a 2014 cause marketing program the 25 th annual mix 106.5 radiothon the 25 th annual mix 106.5...

A 2014 Cause Marketing ProgramA 2014 Cause Marketing Program

THE 25THE 25thth ANNUAL MIX 106.5 ANNUAL MIX 106.5 RADIOTHONRADIOTHON for

JOHNS HOPKINS CHILDREN’S JOHNS HOPKINS CHILDREN’S CENTERCENTER

Thursday, Feb. 27th and Friday, February 28th

MIX 106.5...Today’s Best MusicMIX 106.5...Today’s Best MusicMIX 106.5...Today’s Best MusicMIX 106.5...Today’s Best Music

Presented toclient

Presented byAccount Executive

MIX 106.5 RadiothonEach Year MIX 106.5 hosts a Radiothon benefiting the Johns Hopkins Children’s Center. Last year’s event raised over $867,000! This year, Radiothon will be held over the course of 2 days, Feb 27th – 28th and we have raised more than $14.6 million to date!

MIX 106.5 IS PROUD OF THEIR EFFORTS BENEFITING THE JOHNS HOPKINS CHILDREN

CENTER DURING RADIOTHON!

MIX Listeners

60% Women, 40% Men 80% are between the ages 18 and 54 72% are homeowners 51% have household incomes of $75,000+ 59% have at least one child living at home

WHAT IS THE JOHNS HOPKINS CHILDREN’S CENTER?

The Johns Hopkins Children’s center is a 205-bed facility within the Johns Hopkins medical institution. It serves as Maryland’s only acute care hospital for children. Annually, 9,000 patients and 64,000 outpatients are seen by more than 30 pediatric subdivisions of the Children’s Center. No child is ever turned away because of an inability to pay for medical care. The Johns Hopkins Children’s Center provided 5.3 million in charity care last year.

In real life terms, corporate sponsorship provides:

Playrooms where children can relax.Wagons instead of stretchers or wheelchairs for transporting children.Sleep chairs for parents so they can room with their children.

These programs and services help These programs and services help

children stay children even when children stay children even when

they are fighting for their livesthey are fighting for their lives…

A SNAPSHOT OF THE JOHNS HOPKINS CHILDREN’S CENTER

Maryland’s most comprehensive, acute care hospital for children! 85% of patients are from Maryland

Hopkins Children’s is a complete children's hospital within the Johns Hopkins medical campus

9,000 children admitted annually for treatment and care; 65,000 children treated as outpatients; Nearly 30,000 children cared for in the 24-hour Pediatric Emergency Department. The average length of stay is 6.3 days.

40-bed Pediatric Intensive Care Unit serves as the State of Maryland-designated Pediatric Trauma and Burn Center

45-bed (private room) regional Neonatal Intensive Care Unit (NICU), one of only two level-4 NICUs in Maryland

One of only 10 federally funded pediatric clinical research units in the United States

More than 50 research projects funded by the National Institutes of Health to enhance patient care!

Nationally recognized Child Life Department offers children playrooms that are "safe havens" from medical procedures, and calms their fears about illness and hospitalization

212 full-time pediatric faculty and 70 pediatric residents

Special Pediatric Intensive Care Unit (PICU) and Neonatal Intensive Care Unit (NICU) transport programs to facilitate emergency transport of critically ill children and newborns

Affiliated ambulatory sites provide specialized pediatric care around Maryland

ON-AIR SPONSORSHIP

Goals

Brand your business with the Johns Hopkins Children’s Center: a leader in medical care that represents excellence in service.Increase awareness of Your Business by utilizing media included in the program.

MIX 106.5 GIVES LOCAL BUSINESSES MANY WAYS TO GET INVOLVED IN THIS CAUSE MARKETING PROGRAM...

DONATION LINE SPONSOR- Associate your business with the Radiothon via the telephone number listeners use to donate. Each time Maria, Reagan and Jon ask listeners to call in we could be

mentioning your company. SOLD

KIDS COMEDY CORNER- Local kids tell us their best jokes as we try and some levity to the annual radiothon

MIRACLE MOMENTS – vignettes with updates about previous patients and what’s been happening at the hospital that your business can sponsor and associate themselves with.

MIRACLE MEAL - An area restaurant will partner with the Radiothon by donating a portion of the proceeds from ‘Miracle Meal’ purchases during the promotional campaign.

PURCHASE WITH A PURPOSE- An area retailer can partner with the Radiothon by donating a portion of their proceeds during a special shopping opportunity!

MILES/SERVICE FOR SMILES – associate your automotive dealership with one of the largest funding raising events in Baltimore! A donation for each test drive/ auto service and vehicle sold during the month of February “drives” people to the dealership!

AS THE PRESENTING SPONSOR, YOUR BUSINESS RECEIVES:

Top of the hour ID identifying “your company name” as presenting sponsor. The ID will be announced at the top of the hour for 15 hours (5A-7P) each day for 2 days. A total of 30 top of the hour ID mentions throughout the 2 day period.

Inclusion in a minimum of 80 recorded promotional announcements to run the two weeks leading to the Radiothon.

Inclusion in a minimum of 80 recorded promotional announcements on the MIX 106.5 stream to run the two weeks leading to the Radiothon.

Media campaign which includes:(53) :30 second commercials to air Monday –Friday 6am-7pm(20) :30 second commercials to air Sat-Sun 8a-5p(15) :30 second commercials to air Monday – Sunday 6am – 12mid

(40) :30 second commercials to air on MIX Stream M-F 6a-7p

100,000 impressions through ATF 300x250 banner ads on cbsbaltimore.com

Home Page takeover on Mix 1065.net the week of Radiothon

Logo and hyperlink on the MIX 106.5 website

Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon

TOTAL INVESTMENT: $25,000 netTOTAL INVESTMENT: $25,000 net(Includes $2,500 donation made to Johns Hopkins Children’s Center)

Accepted and Agreed: _______________________________ Date___________________________________

Print Name:___________________________________________ Title: __________________________________

Name of Business:_____________________________________

(By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)

AS THE DONATION LINE SPONSOR, YOUR BUSINESS RECEIVES:

• Exclusive Sponsorship of the Donation line (Telephone Number) which will air during the Radiothon

• Inclusion in a minimum of 50 recorded/live promotional announcements to run the two weeks leading up to and including during the Radiothon.

• Inclusion in a minimum of 50 recorded/live promotional announcements on the WWMX stream to run the two weeks leading up to and including the Radiothon.

• Media campaign which includes:(25) :30 second commercials to air Monday –Friday 6am-7pm(20) :30 second commercials to air Sat-Sun 8a-5p(15) :30 second commercials to air Monday – Sunday 6am – 12mid

• (40) :30-second commercials to run on the WWMX Stream.

•100,000 impressions through ATF 300x250 banner ads on cbsbaltimore.com

• Logo on the Radiothon Splash Page located on WWMX’s website.

• Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon.

TOTAL INVESTMENT: $12,500 netTOTAL INVESTMENT: $12,500 net$11,300 payable to CBS Radio, $1,200 donation made to Johns Hopkins Children’s Center


Print Name:___________________________________________ Title: __________________________________

Name of Business:_____________________________________


SOLD

Kid’s Comedy Corner

It’s tough for Maria, Reagan and Jon and our listeners to hear heart wrenching stories about children that need our help! So this year, some kids will put a smile on our faces by cheering us up with some of their favorite jokes!

What’s better then…… Q: Why did Dracula get kicked out of art school? A: Cuz all he could draw was blood.Q:: What did the pony say when he coughed? A: Sorry, I’m a little horse…Q: Why do eskimos wash their clothes in tide? A: Because it's too cold out tide!Q: What kind of car does Luke Skywalker drive? A: a Toy-yoda.Q: How much do pirates pay for their earrings? A: a BuccaneerQ. What kind of car does Mickey Mouse's wife drive? A. A minnie van! Q: What did the teddy bear say when he was offered dessert? A: No thanks, I'm stuffed!

Your company will have an opportunity to be the exclusive sponsor of the Kids Comedy Corner !

AS THE KID’S COMEDY CORNER, YOUR COMPANY WILL RECEIVE THE FOLLOWING:

• Exclusive Sponsorship of the Kids Comdey Corner during the Radiothon

• Inclusion in a minimum of 50 recorded/live promotional announcements to run the two weeks leading up to and including during the Radiothon.

• Inclusion in a minimum of 50 recorded/live promotional announcements on the WWMX stream to run the two weeks leading up to and including the Radiothon.

• Name sponsorship of four (4) jokes per day ….. This Comedy Corner is sponsored by (Name of Company) (Total of 8 mentions)

• Media campaign which includes:(25) :30 second commercials to air Monday –Friday 6am-7pm(20) :30 second commercials to air Sat-Sun 8a-5p(15) :30 second commercials to air Monday – Sunday 6am – 12mid


•50,000 impressions through ATF 300x250 banner ads on cbsbaltimore.com



TOTAL INVESTMENT: $10,000TOTAL INVESTMENT: $10,000(Includes $1,000 donation made to Johns Hopkins Children’s Center)


Print Name:___________________________________________ Title: ________________________________

Name of Business:_____________________________________


MIRACLE MOMENTS

MIX 106.5 will partner with your business to present our “Miracle Moments.” “Miracle Moments” are 30-second vignettes that will highlight the following and more:

Hospital improvements have been made because of Radiothon donations Stories from parents whose children were treated at JHCC Stories from children who were treated at JHCC Stories from doctors and nurses who care for the children

To highlight your company, you will have an opportunity to sponsor the Miracle Moments which will highlight the outstanding works of both the Johns Hopkins Children’s Center and your business!

AS THE MIRACLE MOMENTS SPONSOR, YOUR BUSINESS RECEIVES:

• Exclusive Sponsorship of the Miracle Moments Vignettes which will air during the Radiothon

• Inclusion in a minimum of 30 recorded/live promotional announcements to run the two weeks leading up to the Radiothon.

• Inclusion in a minimum of 30 recorded/live promotional announcements on the WWMX stream to run the two weeks leading up to the Radiothon.

• Sponsorship of 8 Miracle Moments vignettes over the two day Radiothon . Example: This Miracle Moment was brought to you by “your company” (name only)







Print Name:___________________________________________ Title: __________________________________

Name of Business:_____________________________________


AS A MIRACLE MEAL SPONSOR, YOUR BUSINESS RECEIVES:

• Inclusion in a minimum of 20 recorded/live promotional announcements to run the week prior to your event.

• Inclusion in a minimum of 20 recorded promotional announcements on the WWMX stream to run the week prior to your event .







Print Name:___________________________________________ Title: __________________________________

Name of Business:_____________________________________


AS A PURCHASE WITH A PURPOSE SPONSOR, YOUR BUSINESS RECEIVES:

• Inclusion in a minimum of 20 recorded/live promotional announcements to run the week prior to your event.

• Inclusion in a minimum of 20 recorded promotional announcements on the WWMX stream to run the week prior to your event .







Print Name:___________________________________________ Title: __________________________________

Name of Business:_____________________________________


AS A MILES FOR SMILES SPONSOR, YOUR BUSINESS RECEIVES:

• Inclusion in a minimum of 20 recorded/live promotional announcements to run the week leading up to your event.

• Inclusion in a minimum of 20 recorded promotional announcements on the WWMX stream to run the week leading up to your event .

• Inclusion in one Email Blast to 16,000 MIX listeners to promote the event





TOTAL INVESTMENT: $10,850 netTOTAL INVESTMENT: $10,850 net$9,850 payable to CBS Radio, $1,000 donation made to Johns Hopkins Children’s Center


Print Name:___________________________________________ Title: __________________________________

Name of Business:_____________________________________


a 2014 cause marketing program the 25 th annual mix 106.5 radiothon the 25 th annual mix 106.5...

Documents

johns hopkins children

medical care

maryland hopkins childrens

children playrooms

specialized pediatric

ill children

johns hopkins medical

patient care