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PLUS BRING IN BUYERS 13 | NEW DESIGN CENTER 18 | GREAT OFFICE 42 THE RE/MAX MAGAZINE SPRING 2013 REMAX.COM/ABOVE DAVE’S INSPIRATIONAL JOURNEY MY NEXT STEP PAGE 16 BRAVO! R4 caps another great year in a four-decade run of success PAGE 28

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BRAVO! R4 caps another great year of success. • My Next Step: Dave's inspirational journey. • Bring in buyers. • The new design center.

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Page 1: ABOVE Spring 2013

PLUS BRING IN BUYERS 13 | NEW DESIGN CENTER 18 | GREAT OFFICE 42

T H E R E / M A X M A G A Z I N ESPRING 2013 REMAX.COM/ABOVE

DAVE’S INSPIRATIONAL

JOURNEYMY NEXT STEP

PAGE 16

BRAVO!R4 caps another great year

in a four-decade run of success PAGE 28

Page 2: ABOVE Spring 2013
Page 3: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 1

OPENING REMARKS

Where we’ve been and what we’ve

become is due to shared vision, hard

work and a little luck. None of this

would have happened without the

initial sacrifices and resolve of our

founders, Dave and Gail Liniger. R4

attendees who weren’t part of the

company early on got to see that sheer

determination firsthand when Dave

shared his journey from this past year

during the Opening General Session.

From coma to code blue to walking

those first 10 steps, his message for

achievement of any type has a place in

all of our lives. “Never, ever quit.” That’s

been a big part of the RE/MAX spirit

since day one.

RE/MAX has been my life for all

of my adult years. I’m thankful for

the friends I’ve met, the ways I’ve

been encouraged to grow and the

opportunity to see people’s lives

change when they come into the

RE/MAX family. I’m looking forward

to passing the baton to the next

generation as this company continues

to be a global force in real estate for

another 40 years!

I WAS REALLY EXCITED ABOUT

celebrating 40 years of RE/MAX

at R4. It’s amazing that it’s been so

many years since we first convened

at the Thunderbird Inn, but seeing the

photos and friends at R4 sure brought

it all back. We’ve come a long way in

that time, from unknown renegades

with a radical business plan to a

worldwide network of Broker/Owners

and Sales Associates who are

respected in their communities, both

professionally and personally.

It was by no means an overnight

success. The tough times we went

through early on – and more recently –

validated the premise of the RE/MAX

concept: Gather the best in the

business, have them participate in

the company overhead, give them

the most up-to-date tools available,

and get out of the way so they can do

what they do best. One of the beautiful

things about RE/MAX is its ability to

evolve and adapt to both time and

place, which makes us as relevant and

groundbreaking as ever. Our future is

as bright as our past – and that’s a very

exciting thing.

The best keep getting betterBY DENNIS CURTIN, REGION OWNER, RE/MAX MID-STATES & DIXIE

ABOUT THIS COLUMN

Opening Remarks

features the thoughts

of top RE/MAX leaders,

speaking on major

themes within ABOVE.

Dennis Curtin, Region Owner of the RE/MAX Mid-States & Dixie Region, holds a special place in RE/MAX history. He purchased the first RE/MAX franchise outside Colorado in 1975, essentially launching the network’s global growth.

Page 4: ABOVE Spring 2013

2 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

features

ABOVE ONLINE View this and past editions of ABOVE at remax.com/above. Enhanced with videos and additional resources, the ABOVE website is a fun, interactive way to experience and share the magazine.

ON TOP OF THEIR GAMENate Martinez and Victor Vidales have dominated the

Phoenix market by staying ahead of the curve, adjust-

ing to change and using RE/MAX tools. These superstars

explain how any agent can become a top producer.

24ALL COMING TOGETHERMore than 7,000 agents came together in Las Vegas in February

for the annual R4 convention, which this year celebrated the

40th anniversary of RE/MAX. See the day-by-day highlights,

behind-the-scenes coverage and amazing award winners.

28

CONTENTS

I’ve achieved so much because I’ve busted my tail. Competitors tried to recruit me, but

I told them all that I don’t swim with ducks; I soar with eagles. I’m a

RE/MAX agent. – SUSAN C. COVENY,

INAUGURAL LUMINARY OF

DISTINCTION CAREER

AWARD WINNER (PAGE 40)

28

Page 5: ABOVE Spring 2013

You’re thinking about selling homes. But what are onlinecustomers thinking about you?

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HOM-0017.indd 1 12/17/12 5:11 PM

Page 6: ABOVE Spring 2013

4 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

departments

IN EVERY ISSUE: 01 OPENING REMARKS 48 JUST FOR FUN

ABOVE®

SPRING 2013, VOL. 3, NO. 2

130159

ABOVE, a quarterly publication (January, April, July, October), is the official magazine of RE/MAX, LLC, the international real estate franchisor serving the industry’s

most productive sales network.

RE/MAX World Headquarters5075 S. Syracuse St.

Denver, CO 80237-2712

PO Box 3907 Englewood, CO 80155

remax.com®

RE/MAX, LLCCHAIRMAN & CO-FOUNDER Dave Liniger

VICE-CHAIRMAN & CO-FOUNDER Gail Liniger

CHIEF EXECUTIVE OFFICER Margaret Kelly

PRESIDENT Vinnie Tracey

EXECUTIVE VICE PRESIDENT, GLOBAL COMMUNICATIONS AND BRANDING Mike Ryan

ABOVEEXECUTIVE DIRECTOR, CORPORATE

COMMUNICATIONS George White

CREATIVE SERVICES DIRECTOR Collin Meek

MANAGING EDITOR Amanda Derengowski

SENIOR EDITOR Deborah Ball Kearns

EDITOR Dorota Wright-O’Neill

To reach the editors of ABOVE, call 303.796.3573 or email [email protected].

To order additional copies, call the RE/MAX Order Desk at 303.796.3672

or visit www.remax.net.

Copyright © 2013 RE/MAX, LLC. All rights reserved. ABOVE is a reg-istered trademark of RE/MAX, LLC. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. ABOVE magazine is provided to RE/MAX Affiliates as one of many benefits. The opinions of guest contributors and interviewed guests are their own and not necessarily those of RE/MAX, LLC, or its Affiliates, or any of its owners, officers, employees or agents.

RE/MAX, LLC, is not responsible for the content of advertisements and assumes no liability for any claims arising therefrom.

RE/MAX, LLC, is an Equal Opportunity Employer and supports the Fair Housing Act. Each RE/MAX® office is independently owned and operated.

www.hungryeyemedia.com 800.852.0857

PRESIDENT Brendan Harrington

EDITOR Tom Wilmes

ART DIRECTOR Lindsay Burke

DESIGNER Alithea Doyle

PROJECT MANAGER Susan Humphrey

NATIONAL AD SALES Susan Wist

303.378.1626 [email protected]

INSIDE STORY

6 SNAPSHOTSRE/MAX enjoys a year of impressive accomplishments; Queen Elizabeth II Diamond Jubilee Medal winners; industry involvement and recognition; outstanding brokerages; and RE/MAX visionary Frank Polzler’s new memoir.

13 BRING IN BUYERSWondering how to find buyers in this seller’s market? Three top producers explain how they do it.

16 MY NEXT STEPDave Liniger shares his journey from debilitating illness to incredible recovery in his intimate and inspiring new book, My Next Step. His message: Never, ever quit.

BUILDING BLOCKS

18 REDISCOVER THE RE/MAX DESIGN CENTERSleeker, faster, better: The newly supercharged RE/MAX Design Center, powered by Imprev, delivers a streamlined solution for all of your marketing needs.

22 WHAT MOVES THEM?The 2013 National Ad Campaign hits home with targeted messages on buyers’ unique motivations.

FULL SPECTRUM

42 ALL FOR ONE, ONE FOR ALLMeet the unstoppable force behind a successful Canadian brokerage: its amazing owners, agents and staff.

ABOVE & BEYOND

46 MIRACLES ON THE RISERE/MAX Associates donated more than $8.2 million to Children’s Miracle Network Hospitals in 2012 – the highest total in several years.

47 REAL (ESTATE) ROCKERDenver-based Associate Bernie Clarke keeps the beat in busi-ness and with his band, Bernie and the Boomers.

22

13

42

Page 7: ABOVE Spring 2013

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Page 8: ABOVE Spring 2013

6 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

INSIDE STORY S N A P S H O T S

THE LEARNERS

EARNEDAverage 2012

commissions of RE/MAX Associates with

these credentials:

ABR......................$125,894

CCIM....................$172,525

CDPE..................$133,605

CERC..................$230,853

CLHMS..............$229,305

CRA......................$137,757

CRS......................$137,329

SFR.......................$109,764

SRES...................$119,906

Year in ReviewRE/MAX ENJOYED A DRAMATIC YEAR OF GAINS AND

ACCOMPLISHMENTS IN 2012. HERE ARE SOME HIGHLIGHTS:

WHILE THE NUMBER OF U.S. HOME

SALES GREW BY 10.1% OVERALL, RE/MAX

AGENTS SOLD 12.9% MORE HOMES.(Source: National Association of Realtors, U.S. Census Bureau and RE/MAX, LLC)

FOR THE FOURTH

YEAR IN A ROW,

RE/MAX EARNED

THE TOP REAL

ESTATE RANKING

IN THE FRANCHISE

TIMES TOP 200

SURVEY.

Fueled by remax.com, LeadStreet surpassed

12 million referral-free leads

to U.S. RE/MAX agents since 2006.

(Source: All data provided by RE/MAX, LLC, unless otherwise noted)

RE/MAX was named one of the Top 50 Franchises

for minorities by the National

Minority Franchising

Initiative through the World

Franchising Network.

2012 TV SHARE OF VOICE

RE/MAX percentage of total ad

impressions by national real

estate franchises for ads purchased

through nationwide buys.

48%

Coldwell Banker

42%

Century 21 10%

(Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized / Q1-Q4 2012)

STA

TS

RE/MAXvs. competitors

Source: Experian Marketing Services Hitwise data, full-year 2012. “Real estate franchise” websites identified by RE/MAX.©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199C

STA

TS

remax.comattracts more consumers than any other real estate franchise websiteTotal Visits for 12 Months (January - December 2012)

FRANCHISE WEBSITE TOTAL VISITS1 RE/MAX 52,466,6282 Century 21 41,071,7893 Weichert 37,847,4874 Coldwell Banker 28,226,5765 Keller Williams 23,550,1056 Prudential Real Estate 5,573,7567 Real Living 2,945,8838 Sotheby’s Realty 2,570,1449 Better Homes and Gardens 2,443,187

10 ERA Real Estate 2,418,129

STA

TS

RE/MAXvs. competitors

Source: Experian Marketing Services Hitwise data, full-year 2012. “Real estate franchise” websites identified by RE/MAX.©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199C

STA

TS

remax.comattracts more consumers than any other real estate franchise websiteTotal Visits for 12 Months (January - December 2012)

FRANCHISE WEBSITE TOTAL VISITS1 RE/MAX 52,466,6282 Century 21 41,071,7893 Weichert 37,847,4874 Coldwell Banker 28,226,5765 Keller Williams 23,550,1056 Prudential Real Estate 5,573,7567 Real Living 2,945,8838 Sotheby’s Realty 2,570,1449 Better Homes and Gardens 2,443,187

10 ERA Real Estate 2,418,129(Source: Experian Marketing Services Hitwise data, full-year 2012, 2011, 2010.

“Real estate franchise” websites identified by RE/MAX)

GL

OB

AL

ST

AT

S

15.1AVERAGE

TRANSACTION SIDES

1.3 million

total transaction

sides

$297 BILLIONTOTAL SALES

VOLUME

6COUNTRIES

ADDED (China, Indonesia,

Morocco, Philippines, Thailand, United Arab

Emirates)

739NEW

RE/MAX franchises

14average years of

experience

Page 9: ABOVE Spring 2013

©2013 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller Williams and Prudential data is from information available at kw.com and prudentialrealestate.com, respectively. 1Full-year 2012. 2Experian Marketing Services Hitwise data, full-year 2012. 3Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 5.7%. 4As of year-end 2012 unless noted. 5Based on lists of countries claimed at each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6Based on agent roster count at kw.com as of 2/13/13. 130229

7REMAX.COM/ABOVE • SPRING 2013

RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX.

RE/MAX vs. the industry 2013

U.S. RESIDENTIAL TRANSACTION

SIDES1

TOTAL U.S. WEBSITE VISITS2

(Millions)

U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES

WORLDWIDE4

AGENTSWORLDWIDE4

828,960 52.47 32.8% 89 6,331 89,008

663,826 28.23 24.0% 445 3,100 82,200

390,391 41.07 20.1% 615 7,060 100,300

107,775 2.42 0.2% 335 2,322 31,000

64,515 2.57 6.5% 355 659 12,900

40,810 2.44 2.0% 25 252 8,300

Not released

23.55 1.8% 5 700 76,6626

Not released

5.57 6.8% 3 1,500 50,000

Page 10: ABOVE Spring 2013

8 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

INSIDE STORY S N A P S H O T S

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www.eCommission.com877-882-4368 [email protected]

SIX RE/MAX BROKER/OWNERS

have an amazing feat in com-

mon that came to light early

this year with the release of a

REAL Trends special report.

Over the past decade, their

four brokerages grew in all

three of these key metrics:

total number of agents, closed

transaction sides and per-agent

productivity. And they accom-

plished this through a severe

housing downturn.

The report, titled “Against

All Odds,” summarized

findings after REAL Trends

followed up with the broker-

ages listed in the 2002 REAL

Trends 500 report.

Of the 500 brokerages

qualifying that year, only 329

have survived. Ten years later,

217 had grown in agent count,

only 86 increased production

and just 43 boosted per-agent

productivity.

Only 17 were able to increase

in all three.

Triple PlayOF THE BROKERAGES IN THE 2002 REAL TRENDS 500, ONLY 17

WERE ABLE TO ADD AGENTS, SIDES AND PER-AGENT PRODUCTIVITY

IN THE DECADE SINCE. FOUR OF THEM ARE WITH RE/MAX.

DECADE OF GROWTH

These elite offices showed

gains in:

Agent count

Closed

transaction sides

Per-agent

productivity

LEADING THE WAY

Congratulations to the RE/MAX leaders who

pulled off the feat:

PATRICK FINNICKRE/MAX Center

Duluth, Ga.

EDDIE MALLADRE/MAX Team 2000

Dearborn, Mich.

JOHN MANGASKATHY KUYOTH

RE/MAX Preferred Associates

Toledo, Ohio

DENNIS STEEDMARY LOU STEEDRE/MAX Crossroads

PropertiesStrongsville, Ohio

Page 11: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 9

PAMELA ALEXANDER, CEO OF RE/MAX

Ontario-Atlantic Canada, and Ron

Antalek, a Diamond Award Club

member with RE/MAX Lifestyles Realty

in Maple Ridge, British Columbia, were

awarded Queen Elizabeth II Diamond

Jubilee Medals, a once-in-a-lifetime

honor, at local ceremonies early this year.

Created to mark the 60th anniversa-

ry of the queen’s reign, the prestigious

medals are awarded to select individu-

als throughout Canada in recognition

of their dedication and exceptional

community service.

Alexander received her medal at

a formal ceremony and reception

held in Toronto in February. She was

commended for her long-standing

support of Plan Canada, which works

to secure social justice for children in

developing countries.

“Whether at home or abroad, there

is always a need to be filled or a life-

altering advancement to be made,”

Alexander says. “We are all inherently

global citizens, and there is no better

way to celebrate humanity than to be

stewards of its progress.”

Antalek, who was also awarded

the 2012 British Columbia Commu-

nity Achievement award, received

the queen’s medal for his extensive

involvement in local community causes.

In particular, he was thanked for his

generous support of Ridge Meadows

Hospital, where his major contributions

helped open the new Antalek Family

Psychiatric Unit.

“I grew up here,” Antalek says of

Maple Ridge. “I went to elementary

here, to high school here. My mother

nursed at this hospital. Involvement in

this community is built into my daily

life; it’s built into me.”

PAMELA ALEXANDER RON ANTALEK

TWO RE/MAX AFFILIATES IN CANADA RECEIVE QUEEN ELIZABETH II DIAMOND JUBILEE MEDALS

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Page 12: ABOVE Spring 2013

10 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

INSIDE STORY S N A P S H O T S

REALTORS OF THE YEARANGELA BARNERRE/MAX Unlimited

Kennesaw, Ga.Cobb Association of Realtors

MARY LOU CHILDSRE/MAX Real Estate

AssociatesBenton, Ky.

Kentucky-Barkley Lakes Board of Realtors

LESLIE PYLERE/MAX Real Estate

AssociatesCrawfordsville, Ind.

Montgomery County Division of MIBOR

PAM HARRISON RE/MAX Leading Edge

Gambrills, Md.Anne Arundel Association

of Realtors

VIRGINIA KLEINRE/MAX HeritageWestport, Conn.

Greater Fairfield Board of Realtors

CYNTHIA KRUSERE/MAX Vail Valley

Edwards, Colo.Vail Board of Realtors

ROSEMARIE LONGMIRERE/MAX Whatcom County

Bellingham, Wash.Skagit County, North Puget

Sound Association of Realtors

KAREN PITKINRE/MAX Realty Professionals

Bloomington, Ind.Bloomington Board of

Realtors

KEN WALKERRE/MAX Diamond Realty

Mebane, N.C.Burlington Alamance County

Association of Realtors

JAMES T. WANZECKRE/MAX Masters

Greenwood Village, Colo.South Metro Denver Realtor

Association

STEVE WIGANDRE/MAX Realty Plus

Jasper, Ind.Southwest Indiana

Association of Realtors

Industry LeadersRE/MAX ASSOCIATES REGULARLY RECEIVE HONORS FOR THEIR

WORK AND SHAPE THE INDUSTRY IN LEADING ROLES

ON REAL ESTATE BOARDS AND ASSOCIATIONS. HERE ARE A FEW:

BILL CACIRE/MAX

Leading EdgeWinchester, Mass.

National Association of Realtors

AUDREY MARKERRE/MAX Realty Professionals

Bloomington, Ind.National Association

of Realtors

GARY ROGERSRE/MAX On the

CharlesWaltham, Mass.Chairman, NAR

Communications Committee

REALTOR EMERITUS

NATIONAL OFFICER

LOCAL PRESIDENTSLYNN ALLISON

RE/MAX Professionals

Muscatine, IowaMuscatine Board of

Realtors

KELLY HOWIERE/MAX Realty of

Rapid CityRapid City, S.D.

Black Hill Association of

Realtors

JUDY KLASSENRE/MAX CountryPrinceton, British

ColumbiaSouth Okanagan Real Estate Board

DENISE STORMRE/MAX Pinnacle

Durango, Colo.Durango Area Association of

Realtors

DWAYNE PATTERSON

RE/MAX PrestigeKingman, Ariz.

Kingman-Golden Valley Association

of Realtors

MONICA ROSSRE/MAX Resort

PropertiesBoyne City, Mich.

Antrim, Charlevoix, Kalkaska

Association of Realtors

MIKE WALLINRE/MAX Premier

GroupLongview, Wash.Lower Columbia Association of

Realtors

SPECIAL AWARDSJEFF BOWERS

RE/MAX Pro RealtyCharleston, S.C.CRS of the Year, South Carolina CRS Chapter

JULIE FOXRE/MAX on the Bay

Cambridge, Md.Community Service Award, Mid-Shore Board of Realtors

SUSAN GRAVESRE/MAX Realty Professionals

Bloomington, Ind.Melody Martin Humanitarian

Award, Bloomington Board

of Realtors

ALTA MONROERE/MAX 1st Choice

South Padre Island, Texas

Directors Award, South Padre

Island Chamber of Commerce

GARY ROGERSRE/MAX On the Charles

Waltham, Mass.CRS of the Year, Massachusetts CRS Chapter

Page 13: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 11

INSIDE STORYL E A D E R S H I P

FRANK POLZLER HAS

ENJOYED tremendous

success in the real

estate world. For the past

three decades, he – along

with business partner Walter

Schneider – has blazed a trail

in the industry by bringing

RE/MAX to Ontario-Atlantic

Canada, Europe and several

U.S. regions.

The RE/MAX visionary

celebrates his 80th birthday

this year, so it’s fitting that

he wrote a new memoir to

chronicle his achievements

as one of the network’s most

prolific leaders.

The memoir, Journey

of a Lifetime, provides an

insightful look into the

secrets of success that

have served Polzler well in

his career. Polzler and his

memoir were featured on

the cover of Canada’s Real

Estate Magazine in April.

An additional story about

Polzler and

his family’s

dedication to

RE/MAX is

included in the

issue, too. Three

generations of Polzlers now

represent RE/MAX.

In the cover story, selected

excerpts from Polzler’s

memoir detail the elements

that have driven him to build

a storied real estate career.

These include: focusing on

customer service, having

a positive attitude, being

assertive, making good

impressions, being adaptable

and having perseverance.

Download the complete REM feature at rem.ax/13YLfCf.

Quite a Ride

AS HE TURNS 80,

A RE/MAX VISIONARY

RELEASES HIS

MEMOIR DETAILING THE

‘JOURNEY OF A LIFETIME’

R4 QUIZ ANSWERS (FROM PAGE 48) 1. B - 50,000 POUNDS (ON 3 SEMI-TRAILERS) 2. D – 10,414 MILES (ALL THE WAY FROM MAPUTO, MOZAMBIQUE) 3. C – 62

COUNTRIES (RE/MAX IS IN 89 COUNTRIES TOTAL) 4. C – 33% (2,500+ ROOMS PER NIGHT) 5. D – 65 SESSIONS (TIME AND SPACE WERE MAXIMIZED) 6. D – 2,405

TROPHIES (DOUBLE THE CAREER AND CLUB AWARDS GIVEN AWAY IN 2012) 7. C – 4,600 PHOTOS (ABOUT AS MUCH AS ONE MAN CAN BE ASKED TO DO) 8. B – 650

GALLONS (THE REMEDY FOR A NIGHT OF FUN IN VEGAS) 9. D – 1 MILLION SQUARE FEET (MAKES FOR A LOT OF SORE FEET, BUT IT’S TOTALLY WORTH IT) 10. D – 16,571%

(WHICH CAN ONLY MEAN ONE THING – R4 IS WHERE IT’S AT!)

A leader has to be visionary, a strategist. He has to be honest so people can trust him. You can’t force people to trust you; you have to earn and create trust. It’s very simple, really. I think I’ve done well because I’ve always had an open mind. I don’t just fixate on a certain way to do things and barrel my way through. – FRANK POLZLER, JOURNEY OF A LIFETIME

Page 14: ABOVE Spring 2013

* Eligibility for the Bank of America at Work® program terminates when (a) you terminate your relationship with the sponsoring company or organization or (b) the sponsoring company’s or organization’s Bank of America at Work® program plan is terminated by either the company or organization or Bank of America, at which time rates and fees will revert to the current rates and fees as stated in the Personal Schedule of Fees.

THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION. Bank of America, N.A., Member FDIC. Equal Housing Lender. ©2013 Bank of America Corporation. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. All trademarks are the property of Bank of America Corporation or their respective owners. Bank of America and other advertised companies are separate entities; each is independently responsible for its products, services and incentives. AD-03-13-0338 03-2013 AR2C830D

Let us help you build your businessHere’s to our continued commitment to success in 2013. Let’s build on our long-standing relationship and create an even stronger one. We can accomplish this together through:

• A variety of strategic alliances that can help you manage and grow your business

• Short Sale outreach programs, a dedicated escalation web tool and online education at the Bank of America Agent Resource Center

• Bank of America Merchant Services electronic payment processing solutions that can help Broker Owners streamline office operations

• Bank of America at Work® program for RE/MAX affiliates*

If you’d like to learn more about how we can work together to build your business, please contact Shay Shearer, National Relationship Executive, at 1.502.287.2675 or [email protected].

Visit the Bank of America Agent Resource Center at bankofamerica.com/agentresources for tools and information to help you manage and grow your business.

Page 15: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 13

INSIDE STORYB U I L D I N G B U S I N E S S

PHO

TO

BY

MA

TT

CA

LAB

RE

SE

* Eligibility for the Bank of America at Work® program terminates when (a) you terminate your relationship with the sponsoring company or organization or (b) the sponsoring company’s or organization’s Bank of America at Work® program plan is terminated by either the company or organization or Bank of America, at which time rates and fees will revert to the current rates and fees as stated in the Personal Schedule of Fees.

THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION. Bank of America, N.A., Member FDIC. Equal Housing Lender. ©2013 Bank of America Corporation. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. All trademarks are the property of Bank of America Corporation or their respective owners. Bank of America and other advertised companies are separate entities; each is independently responsible for its products, services and incentives. AD-03-13-0338 03-2013 AR2C830D

Let us help you build your businessHere’s to our continued commitment to success in 2013. Let’s build on our long-standing relationship and create an even stronger one. We can accomplish this together through:

• A variety of strategic alliances that can help you manage and grow your business

• Short Sale outreach programs, a dedicated escalation web tool and online education at the Bank of America Agent Resource Center

• Bank of America Merchant Services electronic payment processing solutions that can help Broker Owners streamline office operations

• Bank of America at Work® program for RE/MAX affiliates*

If you’d like to learn more about how we can work together to build your business, please contact Shay Shearer, National Relationship Executive, at 1.502.287.2675 or [email protected].

Visit the Bank of America Agent Resource Center at bankofamerica.com/agentresources for tools and information to help you manage and grow your business.

LL THE REAL ESTATE TALK THESE

days is centered on the turnaround in

housing from a buyer’s market to a seller’s

market. With inventory shrinking in some major

areas, buyers might get discouraged and head to

the sidelines. So how do you assure them that

you’re the one who can deliver the results – and

the home – they’re looking for? Three top-

producing RE/MAX agents explain. ➤

BRING IN BUYERSTHREE TOP PRODUCERS TELL YOU HOW TO FIND BUYERS IN A SELLER’S MARKET

– AND KEEP THEM SATISFIED SO THEY’LL BECOME CLIENTS FOR LIFE.

BY DEBORAH BALL KEARNS

PATRICK

HASTINGS

Page 16: ABOVE Spring 2013

14 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

KELLY BENNETT’S SUCCESS COMES

down to a simple approach: She meets

face-to-face with clients. Two game-

changers have helped her break into

the luxury market and increase her

face time with affluent buyers. She

hosts frequent social mixers and

events for past and potential clients,

which helps her capture new buyer

leads. She also uses The RE/MAX

Collection to market luxury properties

and attract high-end buyers. So far,

it’s turning heads.

“Buyers are really impressed with the

look of the brochures, signs and mar-

keting materials,” says Bennett, who

Kelly BennettRE/MAX Gold, St. Louis, Mo.

Platinum Club, Hall of Fame member

HE DELIVERS THE UNEXPECTED

LAST YEAR WAS A GOOD ONE

for Patrick Hastings, who closed 77

transaction sides with a total sales

volume of more than $11 million. Forty

percent of those closed sales came

from working with buyers.

While a majority of his

business came from past-

client referrals, all of his

sales involved delivering

the pleasantly unexpected.

Hastings attributes his

increase in year-over-year

production (he was at $8

million for a long time) to

hiring a full-time assistant

to help increase his

interaction with clients and

handle all of his marketing.

Having the extra help

allows him to exceed his

clients’ expectations and

put in more face time with them.

“I believe repeat business and

referrals are earned while you conduct

business in real time,” Hastings says. “My

clients’ problems are my problems; my

wife thinks I’m nuts for catering to some

of the more strange requests my clients

come up with, but I do it because I want

to be their Realtor for life.”

One of the premier services Hast-

ings offers that other

agents sometimes forget

about: lining up success-

ful financing. Hastings has

worked with his lender

exclusively for 18 years, and

it can sometimes mean the

difference between losing

the sale and getting to the

closing table.

“You have to be a

calming influence in buyer

transactions, because

almost no one who gets a

mortgage goes unscathed

in the process,” Hastings

says. “I need a lender who

can provide all types of financing and

is thoroughly knowledgeable. The

solid rapport I have with my lender

adds extra value to my service that

buyers might not find in other agents.”

Patrick Hastings RE/MAX Plus, Rochester, N.Y.

Platinum Club, Hall of Fame member

Repeat

business and

referrals are earned while you conduct

business in real time.

Page 17: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 15

KAREN KING HAS DISCOVERED A

gem for cultivating new buyer leads

and keeping in close contact with

past clients: online reviews.

After each closing, King emails

clients and asks them to post re-

views on Zillow and LinkedIn, and

she provides links directly to those

sites in her messages. When clients

write up reviews, she immediately

sends a thank-you note and a gift

card in the mail.

“Buyers are researching agents

online just like they’re researching

homes, so having online reviews

is a must if you want to

capture those potential

leads; it adds a lot to your

credibility,” King says.

“Buyers will call you if

other people recommend

you and rave about

your service.”

Her efforts are working;

she’s received several

buyer leads from online

reviews in the past six

months. Additionally,

King culls leads on

Facebook, where she

posts sellers’ virtual

tours on their pages

(as well as her own) for

their friends to see. She

also shares interesting

photos of home interiors

from Pinterest on her

Facebook page, and asks

her followers for their

opinions to engage them.

One other thing

she does to drum

up conversation on

Facebook is to post

photos of buyers with

their keys in front of

their new homes. She’ll “friend” her

clients first, then post the photo with

a congratulatory note.

“The key to generating online

leads is being visible,” King says.

“Post a mix of personal and business

updates, but don’t forget to engage

with people, too. Pay attention to

what your clients post online, what

their likes and activities are, and

interact with them online the way

you would in person. Their friends

will take notice and start asking

about working with you.”

Karen KingRE/MAX Prestige, Wilbraham, Mass.

100 Percent Club, Hall of Fame member

PHO

TO

S B

Y M

AT

T C

ALA

BR

ESE

(1

) D

AN

DO

NO

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1)

WA

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TE

INM

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1)

Buyers will call you if other people recommend you

and rave about your service.

Use every resource that

RE/MAX offers ... to

build a strong business.

SHE USES RE/MAX TOOLS

SHE GENERATES ONLINE LEADS

has delved into the $500,000-and-up

price range in the past year.

Another tool that Bennett loves:

LeadStreet. In fact, the seller of one of

her first luxury listings – a $1.9 million

property in St. Louis – was referred to

her through LeadStreet; she respond-

ed to the lead immediately.

If you want to find more buyers,

especially in the luxury market, don’t

reinvent the wheel – use the RE/MAX

tools that are out there, Bennett says.

“Drive your marketing to remax.com

(or theremaxcollection.com, for

luxury properties), respond to those

LeadStreet leads quickly, and keep

your Mainstreet Web Roster profile

updated with all of your designa-

tions and honors so you can generate

buyer referrals from other RE/MAX

agents,” Bennett advises. “Use every

resource that RE/MAX offers; there’s

more than enough there to build a

strong business.”

INSIDE STORYB U I L D I N G B U S I N E S S

Page 18: ABOVE Spring 2013

16 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

INSIDE STORY M Y N E X T S T E P

WHEN DAVE LINIGER WENT

to a Galveston, Texas,

emergency room in the

early morning of Jan. 29, 2012, he

thought he’d be treated and released

for a back problem that was causing

him severe pain and puzzling paraly-

sis during the night.

But that’s not what happened. Not

even close.

As most everyone in the RE/MAX

network knows by now, Liniger’s

initial emergency room visit was just

the beginning of an infection-fueled

health crisis that would keep him

near death for weeks, hospitalized for

months and in some ways changed

for a lifetime. The year would involve

multiple surgeries, a terrifying brush

with death and the very real possibil-

ity that he would never walk again.

The RE/MAX Chairman and Co-

Founder chronicles the entire ordeal

in My Next Step, a 160-page hardcov-

er book released in April by California

publishing firm Hay House. It’s an

inspirational story of resolve, family,

support and courage that’s grounded

in the core values Liniger has always

embraced and encouraged. The pri-

mary one: “Never, ever quit.”

Written by Liniger with co-author

Laura Morton – who has helped craft

more than 15 New York Times Best

Sellers – the book

essentially covers

Liniger’s “extraordi-

nary journey of

healing and hope”

from January to

December 2012. It offers a very per-

sonal, raw and honest glimpse of the

man who’s led the world’s greatest real

estate network for the past 40 years.

Parts of the book will surprise those

who know Liniger as the toughest guy

in the room.

“I’ve always thought of myself as

a tough son of a bitch,” he writes.

“Well, that bravado works fine with the

curtains open and the sunlight shining

through the windows in daytime, but it

quickly disappears at one o’clock in the

morning when no one else is around

and unimaginable terror starts to seep

into the dark places of your mind.”

Ultimately, My Next Step is a story

of how Liniger – with incredibly strong

support from his family and friends, as

well as expert assistance from a large

group of doctors, nurses, technicians

and therapists – refused to give up,

no matter what. But it’s also a re-

minder that each of us, with the right

attitude and approach, can make it

through anything.

‘NEVER EVER QUIT’

AFTER A YEAR OF ILLNESS, STRUGGLE,

HARD WORK AND TRIUMPH, DAVE LINIGER

SHARES HIS STORY IN A COMPELLING

AND INSPIRING NEW BOOK, MY NEXT STEP

Everyone has moments in his or her life that turn into weeks and sometimes months

or even years. The most important thing to remember is that moments do pass. No

matter how bad it hurts, the world does come back into focus. You have to live your life

one step at a time. - DAVE LINIGER, MY NEXT STEP

Page 19: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 17

EVERYBODY WINSDave Liniger is donating 100 percent of his author

proceeds on all book sales to three worthy causes:

Children’s Miracle Network Hospitals,

Susan G. Komen for the Cure and the U.S. Olympic

Committee Wounded Warrior Program.

BUY YOUR COPIES TODAYMy Next Step is available in

bookstores throughout the United

States and Canada, as well as

through virtually every major

online outlet – where international

purchases can be made. The list

price is $19.95, but Amazon, Barnes & Noble and others

are offering the book at significant

discounts. You can find portals

to these booksellers through

MyNextStepBook.com.

INSPIRING WORDSMuch of Dave Liniger’s survival in 2012 can be traced to the key elements of

success in the book Think & Grow Rich, written by Napoleon Hill in 1937. Liniger

first read the classic as a teen, and has reread it more than 40 times since.

The key elements

ANYTHING THE. MIND CAN CONCEIVE,. IT CAN ACHIEVE..

Liniger convinced himself

he would regain his ability

to walk, and he hung on

to that belief tightly.

CREATE A PLAN. WITH SMALL,. ACHIEVABLE GOALS..

Liniger broke his big

goal down to smaller

objectives. He realized

that if he could walk 10

feet, he could then move

on to walking 20. If he

could walk 20, he could

walk even more.

ADJUST YOUR GOALS. AS NEEDED..

Liniger viewed unmet

milestones as temporary

setbacks only. When,

for instance, he couldn’t

leave the hospital on the

date he had targeted,

he adjusted his goal and

chose a new date to

focus on.

HAVE A. MASTERMIND GROUP..

Being surrounded by

positive, energetic

individuals gave Liniger

the support he needed

throughout his ordeal. He

likens this factor to the

type of people – driven,

passionate and confident

– who are attracted to

the RE/MAX network.

DAVE LINIGER

SIGNED SEVERAL

THOUSAND LIMITED-

EDITION COPIES OF

HIS BOOK AT R4.

GET SOCIAL!FOLLOW THE MY NEXT STEP BUZZ

Like the My Next Step page on Facebook.

Follow @MyNextStepBook on Twitter.

And tell your friends too!

WHAT THEY’RE SAYINGSEVERAL INDUSTRY

HEAVYWEIGHTS OFFER THEIR THOUGHTS

ON MY NEXT STEP.

BRIAN BUFFINI: “No matter

what challenge you’re facing,

reading My Next Step might be

your next step to overcoming it.”

TOM FERRY: “Dave Liniger’s

fierce determination and unwill-

ingness to give up against all

odds is one of the best examples

of how a strong mind can over-

come just about any hurdle.”

STEVE MURRAY, REAL TRENDS:

“Dave Liniger has always been a

fighter. So when he got hit with

a life-threatening illness last

year, I knew he would survive.

My Next Step is a window into

the heart and mind of a man

who’s had a profound impact on

our industry.”

RICHARD ROBBINS: “Dave

revolutionized an industry and

built one of the most recognized

brands on the planet. My Next

Step adds a piece to his story:

He was able to do it because of

his incredible persistence, gen-

erosity and unshakeable belief in

what’s possible.”

Page 20: ABOVE Spring 2013

18 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

BUILDING BLOCKS T E C H N O L O G Y

REDISCOVER RE/MAX DESIGN CENTER

TH

E

FASTTHE ENTIRE SITE IS NOW

BLAZINGLY QUICK.

➔ Pages load up to 10 times faster!

➔ Create and edit projects in about half the time.

➔ Every template can be completed in five steps or fewer.

➔ A new progress bar shows your completion status.

SIMPLESTART YOUR PROJECT

WITH LITTLE TO NO SETUP.

➔ Your profile information will trans-fer to your new account and auto-matically appear in your projects.

➔ Property, profile and other photos can be easily loaded on a single screen.

THE NEW RE/MAX DESIGN

CENTER IS ...

HE WORD “UPGRADE”

doesn’t quite capture

the full extent of the

fantastic modifications to

the RE/MAX Design Center,

powered by Imprev. The

new platform offers a

completely updated user

experience and so much

more – including all-new

premier services.

T

Watch the “Design Center Update” video

on

Page 21: ABOVE Spring 2013

19REMAX.COM/ABOVE • SPRING 2013

I N T R O D U C I N G All-New Premier Services

You can take advantage of these innovative new digital services in

the Design Center for $199 per year separately. Or, to use all three,

purchase the Premier Agent Plus subscription for just $299 per year –

nearly half off the price of total individual pricing.

VIDEO-BASED HOME TOURS Power up your SEO by creating video

home tours for all of your listings, as well as neighborhood tours and

even personal-promotion videos. The subscription includes unlimited

usage for all your listings.

CAMPAIGNS Pre-written, automated marketing campaigns provide

a simple, relevant and easy way to stay in touch with past, current

and future clients. The subscription includes up to 1,000 emails per

month. You’ll pay just $0.03 per email over 1,000. A pay-as-you-go

option is also available.

PROPERTY WEBSITES Create a separate, custom and mobile-ready

website for each listing. The subscription includes unlimited usage

for all your listings, along with website analytics and traffic statistics.

SEARCH-CENTRICEASY AND POWERFUL SEARCH

DELIVERS RESULTS FAST.

➔ Search new designs by keyword, product type, task and occasion.

➔ Filter results by color, theme and other criteria.

ENGAGINGIT FEELS LESS LIKE WORK

AND MORE LIKE FUN!

➔ Connect with your contacts using the Address Book, now available to all users.

➔ Send emails to your contacts and pay only for the messages you send.

Learn more and sign up through

your Design Center account.

Office-wide pricing is available by

contacting Imprev at [email protected].

ORGANIZEDFIND YOUR WAY AROUND

QUICKLY AND EASILY.

➔ Choose a new design right on the home page – there are no more folders to open.

➔ Navigation includes new, simpler tabs – and fewer of them.

Page 22: ABOVE Spring 2013

MANAGING THE DETAILS OF

your transaction can be a time-

consuming task, especially if

you’re still using paper files. Imagine,

though, if you could log on to a single

platform to update listings and photos,

route incoming offers from the MLS,

communicate with clients and vendors,

electronically sign documents, and

handle offer negotiations – all in one

place.

The RES.NET Agent Platform makes

it possible. It makes transaction man-

agement simple and seamless, which

means you can spend less time in front

of a computer and more time in front of

clients, doing what you do best.

Here’s a look at the exciting features

of this one-stop platform, now available

for all transaction types:

Communicate with clients through

real-time messaging, document sharing,

calendar invitations and tasking.

Send documents electronically to all

parties involved in the transaction for

review and signatures using e-signature

technology. Have control over offer

negotiations by countering, rejecting

and accepting offers – all online.

Log in anywhere there’s an Internet

connection, and easily access action

items that require immediate attention.

Use the new Connect tool to com-

municate with each person involved

in a real estate transaction.

Command CentralTHE RES.NET PORTAL HELPS YOU MANAGE TRANSACTIONS

EASILY AND EFFICIENTLY ONLINE

20 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

BUILDING BLOCKS T O O L S

Get started now by visiting

www.res.net/remax, or call (800) 760-7036.

REAL PRAISE FROM REAL USERSRE/MAX agents have long used RES.NET in the distressed-property

space and are excited that the system now works for virtually any listing.

Here’s what a few fans have to say about it:

RES.NET helps you get listings and

generate exposure for your properties. I

appreciate having all of my tasks and files

organized, and I enjoy the sense of com-

munity RES.NET builds. It’s fun to use. – TED REITHEL, RE/MAX IN THE PARK, HAZEL PARK, MICH.

This type of platform is the way of the future, especially as we try to go paperless. It’s easy to use – it just makes sense.

– NANCY POWERS, RE/MAX ISLAND REALTY, HILTON HEAD ISLAND, S.C.

With RES.NET,

everyone is up-

dated on the status

of a transaction at

the same time. The

program also offers

training and support,

and is easy to use. I’ve

been using RES.NET

for 10 years, and I’ve

noticed a lot of lend-

ers using it, too. – SANDY BOYLE-TAILLON, RE/MAX

EDGE REALTY, AKRON, OHIO

Page 23: ABOVE Spring 2013

Step into my office

To sign up today, visit att.com/wireless/REMAXOr, to find the nearest AT&T store, visit att.com/find-a-store

Please have proof of eligibility (employee badge, pay stub or business card)Mention FAN: 22541

* IMPORTANT INFORMATION: Available only to RE/MAX. Other conditions and restrictions apply. See contract and rate plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features available on all devices or in all areas. A $36 activation fee may apply. See your AT&T Representative for more information. ©2012 AT&T Intellectual Property. All Rights Reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Printed in the U.S.A.

Page 24: ABOVE Spring 2013

22 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

BUILDING BLOCKS A D V E R T I S I N G

IT’S A CELEBRATION

of diversity that

echoes what RE/MAX agents see and hear in the field every day. The new RE/MAX TV ads examine the wide array of reasons that move consumers to buy or sell a home, and they speak directly to consumers by posing the question “What moves you?”

Six new RE/MAX TV spots are air-ing on primetime network and cable programming in the U.S. this year, and they’re com-plemented by print, radio, digital and out-of-home ad-vertising. All of the materials tie back to the national ad-vertising campaign, “For all the things that move you.”

THE 2013 NATIONAL AD CAMPAIGN ILLUSTRATES CONSUMERS’ UNIQUE MOTIVATIONS BY DEBORAH BALL KEARNS

What MOVES Them?

It’s not easy to capture a broad

spectrum of personalities in a

15- or 30-second TV spot, but the

new RE/MAX TV ads do this nicely

by giving viewers quick glimpses

into characters’ lives – a father and

his baby, a runner with a pros-

thetic leg, a single guy in his “nerd

cave,” a woman excited to have

her own patch of lawn – in order

for consumers to identify with

them on a more personal level.

THE 2013 TV ADS

SPEAK DIRECTLY

TO CONSUMERS.

TELEVISION

Page 25: ABOVE Spring 2013

23REMAX.COM/ABOVE • SPRING 2013

BUILDING BLOCKS A D V E R T I S I N G

In addition to the TV spots,

there’s a collection of 10

print ads available in the

RE/MAX Design Center

for customization in flier,

postcard and email formats.

Agents also have access

to more than 40 static and

animated web banners on

Mainstreet, as well as 30

billboard designs – nine of

which are customizable.

The overall goal of these

advertising efforts is to drive

more traffic to remax.com

and, as a result, more leads

to RE/MAX agents. The key

to the RE/MAX advertis-

ing strategy is and always

has been consistency and

prominent visibility, says Abby

Lee, RE/MAX Vice President

of Advertising and Marketing.

“That’s why RE/MAX con-

tinually enjoys No. 1 TV Share

of Voice,” Lee says. “Con-

sumers recognize our brand

instantly, and they associate

it with high-caliber agents

who understand the diverse

needs of buyers and sellers.

“While our

competitors

have cut back

on TV advertising or have

placed all their eggs into

a single TV spot basket,

we continue to advertise

steadily to keep the RE/MAX

name top of mind.”

The next time you’re with

a prospective buyer or seller,

go ahead and ask: “What

moves you?” After you get an

answer, the rest is up to you.

PRINT & DIGITAL

©2013 RE/MAX, LLC. Each office independently owned and operated. 130248Nobody in the world sells more real estate than RE/MAX.®

find your agentremax.com

What moves you?What moves you?

A gourmet kitchen

Whether it’s a place to entertain or steal a bite, we can help. At RE/MAX, we have nearly 90,000 agents to find the perfect fit, for all the things that move you.

©2013 RE/MAX, LLC. Each office independently owned and operated. 130248Nobody in the world sells more real estate than RE/MAX.®

find your agentremax.com

What moves you?What moves you?

find your agentremax.com

Being close to my grandchildren

Whether it’s a place to relax, retire or watch your grandkids grow, we can help. At RE/MAX, we have nearly 90,000 agents to find the perfect fit, for all the things that move you.

What moves you?

DIGITAL, PRINT AND OUT-

OF-HOME COMPONENTS

COMPLEMENT THE OVERALL

MESSAGE, PROVIDE FURTHER

REACH AND INCREASE

IMPRESSIONS.

Page 26: ABOVE Spring 2013

24 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

GAMEON TOP OF THEIR

Page 27: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 25

PHO

TO

GR

APY

BY

JO

HN

MO

RR

IS

NATE MARTINEZ STARTED

at the bottom. Actually, he

started below the bottom

– 40 feet beneath street level in a

four-foot-wide hole, pouring con-

crete for sewer lines in the extreme

Phoenix summer heat. Today,

the RE/MAX Circle of Legends member co-owns the

six-office RE/MAX Professionals brokerage with Frank

Russo, and he’s a top team leader.

“When I had my first child, I knew I didn’t want her

to grow up in the same neighborhood I did,” says

Martinez, who lost many friends to drugs and violence

growing up in West Phoenix.

Although his mother didn’t graduate from high

school, she worked to keep him fed, clothed and out

of trouble. “But I wanted more, even as a little kid,”

Martinez says.

At 26, he had a good job – a $12-an-hour union

concrete-pouring position with benefits. But he thought

earning a real estate license could help him generate

some extra income. It changed his life. His confidence

went through the roof, and he was filled with a sense of

pride. “It helped me grow up,” he says.

Working only part time initially, Martinez sold 34

homes in his first year, while still pouring concrete

up to 60 hours a week. On his breaks, he prospected

carpenters, plumbers and other tradesmen.

Joining RE/MAX in 1991 was the tipping point that

allowed him to pursue real estate full time.

“Once I got the brand tied in, the referrals started

absolutely flowing,” Martinez says. “They haven’t

stopped since.”

VICTOR VIDALES IS A

persistent man. In real

estate, you have to be.

For example, he called the asset

manager of state contracts for

the Department of Housing and

Urban Development for two years.

When HUD started accepting Arizona agents for these

contracts in 2008, Vidales’ persistence paid off; he’s listed

more than 800 HUD homes over the past 30 months.

That focus on cultivating relationships has contributed

to Vidales becoming a true RE/MAX success story. The

RE/MAX Hall of Fame member became the first Latino

business owner to receive the Greater Phoenix Chamber

of Commerce Small Business of the Year Award in the

program’s 23-year history.

“Building and maintaining relationships has been my

highest priority,” says Vidales, a Sales Associate/Owner

of RE/MAX New Heights Realty.

“I can’t keep track of how many boards and organiza-

tions he helps,” says RE/MAX New Heights agent Armando

Banda. “He is sincerely committed to the community.”

The two met at church, where Vidales, a devoted father

of five, leads a men’s outreach ministry. His involvement

constantly yields leads; in fact, Vidales was introduced

to the HUD asset manager through someone he had

worked with for 15 years doing community clean-ups

and working with at-risk youths.

Vidales says his relationship-focused approach can

work for any agent.

“It’s all about managing yourself and your time the

best you can. Create a plan and pour your energy into it,

then constantly tweak it to make it work.”

RE/MAX had the strongest showing of any national real estate brand on the National Association of Hispanic Real Estate Professionals’

first list of Top 250 Latino Real Estate Agents in America. The top two RE/MAX agents on the list – superstars Nate Martinez and Victor Vidales – truly exemplify why RE/MAX shined in the rankings.

BY SHARA RUTBERG

LEARN HOW THESE TOP PRODUCERS STAY ON TOP ➤

Page 28: ABOVE Spring 2013

26 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Nate Martinez

USE THE BRAND.Martinez remembers

being envious of the

little balloons on the

name tags and lapels

of top sellers at the

very first National

Association of

Realtors convention

he attended. He was

inspired by the

RE/MAX brand and

the energy of RE/MAX

agents. “I knew

RE/MAX was bigger

than me, than what my

broker at the time had

to offer,” he says. After

he joined RE/MAX

and began integrating

that balloon and other

marketing materials

into his promotions,

business took off.

CONNECT WITH. PEOPLE.“Real estate came nat-

urally to me,” Martinez

says. “This business is

easy if you can connect

with people and want

to help them. Pouring

concrete foundations?

That was a hell of a lot

harder.” The dynamic

personality and steely

work ethic that en-

abled him to canvass

every single tradesman

on the high-rise build-

ing site when he first

started out continue to

fuel referrals today.

ADJUST TO. THE MARKET.Martinez’s business

partner Frank Russo

steered him toward

the REO market. At

the peak, about two

years ago, Martinez

managed about 265

REOs at a time. He

built that section of

his business through

education at formal

RE/MAX classes and

seminars, as well as

networking with asset

managers at related

events where he could

make connections.

Currently, he’s helping

his team readjust to

traditional resales by

systematically analyz-

ing neighborhoods

where his agents can

become dominant.

They send highly

targeted direct mail

to key communities.

Unlike several years

ago, when he would

mail pieces touting his

office as the special-

ist for all homes in

the community, today

Martinez’s marketing

is geared toward the

specific neighbor-

hood. “If they own

a half-million-dollar

home, I’m not sending

them comps on the

$100,000 condo down

the street,” he says.

KEEP LEARNING.Martinez regularly

attends RE/MAX

conventions and

classes to stay on top

of his game, and he

encourages his agents

to do the same. “I’m

constantly trying to

figure out a better way

to do things, to build

our team into better

agents,” he says. “If

there’s anything I’ve

wanted to learn, I’ve

always been able to

find it on RU.” He’s

constantly feeding his

brain and always asking

whether there’s a better

system or a better way.

“Gaining knowledge

gives me power,”

he says.

WINNING WAYS Nate Martinez and Victor Vidales say any agent can become a top producer. Here's how they did it.

Office: RE/MAX Professionals, Glendale, Ariz.

Closed transaction sides (2012): 156

Top 250 Ranking: 5 (#1 RE/MAX agent listed)

Page 29: ABOVE Spring 2013

REMAX.COM/ABOVE • SPRING 2013 27

BE OPEN TO. CHANGE.Keen awareness and

being open to change

helps keep Vidales and

his agents primed to

embrace the ever-

changing market. “He’s

always staying a step

ahead,” says Sales

Associate Armando

Banda. “He’s up on his

statistics and pre-

pared well in advance

for changes.” Vidales

was way ahead of the

curve on REO and

short sales, and nimble

enough to capitalize

on the change. “He

saw exactly where the

market was going,”

Banda says.

KNOW THE. CUSTOMER.One change Vidales

is primed for is the

shifting demographics

in Phoenix. It’s

projected that Latinos

will make up 50

percent of that city’s

population in

the next decade.

“It’s important that

RE/MAX continues

to do its best to stay

in front of these new

clients,” Vidales says.

He remains in the

community where he

grew up, which has

helped him maintain

strong connections

with members of the

Latino community

there. Speaking

Spanish is a critical

tool in connecting with

the demographic, he

says, “even if it’s just

at the very basic level,

while you’re gathering

info to convert a lead.”

Another thing to keep

in mind, Vidales says,

is that many Latinos

are the first in their

family to own a home.

BE VISIBLE IN. THE COMMUNITY.Vidales volunteers with

a slew of community

boards, including the

Maricopa Industrial

Development Author-

ity, Phoenix Community

Alliance, Arizona State

University Board for

College and Public

Programs and the

Audubon Society.

Winner of the 2010

Impact Business of

the Year Award from

the Greater Phoenix

Chamber of Commerce

for his commitment

to improving lives in

the South Phoenix

neighborhoods where

he grew up, Vidales has

a deep commitment to

helping others. “There

are endless opportuni-

ties to serve and be

face-to-face with po-

tential clients,” he says.

CREATE A PLAN.Vidales develops

annual goals for

himself, as well as

daily and 10-day goals

to stay on track. He’s

constantly keeping an

eye on his progress,

and determining

what he might need

to adjust to achieve

his goals, such as the

number of phone calls

he makes a day. “Time

is the most valuable

resource we have,”

he says.

“Success is all about managing yourself and your time the best you can – create a plan and pour your energy into it. – VICTOR VIDALES

P

HO

TO

BY

MA

RK

PE

TE

RM

AN

Office: RE/MAX New Heights Realty, Ahwatukee, Ariz.

Closed transaction sides (2012): 246

Top 250 Ranking: 11 (#2 RE/MAX agent listed)

Victor Vidales

Page 30: ABOVE Spring 2013

PHO

TO

BY

JO

HN

MO

RR

IS

COMINGALL

PICTURED (FROM LEFT):

REY LLANETA, MARY GOLBAKHSH,

CÉSAR CÁCERES, LYN LLANETA,

KIM LUND, ELIZABETH VELASCO,

GUSTAVO GUASTI

Page 31: ABOVE Spring 2013

At the Opening General

Session, Dave Liniger reflected on his journey of healing and hope after

battling a life-threatening

staph infection last year…

CEO Margaret Kelly noted

that RE/MAX agents collectively closed an astounding 1.3 million transaction sides and sold $297 billion in real estate in 2012…

The legendary Natalie Cole

gave a surprise performance

of “Unforgettable” in honor

of RE/MAX Founders Dave

and Gail Liniger…

The R4 opener gave way to

a rocking Welcome Reception

where Kenny Loggins performed his many hits…

The festivities set the scene for

the next few days of learning

and networking, as Associates

embraced the advantages of

40 years of success.

MONDAY

IT WAS A CELEBRATION THAT WILL GO DOWN IN RE/MAX HISTORY.

More than 7,000

people traveled to

RE/MAX R4, Feb.

25-28 at the MGM

Grand in Las

Vegas, to mark the

network’s 40th

anniversary and a

tremendous year

of results. From

concerts by Kenny

Loggins and Stevie

Nicks to valuable

networking events,

inspiring sessions

and a whole lot of

celebrating, here’s a

glimpse of all the

excitement.

BY DEBORAH BALL

KEARNS

PHOTOGRAPHY BY

KEVIN MCILWAINE

Visit remax.com/above

to browse and download more

RE/MAX R4 photos.

ABOVE THE RE/MAX MAGAZINE • SPRING 2013 29

Page 32: ABOVE Spring 2013

30 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Powerhouse speaker

Brian Buffini offered his unique perspective on how

to do business in today’s

fast-paced world…

At the Global Referral

Exchange, RE/MAX Asso-ciates from around the world rubbed elbows and talked shop in a colorful

display of national pride…

More than $125,000 was raised for Children’s Miracle Network Hospitals

during the live auction…

RE/MAX Commercial Practi-

tioners loosened their ties to

rock out to music performed

by a few of their colleagues,

plus they raised $4,000 more for CMN Hospitals…

The unofficial Mixer to the Max party brought together

the 40-and-younger crowd

for conversation, dancing and

a whole lot of fun.

TUESDAY

Page 33: ABOVE Spring 2013

ABOVE THE RE/MAX MAGAZINE • SPRING 2013 31

A T R E/ MAX R4 , THERE ’ S ALWAYS ONE

gathering that can be counted on to deliver high

energy, fun costumes, big smiles and a symphony

of accents and languages. It’s also the best example

of how interconnected RE/MAX Associates really

are, despite living worlds apart from one another.

With 62 countries represented at the convention,

the 2013 Global Referral Exchange was the biggest

and most dynamic gathering yet, as thousands of

RE/MAX agents from around the world packed into

a room to exchange referrals and put their coun-

try’s flag, culture and real estate on display.

Amid an endless bustle of conversation, laughter

and horns sounding, agents interested in expand-

ing the global side of their business made mean-

ingful connections.

Dulce Elorriaga hasn’t looked back since joining

RE/MAX Maya in Playa del Carmen, Mexico, eight

years ago. The brand’s credibility, global pres-

ence and strength in her home country – RE/MAX

Mexico just celebrated its 20-year anniversary –

have given her all the support she needs to work

her market with confidence.

“I had my best year in 2012,” Elorriaga says.

“The international referrals I can generate from

coming to R4 are invaluable, and it’s important to

be here and see the impact of the RE/MAX

brand’s expansion.”

Easy to spot in brightly colored lederhosen and

blonde pigtails, Pia Weisser was part of a large

contingent of Associates from Germany. The Sales

Associate with RE/MAX First in Vaihingen was in

awe of the diversity at her first R4.

“Everyone needs a positive spirit to do well in

their businesses, and this is the place to get that

motivation,” Weisser says. “I love my job!”

Small WorldWHEN RE/MAX ASSOCIATES FROM AROUND THE GLOBE

GET TOGETHER, THE ENERGY IS CONTAGIOUS

GLOBAL REFERRAL EXCHANGEPH

OT

OG

RA

PHY

BY

JO

HN

MO

RR

IS

Page 34: ABOVE Spring 2013

Former U.S. Secretary of

State and author Dr. Condoleezza Rice dis-cussed her time at the White House and provided

an inside look at world affairs…

Continuing a beautiful cele-

bration of strength and grace,

four breast-cancer survivors

– Karen Symington, Shannon

Ferguson, Phyllis Stakem and

Julie Scott – shined in the

spotlight as models at the

Fashion Show and Lun-cheon benefiting Susan G. Komen for the Cure, and

bidders raised nearly $20,000

during a live auction…

The Best of RE/MAX Awards Night exuded glamour, success and even a surprise marriage proposal from Stewart

Ramirez, a Hall of Fame mem-

ber with RE/MAX Center in

Grayslake, Ill. Of course Jodie

Eich said “yes.”

WEDNESDAY32 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Page 35: ABOVE Spring 2013

On R4’s final day, the

education was even more

intense with sessions on distressed properties, technology and working niche markets…

Celebrity photographer

Platon delivered a memo-

rable look at the images and

personalities he has captured

over the years…

No R4 would be complete

without an epic party, and

rock goddess Stevie Nicks closed out the week with her classic hits as agents

danced and sang along…

The only question now is how will RE/MAX celebrate the next 40 years? You’ll

have to be there to find out!

THURSDAY

Watch 2013 RE/MAX R4 videos

on

33ABOVE THE RE/MAX MAGAZINE • SPRING 2013

SAVE THE DATES!2014 RE/MAX R4

March 3-6 Mandalay Bay Hotel & Casino, Las Vegas

Page 36: ABOVE Spring 2013

TEAM LEADER COMMISSIONSTop 10 Team Leaders –

Worldwide (Residential & Commercial)

FOR THIS LIST, SEE PAGE 38

Top 10 Team Leaders – U.S. Residential 1. Marti A. Hampton, Raleigh, NC2. Ryan O’Neill, Lakeville, MN3. John Ahlbrand, Las Vegas, NV4. Ronnie Matthews, Spring, TX5. Bob J. Lucido, Fulton, MD6. Eric T. Pakulla, Columbia, MD7. David O. Flory, Houston, TX8. Ken E. Bowen, Rancho Santa Margarita, CA9. James D. Franklin, Katy, TX 10. Bruce Tyburski, Springfield, VA

Top 10 Team Leaders – Canada Residential 1. Christopher Invidiata, Oakville, ON2. Georges Bardagi, Montreal, QC3. Joyce E. Tourney, Regina, SK4. Donna J. Rooney, Calgary, AB5. Barry Cohen, Toronto, ON 6. Melanie Wright, Toronto, ON 7. Jim V. Burton, St. John’s, NL 8. Drew A. Woolcott, Dundas, ON9. Terry Paranych, Edmonton, AB 10. Yvan Drouin, Sillery, QC

Top 10 Team Leaders – International Residential 1. Kim D. Lund, Grand Cayman, Cayman Islands 2. Zelda Caddie, Weltevreden Park, South Africa 3. Deanne Hamilton, Durban, South Africa4. Madeleine De Waal, Kathu, South Africa5. Jacoba Potgieter, Port Elizabeth, South Africa 6. Mark Brickles, Grassy Park, South Africa

7. Deborah Evans, Morningside, Australia8. Neil E. Williams, Grand Cayman, Cayman Islands9. David Neilson, Victoria Point, Australia 10. Marianne Tavenier, Paraparaumu Beach, New Zealand

Top 5 Team Leaders – Worldwide Commercial 1. Joyce E. Tourney, Regina, SK2. William C. Goold, Vancouver, BC3. Peter Hall, Burnaby, BC4. Martin A. Ensbury, Torrance, CA5. Mark S. Kivley, Milwaukee, WI

Top 5 Team Leaders – U.S. Commercial1. Martin A. Ensbury, Torrance, CA2. Mark S. Kivley, Milwaukee, WI3. Scott Owens, Bloomington, IN4. Brenda S. Thompson, Minocqua, WI5. Vickie H. Gallimore, Asheboro, NC

Top 5 Team Leaders – Canada Commercial 1. Joyce E. Tourney, Regina, SK2. William C. Goold, Vancouver, BC3. Peter Hall, Burnaby, BC4. Pete Vanderham, Medicine Hat, AB5. Gino Bruno, Vaughan, ON

Top 5 Team Leaders – International Commercial1. Georgina Campos, Hagatna, Guam2. Neil E. Williams, Grand Cayman, Cayman Islands3. Jock Gaughan, Gladstone, Australia4. Mark John Clayton, Caloundra, Australia5. Aaron Thompson, Bundaberg, Australia

View additional award lists at

remax.com/above.

Honoring top producers and special award winners from across the RE/MAX network is what the annual Best of RE/MAX Awards Night is all about. This year, nearly 900 people crossed

the stage to well-deserved cheers and applause for a year of truly remarkable achievement.

Simply THE BEST

34 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Page 37: ABOVE Spring 2013

TRANSACTION SIDESNo. 1 Individual – WorldwideAvi Hayoun, RE/MAX Plus, Beer Sheva, Israel

No. 1 Individual – U.S. Joe Kadaf, RE/MAX Leading Edge, Dearborn Heights, MI

No. 1 Individual – CanadaPeter Hogeterp, RE/MAX Escarpment Realty, Stoney Creek, ON

No. 1 Individual – InternationalAvi Hayoun, RE/MAX Plus, Beer Sheva, Israel

No. 1 Team Leader – WorldwideRyan O’Neill, RE/MAX Advantage Plus, Lakeville, MN

No. 1 Team Leader – U.S.Ryan O’Neill, RE/MAX Advantage Plus, Lakeville, MN

No. 1 Team Leader – Canada Joyce Tourney, RE/MAX Crown Real Estate North, Regina, SK

No. 1 Team Leader – InternationalZelda Caddie, RE/MAX Masters, Weltevreden Park, South Africa

LEADERSHIPDistinguished ServiceLowell Martens, RE/MAX Real Estate (Mountain View), Calgary, ABJim Nelson, Bob Baker and Jim Nelson Jr., RE/MAX Suburban, Mount Prospect, IL

Regions of the Year RE/MAX Southern Africa, Peter Gilmour, Val Gilmour, Adrian Goslett and Vicky GoslettRE/MAX Switzerland, Teddy Keifer RE/MAX Florida, Adam ContosRE/MAX California & Hawaii, Jack Kreider and Paul Brewster

Broker/Owners of the Year – Single OfficeKate Bradley, RE/MAX Elite, Nelson, New ZealandStefano Filasto, RE/MAX Abacus, Rome, ItalyDave Coppins, RE/MAX Jazz, Oshawa, ONBill Burns, RE/MAX First, Jeffersonville, IN

Broker/Owners of the Year – Multi-Office NetworkBrett White and Alana White, RE/MAX Extreme, Butler, AustraliaGlenn Norton, RE/MAX Masters, Bryanston, South AfricaRichard Pilarski and Alex Pilarski, RE/MAX Realtron Realty, Markham, ONMarshall Saunders and John Collopy, RE/MAX Results, Eden Prairie, MNJoseph DeKroub, RE/MAX Platinum, Brighton, MI

Broker/Managers of the YearHenry Vagar, RE/MAX Crest Realty, North Vancouver, BCZennure Ozen, RE/MAX Garden, Antalya, Turkey

INDIVIDUAL COMMISSIONS

Top 10 Individuals – Worldwide

(Residential & Commercial)FOR THIS LIST, SEE PAGE 39

Top 10 Individuals – U.S. Residential 1. Michael Seder, The Woodlands, TX 2. Jordan B. Cohen, Westlake Village, CA 3. Sal Calabrese, Brooklyn, NY4. Edward R. DiTroia, Woodcliff Lake, NJ5. Joshua R. Barker, Redding, CA6. Casey Margenau, McLean, VA7. Terri H. Rutherford, Brentwood, TN8. Daniel Schaefer, Pleasanton, CA9. Kamran Montazami, Irvine, CA 10. Pauline Cheng, Arcadia, CA

Top 10 Individuals – Canada Residential1. Zia Abbas, Toronto, ON 2. Kafeel Waqar Chaudhry, Mississauga, ON 3. Sharon Soltanian, Toronto, ON 4. Edith Chan, West Vancouver, BC 5. David Batori, Toronto, ON 6. Sam Corea, Calgary, AB 7. Frank Leo, Toronto, ON8. Peter Kwan, Markham, ON 9. Gordon W. Ross, Calgary, AB 10. Danny Deng, Vancouver, BC Top 10 Individuals – International Residential 1. Avi Hayoun, Beer Sheva, Israel 2. Benjamin Mendoza, Queretaro, Mexico3. John D. Turley, Ambergris Caye, Belize 4. James Bovell, Grand Cayman, Cayman Islands 5. Katja Soentgerath, Grunwald, Germany

6. Reinhard Goetze, Vorarlberg, Austria 7. Rebecca M. Quintanilla Osorio, Valle de Bravo, Mexico 8. Carolina Naude, Pretoria, South Africa9. Cathy Lammie, Toowong, Australia 10. Luis Omar Mendez, Estado de Mexico, Mexico Top 5 Individuals – Worldwide Commercial1. Gokhan Tas, Esenler/Istanbul, Turkey 2. Ruby Sangha, Markham, ON3. Tim Walsh, Fort McMurray, AB4. Hasan Can, Istanbul, Turkey5. Benjamin J. Hsiang, Los Angeles, CA

Top 5 Individuals – U.S. Commercial1. Benjamin J. Hsiang, Los Angeles, CA 2. Robert L. Pratt, Charleston, SC3. Robert Hovsepian, Glendale, CA4. Jonathan D. Taksa, Los Angeles, CA5. William J. Ruane, El Segundo, CA

Top 5 Individuals – Canada Commercial 1. Ruby Sangha, Markham, ON2. Tim Walsh, Fort McMurray, AB3. Mark B. Thiessen, Winnipeg, MB4. Noel Llewellyn, Vancouver, BC5. Al Spizzirri, Toronto, ON

Top 5 Individuals – International Commercial1. Gokhan Tas, Esenler/Istanbul, Turkey2. Hasan Can, Istanbul, Turkey3. Ulvi Kocailik, Istanbul, Turkey4. Tomislav Zurej, Ljubljana, Slovenia5. Matthaeus Jiszda, Vienna, Austria

35ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Page 38: ABOVE Spring 2013

36 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

TOP OFFICESSales Volume – Single Office

INTERNATIONAL

Kim Lund and James Bovell, RE/MAX Cayman Islands, Grand Cayman, Cayman Islands

CANADA

Pat Hare and Denise Hare, RE/MAX Real Estate (Central), Calgary, AB

U.S.

Tom Kalinski, RE/MAX of Boulder, Boulder, CO

WORLDWIDE

Pat Hare and Denise Hare, RE/MAX Real Estate (Central), Calgary, AB

Sales Volume – Multi-Office Network

INTERNATIONAL

Robert Garlick, RE/MAX Leaders, Wellington, New Zealand

CANADA

Alex Pilarski and Richard Pilarski, RE/MAX Realtron Realty, Markham, ON

U.S.

Chad Ochsner, Chuck Ochsner, Gene Vaughan and Greg Smith, RE/MAX Alliance, Arvada, CO

WORLDWIDE

Alex Pilarski and Richard Pilarski, RE/MAX Realtron Realty, Markham, ON

Transaction Sides – Small Market

INTERNATIONAL

Pavel Hassman, RE/MAX 4 You, Chomutov, Czech Republic

CANADA

Keith Bradbury, RE/MAX United, Mount Pearl, NL

U.S.

John Sammon, RE/MAX United, Carrollton, GA

WORLDWIDE

John Sammon, RE/MAX United, Carrollton, GA

Transaction Sides – Metro Market

INTERNATIONAL

Jose Manuel de Abreu and Caron Leslie, RE/MAX Property Associates (Table View), Cape Town, South Africa

CANADA

Pat Hare and Denise Hare, RE/MAX Real Estate (Central), Calgary, AB

U.S.

Jack Fry, RE/MAX of Reading, Wyomissing, PA

WORLDWIDE

Pat Hare and Denise Hare, RE/MAX Real Estate (Central), Calgary, AB

Largest Single Office

INTERNATIONAL

Ken Lim and Thomas Tan, RE/MAX Real Centre Properties, Singapore

CANADA

Pat Hare and Denise Hare, RE/MAX Real Estate (Central), Calgary, AB

U.S.

Jackie Danner and Mark Korting, RE/MAX Dynamic Properties, Anchorage, AK

WORLDWIDE

Pat Hare and Denise Hare, RE/MAX Real Estate (Central), Calgary, AB

Largest Multi-Office Network

INTERNATIONAL

Robert Garlick, RE/MAX Leaders, Wellington, New Zealand

CANADA

Alex Pilarski and Richard Pilarski, RE/MAX Realtron Realty, Markham, ON

U.S.

Chad Ochsner, Chuck Ochsner, Gene Vaughan and Greg Smith, RE/MAX Alliance, Denver, CO

WORLDWIDE

Chad Ochsner, Chuck Ochsner, Gene Vaughan and Greg Smith, RE/MAX Alliance, Denver, CO

Net Gain in Associates – Small Market

INTERNATIONAL

Michael Bonello, RE/MAX Estate Consultants, Sliema, MaltaSolly Gershkovich, RE/MAX Success, Holon, Israel

CANADA

Barney Johnson, RE/MAX Crossroads Realty, Toronto, ON

U.S.

Andrew Armata and Stacey Alcorn, RE/MAX Prestige, Chelmsford, MA

WORLDWIDE

Andrew Armata and Stacey Alcorn, RE/MAX Prestige, Chelmsford, MA

Net Gain in Associates – Metro Market

INTERNATIONAL

Marco Ramberti, RE/MAX Place, Rome, Italy

CANADA

Gordy Khuman, RE/MAX Gold Realty, Mississauga, ON

U.S.

Jackie Danner and Mark Korting, RE/MAX Dynamic Properties, Anchorage, AK

WORLDWIDE

Jackie Danner and Mark Korting, RE/MAX Dynamic Properties, Anchorage, AK

Net Gain in Associates – Multi-Office Network

INTERNATIONAL

Antonio Aguirre and Miguel Canovas, RE/MAX Total I, Buenos Aires, Argentina

CANADA

Alex Pilarski and Richard Pilarski, RE/MAX Realtron Realty, Markham, ON

U.S.

Andrew Armata and Stacey Alcorn, RE/MAX Prestige, Chelmsford, MA

WORLDWIDE

Andrew Armata and Stacey Alcorn, RE/MAX Prestige, Chelmsford, MA

View additional award lists at

remax.com/above.

Page 39: ABOVE Spring 2013

37ABOVE THE RE/MAX MAGAZINE • SPRING 2013

David BatoriRE/MAX Hallmark Realty Toronto, ON

Eva J. BauerRE/MAX DFW Associates IIIrving, TX

Jacques BelzilRE/MAX 2000 Chomeday Laval, QC

Jim V. BurtonRE/MAX Plus Realty St. John’s, NL

David J. CampbellRE/MAX Real Estate ServicesVancouver, BC

Jessica H. ChanRE/MAX Real Estate (Mountain View)Calgary, AB

Kass ColemanRE/MAX Cayman Islands, Grand Cayman, Cayman Islands

Bernie J. Cobb Jr.RE/MAX of NapervilleNaperville, IL

Susan E. CowenRE/MAX York Group Realty Aurora, ON

Gordon R. CrawfordRE/MAX Properties UnlimitedMorristown, NJ

Kelly DaCostaRE/MAX Real Estate Centre Cambridge, ON

Pam DeCourceyRE/MAX Professionals Saint John Saint John, NB

Ken DigalakisRE/MAX All-Stars Realty Toronto, ON

Keith DobbsRE/MAX Dallas SuburbsPlano, TX

Tracey A. DonleyRE/MAX ExcellenceLas Vegas, NV

Priscilla H. EnnisRE/MAX Space Center-Clear LakeHouston, TX

Barry EzerskiRE/MAX ProfessionalsLawton, OK

Donald C. Fedrigon Jr.RE/MAX of Elk RapidsElk Rapids, MI

Nancy ForliniRE/MAX Alliance Montreal, QC

Emily GillanRE/MAX Garden City Realty St. Catharines, ON

Andrew HasmanRE/MAX Real Estate ServicesVancouver, BC

Peter HogeterpRE/MAX Escarpment RealtyStoney Creek, ON

Peter KwanRE/MAX Realtron Realty Markham, ON

Victor KwanRE/MAX Select PropertiesVancouver, BC

Monique LaLondeRE/MAX Privilege St. Hubert, QC

Sean S. LawsonRE/MAX WestcoastRichmond, BC

Kyle D. MacDonnellRE/MAX Cinco RanchKaty, TX

Marshall MandellRE/MAX ClassicFarmington Hills, MI

Michael MartinRE/MAX Realty 100Hales Corners, WI

Audrey G. MasonRE/MAX of Eagle River Eagle River, AK

Shirley M. McDowellRE/MAX Eastern Realty Peterborough, ON

Lorin McLachlanRE/MAX Executives RealtyWinnipeg, MB

Geoffrey D. McLeanRE/MAX CamosunVictoria, BC

Lori L. MickelsonRE/MAX ResultsRochester, MN

Kamran MontazamiRE/MAX Premier RealtyIrvine, CA

Vickie MoxRE/MAX Dallas SuburbsPlano, TX

Albert F. NaticchioniRE/MAX of ReddingRedding, CA

Charles A. NorwoodRE/MAX of Gulf ShoresGulf Shores, AL

Scott W. PredenchukRE/MAX Crown Real Estate NorthRegina, SK

Linda H. RehwaltRE/MAX ProfessionalsAnthem, AZ

Chris P. RichieRE/MAX In The Hills Caledon East, ON

Mary RoyRE/MAX First RealtyAjax, ON

Joe SaraceniRE/MAX West Realty Toronto, ON

Joel SemmensRE/MAX Real Estate (Central)Calgary, AB

Diane K. StowRE/MAX Traditions Longmont, CO

Joy VerdeRE/MAX Hallmark Realty Toronto, ON

Greg WalshRE/MAX Fort McMurrayFort McMurray, AB

Andrew Werner Jr.RE/MAX Realty GroupGaithersburg, MD

Linda ZRE/MAX Executive RealtyBryn Mawr, PA

BY THE NUMBERS 2012 RE/MAX CAREER AWARDS

(AWARDED FOR TOTAL COMMISSIONS EARNED WITH RE/MAX)

NEW! Luminary of Distinction (20+ years and $20 million+)

NEWLY AWARDED.

18 TOTAL ACTIVE.

18Circle of Legends

(10+ years and $10 million+)

NEWLY AWARDED.

49 TOTAL ACTIVE.

243Lifetime Achievement Award

(7+ years and $3 million+)

NEWLY AWARDED.

539 TOTAL ACTIVE.

4,221Hall of Fame ($1 million+)

NEWLY AWARDED.

2,009 TOTAL ACTIVE.

19,746

One thing the superstars in real estate know: RE/MAX is the home of the top

producers. And these 49 agents are now part of an elite group of 243 active

RE/MAX Sales Associates who’ve made RE/MAX their home for more than

10 years and earned more than $10 million in commissions with the network.

2 0 1 2 R E / M A X C A R E E R A W A R D S

Circle of LEGENDS

Page 40: ABOVE Spring 2013

2 | JOYCE E. TOURNEYRE/MAX Crown Real Estate NorthRegina, SK

3 | MARTI A. HAMPTONRE/MAX One RealtyRaleigh, NC 4 | RYAN O’NEILLRE/MAX Advantage PlusLakeville, MN 5 | JOHN AHLBRANDRE/MAX CentralLas Vegas, NV 6 | RONNIE MATTHEWSRE/MAX LegendsSpring, TX

7 | GEORGES BARDAGIRE/MAX du CartierMontreal, QC

8 | BOB J. LUCIDORE/MAX Advantage RealtyFulton, MD 9 | DONNA J. ROONEYRE/MAX Real Estate (Central)Calgary, AB

10 | ERIC T. PAKULLARE/MAX Advantage RealtyColumbia, MD

MY SUCCESS IS ROOTED IN

building relationships with

clients. The Invidiata Team has

the ability to listen and respond effective-

ly to the needs of our clients, which has

allowed us to generate notable achieve-

ments, such as the No. 1 RE/MAX

team worldwide.

Our clients often become friends for

life as we work with them on what is

generally the largest and most significant

investment they’ll make in their lifetime.

Reflecting on my career, I have no

regrets. To me, regret means that you

have not learned from a mistake. Each

mistake is an opportunity to learn. I be-

lieve every challenge I faced has been a

blessing in disguise and has allowed me

to be pushed further in my career; with-

out those “mistakes,” I may never have

reached the heights of success that my

team and I have achieved today.

One of the keys to longevity in your

career is passion. If you don’t love what

you do, you won’t succeed. I often say

I have never worked a day in my life,

because when you love what you do, it’s

not work. A second key is to care about

people. A common reason many sales

representatives join the real estate indus-

try is to make a lot of money quickly. If

that is your thinking, you will not succeed.

Ultimately, it is about loving people and

putting their interests first, before think-

ing about the financial gain. When you do

that, you build trust. Trust sets the foun-

dation for a long and successful career in

real estate.

CONGRATULATIONS TO

THESE TEAM LEADERS AND

INDIVIDUAL PRODUCERS,

WHO LED THE ENTIRE

RE/MAX NETWORK IN TOTAL

COMMISSIONS (RESIDENTIAL

AND COMMERCIAL

COMBINED) FOR 2012.

TOP 10WORLDWIDE

TEAM LEADERS

CHRISTOPHER G. INVIDIATA

RE/MAX Aboutowne Realty

Oakville, ON

1

My success is rooted in building

relationships with clients. - CHRISTOPHER G. INVIDIATA

ABOVE THE RE/MAX MAGAZINE • SPRING 201338

Page 41: ABOVE Spring 2013

THIS YEAR, I HAVE ONE TAGLINE

on my marketing materials:

Consistency. Consistency is really

important in your business. When you’re

consistent, it means you’re reliable.

Consistency means that my success

this year isn’t an accident; I was No. 1

worldwide in individual sales last year,

too. I started out my business doing

a lot of advertising and, today, my best

advertising is word of mouth.

I’m glad that I’m known as a reliable

man – it’s a reputation that helps me

maintain credibility in the marketplace.

When I started out, I talked to different real

estate companies. But I quickly found out

that RE/MAX is synonymous with high-

quality agents. The RE/MAX name brings

recognition. I doubt any other company in

Canada can offer as much as RE/MAX.

Throughout my career, I have learned

to be a straight shooter. You have to be

definite; it’s either black or white. If you’re

grey, you’ll never be successful. And always,

always protect your client. If you don’t

think the deal is good, say so. You may lose

money now, but at the end of the day, you

will protect your client, and that’s business

you’ll regain down the road.

I’ve closed some big transactions and

made tons of money, but some of the

most important deals were ones where I

didn’t make a single penny, when I talked

someone out of a bad deal. You walk away

with a lot more self-satisfaction, knowing

you did the right thing.

2 | MICHAEL SEDERRE/MAX The Woodlands & Spring IIThe Woodlands, TX

3 | KAFEEL WAQAR CHAUDHRYRE/MAX Active Realty Mississauga, ON

4 | SHARON SOLTANIANRE/MAX Realtron RealtyToronto, ON

5 | EDITH CHANRE/MAX Masters RealtyWest Vancouver, BC

6 | AVI HAYOUNRE/MAX PlusBeer Sheva, Israel

7 | DAVID BATORIRE/MAX Hallmark RealtyToronto, ON

8 | SAM COREARE/MAX House of Real EstateCalgary, AB

9 | GOKHAN TASRE/MAX Extra 2Esenler/Istanbul, Turkey 10 | BENJAMIN MENDOZARE/MAX Property SolutionsQueretaro, Mexico

individuals

ZIA ABBAS RE/MAX

Vision Realty Toronto, ON

1Always

protect your client. If you don’t

think the deal is

good, say so. You

may lose money

now, but at the end of the day,

you will protect

your client – and that’s

business you’ll regain

down the road.

- ZIA ABBAS

39ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Page 42: ABOVE Spring 2013

DELENA CIAMACCORE/MAX Connection

RealtorsGahanna, OH

RON ANTALEKRE/MAX

Lifestyles RealtyMaple Ridge, BC

BARRY COHENRE/MAX Realtron

RealtyToronto, ON

SUSAN C. COVENYRE/MAX Prestige

Long Grove, IL

CLARE A. ESTLICKRE/MAX Professionals

Toronto, ON

“I started in 1977, and I’ve built my business by referral. It all comes back to delivering memorable customer service and doing whatever it takes to get a transaction to closing.” – CLARE A. ESTLICK

“I’ve achieved so much because I busted my tail – one transaction after another. In 1999, I became the first woman in the U.S. to be No. 1 worldwide. Competitors tried to recruit me, but I told them all that I don’t swim with ducks; I soar with eagles. I’m a RE/MAX agent.” – SUSAN C. COVENY

“Don’t let yourself fall into the trap

of getting so busy that you don’t take

time to analyze your business

and pursue new innovations. And

above all, surround yourself with good people.”– GEORGES BARDAGI

DAVID O. FLORYRE/MAX

Professional GroupHouston, TX

JAMES D. FRANKLINRE/MAX Grand

Katy, TX

SYLVIA T. HOUGHTON

RE/MAX Classic Properties

Unionville, ON

CHRISTOPHER G. INVIDIATA

RE/MAX Aboutowne Realty

Oakville, ON

“Focus on your business and keep

looking ahead. As you improve your production

and increase your listings, build a team approach that allows you to focus on your core strengths.”

- KIM D. LUND

KIM D. LUNDRE/MAX

Cayman IslandsGrand Cayman, Cayman Islands

GEORGES BARDAGIRE/MAX du Cartier

Montreal, QC

“I’ve stayed with RE/MAX for over 27 years because the organization has given me the freedom to create my own business

while being connected to the

world’s greatest real estate brand. It also gives me a complete platform of business

solutions that are easily accessible.”

- CHRISTOPHER G. INVIDIATA

EIGHTEEN EXEMPLARY RE/MAX ASSOCIATES HAVE SOMETHING NEW IN COMMON. In 2012, they were the first RE/MAX Associates to earn the Luminary of Distinction Career Award

– for surpassing $20 million in commissions in 20 years or more with RE/MAX.

That means there’s more than 360 years of real estate experience, wisdom and achievement

among them. They’ve earned well over $360 million in commissions combined. There’s so much to

glean from their success. Some of them offer a glimpse here.

Luminary of DISTINCTION

T H E 2 0 1 2 L U M I N A R Y O F D I S T I N C T I O N H O N O R E E S

ABOVE THE RE/MAX MAGAZINE • SPRING 201340

Page 43: ABOVE Spring 2013

ROBERT W. SHALLOWRE/MAX ParadiseOrange Beach, AL

JOYCE E. TOURNEYRE/MAX Crown Real

Estate NorthRegina, SK

“I wish I had joined RE/MAX at the beginning of my career! Being in

this environment of productivity and support

drives you to be better. Education is huge; the ABR designation and

Brian Buffini coaching have been my best

investments. If you want to increase your income, talk

to other successful agents.”

- JOYCE E. TOURNEY

PHO

TO

GR

APH

Y B

Y J

OH

N M

OR

RIS

CASEY MARGENAURE/MAX Distinctive

Real EstateMcLean, VA

RONNIE MATTHEWSRE/MAX Legends

Spring, TX

DONNA J. ROONEYRE/MAX Real Estate

(Central)Calgary, AB

MICHAEL SEDERRE/MAX

The Woodlands & Spring II

The Woodlands, TX

TERRY PARANYCHRE/MAX Elite (South)

Edmonton, AB

“We’ve been the top RE/MAX team in Texas for 15 years – and in the U.S. Top 10 for about 13 years. But I think the best thing we’ve ever done is support our employees, our city and our country. We have absolutely the best team in America!” - RONNIE MATTHEWS

“I didn’t get to where I am because I’m smarter; I was willing to put in the work required, and I never quit. The great thing about real estate is that it’s so multifaceted, and you can change your business up to do what you want to do. Your success really is up to you.” - CASEY MARGENAU

“Having sold over 10,000 homes, my advice when climbing the mountain is to focus on getting to the top and never, ever quitting – no matter how tough it gets. With that burning desire, you’ll prevail.” - TERRY PARANYCH

“In my first year at RE/MAX, I made $1 million. Having a business plan is

crucial, but more importantly, you have to show up and do a good job.

Go to RE/MAX conventions, don’t stop learning and build relationships with

your clients for life.” - ROBERT W. SHALLOW

FROM LEFT: MICHAEL SEDER, CASEY MARGENAU,

CHRISTOPHER INVIDIATA, BARRY COHEN,

RONNIE MATTHEWS

LU • MI• NARY:a person of

prominence

or brilliant

achievement

CLOCKWISE FROM LEFT: JOYCE TOURNEY,

GEORGES BARDAGI, CLARE ESTLICK,

KIM LUND, ROBERT W. SHALLOW

41ABOVE THE RE/MAX MAGAZINE • SPRING 2013

Page 44: ABOVE Spring 2013

42 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

FULL SPECTRUM G R E A T O F F I C E

ALL FOR ONE,

ONE FOR ALL

JACK WRUTH

DORIS SHANK

A CANADIAN RE/MAX OFFICE SETS UP ITS AGENTS FOR SUCCESS WITH STRONG SUPPORT AND AN INCLUSIVE ATMOSPHERE – AND

DOMINATES ITS SASKATCHEWAN MARKETPLACE IN THE PROCESS. BY SUZANNE BOPP | PHOTOGRAPHY BY CAROL GILLIS

Page 45: ABOVE Spring 2013

43REMAX.COM/ABOVE • SPRING 2013

FULL SPECTRUM G R E A T O F F I C E

HOW DO YOU TAKE an office with $3.7

million in annual gross

sales and raise it to $90

million in just eight years? Ask

Jack Wruth and Doris Shank,

owners of a thriving RE/MAX

brokerage in rural Canada.

“We hire grounded,

reputable, ethical people,

and we give them the tools

to be successful,” says Wruth,

who purchased RE/MAX

Blue Chip Realty in Yorkton,

Saskatchewan, in 2005.

“We expect our agents

to work and live at their

peak performance, and we

reward those who excel.”

That simple approach has

paid tremendous dividends

in Yorkton, a community

of 20,000 that’s roughly

200 miles from the U.S.

border along North Dakota.

Yorkton is in many ways a

typical prairie town, with

wide open spaces; vast

fields of canola, barley and

wheat; scattered oil and

gas wells; summer days

that can top 100 degrees

and snowy winter nights

that can reach 30 below.

The 37 Sales Associates

at RE/MAX Blue Chip

Realty serve not only the

town’s residents, but also

the outlying population for

hundreds of miles around –

a reach of about 200,000

people. The local market is

growing at a steady pace

of 2 percent to 4 percent a

year, and RE/MAX Blue Chip

Realty grabs more than its

fair share of the business.

THE RE/MAX BLUE CHIP

REALTY TEAM AT ITS

OFFICE IN YORKTON, SK

“Our company is like a wheel, and each person is a spoke. If one spoke is broken, the wheel can’t

move forward.”– DORIS SHANK

Page 46: ABOVE Spring 2013

44 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

FULL SPECTRUM G R E A T O F F I C E

BETTING ON POTENTIALThe brokerage was 17 years

old when Wruth bought

it in 2005. He’d worked

there as a salesperson for

nearly a decade and saw

the operation’s potential,

though it always ranked third

among the community’s

three franchise competitors.

A stronger salesman

and businessman than

administrator, Wruth brought

in Shank – then working at

Century 21 – to help him

manage the office. Starting

with five Sales Associates,

the pair recruited constantly,

and outgrew one space

after another. In 2011, they

built a new facility twice as

large as the previous one.

Wruth and Shank

organized the sales force

into four segments –

agricultural, commercial,

city residential and rural

residential – and each agent

has an area of specialization.

It’s unusual in the real

estate world, but it works.

Wruth notes the success

of Brent Haas, who has deep

knowledge of commercial

real estate and closed 32

transaction sides last year.

“Brent’s competitors

don’t do 5 percent of the

commercial business he

does,” Wruth says.

Haas agrees that

specialization is one key

to the office’s success. He

also credits the “open-

door culture,” where no

one steps on anyone

else’s toes over leads.

About half of the

RE/MAX Blue Chip Realty

agents work outside the

office – some as far as two-

and-a-half hours away – but

they come in to the office

often and

feel a strong

connection to

the brokerage.

Rural

residential

specialist Lisa

Kirkwood is

one of those

agents, working

in Melville,

about 30 miles

away; she speaks with another

agent at least once a day, and

Wruth and Shank keep her

updated. “You feel like a big

part of the picture,” she says,

“and that’s not by accident.”

Wruth and Shank

encourage constant training,

whether it’s pursuing a

broker’s license, participating

in RE/MAX University

webinars or hearing

speakers on subjects such as

prospecting and motivation.

“We’re huge advocates

of education, and a lot of

it is simply learning how to

serve people,” Wruth says.

“It may be easy to sell a

house, but it’s even more

important to know how to

do it ethically and morally.”

SUPPORTIVE STAFFFrom the start, Wruth

and Shank had definite

ideas about the office’s

atmosphere and operation.

“Our biggest objective was

that we wanted a place where

people would feel good about

coming to work,” Shank says.

They’ve built that

by creating a sense of

community, where everyone

celebrates birthdays

together, attends potlucks

and barbecues, helps with

charitable fundraising, and

calls on each other whenever

they need assistance.

“I’m constantly being

supported by my fellow

agents,” Haas says. “Each

one has given me a lead

on a property, asked my

advice or helped me with a

client when I asked.” For her

part, Kirkwood remembers

reaching out many times

to Bill Harrison, known

affectionately as the office

“godfather” because of all

the mentoring he’s done.

These types of interactions

fit perfectly with Wruth and

Shank’s vision for their office.

“Our company is like a

wheel, and each person

is a spoke. If one spoke is

broken, the wheel can’t

move forward,” Shank says.

“We support each other,

motivate each other and

celebrate each other.”

And how are those other

two competitors faring

– the ones who always

beat RE/MAX Blue Chip

Realty a decade ago?

“As of February, one of

them has 8.5 percent of the

market and the other has

22 percent,” Wruth says.

“We have the rest.”

3.7million

2005

90million

2012

GROSS SALES

$

$ $

$

Page 47: ABOVE Spring 2013
Page 48: ABOVE Spring 2013

46 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

ABOVE & BEYOND C I T I Z E N S H I P

TOP DONORS

UNITED STATES

Most funds:

RE/MAX of Texas

Highest average

donation per agent:

RE/MAX of Texas

CANADA

Most funds:

RE/MAX of

Western Canada

Highest average

donation per agent:

RE/MAX Québec

A RECOVERING

economy isn’t just

benefiting the housing

market. It’s also boosting

support for Children’s Miracle

Network Hospitals in North

America. RE/MAX agents

participating in the Miracle

Home program raised more

than $8.2 million in 2012 – a

14 percent increase over 2011,

and the best fundraising year

since 2008. They helped

CMN Hospitals surpass its

goal of raising $300 million

for the year.

Funds weren’t the only

thing RE/MAX raised for local

Children’s Miracle Network

Hospitals. In 2012, agents,

offices and regions placed

more than 2,700 print and

online media mentions,

resulting in an estimated

$8.3 million in publicity value.

This included the push in

August that promoted and

celebrated the first RE/MAX

Month of Miracles.

HOW’D THEY DO IT?Since 1992, agents and

offices across the U.S. and

Canada have participated in

the Miracle Home program,

an exclusive program for

RE/MAX Affiliates that

benefits all 170 Children’s

Miracle Network Hospitals.

Participants make regular

donations in one of two ways:

+ Making a donation on

behalf of buyers or sellers

after each closed transaction.

+ Creative fundraisers, such

as golf tournaments and

auctions.

Some also take advantage

of opportunities to tour their

CMN Hospital and see first-

hand all the great ways their

donations make a difference.

The Miracle Home and

Miracle Property (for

commercial listings) programs

are simple but effective ways

to make a direct impact,

says Jessica Clausen, a Sales

Associate with RE/MAX New

Beginnings in Baltimore.

“I tell all of my clients about

the Miracle Home program,”

she says. “I can tell you that

they consistently remember

me as the agent who gives

back with every sale.”

ASSOCIATES AT R4 GAVE AN ADDI-

TIONAL $125,000 TO CMN HOSPITALS

THROUGH LIVE AND SILENT AUCTIONS,

A RAFFLE AND THE “TEE IT UP FOR

KIDS!” GOLF TOURNAMENT.

Miracles RISERE/MAX ASSOCIATES DONATED MORE THAN $8.2 MILLION

TO CHILDREN’S MIRACLE NETWORK HOSPITALS IN 2012

on t

he

AGENTS OF DISTINCTIONTo inquire about the Miracle Home and Miracle Property programs and how you can make a difference, contact Rod Hamson at [email protected] (U.S.) or Jay Shapansky at [email protected] (Canada). The moment you reach one of these goals, you earn the title for the calendar year:

Miracle Agents: individuals who donate $500+ (U.S.)

Miracle Team: any RE/MAX Team donating $1,000+

Miracle Office: a single-address location donating $2,000+

Miracle Region: any RE/MAX Region achieving $50,000+ through any fundraising activity

To make your donation, log into the Miracle System via RE/MAX Mainstreet.

Page 49: ABOVE Spring 2013

47REMAX.COM/ABOVE • SPRING 2013

ABOVE & BEYONDM O R E T H A N A N A G E N T

creative life, when Clarke

and his wife, Janel, had

the first of their three chil-

dren in 1979, he chose real

estate as a more reliable

source of income. He joined

RE/MAX in 1991 and has

gone on to earn his way into

the RE/MAX Hall of Fame.

Through the decades,

Clarke has never stopped

rocking. He loves playing his

Fender Stratocaster into the

wee hours in his basement

practice space.

“When my kids moved

out of our house, the neigh-

bors thought the late-night

jam sessions would quiet

down,” he says. “Little did

they know, it was me!”

Clarke has to keep up his

chops for regular gigs at

venues around Denver. Past

and present clients

are often in the audience

clapping along.

He also enjoys popping in

one of his CDs while taking

clients on home tours.

“They’re always tickled to

learn that the guy singing is

the guy who’s driving them

around,” he says.

Described by one critic as

“the ghost of Roy Orbison

meets Chris Isaak,” Clarke

continues to write and

perform original songs, and

last year completed both

a screenplay and a novel.

He’s also close to finishing

another musical based on

iconic rock and pop tunes.

But before that musical

opens on stage, Clarke will be

busy with a slew of closings.

“The Denver market is defi-

nitely looking up,” he says.

PHO

TO

BY

WA

YN

E A

RM

STR

ON

G

Clients are tickled to learn that the guy driving them around on home tours is the same guy singing on the CD.

Real (ESTATE)

THE HITS KEEP COMING FOR

COLORADO ASSOCIATE BERNIE CLARKE

BY SHARA RUTBERG

ROCKER

BERNIE CLARKE CAN

be found between

Jimmy Buffet and

Mick Jagger – on Denver’s

rock-and-roll airwaves, that is.

The Broker Associate with

RE/MAX Central Alliance has

written and produced nine

albums, both solo and with

his band, Bernie and The

Boomers. His most recent,

All of My Days, gets airplay

right alongside The Rolling

Stones and The Beatles on

local radio.

“It’s nice company to rock

and roll with,” Clarke says.

Clarke, 63, played in a

band in high school and

was penning songs long

before he wrote his first real

estate agreement. In 1975,

the Denver Center for the

Performing Arts produced

his musical, Bits of Junk,

about the trials of a young

songwriter. The show won

him a PEN Literary Award

and a writing grant from the

National Endowment for

the Arts.

Though he loved the

LISTING/LISTENING LIST BERNIE’S TOP FIVE REAL ESTATE-RELATED SONGS

1 “Gimme Shelter” - Rolling Stones

2 “Home” - Karla Bonoff

3 “Street Where You Lived” - Bernie & The Boomers

4 “ She Came in Through the Bathroom Window”

- The Beatles

5 “Up on the Roof” - James Taylor

Page 50: ABOVE Spring 2013

48 ABOVE THE RE/MAX MAGAZINE • SPRING 2013

1How many pounds of freight were shipped to Las Vegas?

A 15,000

B 50,000

C 90,000

D 150,000

2What’s the farthest distance, in miles, that an attendee traveled to be there?

A 3,453

B 5,730

C 8,805

D 10,414

3How many countries were represented?

A 25

B 48

C 62

D 89

4What percentage of guest rooms at the MGM Grand were occupied by RE/MAX Affiliates?

A 9%

B 15%

C 33%

D 56%

5How many educational and breakout sessions were offered?

A 35

B 45

C 55

D 65

6How many trophies were given out during R4 and the “Best of RE/MAX” Awards Gala?

A 127

B 565

C 1,342

D 2,405

7How many pictures did the R4 photographer take?

A 1,500

B 3,500

C 4,600

D 7,300

8How many gallons of coffee were dispensed?

A 300

B 650

C 800

D 1,200

9How many square feet of meeting space did RE/MAX fill?

A 75,000

B 300,000

C 650,000

D 1,000,000

10What was the percentage increase in attendance in 2013 from the first RE/MAX Convention in 1976?

A 638%

B 2,945%

C 9,477%

D 16,571%

JUST FOR FUN T R I V I A

Behind-the-ScenesQuizSO MUCH GOES INTO PULLING OFF THE RE/MAX R4 CONVENTION EVERY YEAR – FROM

THE PLANNING AT RE/MAX WORLD HEADQUARTERS TO THE PLANNING YOU PUT INTO BEING THERE.

AND THEN THERE’S THE AMAZING EVENT ITSELF!

WHAT’S THE VERDICT?Check your answers

on page 11.

See if you can guess some hidden facts about the 2013 R4 that helped make it another unforgettable event.

Page 51: ABOVE Spring 2013

Each Office Independently Owned and Operated

Smith Realty3211 1st Avenue NorthBillings, MT 59101Office: (406) 839-2205Fax: (406) 839-2207Web: www.smithprintingshop.com

Natasha SimonsREALTOR®

Celebrating 40 Years

of Real Estate

Celebrating 40 Years

of Real Estate

Smith RealtyMichelle AdamsSales Associate

3211 1st Avenue NorthBillings, MT 59101Office: (406) 839-2205Fax: (406) 829-2207Web: www.smithprintingshop.comEach Office is Independently Owned and Operated

®

Natasha SimonsREALTOR®

Each Office is Independently Owned and Operated

®

3211 1st Ave. N.

Billings, MT 59101

Office: (406) 839-2205

Fax: (406) 839-2207

Web: www.smithprintingshop.com

Smith Real Estate

The Jones TeamREALTORS®

3211 1st Avenue NorthBillings, MT 59101Office: (406) 839-2205Fax: (406) 839-2207Cell: (406) 839-2206Email: [email protected]: www.smithprintingshop.com Each Office is Independently Owned and Operated

Smith RealtyRichard Smith

REALTOR®

3211 1st Avenue North

Billings, MT 59101

Office: (406) 839-2205

Fax: (406) 839-2207

Email: [email protected]

Web: www.smithprintingshop.com

Each Office is Independently Owned and Operated

Smith Realty

Richard SmithREALTOR®

3211 1st Avenue NorthBillings, MT 59101Office: (406) 839-2205Fax: (406) 839-2207Email: [email protected]: www.smithprintingshop.com Each Office is Independently Owned and Operated

Smith RealtySmith Realty

3211 1st Avenue North

Billings, MT 59101

Office: (406) 839-2205

Fax: (406) 839-2207

Cell: (406) 839-2206

Email: [email protected]

Web: www.smithprintingshop.com

Each Office is Independently Owned and Operated

Denise WilliamsREALTOR®

Each Office Is Independently Owned and Operated

ITEM NO. RX3-5B Letter

Litho in U.S.A. Offer void where prohibited by law.

ITEM NO. RX3-5A Legal

If your property is currently listed with a real estate broker, please disregard this offer.

©2012 Smith Printing (406) 839-2205 www.smithprintingshop.com www.edgereports.com

Each Office Is Independently Owned and Operated

ITEM NO. RX3-5B Letter

Litho in U.S.A. Offer void where prohibited by law.

ITEM NO. RX3-5A Legal

If your property is currently listed with a real estate broker, please disregard this offer.

©2012 Smith Printing (406) 839-2205 www.smithprintingshop.com www.edgereports.com

45642 RX3-900 Cloud Balloon Note Card CMYK BLUE RED

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-900

O U T S T A N D I N G A G E N T S . O U T S T A N D I N G R E S U L T S .sm

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-900

O U T S T A N D I N G A G E N T S . O U T S T A N D I N G R E S U L T S .sm

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-920

OUTSTANDING AGENTS. OUTSTANDING RESULTS.sm

Thank You

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-925

OUTSTANDING AGENTS. OUTSTANDING RESULTS.sm

Just-A-Note

Enter Code RXABOVE

Each Office Is Independently Owned and Operated

Letter RX3-1030

Litho in U.S.A. Offer void where prohibited by law.

Legal RX3-1040

If your property is currently listed with a real estate broker, please disregard this offer.

©2009 Smith Printing (406) 839-2205 www.smithprintingshop.com

OUTSTANDING AGENTS. OUTSTANDING RESULTS.

Each Office Is Independently Owned and Operated

Letter RX3-1030

Litho in U.S.A. Offer void where prohibited by law.

Legal RX3-1040

If your property is currently listed with a real estate broker, please disregard this offer.

©2009 Smith Printing (406) 839-2205 www.smithprintingshop.com

O U T S T A N D I N G A G E N T S . O U T S T A N D I N G R E S U L T S .

Each Office is Independently Owned and Operated.ITEM NO. RX3-300B

Each Office is Independently Owned and Operated.ITEM NO. RX3-300B

Each Office is Independently Owned and Operated.ITEM NO. RX3-300B

Smith Real EstateNatasha BarnesREALTOR®

3211 1st Ave. N.Billings, MT 59101Office (406) 839-2205Fax (406) 839-2207Web: smithprintingshop.comToll Free (800) 854-8362

ALL other products

20% off!

ALL other products

20% off!

Outstanding Agents. Outstanding Results.

®

45642 RX3-900 Cloud Balloon Note Card CMYK BLUE REDEach Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-900

OUTSTANDING AGENTS. OUTSTANDING RESULTS.sm

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-900

OUTSTANDING AGENTS. OUTSTANDING RESULTS.sm

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-920

O U T S T A N D I N G A G E N T S . O U T S T A N D I N G R E S U L T S .smThank You

Each Office is Independently Owned and Operated.

If your property is currently listed with a real estate broker, please disregard this offer.

RE/MAX and the hot air balloon logo are registered marks owned by RE/MAX International, Inc.

The REALTOR® logos are marks owned by The National Association of Realtors®

Litho in U.S.A. Offer void where prohibited. ©2009 Smith Printing (406) 839-2205 Form No. RX1-925

O U T S T A N D I N G A G E N T S . O U T S T A N D I N G R E S U L T S .smJust-A-Note

Each Office is Independently Owned and Operated

If your property is currently listed with a real esate broker, please disregard this offer.

Offer void where prohibited by law. Litho in U.S.A.

©2010 Smith Printing (406) 839-2205 www.smithprintingshop.com ITEM No. RX4-5035

Thinking

Selling?of

How does

deliver benefitsto you?

In selling your home, you will

want every benefit possible.

Your RE/MAX Professional is

committed to accomplishing

your goals and negotiating a sale

that is hassle free and, above all,

most beneficial - financially as

well as emotionally.

My goal is your

satisfaction!

Outstanding Agents.

Outstanding Results.

Each Office is Independently Owned and Operated

If your property is currently listed with a real esate broker, please disregard this offer.

Offer void where prohibited by law. Litho in U.S.A.

©2010 Smith Printing (406) 839-2205 www.smithprintingshop.com ITEM No. RX4-5035

Thinking

Selling?of

How does

deliver benefitsto you?

In selling your home, you will

want every benefit possible.

Your RE/MAX Professional is

committed to accomplishing

your goals and negotiating a sale

that is hassle

free and, above all,

most beneficial - financially as

well as emotionally.

My goal is your

satisfaction!

Outstanding Agents.

Outstanding Results.

Each Office is Independently Owned and Operated

If your property is currently listed with a real esate broker, please disregard this offer.

Offer void where prohibited by law. Litho in U.S.A.

©2010 Smith Printing (406) 839-2205 www.smithprintingshop.com ITEM No. RX4-5035

ThinkingSelling?of

How does

deliver benefitsto you?

In selling your home, you will

want every benefit possible.

Your RE/MAX Professional is

committed to accomplishing

your goals and negotiating a sale

that is hassle free and, above all,

most beneficial - financially as

well as emotionally.

My goal is your satisfaction!

Outstanding Agents.

Outstanding Results.

1000 Full Color Business Cards

ONLY $48.

00

1000 Full Color Business Cards

ONLY $48.

00

www.smithprintingshop.com/rxMust enter discount code in comments section. Discount will be taken when charged. *Business Card price is before shipping and does not include Foil Cards.

Page 52: ABOVE Spring 2013

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