a lesson in social media for new graduates: meeting your professional goals
TRANSCRIPT
A Lesson in Social Media: personally, professionally and…!
pick another word that starts with “p”!
First off…focus people!
• Get a job • Market your student/professional
organization • Look like you know what you’re
talking about (keyword: Credibility)
So…what is your goal?
Begin with the basics:
- What do you have?
- What don’t you have?
- Organize what you have and
create what you don’t
- Stalk appropriately
Let’s start with you…
Start here…
about.me: Your “website”
about.me: Your “website”
LinkedIn: Your professional cred
• Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
Your LinkedIn Profile
• Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
A quick thing about your email
• Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
A quick thing about your email
• Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
And NEVER forget to…
Be professional
Do your research
Go above & beyond
Okay…you can now market yourself
Now…about marketing others
• Get noticed • Get people to become a
(customer, volunteer, donor, etc.) • Set a new standard
So…what is the goal again?
Start with the basics:
- Where are you sending people to?
- Do you have analytics set up?
- What tools do you have?
- What is your strategy?
- What is your process?
No.
You can not move forward without these basics.
Make sure you have the set-up!
These tools will help!
The editorial calendar – it helps!
The editorial calendar – it helps!
Remember that credibility thing?
Information is share-able!
No matter what people tell you…
Let me tell you a story about Spencer…
258 entries to rename our blog Spike in website traffic
Increase of Facebook likes More returning readers to our blog
From the blog to Valentine’s Day
From the blog to Valentine’s Day
And now our website!
Why did it work? Because it’s cute!
And cute measures up
This is only the beginning…
But it’s a great start.
