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A Presentation to the City of Berea Tourism Commission to Support a Kentucky Adventure
Tourism Trail Town Application
Entrepreneurship for the Public Good Program
Berea College, Berea, Kentucky
November 12, 2014
24 Abingdon Virginia; 64 Berea, Kentucky; 204 Eastern Kentucky Intercept Interviews, Businesses Observations, “Empathy Meetings,” and Active Engagement as Travelers and Adventure
Tourists
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EPG meets with the Executive Judge Kent Clark – May 16, 2014
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June 23 Kent Clark signs letter after EPG presents to him
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EPG students as adventure tourists on the Virginia Creeper Trail
Abingdon/Damascus Case Study
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Old Alvarado Station
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EPG students gather at the Martha Washington Hotel, across the street from the Barter Theater, Abingdon
VA
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City Revenues: $90,350
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City Revenues 2014:
$1,177,600
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EPG Students Interview
Adventure Tourists
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TransAmerica Bike Trail support van in Berea
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Insights
• TransAmerican Cyclists are each having a different experience
• Cyclists may take extended stays in more receptive areas
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TOvernight Bikers
$150.93 per day
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Day Bikers$43.81 per day
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Overnight Hikers
$148.89 per day
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Day Hikers
$60.26 per day
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Summary of Observation Labs of Berea Small Businesses
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Tater Knob Pottery
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Gilliam Gallery & Studio
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Kelly Mehler’s School of Woodworking
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The Value of Social Media
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The City of Berea Trail Systems
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Berea Current Design Model – Prior to Summer 2014
Indian Fort Shared Use Trail
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Berea Phase 2 Design Model - Accomplishments
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Berea Phase 2 Design Model - Accomplishments
Bridge completed
Path from John B Stephenson Trail
to Short Line Pike
Original Boone
Trace
Bike Trail to Indian
Fort Completed
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City of Berea Bike and Hike Trail Systems
Peytontown
Loop Trail
21.3 Miles
TransAmerica Bike
Trail
Multi -state
Boone Trace
Multi-state
Red Lick Valley
Artisan Loop Trail
36 Miles
African American
Heritage Loop Trail
16 miles
Anglin Falls
26 Miles
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TransAmerica Trail, through Berea and Eastern Kentucky
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TransAmerica Trail and Welcome Signsin Eastern Kentucky
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David Smith, Owner of Hindman Historical Society
and Cycling Hostel
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Boone Trace From Kingsport, TN to Fort Boonesboro, KY
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Boone Trace Markers – Berea to Richmond
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Red Lick Trail - Artisans Visited
Tater Knob Pottery
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Red Lick Trail - Artisans Visited
Turning Wheel Pottery
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Red Lick Trail - Artisans Visited
Fast Eddie’s
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Example of Completed Berea Worksheet B
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Trailheads Example of Trailheads
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Example of an Interpretative Sign
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Example of a banner
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What is next for Berea?
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• 1. Form a Trail Town Task Force
• 2. Send a letter
• 3. Designate a trailhead
• 4. Include hiking/biking trails in
wayfinding signage