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  • A flourishingregion

    Regional Economic Strategy for the East Midlands 2006-2020

  • Ac




















    ty Employment, learning and skills

    Enterprise and business support


    Economic inclusion

    Economic renewal

    Cohesive communities

    Land and development

    Transport and logistics

    Energy and resources

    Environmental protection


    the east coastat Sutton-on-Sea,Lincolnshire.

  • Creating aninnovation cultureand community inthe East Midlandswill accelerate anddrive productivity



  • Section one Foreword 7

    Section two Summary 8

    Section three Introduction and context 12

    Section four The East Midlands 22

    Section five Strategic vision: a flourishing region 30

    Section six Introduction to structural themes 42

    Section seven Raising productivity 48

    Section eight Ensuring sustainability 86

    Section nine Achieving equality 118

    Section ten Challenges for the sub-regions 140

    Section eleven Integration and delivery 150

    Annexes Annex A: The Regional Index of Sustainable Economic Wellbeing 176

    Annex B: Development principles 178

    Annex C: Under-represented groups 180

    Annex D: Links to other regional strategies 182

    Glossary 186

    References 187

    Index 191

    Further information 193



  • 6

    Section one


  • Section one



    I am delighted, on behalf of emda - the East Midlands Development Agency, and jointly with the East Midlands Regional Assembly,to introduce this, the third Regional Economic Strategy for the East Midlands. It follows the publication of Prosperity though Peoplein 1999 and Destination 2010 in 2003, which set the ambition for the East Midlands to become a Top 20 region in Europe. We aredelighted that, when last measured in 2005, the region had climbed from 35th to 28th place in the European rankings. Much hasbeen achieved but there is still much that remains to be done.

    We retain our ambition to become a leading region in Europe by 2010 but it is now time to reflect on what is working and what is not, toassess and reassess the challenges we face for the future and to renew and reinvigorate our collective commitment to achieving success.

    A Flourishing Region sets out our aspirations and vision for the region over the next decade or so to 2020. Its production followsthe most extensive consultation process we have ever undertaken and is informed by the most comprehensive evidence baseassembled on the East Midlands, its economy and its strengths and its challenges. Over the last year, emda attended over 100events, reaching around 1,400 regional stakeholders and partners, held roadshows in 11 public venues across the region, includingcity centres and tourist attractions and for the first time, we invited members of the public to join the consultation through anadvertising campaign on billboards and public transport and a dedicated website which received over 20,000 hits. In total wereceived 495 substantive written contributions.

    The support and input of partners, business and individuals across the region has been immense and I am extremely grateful for allthose that participated. I am particularly pleased that Cllr David Parsons, Chairman of the East Midlands Regional Assembly, hasjoined us in introducing this new Regional Economic Strategy. The Regional Assembly has been a key partner in its development.

    It is clear that for the East Midlands to thrive and to compete with the best in Europe and the world, we must build on our distinctivestrengths to ensure that our economic growth creates a prosperous and sustainable region, where everyone has the opportunity toachieve their potential.

    We have been clear throughout, this is an economic strategy setting out realistic and achievable plans to address economicpriorities, but it is not about economic growth at any cost. That aspiration is reflected in our new vision for the region - that by 2020the East Midlands will be characterised by growing and innovative businesses, skilled people in good jobs, participating in healthy,inclusive communities and living in thriving and attractive places - in short it will be a flourishing region with high levels of economicwellbeing and a quality of life amongst the best in the world.

    This is the region's strategy, not emda's, although we will play our full role in realising its aspirations. To make the step changerequired to drive the East Midlands economy forward the strategy must be owned and delivered by all those businesses,stakeholders and individuals that can make that difference. The East Midlands is becoming an increasingly mature and self-assuredregion, clear about the joint efforts needed to progress its shared ambitions and prepared to take some of the difficult decisionsneeded to bring them to fruition. To that end, on behalf of emda and the East Midlands Regional Assembly, we are delighted towelcome this third Regional Economic Strategy and we look forward to working closely with business, partners, stakeholders andindividuals over the coming years to ensure the East Midlands becomes a truly flourishing region.

    Dr Bryan Jackson OBE Cllr David ParsonsChairman, East Midlands Development Agency Chairman, East Midlands Regional Assembly

  • 8

    The East Midlands aims to become a flourishing region. Through this, our third Regional Economic Strategy, the East Midlands setsout in detail how it will mobilise its resources and engage every person, business and organisation to maximise the opportunitiesavailable to us.

    The East Midlands is a large, active and diverse region, with 4.3 million people and over 260,000 businesses. We benefit from ourgeographical location at the heart of the UK with strong links to London and the south east and to the northern regions. From thePeak District National Park through the dynamic cities of Nottingham, Derby and Leicester to the Lincolnshire coast and thecounties of Rutland and Northamptonshire, the region has plenty to offer. But it also faces a wide range of challenges - both in urbanand rural areas.

    On some measures, the economy of the region is doing well. We have high levels of employment and relatively high levels ofeconomic growth. However, the region still performs less well than the UK average on productivity and we face a particularchallenge in raising skill levels so we are better able to enhance our economic performance. Our success is not reflected acrossall parts of the region, nor in all sections of society. It will be important to address the underperforming areas of the region, as wellas those parts with the greatest opportunity. Striking the right balance between these two objectives will not be easy - but all actionsin support of the RES should consider how they will help meet our overall vision for the region.

    The challenges

    The Strategy identifies some major global economic drivers which we must address together, including the emergence of Asianeconomies, rising energy costs, the impact of climate change, and pressures on our communities and localities arising from theunevenness, not just the pace, of change.

    Addressing these challenges, along with the specific challenges of the region, will require action by all stakeholders at regional,sub-regional and local level. We face particular issues in the East Midlands in relation to globalisation, as a result of our traditionalstrengths in manufacturing. Demographic changes (including the ageing population and migration) are particularly significant inthe region, alongside our lower than average skill levels. We also face challenging health issues and will need to capitalise on shiftsin energy production from our traditional coal burning strengths.

    In order to increase productivity so we can match and then exceed UK levels, we need to focus our actions on the key economic drivers:

    Skills: addressing the relatively high proportion of people with no qualifications and enabling more people who are in work to develop higher level skills;

    Innovation: helping to increase investment in research and development by businesses, particularly small and mediumsized enterprises - and ensuring far more good ideas are translated into new or improved products or services;

    Enterprise: improving rates of company formation and survival, and creating a culture of enterprise which beginsat school;

    Investment: improving levels of investment in the service sector, so the region is equipped to maximise the opportunitiesfrom this fast-growing part of the economy.

    Section two


  • Section two


    The region

    The economic core of the East Midlands is the Three Cities sub-area (Nottingham, Derby, Leicester and their surrounding areas).

    Almost half the population and 45% of the region's businesses are in this area. But within this core there are also extreme pockets

    of deprivation. Northampton will become increasingly significant as that part of the region undergoes rapid growth and Lincoln

    plays an important role in driving the economy of Lincolnshire. Together, these urban areas, where most people live and work, are

    central to improving economic performance overall. The Strategy supports the collective ambitions of the cities as the main drivers

    of regional economic growth and activity.

    As the third most rural reg

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