantage of additional functionality To work where and when you work best – distance workers, mature students, part time learners as well as more traditional last minute 3am essay writers No carrying books Accessible: Meeting the needs of students with disabilities and for those who take in information better through listening than through reading Most popular titles have tagging for the blind, including image descriptions, structural markup No losing notes Intelligent choice
CourseSmart: Look inside
Search the catalogue
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Faculty and students can search the catalogue: Enter an ISBN, Title, Author or Keyword(s) in the header of any page to search CourseSmart’s catalog of 14,000+ eTextbooks Or use the “Advanced Search” feature to easily search for multiple ISBNs or for Titles by a particular Author Students can rent Instructors can request access to their first book, or if they have already been publisher approved they can add the book direct to their bookshelf
• Search results for macro searches– show results of what happens when an instructor searches on attributes title, author, keyword, ISBN.
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Students can rent direct from the search In the US various rental periods are offered 360 days
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Faculty can request instant access For their very first book they will have a verification process Once you have clicked the “Add to My Bookshelf” you will find it there.
Bookshelf
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Store your content in your bookshelf for easy retrieval Easy to add new editions – or keep the old if you prefer Publishers can post direct to the bookshelf and notify faculty, so that they book is available immediately and can be assessed at a time and place convenient to the instructor Can search your bookshelf for content
This is the CourseSmart My Bookshelf. It includes a top-level search that allows you to browse the entire CS catalog by discipline, and find all the appropriate titles for your course.
Reader Capabilities
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Now that you have selected your eTextbook, it’s time to take a look “inside.” With CourseSmart eTextbooks, you have the same capabilities you have with a print book: highlighting, note-taking, plus so much more. You will find all the reader functionality on the top row of buttons. The CourseSmart reader also lets you zoom in on text, add notes, email notes to your students with a link to the reference point in the text, and print pages as you need them. (You can print for personal use, 10 pages at a time and up to 150% of the length of the book.
Working Smarter
Single password: multi-publisher, multi platform
Faster and more ecological
SearchZoomCut and pasteHighlighting
Accessible
PrintingPage fidelityAdd notes
Refer to studentsE-mail notes with links
Summary
Higher education platformContinuously developing technologyAnticipating and responding to the market’s changing needs
Growing in the USInternational plans to be announced: watch this space!
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Founded in 2007 World’s largest provider of digital course materials Connects education publishers to consumers by providing an efficient distribution platform for their best-selling content in digital form. Services to four customer groups Students Bookstores Faculty Insitutions Offers all users anywhere, any-time access to the course content they need, including those with vision and print-related disabilities. More information at www.coursesmart.com
Thank you!
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Any questions? Thankyou Look forward to telling you more as CourseSmart International moves forward
