media kit2012 www.HoUSINGZoNe.coM • www.SGcHoRIZoN.coM

SGC Horizon, LLC

64% have visited an advertiser’s website as a result of advertisements

53% recommended/specified products or services advertised

52% bought products/ services advertised

Source: Signet AdStudy, May 2011

[ REACH ]

market leader

[ BUYING POWER ]

[ AUDIENCE PROFILE ]

Professional Builder’s circulation reaches a qualified audience of 112,855 professionals* — 100% of which are authorized to buy, specify or influence the selection of building materials, products and equipment.*

Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Builder delivers the tools that this powerful audience relies upon for their decision-making needs.

*June 2011 BPA Statement

52 minutes — the average time a subscriber spends reading or looking through an issue

96% read the magazine regularly, at least 3 out of 4 issues

Source: Signet AdStudy, May 2011

Professional Builder’s Editorial Pillars Include: • Business Management Advice

• Home Design Ideas

• Building Science Education

• Lean Building and Value Engineering

• Kitchen and Bath Design Inspiration

• Land Acquisition and Development Strategies

• Sales and Marketing Tactics

• Customer Satisfaction

• Green/Energy-Efficient Design Techniques

• New Products and Technologies

For more than 75 years, Professional Builder has been the trusted source for business information for the U.S. home-building market. Each month, the magazine reaches 112,855 professionals* in a vast array of construction types — from single- and multi-family builders to systems and modular builders. Our editorial platform is keenly focused on helping companies of all sizes profitably run their businesses by delivering timely, executable advice through our team of award-winning editors and industry experts.

In 2012, through our print and digital offerings, Professional Builder is more deeply connected than ever to all segments of the home-building industry — meeting the challenges of a slowly recovering economy and the evolving wants, needs and standards of the American home buyer.

meeting the needs of a changing market

SHOW VILLAGEFor 13 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers. Thousands of builders, architects, designers and trade contractors tour the homes to learn about the design features, construction methods, installed products and related services. Sponsorship of Show Village showcases your brand in an installed environment and generates leads through face-to-face industry networking with these professionals.

PB’s MARKETING LEADERSHIP AWARDSWinners of the Marketing Leadership Awards are selected based on creativity, message and effectiveness. Marketing Leadership Award categories include Best of the Best, Gold and Silver, and are presented during a reception at Show Village 2013. To qualify, an advertiser must run a full-page ad in either the March or April issue of PB.

PB DESIGN AWARDSProfessional Builder honors the best of the best in residential

design with the PB Design Awards. Projects are selected across five main categories: single-family production, multi-family, one-of-a-kind custom home, best “on the boards” project and best new community. Leading residential architects and designers judge the submissions, and plaques are presented to the winners at a dinner ceremony during the International Builders’ Show.

40 UNDER 40 AWARDSRepresenting the next

generation of leaders in the home-building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Candidates can come from any discipline related to the home-building market, including construction, sales and marketing, architecture and design, consulting, and engineering.

NATIONAL HOUSING QUALITY AWARDSSince 1993, Professional Builder and the NAHB

Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a

builder can earn in the area of quality management. Each year, a panel of leading total quality management experts evaluates builders for their quality-related processes and systems. The winners are considered to be among the nation’s most well-run and profitable home-building companies, recognized at an intimate NHQ Awards dinner for guests and sponsors.

PB BUILDER OF THE YEARProfessional Builder’s Builder of the Year is one

of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.

PB EDUCATIONAL BREAKFAST TOURIn 2012, Professional Builder will host a series of home-builder educational breakfast events centered around cutting-edge ideas like lean building, building information modeling (BIM) and value engineering. For a complete schedule, contact Events Manager Judy Brociek at 847.954.7943 or e-mail jbrociek@sgcmail.com.

special editorial featuresHOUSING GIANTS REPORTFor more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms, profiles of notable companies and in-depth analysis of the industry trends. Housing Giants is the industry’s most extensive and complete ranking of the movers and shakers.

101 BEST NEW PRODUCTSEach year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.

BUYERS GUIDEProfessional Builder’s annual Buyers Guide offers a comprehensive listing of more than 2,200 building product manufacturers and suppliers across all product/service categories. The Buyers Guide includes an online companion tool that allows industry professionals to access complete contact information for all manufacturers and suppliers.

events & awards

Builderof theyear

Ad Close DateJanuary 11/28/11

February12/27/11

March1/25

April2/27

May3/26

June 4/25

IBS 2012 KITChEN & BATh ISSUE

hOUSING GIANTS ISSUE

SIGNET AdSTUdy

BUyERS GUIdE

101 BEST NEw PROdUCTS REPORT

Cover Story PB Design Awards 25 Trends Shaping the Housing Market

40 Under 40 Awards Fastest-Growing Builders

Housing Giants Rankings

2012 Buyer's Guide

PB'S MARKETING LEAdERShIP AwARdS

Exclusive Research Builder and Buyer Financing

Windows & Doors — Design and Specification Trends

Outdoor Living Trends Kitchen & Bath — Design and Specification Trends

Giants Survey Complete Listings For More Than 2,000 Building Product Manufacturers

Product Categories· Appliances· Bath Fixtures· Cabinets· Countertops & Surfaces· Decking/Outdoor Living· Doors & Garage Doors· Fireplaces & Accessories· Flooring· Green Building Products· Hardware· Home Technology· HVAC· Insulation & Housewrap· Kitchen Fixtures· Lighting· Locksets & Hardware· Molding & Millwork· Paints, Caulks & Sealants· Plumbing Systems· Roofing· Siding· Software/Hardware · Tools· Sound & Security Systems· Structural· Tools & Equipment· Walls & Ceilings· Windows/Skylights, · AND MORE

Green/Sustainability 10 Failures in Green Home Projects

Energy Labeling Seven Lessons From the Energy Value Housing Award Winners

Energy-Efficient HVAC Strategies

Top Green Builders

Business Technology/Software

12 Builder Technology Trends for 2012

Selling with 3D Models Workflow Management Tools

BIM for Small Builders Tools for the Field

Building Science Top 10 Framing Mistakes and How to Avoid Them

Indoor Air Quality Best Practices

Perfecting Braced Walls Building Envelope Trends

Building With SIPs —Structural Insulated Panels

Kitchen & Bath Education

Kitchens That Enhance the Great Room

Making Your Kitchens Stand Out

10 Trends in Kitchen and Bath Design

Shower and Bath Systems

Countertops and Surfaces

House Review “Right-Sizing” House Plans

Small Homes That Live Large

High-Density Housing Kitchen Design Concepts

Outdoor Living Concepts

Market Update: Single-Family Production

National and Regional News, Trends and Projects for Single-Family Production Builders

Market Update: Small-Volume Single-Family

National and Regional News, Trends and Projects for Small-Volume Single-Family Builders

Market Update: Multi-Family

National and Regional News, Trends and Projects for Multi-Family Builders

Market Update: Systems-Built/Modular

National and Regional News, Trends and Projects for Systems-Built/Modular Builders

Business Management Financing Outlook for Builders

Seven Winning Repositioning Strategies

Home Buyer Incentive Programs

How to Get Started in Building Apartments

Managing the Supply Chain

Sales & Marketing Seven Tips for Selling Against Foreclosures and Short Sales

Selling New-Home Value to Realtors

12 Marketing and Sales Ideas for 2012

Marketing Your Customer Satisfaction Results

Sales and Marketing Techniques for Small Builders

Design Five Trends From the PB Design Award Winners

Best-Selling Home Plans

50+ Housing Design Trends

Single-Family Detached Housing

Multi-Family Housing

Construction Top Construction Defects and How to Avoid Them

11 Ways to Shorten Cycle Times

Staggered Stud Framing — Pros and Cons

Foundation Systems Stormwater Management Techniques

New Product Spotlight IBS 2012 Product Preview

Windows & Doors

Countertops & Surfaces

Decking & Patio Products

Roofing

Flooring

50 Innovations From IBS 2012

Siding Systems

Green Products

Kitchen & Bath

Fireplaces & Accessories

Walls & Ceilings

Structural Products

Plumbing Fixtures & Systems

Lighting

IN EVERy ISSUE

Columnist: Bob Schultz on Sales & Marketing Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders

Columnist: Scott Sedam on Design & Construction Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building

Executive CornerAdvice and Ideas From Industry Thought Leaders

Shows International Builders’ ShowFebruary 8-11, Orlando

KBISApril 24-26, Chicago

PCBCJune 27-29, San Francisco

2012 editorial calendar

2012 editorial calendarJuly 5/29

August6/27

September 7/30

october8/27

November9/26

December10/25 Ad Close Date

CUSTOMER SATISFACTION ISSUE

GREEN ISSUE

SIGNET AdSTUdy

qUALITy ISSUE BUILdER OF ThE yEAR

Small but Mighty — Award-Winning Small-Volume Builders

Proven Ways for Creating Outstanding Customer Satisfaction

Next-Gen Builders The Passive Homes Movement

National Housing Quality Awards

Professional Builder's Builder of the Year

Cover Story

Siding and Roofing — Design and Specification Trends

Customer Satisfaction Trends and Techniques

Social Media and Website Survey

Annual Green Building Survey

StructuralSystems Survey

2013 Market Outlook Exclusive Research

Green Appraisals —Getting the Value out of Green

The Low-Flow House — Water Conservation Measures

The Greening of Building Codes

How to Build a Zero-Energy Home

Proven Tactics for Marketing and Selling Energy-Efficient Homes

Best-Selling Green Homes

Green/Sustainability

Tools That Promote Customization Selling

Construction Management Tools

Tablet PCs and Mobile Devices

Tools for Managing the Sales Process

51 Cool Tools for the Small Builder

Business Management Technology

Business Technology/Software

Utilizing Components and Panelized Systems

Foundation Systems Moisture Management Techniques

Windows and Doors Structural Systems Roofing and Siding Innovations

Building Science

How to Create a Professional-Grade Kitchen on a Budget

The Home Spa — Bringing Luxury to Master Bathrooms

The Latest in Sink Systems

Cabinet Design Trends Kitchens With Multiple Work Surfaces

Nine Storage Ideas That Sell

Kitchen & Bath Education

Single-Family Detached Housing

Anatomy of Best- Selling Home Plans

Maximizing Curb Appeal on a Budget

Green Designs Master Suite Designs Infill Housing House Review

National and Regional News, Trends and Projects for Single-Family Production BuildersMarket Update:

Single-Family Production

National and Regional News, Trends and Projects for Small-Volume Single-Family BuildersMarket Update: Small-Volume Single-Family

National and Regional News, Trends and Projects for Multi-Family BuildersMarket Update:

Multi-Family

National and Regional News, Trends and Projects for Systems-Built/Modular BuildersMarket Update:

Systems-Built/Modular

Tips for First-Time Land Developers

Top Home Buyer Complaints

Timing the Market — Knowing When to Break Ground

Post-Closing Strategies Nine Lessons Learned From the NHQA Winners

Strategic Planning for 2013

Business Management

Buyer Financing Programs

15 Ways to Increase Referral Sales

Exploiting Your Included Features

Nine Common Sales Mistakes

Market Research Techniques

Trends in Website and Social Media Marketing

Sales & Marketing

Cutting-Edge Design Concepts by Housing Type

Multi-Generational Housing

Universal Design and Aging in Place

Single-Family Attached Housing

Infill Housing Remaking Your Past Best-Sellers

Design

39 Home-Building Best Practices

Building the Zero-Defect Home

High-Performance Home Exteriors

Ensuring Quality Construction

Building Zero-Energy on a Budget

Even-Flow Construction Construction

Outdoor Living

Insulation & Housewrap

Cabinets

Faucets & Fixtures

Windows & Doors

Appliances

Railing, Decking & Fencing

Paints, Caulks & Sealants

Locksets & Hardware

Green Products

Home Technology

Plumbing Fixtures & Systems

Siding Systems

Exterior Doors & Garage Doors

Business & Software Tools

31 Innovations From Greenbuild

Structural Systems

Walls & Ceilings

New Product Spotlight

IN EVERy ISSUE

Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home BuildersColumnist: Bob Schultz

on Sales & Marketing

Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building Columnist: Scott Sedam

on Design & Construction

Advice and Ideas From Industry Thought LeadersExecutive Corner

Remodeling Show October 10-12, Baltimore

GreenbuildNovember 14-16, San Francisco

Shows

Space Unit Specification

Non-bleed Bleed

Two-Page Spread 161/2” x 10” 181/4” x 11”

Full Page 8” x 10” 91/4” x 11”

2/3-Page Vertical 51/4” x 10” 53/4” x 11”

1/2-Page Spread 161/2” x 47/8” 181/4” x 51/2”

1/2-Page Vertical 37/8” x 10” 41/2” x 11”

1/2-Page Horizontal 8” x 47/8” 91/4” x 51/2”

1/2-Page Island 51/4” x 73/8” —

1/3-Page Vertical 21/2” x 10” 3” x 11”

1/3-Page Square 51/4” x 47/8” —

1/4 Page 37/8” x 47/8” —

1/6 Page 21/2” x 47/8” —

SPECIFICATIONSGeneral InstructionsTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing InstructionsAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Renee Fonferko ∙ rfonferko@sgcmail.com ∙ 847.391.1005

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Ad Art Upload InstructionsFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

2012 rates & specifications

[ EDITORIAL + PUBLISHING OFFICE ]3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408www.HousingZone.com/professionalbuilder/pubhome/ www.SGChorizon.com

SPECIFICATIONS (CONT.)2012 RATESAll Rates Are Gross

Space Unit Rate (x)

1x 3x 6x 12x

Two-Page Spread $30,110 $28,950 $27,800 $26,300

Full Page $17,160 $16,100 $15,620 $14,610

1/2-Page Island $11,630 $11,270 $10,920 $10,240

1/2 Page $10,780 $10,410 $10,130 $9,500

1/3 Page $8,280 $8,020 $7,820 $7,305

1/4 Page $5,780 $5,630 $5,470 $5,110

www.sgchorizon.com

Mechanical DataPublication Trim Size: 9" x 103/4"Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect boundBleed: See below for bleed specifications.Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

AD SIzESTrim Size: 9" x 103/4"

Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%

SGC HORIzON MAGAzINES

Visit www.SGChorizon.com to view rates, specifications and editorial calendars for all of the SGC Horizon publications.

For advertising opportunities, contact Tony Mancini at 610.688.5553 or tmancini@sgcmail.com.

www.HoUSINGZoNe.coM • www.SGcHoRIZoN.coM

SEPTEMB

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26 How to deal with in-the-field welding challenges

30 Preview what’s in storefor ICUEE next month

36 Converting trucks to CNG carries risks and rewards

Broad product lineups push drills into larger underground projects p. 40

HDD

September 2011ConstructionEquipment.com

Comes on Strong

8 Trends in Luxury Retirement Housing8 Trends in Luxury RRettiirement Housing

Retiring in Style | 6

Mark Richardson: Selling theCustom Builder Experience | 5High-End Exterior Products | 14

JULY 2011 JULY 2011

www.CustomBuilderOnline.com

Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfi eld; Architect: Cole Harris Architects

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Designed by Bassenian Lagoni Architects

for Irvine Co., Los Altos at Stonegate

East is one of the best-selling townhouse

developments in Southern California.

The Cooper Union for the Advancement of

Science and Art, New York, N.Y.

INSPIRING THE BUILDING TEAM

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Modular Building Innovations

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www.HousingZone.comJUNE 2011

Inside OutLatest trends in outdoor living, decking and more

Remodeling franchises and dealerships

26 BUSINESS OPPORTUNITIES:

Siding and exterior project trends

32 EXCLUSIVE RESEARCH:

EPA ramping up enforcement

41 LEAD PAINT: