9th gia conference: intelligence 3.0 – get ready for the ......feb 04, 2014 · misund, nokia,...

9th GIA Conference:

Intelligence 3.0 – Get Ready For The Future

Why this Intelligence Conference?Shifting politics, technologies and economies shape the top 10 business risks of 2014. Do you have what it takes to build innovative and disruptive business models to grow faster than the market?

How will your market intelligence need to change in order to stay relevant and impactful?

• What are the new key success factors?

• What does it mean for intelligence processes?

• What skills and competencies are needed?

• What is the best organizational model?

• How to cope with big data and social media

Expect to join 150 other market intelligence professionals at the GIA Conference to enjoy:

Practitioners only. Focus on true learning and knowledge exchange, with real life practical insights. See agenda on page 5.

Free 20-minute consultancy sessions. Meet with a senior GIA consultant to personally discuss one pressing intelligence issue.

Actionable takeaways - before and after Conference advisory. Prepare to turn takeaways into action after the event, with optional pre-conference intelligence diagnostics and post-conference advisory sessions.

No vendors or sales. No sales pitches: There will not be a vendor exhibition or sponsor presentations.

Save over EUR 4,300 for groups of 5 or more. Get a 35% discount if you register for groups of 5 or more from the same company. Save over EUR 4,300!

Speakers and workshop moderators from leading companies.

PROVEN SUCCESS FACTORS, COMPANY CASES, EXCLUSIVE NETWORKING.

June 2-4, 2014 Paasitorni Helsinki, Finland

100% recommended by past attendees

Register online at GIA website or contact [email protected] or call +358 10 613 2000

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Proven Quality 100% of the Time

All previous eight GIA Conferences have scored an overall average of 4.7 / 5.

“I would like to thank GIA for this excellent event and the opportunity for me and my colleagues to participate. Honestly, I have been deeply impressed by the quality of the speakers, the exclusive networking opportunities and the professional host and organization. I have rarely visited conferences of this quality level ever before (and there were quite a few conferences I have attended).” Stefan Hoh, Product Manager, Bühler AG/Switzerland

“This is the first time that I have joined the GIA conference, but probably not the last time! It was fantastic for me, it was a great experience. They have a perspective on different industries. You’re meeting with peers from other industries and you can share best practices and that’s the big advantage for me or the big benefit from this conference”

Henning Heinrich, VP MI, Deutsche Telekom / T-systems

1. Content rich agenda: Three full days packed with in-depth workshops, practical case presentations, panel discussions, interactive roundtable sessions and networking opportunities – choose the topic or session that best serves your needs.

2. The latest and hottest topics:

3. NEW! The opinion of the next generation of business leaders. A great discussion between groups of business students from two universities and intelligence professionals on the future role of intelligence. Be prepared for debates, arguments and disputes on the pros and cons, ideas and beliefs – will there be a consensus?

4. Real-life case studies: Multiple practical case presentations from various industries will help to optimize your intelligence effort: The “do’s & don’ts” and the “tips & tricks” that make your intelligence future proof. Best practices will be shared by presenters and facilitators from leading global companies, including Angry Birds/Rovio Entertainment, Merck, IBM, Rockwool, Finnair, Selex, OP-Pohjola, Hewlett Packard, Lonza, and more.

5. Focus on Networking! The GIA Conference offers a total of 12 hours of well-planned networking time within three days in a pleasant, professional setting, allowing individual exchange, group discussions and expert advisory sessions. Create strong professional relationships and utilize the vast experience available during and after the Conference.

6. The networking dinner cruise on the beautiful archipelago around Helsinki. Do not miss it!

7. Join an exclusive online community: Complimentary access to Intelligence Best Practices Online, a rapidly growing exclusive community and knowledge resource for market intelligence practitioners.

8. Free consultancy session A 20-minute complimentary consultancy on a particular intelligence question. (Booking required)

9. NEW! Before and after Conference advisory Prepare to truly turn takeaways into action after the event. Participation includes optional pre-conference intelligence diagnostics and post-conference advisory sessions. This is unique to GIA Conferences, making sure that what we share becomes truly actionable!

Content Highlights

• Intelligence 3.0: How the future of intelligence will look like

• What top executives need and expect from intelligence

• Which skills and competencies are needed for Intelligence 3.0

• The impact of big data and social media

• Human intelligence

• Future insight methods and strategy, scenarios and megatrends

• Disruptive technologies and business model collisions

• Market sizing and forecasting

• Best-in-class street intelligence practices

• Setting up intelligence programs

• How to create advanced World Class intelligence programs

• The consultancy attitude and the strategic advisory role

• Best practices in using intelligence dashboards

• Frameworks and methodologies

• Perfect actionable intelligence deliverables

https://www.globalintelligence.com/conferences/gia-conference-helsinki-june-2-4-2014/online-registration


Exchange of Knowledge, Insights, Experiences and IdeasThe Conference promises a thought-provoking and hands-on approach to the sharing of best practices pertaining to the six Key Success Factors of Market Intelligence (MI).

• Scope: How to add a future-centric focus to your Intelligence program and ensure holistic market coverage.

• Process: How to integrate your Market Intelligence into key decision points and business processes.

• Deliverables: How to manage your portfolio of deliverables. Includes practical examples of high impact deliverables.

• Tools: How to utilize various tools to collect, analyze and disseminate information in a powerful tailor-made way.

• Organization: How to establish a Market Intelligence network that makes a real difference to your MI program. How to develop the consultative skills of your intelligence team. How to be transformed from an information hub into a strategic advisor.

• Culture: How to build an intelligence sharing culture that supports two-way communication. How to brand and promote Market Intelligence internally.

20-minute free consultancy sessionDo you have intelligence questions such as:

• How can I engage my stakeholders better?

• How do I improve our strategic market sizing or market entry studies and recommendations?

• Which method should I use to set the right priorities for my organization?

• How do I gather better feedback on my deliverables?

• Which MI tools should I use? And what should I monitor?

• How do I design a heat-map or a battle card?

• Is co-creation the right path for me? What other choices do I have?

Here is the answer: Book a consultancy session with one of our senior consultants to discuss one pressing intelligence issue. Sessions will be held after the presentations on June 3, 2014. Reservations are on a first-come-first-served basis. Spaces are limited.

Continuationof last year’ssuccess!

Who Should Participate? The conference is a must-attend for all VP’s, senior directors, directors, managers, analysts, individual professionals, and executives who are active in the areas of:

• Market intelligence

• Competitive intelligence

• Customer intelligence

• Business intelligence

• Market insight

• Business analysis

• Economic analysis

• Strategy and Planning

• Marketing

• Business development

• Knowledge management

• Data analysis

• Information management

• Sales

• Modelling



Pre-conference Market Intelligence Diagnostics Sessions Be better prepared for the conference and get the best out of your time and money invested – and receive immediate advice to improve your program.

Let a GIA expert help you assess your current MI/CI status, recommend tracks and sessions at the conference, and propose networking with the right speakers and other peers at the event. The GIA expert will also provide quick tips that will enable you to take your Intelligence program to the next level.

GIA will utilize its World Class Market Intelligence framework to assess the current status of your program. The descriptive assessment will be implemented through a conference call together with the participant company’s intelligence team/intelligence lead person. No surveys or stakeholder interviews are included.

Take the opportunity and be well prepared to learn and network!

Note: This new activity is optional and requires a reservation either at [email protected] or by choosing the option when registering for the event. Please note that the schedule for a diagnostics session will need to be agreed upon with a GIA expert and is subject to expert availability. Sessions are booked on a first-come-first-served basis.

Post-Conference Advisory Sessions Make sure that you/your team can prioritize and follow through with the key takeaways of the Conference.

It is estimated that 80% of all training never results in any action. GIA conferences are different; we insist on action and want to take your learning experience on a completely new level!

A GIA expert will help you digest the key learning items from the conference, discuss how to apply them in your company’s context, and provide objective advice and best practices for the next steps – whether it relates to your intelligence process, organization, culture or any other aspect of your intelligence effort. We will also further help you network with the right speaker/facilitator or participant companies if you require additional support from peers.

Take advantage of this unique learning method if you feel that you need an expert to support you with the task of implementation!

Note: This new activity is optional and requires a reservation either at [email protected] or by choosing the option when registering for the event. Please note that the schedule for a diagnostics session will need to be agreed upon with a GIA expert and is subject to expert availability. Sessions are booked on a first-come-first-served basis.

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mailto:[email protected]



Workshops, June 2 EUR 985 EUR 788

Conference , June 3-4** EUR 1,945 EUR 1,556

Workshops + Conference, June 2-4** EUR 2,495 EUR 1,746

+ Applicable taxes + Applicable taxes

Group discount: 35% discount for groups of 5 or more. Save over EUR 4,300 from the full price when you register 5 people or more from the same company.

Note - All registrations are subject to acceptance by GIA.

* Before March 1, 2014 **Includes evening networking dinner

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PRE-CONFERENCE WORKSHOPS, JUNE 28.00 – 9.30 REGISTRATION

9.30 – 11.00 WORKSHOP: PART 1 Simultaneous Sessions for all Tracks.

• Track 1: How to Start a World Class Intelligence Program – Troy Pfeffer, Cintas Corp. and Victor Knip, GIA

• Track 2: Benchmark and Take Your Market Intelligence Program to the Next Level – Daniel Pascheles, Merck & Co and Markko Vaarnas, GIA

• Track 3: Acquire Market Sizing and Forecasting Best Practices – Kåre Misund, Nokia, and Aleksi Grym & Anna Räder, GIA

• Track 4: Perfect Your Consultative Skills – Simon Edward, IBM, Seda Tockàn, IBM, and Hans Hedin, GIA

• Track 5: Applying Future Centric Methods – Jose Tormo, Hewlett Packard and Joost Drieman, GIA

11.00 – 11.30 REFRESHMENTS & NETWORKING BREAK

11.30 – 13.00 WORKSHOP: PART 2

13.00 – 14.00 NETWORKING LUNCH

14.00 – 15.30 WORKSHOP: PART 3


16:00 – 17.30 WORKSHOP: PART 4

17.30 – 18.30 ICEBREAKING ON THE ROCKS (Cocktails & Hors d’oeuvres) Non-Workshop attendees are welcome to attend.

CONFERENCE DAY 1 JUNE 38.00 – 9.00 REGISTRATION

9.00 – 9.10 WELCOME AND OPENING Maria van der Veer and Hans Hedin, GIA

9.10 – 9.50 THE FUTURE OF INTELLIGENCE FROM A STRATEGIST’S PERSPECTIVE Tom Dahlström, OP-Pohjola

9.50 – 10.30 “SWITCHING GEARS – PUSHING MI FROM REACTIVE TO PROACTIVE” Jens Thieme, Lonza


11.00 – 11.40 GATHERING INSIGHTS FOR DISRUPTIVE MARKETING Antti Aaltonen & Blanca Juti, Rovio Entertainment

11.40 – 12.20 APPLIED CMI METHODS USING FUTURE MANAGEMENT – Diana Wolf, Rolls-Royce Power Systems AG


13.20 – 14.20 Interactive Panel Discussion: WHAT SUCCESS FACTORS MAKE INTELLIGENCE FUTURE PROOF?

14.20 – 15.00 CI FOR THE 21ST CENTURY –WHAT SKILLS AND COMPETENCIES ARE NEEDED TO SUCCEED? Dr. Daniel Pascheles, Merck & Co


15.30 – 16.10 A CHANGING BUSINESS CLIMATE REQUIRES WELL-PREPARED MARKET AND COMPETITIVE INTELLIGENCE Tina Bundgaard Petersson, Rockwool

16.10 – 16.50 SCENARIO PLANNING AND THE FUTURE ASPECTS OF ANALYSIS Andrea Hernandez, Wärtsilä

16.50 – 16.55 CLOSING REMARKS

17.00 – 18.00 CONSULTANCY SESSIONS For those who have registered.

18.00 – 22.00 DINNER CRUISE & NETWORKING EVENT

CONFERENCE DAY 2 JUNE 48.00 – 9.00 REGISTRATION

9.00 – 9.10 WELCOME AND OPENING Maria van der Veer and Hans Hedin, GIA

9.10 – 9.50 THE POWER OF HUMAN INTELLIGENCE Simon Edward & Seda Tockàn, IBM Europe

9.50 – 10.30 DATA VS. RIGHT DATA Ricardo Baeza-Yates, Yahoo!


10.50 – 12.00 INTERACTIVE ROUNDTABLE SESSIONS: ROUND 1

• Track 1: Best Practices in Sales Enablement – Troy Pfeffer, Cintas Corp., and Victor Knip, GIA

• Track 2: Understanding the Future – Tuomo Kuosa, Alternative Futures and Ville Vanhala, GIA

• Track 3 : Big Data and Social Media – Erik Elgersma, FrieslandCampina and Saku Oikarinen, GIA

• Track 4: Perfecting Your Intelligence Delivereables – Luc Rooms, Belgacom, and Joost Drieman, GIA

• Track 5: Co-Creation – Jens Thieme, Lonza, and Hans Hedin, GIA


13.00 – 14.10 INTERACTIVE ROUNDTABLE SESSIONS: ROUND 2Same tracks as in Round 1


14.30 – 15.10 COMPETITIVE INTELLIGENCE BEYOND THE RADAR SCREEN Jose Tormo, Hewlett Packard

15.10 – 16.20 INTELLIGENCE 3.0 - THE FUTURE OF INTELLIGENCE Interactive presentation and discussion about the future of our work and our role as intelligence professionals.

16.20 – 16.30 CLOSING REMARKS


FEES EARLY BIRD FEES*

Up to30% Early Bird discounts for registrations before March 1!




What participants say and liked most about previous GIA Conferences:

• “Very much appreciated the time & feedback to develop our own personal action plans & quick wins - tangible, actionable take-aways.”

• “I have never attended a conference where the subjects, topics and schedule were respected… Bravo for being so organized and professional.”

• “Great interaction with participants. Very enthusiastic trainers. Overall, a great learning experience. I’m excited about applying them at work when I get back.”

• “The mixture of workshops, presentations and panel discussions was really good and kept my attention level high.”

• “I loved the fact that CI vendors are not in attendance / presenting.”

• “Real life examples, actionable to-dos to apply at my company.”

• “Great facilitations! Very informative. So far, I’ve been very impressed with all aspects of the conference.”

• “Enjoyed the humoristic and relaxed touch from organizers throughout.”

• “This was great. Most engaging session I’ve been to at any conference. Lots of take-aways.”

• “That it’s less about selling and more about helping attendees navigate the MI journey.”

• “The topics were very relevant. Good networking opportunities. Good dialogue in the workshops.”

Networking Dinner – Rule the waves in your professional networking

Date: Tuesday, June 3Where: Sailing along the shores of the Helsinki archipelago

At GIA Conferences, we encourage the establishment of positive relationships and trust amongst participants and practitioners to engage in the sharing of best practices. So take your professional networking to the next level at every opportunity throughout the GIA Conference! Enjoy a real confidence booster by networking in a professional environment where you feel relaxed and comfortable.

Join us for a free Dinner and Networking event. The relationship building and knowledge sharing will continue with an interactive reception and dinner, while you enjoy the sea and islands around the lovely coast of Helsinki, with the bonus of great drinks and food!

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Helsinki Helsinki is filled with vibrant urban culture. The lifestyle in the second-most northern capital city in the world is full of contrasts, unique experiences and friendly people. In the summer, terraces, parks, seaside boulevards and nearby islands are filled with people enjoying the outdoors. Evening entertainment stretches into the early hours of the morning and summer is also the season for urban festivals and open-air events.

Helsinki is one of the greenest metropolises in the world: over one third of the city consists of parks and other green areas. There are also 42 nature reserves in the city. Helsinki is one of the cleanest capital cities in the world. The noise, pollution and congestion that are often associated with capital cities are noticeably absent here.

Helsinki’s maritime silhouette is part of the national landscape of Finland. The proximity to the sea can be sensed everywhere in Helsinki, which is surrounded on three sides by water. Helsinki has almost 100 kilometers of shoreline and around 300 islands. Many of the islands are open to the public for recreational purposes, and they can be easily reached from the mainland by ferry. The archipelago offers endless opportunities for experiences throughout the year. One of the finest places to admire the sea is Suomenlinna – a historic maritime fortress where you can get a real feel for Finland’s position between East and West.

The cityscape in Helsinki harmoniously combines Neoclassicism, Art Nouveau, Alvar Aalto and contemporary architecture. The buildings in the city centre present visitors with a fascinating journey through the changing styles of past centuries. Overall, the city’s architecture is typified by Nordic minimalism and refinement. The symbol of Helsinki is the brilliant white cathedral known in Finnish as Tuomiokirkko that towers above Senate Square.

In 2012, Helsinki received the honour of being the World Design Capital. Helsinki is indeed the perfect destination for design shopping and design culture. Helsinki has its own Design District, an area to the south of the Esplanade that is home to around 200 design attractions, from shops to galleries, studios to museums, and design offices to museums and restaurants. An easy way to discover the Design District is to take the Helsinki Design Walk, a two-hour guided tour of the top sights in English.

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Conference venue – Helsinki Congress Paasitorni

Built in the first decades of the twentieth century, Helsinki Congress Paasitorni is a unique conference and congress centre in the heart of Helsinki. Paasitorni enjoys a waterfront location in Siltasaari, near Hakaniemi market, and is within close proximity to excellent public transportation. The building is of great historic value and the premises have been painstakingly restored. Today Paasitorni houses almost 30 spaces for meetings and events for 8–800 people, four restaurants and hotel Scandic Paasi with 170 hotel rooms.

The Helsinki Workers’ House, also known as Paasitorni, was designed in Art Nouveau style by architect Karl Lindahl, opened in 1908 as conference and leisure premises for the working class, and for a long time, served actively as a workers’ house. The building’s facade, main staircase and the Congress Hall are expertly decorated with images of tools and symbols depicting various occupations to highlight the skill of the craftsman. In the Finnish Civil War in 1918, the Reds made the building their headquarters, and the Germans who had come to the aid of the Whites and had conquered Helsinki, fired at the Workers’ House heavily. The tower and the Congress Hall were severely damaged and had to be rebuilt after the war. The Congress Hall’s Art Nouveau chandeliers, dating back to 1919, were designed by the architect Karl Lindahl. As a professional congress centre, Paasitorni’s functions have been developed since the mid-1990s.

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http://www.paasitorni.fi/en/visitors

http://www.paasitorni.fi/en/visitors


Accommodation

Hotel Scandic Paasi is situated by the sea in central Helsinki and has excellent transport links to Helsinki airport and other city areas. The area is the home of many theatres and museums, which provide plenty of experiences for culture lovers. Helsinki’s shopping streets and popular restaurants are only a stone’s throw from the hotel.

The hotel is an arena for personalities and the decor is bold and colourful. Drop in for a drink in the lobby bar, read the paper or enjoy board games in our library. Hotel’s modern gym offers great exercise facilities and you can borrow Nordic walking poles or a bicycle from the reception.

The Skandic Hotel PaasiPaasivuorenkatu 5 A00530 HelsinkiPhone +358 9 7089 611

The Skandic Hotel Paasi is next to the Congress Paasitorni and offers discounted room rates for our conference guests between June 1-5:

• EUR 159 per room per night for single use (standard)

• EUR 179 per room per night for single use (superior)

The rate includes buffet breakfast and Internet access.

To take advantage of the discounted rate, please book your accommodations before May 4, 2014 by calling the Skandic Hotel Paasi at +358 9 2311 700 (booking code GLO010614). After May 4, rooms will be subject to availability.

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http://www.scandichotels.com/Hotels/Finland/Helsinki/Scandic-Paasi/#.UsfRceLuF4


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Alternative Accommodation Hotel Cumulus Hakaniemi is a cozy city hotel with easy access to the Helsinki city centre. The modern hotel includes a lobby bar, breakfast restaurant, a mini-sized gym and two saunas for customers. The 152 rooms are designed to meet the needs of different types of customers. All rooms have internet access.

The hotel is situated right next to the Hakaniemi market square and the Hakaniemi Market Hall, an atmospheric traditional Finnish food market popular among both the locals and the tourists. The hotel is very near the conference venue and within walking distance, or a few minutes’ tram ride away, from the Helsinki Central railway station and the city centre.

Hotel Cumulus HakaniemiSiltasaarenkatu 1400530 HelsinkiPhone +358 9 5466 0100

The Hotel Cumulus Hakaniemi will offer specific room rates for our conference attendees between June 1-5:

• EUR 76 single occupancy per room per night or EUR 91 double occupancy per room per night (standard room)

• EUR 102 single occupancy per room per night or EUR 117 double occupancy per room per night (superior room)

• Buffet breakfast is included

To take advantage of specific conference guest rates, please book your accommodations online by June 4, 2014 at: [email protected] or call +358 9 5466 0100 (booking code GIA Conference). After June 4, rooms will be subject to availability.


http://www.cumulus.fi/hotellit/hakaniemi/en_GB/hakaniemi/


8.30 – 9.30 Registration

9.30 – 17.30 Track 1: How to Start a World Class Intelligence Program – Troy Pfeffer, Cintas Corp. and Victor Knip, GIA

9.30 – 17.30 Track 2: Benchmark and Take Your Market Intelligence Program to the Next Level – Daniel Pascheles, Merck & Co. and Markko Vaarnas, GIA

9.30 – 17.30 Track 3: Acquire Market Sizing and Forecasting Best Practices – Kåre Misund, Nokia, and Aleksi Grym & Anna Räder, GIA

9.30 – 17.30 Track 4: Perfect Your Consultative Skills – Simon Edward, IBM Europe, Seda Tockàn, IBM Europe, and Hans Hedin, GIA

9.30 – 17.30 Track 5: Applying Future Centric Methods – Jose Tormo, Hewlett Packard, and Joost Drieman, GIA

17.30 – 18.30 Icebreaking on the Rocks (Cocktails & Hors d’oeuvres) Non-Workshop attendees are welcome to attend.

8:30 – 9:30 Registration

Track 1: How to Start a World Class Intelligence Program: A Step-By-Step Approach for Rapid Deployment

Facilitators: Troy Pfeffer, Competitive Intelligence Director at Cintas Corp., and Victor Knip, Vice President, Eastern USA at Global Intelligence Alliance

Have you been tasked with setting up an intelligence program or revamping an existing one? Are you wondering where to start and what steps to follow? Or have you already started, and are looking to benchmark your progress against case

examples and best practices? Looking for frameworks and templates to draft an action oriented set-up plan?

1. Add structure to your intelligence program set-up process.

2. Learn to utilize GIA’s World Class Market Intelligence Road Map, through hands-on case examples.

3. Learn to identify and quantify the benefits of the intelligence program as you move forward.

4. Make ambitious plans for your intelligence program: Take pragmatic steps initially, and set long-term goals to become a World Class Market Intelligence organization.

5. Walk away with practical next steps to build/enhance your intelligence program.

This one-day workshop presents GIA’s Road Map for setting up an intelligence system from the ground up through numerous hands-on case examples:

• Conducting a needs analysis and setting the scope of the intelligence activity

• Planning and designing the intelligence process

• Activating the organization

• Defining deliverables

• Implementing tools and techniques

• Marketing the newly established intelligence program to internal user groups

Participants will also learn how to use the World Class Market Intelligence Road Map from the very beginning in order to set initial targets when launching the intelligence program. Later on, the Road Map will serve as a tool for measuring progress

Pre-Conference Workshops, Monday June 2

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What participants say about the previous pre-conference workshops:• “Excellent workshop with very knowledgeable and engaging speakers. A lot of key takeaways for our organization!“

• “Great facilitations! Very informative. So far, I’ve been very impressed with all aspects of the conference.”

• “This was great. Most engaging session I’ve been to at any conference. Lots of take-aways.”

• “Great best practices information. I appreciated the ’no sales pitch’ approach.”

• “Great information, really enjoyed specific examples of how companies are applying information. Lots of great info. Thanks!”

• “It was very useful to see the handouts / templates and I also benefitted from the practical / real-life experiences discussed.”

• “Very well paced. I appreciate how engaged everyone was.”

• “The session was very informative and useful for my own career.”



in taking the intelligence program to optimal levels. Practical examples will be given on how to manage each stage of implementing an intelligence program. The workshop targets participants who are setting up new Market and Competitive Intelligence programs, and participants in the early stages of deploying Intelligence programs.

Previous feedback on this workshop: This workshop has been very popular among companies in the early stages of setting up a systematic intelligence function. The very latest score for this workshop in North America is 4.9 on a scale of 0-5, with the majority of participants rating the session as “very good” which is the highest possible score. Participants especially appreciated the pragmatic case examples, templates and frameworks provided, and that they could leave with clear implementation strategies and structured plans.

Agenda for the Day

9.30 – 11.00 Part 1: World Class Market Intelligence• Introductions• World Class Market Intelligence Road Map and the key

success factors• Learning what World Class Market Intelligence is all about

and what the key success factors are when setting up a World Class Market Intelligence Program

11.30 – 13.00 Part 2: Intelligence Benchmark Audit and Intelligence Strategy Fundamentals• Introduction to Intelligence Audits• Defining the current status and ambition level of your

company’s Market Intelligence program• Introduction to Intelligence Needs Analysis• Setting goals for the Market Intelligence Program

13.00 – 14.00 Networking Lunch

14.00 – 15.30 Part 3: Identifying the Development Needs for Market Intelligence• How to get the ”first big win(s) ”– experiences from real life• Intelligence Product approach to materialize deliverables of

the Market Intelligence Program• Identifying the key development areas in order to bring

Market Intelligence to the targeted level

16.00 – 17.30 Part 4: Designing an Action Plan for Rapid Deployment of the MI Program • Introduction of the MI development Road Map framework • Designing a concrete action plan for setting up World Class

Market Intelligence and accomplishing the first big win• Designing a long-term Road Map – experiences from real

life • Individual design of a MI development Road Map with

concrete action points • Summary and conclusions

17.30 – 18.30 Icebreaking on the Rocks

Cocktails & Hors d’oeuvres – Non-Workshop attendees are welcome to attend.

Track 2: Benchmark and Take Your Market Intelligence Program to the Next Level: Learn Best Practices from Experienced Peers and Design an Market Intelligence Development Road-Map as a Result

Facilitators: Daniel Pascheles, Vice President, Head of Global Competitive Intelligence at Merck & Co. , and Markko Vaarnas, CEO at Global Intelligence Alliance As a successful intelligence program develops, building a strong intelligence culture and strategic advisory role become critical factors. This requires the MI practitioner to seek out real world examples for success versus standard textbook learning. Exchanging information with experienced peers, benchmarking your own operations against best practices, and creatively exploring practices across industries together with other advanced intelligence leaders are some of the best methods to use to take your own intelligence program to the highest level.

In this workshop, participants will:

• Learn what World Class Market Intelligence means and how to get there

• Conduct a diagnostics survey on their own company’s Market Intelligence development status, and identify and prioritize related development gaps

• Benchmark their own organization against best practices in taking the Market Intelligence program to the next level

• Leverage the World Class Market Intelligence Road Map for concrete intelligence development efforts

• Develop new ways to implement their intelligence toolkit

• Learn practical tips on how to drive progress and get to the World Class category with their intelligence programs

The workshop targets accomplished intelligence professionals who can bring a wealth of experience in order for all to learn from each other. Participants’ background should be from companies with advanced intelligence programs in place.

Previous feedback on this workshop: This workshop has been very popular among companies with an established and rather advanced intelligence program in place. It has proven to be an excellent forum for these companies to learn best practices and really strive towards World Class levels. The very latest score for this workshop in North America is 4.8 on a scale of 0-5 with the majority of participants rating the session “very good” which is the highest possible score. Participants especially appreciated the strong case examples and applicability of tips provided, as well as the interactive nature of the session, which encouraged the sharing of ideas

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and practices. This session is about intelligence experts meeting intelligence experts.

Agenda for the Day

9.30 – 11.00 Part 1: World Class Market Intelligence & Assessment of the Current Status • World Class Market Intelligence Road Map and related Key

Success Factors • World Class Market Intelligence at Merck & Co. • Intelligence Audit by participants

11.30– 13.00 Part 2: Best Practices in Taking Market Intelligence to the Next Level• Taking Market Intelligence to the next level: Merck & Co.• How to take Market Intelligence to the next level: Scope • How to take Market Intelligence to the next level: Process • How to take Market Intelligence to the next level:

Deliverables


14.00 – 15.30 Part 3: Best Practices in Taking Market Intelligence to the Next Level• How to take Market Intelligence to the next level: Tools • How to take Market Intelligence to the next level:

Organization • How to take Market Intelligence to the next level: Culture• Summary and conclusions

16.00 – 17.30 Part 4: Identifying Development Needs and Designing a Road Map for Market Intelligence Development• Identifying and prioritizing development areas• Identifying the development needs and key actions for

Market Intelligence• Designing a Market Intelligence development Road Map• Summary and conclusions



Track 3: Acquire Market Sizing and Forecasting Best Practices: Learn to Understand Methods and Processes for Market Sizing and Forecasting Through Practical Examples

Facilitators: Kåre Misund, Head of Intelligence at Nokia, Aleksi Grym, Vice President UK and Anna Räder, Senior Consultant at Global Intelligence Alliance Are you involved in estimating market share and market sizing? Is market sizing a challenge for your company? Are you looking to understand the methods and see practical examples of segmentation and market size analysis? How do you apply market size information? This one-day hands-on workshop takes a deep-dive into understanding market sizing, whether looking at a particular geography, segment,

product area, or channel. Focus areas include:

• Market segmentation as the foundation of market sizing

• Market size and share analysis: theory, process and examples

• Forecasting

• Applying the methods in practice

This workshop consists of presentations, group discussion, and practical examples. It is targeted to those conducting market sizing and market share analysis, and individuals developing frameworks and methods for market sizing and market share analysis in their organizations. This popular market sizing workshop was developed due to a significant need by market and competitive intelligence professionals, as well as market research departments across various industries. Companies need methods, best practices and examples on how to conduct market sizing for existing or completely new business lines, products or geographies. There has been minimal education available in the Intelligence industry - which is why this workshop will expand upon market sizing, market share analysis and forecasting.

Previous feedback on this workshop: At the GIA Conference Chicago 2013, this workshop scored 4.9 on a scale of 0-5. Workshop participant feedback from the Chicago conference: “Thanks for addressing this topic – it has been difficult to find relevant and high quality training on this!”

Agenda for the Day

9.30 – 11.00 Part 1: Market Sizing: Fundamentals • Introductions and brief discussion on participants’

expectations.• Frameworks and methodologies for market segmentation,

market sizing and market share analysis; these are all closely linked with each other and represent relevant aspects of market sizing on a broader scale.

• Various models, theories and select practical examples on how they are used will also be included.

11.30– 13.00 Part 2: From Market Sizing to Market Forecasting • In-depth review of select methodologies and

recommendations for forecasting – both top-down and bottom-up market sizing methods will be discussed in theory and practice.

• Sources of market size information.• How to create future foresight based on market sizing.


14.00 – 15.30 PM Part 3: Cases and Examples – Practical Application of Market Sizing Market sizing case examples – the facilitators will review different situations and explain how market sizing has been implemented using presented models. The objective is to provide insight on how to build a robust market share and size analysis that results in actionable intelligence.

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16.00 – 17.30 Part 4: Converting Analysis into Action• How to use market size analysis.• How to make it actionable. • Various applications of market sizing will be discussed.

Practical examples will be presented to initiate further group discussion and questions.

• Summary and conclusions.



Track 4: Perfect Your Consultative Skills: A Practical Workshop to Develop Your Consultative Skills and Become a Trusted Business Advisor

Facilitators: Simon Edward, Director of Market Development, and Seda Tockàn, Manager, Market Insights at IBM Europe, and Hans Hedin, Senior Consultant at Global Intelligence Alliance This 1-day hands-on workshop will demonstrate how to become a trusted business advisor, as opposed to being a researcher or an analyst. Advantages include learning strategic decision making skills and using the input from top management in your intelligence projects. The workshop will take you through the entire consultancy process, including subjects such as strategic thinking in business decisions, and how to effectively be creative.

Special focus will be placed on:

• Relationship building using the engagement model – what is the engagement model and how to develop high level relationships with management

• Question techniques – how to deal with resistance and negotiation issues with top managers; when to say ‘yes’ or ‘no’

• Managing expectations– what is included in the project: all areas of attention from agreement (expectations) to closed loop (feedback)

• Presentation skills - how to deliver the results in effective and efficient ways to executives and other stakeholders and how to elevate the output from analytical to advisory

• Creative thinking – thinking differently in order to solve old problems in new ways

The workshop consists of practical examples and exercises, and is useful for those in marketing, competitive and market intelligence, including market researchers and intelligence analysts.

Previous feedback on this workshop: This workshop has received excellent feedback, since all intelligence functions should strive to become strategic advisory departments. Experienced facilitator teams have been able to provide strong practical advice for many practitioners. The latest score for this workshop in North America from Chicago Conference 2013 is 4.8 on a scale of 0-5 with majority of participants rating the session as “very good” which is the highest possible score. Participants especially appreciated the strong facilitation and extremely valuable educational content of this session.

Agenda for the Day

9.30 - 11.00 Part 1: Becoming a World Class Strategic Advisor • From research to business advisory: Different roles, skills

and styles between researchers, analysts and consultants. • GIA Roadmap – Consultative skills needed for world class

intelligence• Can and should you make the switch: What is consultancy

and why is consultancy important?• Self-assessment test: Relationships with top management. • Cases: Cisco and ABB

11.30 - 13.00 Part 2: Best-Practice Techniques for Consultants • Strategic analysis methods• The engagement model: Building relationships and

interacting with top management.• Co-creation of intelligence – Utilizing a managers’

knowledge for better project results. • Questioning techniques – How to continue the discussion

13.00 - 14.00 Networking Lunch

14.00 – 15.30 Part 3: Organization: Making the organization work for You!• Skill set of consultants• Managing external partners• Managing internal partners• Cases: Statoil & Merck• Creativity: Techniques for creative thinking

16.00 – 17.30 Part 4: Tools & Deliverables: The Dissemination – How to Make High Impact Presentations • 10 different presentation formats – Which ones do you use?• Making Presentations – Personal presentation and report

styles• Development steps: How and when will you be a trusted

strategic advisor? • Summary and conclusions



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Track 5: Applying Future Centric Methods. A Practical Master Class on How to Excel at Strategy and Intelligence to Support Future Growth of the Company

Facilitators: Jose Tormo, Business Strategy and Corporate Development at Hewlett Packard, and Joost Drieman, Vice President, Intelligence Best Practices at Global Intelligence Alliance Do you have what it takes to be a game changer? Are you positioned to anticipate future disruptive trends? Do you have the capability to identify and analyze the relevant megatrends that will change your industry? Do you understand the future scenarios that may end your business or multiply your company’s value? Do you recognize the consumer trends that will help you to develop new products? Do you know how to use personas to create new products and services?

If you find yourself asking these questions, this is the right track for you. During this workshop you will be introduced to proven methods, strategies and systematic approaches used by consultants and companies worldwide to think strategically and reposition themselves on a growth trajectory. Be prepared for a high intensity workshop focused on future trends, growth and powerful methodologies to develop new products and services.

Join us for an exciting workshop which combines some of the world’s most prevailing and effective future-centric methods and growth management strategies. Areas of focus include:

• Megatrends: Why are they relevant? How to identify megatrends and analyze their impact. How to make trend monitoring a part of everyday business.

• Scenario Planning: How to conduct effective scenario planning and make scenarios part of continuous strategy work.

• Associative Thinking Techniques: Create new ideas.

• Consumer Trends: Using personas to develop new products, services or business models.

Learn from accomplished experts through dynamic, hands-on interactive exercises and examples. This master class consists of practical presentations, case examples and exercises that simulate real-world competitive environments and growth planning. It is targeted at those responsible for strategy, planning and strategic intelligence, as well as anyone interested in understanding future and growth strategies.

Previous feedback on this workshop: “Great interaction with participants”. “Very enthusiastic trainers”. “Overall, a great learning experience. I’m excited about applying them at work when I get back”. This workshop scored at the October 2013 conference in North America 4.9 on a scale of 0-5.

Agenda for the Day

9.30 – 11.00 Part 1: Buckle up – Fast Track to the Future • Introduction• The power of associative thinking (exercise part 1)• Megatrends – Why should we care? What are megatrends? • What are the drivers that create megatrends? How to spot,

analyze and make use of megatrends in the best possible way for my business

• Identifying early warning and opportunity signals based on megatrends

• Practical examples

11.30– 13.00 Part 2: See the Change Before it Gets You – How to Use Scenario Planning in Intelligence and Strategy Work • Role of scenario planning in intelligence and strategy work• Anticipating innovation and disruptive market changes• Know your competition and get ahead with your business• Scenario planning is a great strategic ad-hoc activity.

Wrong! How to apply and make it a part of everyday business

• Practical examples


14.00 – 15.30 Part 3: Linking Consumer trends to Personas• The power of associative thinking (exercise part 2)• Overview relevant trends for specific regions• Introduction personas representing a targeted group.• Explaining the methodology how to like trends and personas

to create new insights• Exercise: Which trends in the target markets are most

relevant to this specific persona?

16.00 – 17.30 Part 4: How to create new products, services and/or business models for Our Company• Introduction to Our Company. What is it, what do they do,

their challenge to differentiate.• Exercise: What are the products, services, business models

and experiences that Our Company could develop for the persona groups and for all different steps in the customer journey.

• Summary and conclusions



* Each participant is entitled to the workbook from the workshop they actually attend.

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09.00 – 09.10 Welcome and Opening

Maria van der Veer, Senior Account Manager, and Hans Hedin, Vice President Business Development at Global Intelligence Alliance

09.10 – 09.50 The Future of Intelligence from a Strategist’s Perspective

Tom Dahlström, Chief Strategy Officer at OP-Pohjola

This presentation looks at intelligence activities from a strategic and executive perspective – how the intelligence function and processes have been designed to best support both continuous strategic planning and business development decisions in the context of a financial services group facing tremendous industry disruption coming from fundamental changes in regulation, customer behaviour, technology, as well as new entrants. How intelligence work will likely evolve in the future considering both the improved possibilities afforded by developments in technology and data availability as well as the rising pressures to derive immediate business value from ever-increasing investments in intelligence.

• Advanced Intelligence and Continuous Strategic

Renewal: Case OP-Pohjola

• The Executive Perspective on Intelligence – The Value of Intelligence in Supporting Business Development Decisions

• The Future of Intelligence – Business Value Imperative, Strategic Advisory Potential, External Intelligence Networks, Technology Development

09.50 – 10.30 “Switching Gears – Pushing MI from Reactive to Proactive“

Jens Thieme, Global Head Marketing Services at Lonza

Large reorganizations can be great opportunities for Market Intelligence teams. You will find many new players in new roles with tough challenges. The MI team can be an invaluable provider of content and context to educate them about the markets and their dynamics, risks and opportunities.

Also, as processes are being re-defined or newly established, the various MI tasks can deliver into them as well. Most importantly, new bosses will set up new KPIs for their teams. MI deliverables should aim to support Sales, Business Development and other commercial targets. There is no better opportunity for an MI team to shine than during these phases of the organizational struggle. You can deliver clarity, focus and structure for the new teams to succeed in their new roles. This presentation reveals the following:

• How a massive reorganization unveils the need for strong MI support.

• How process and standards drive automation into the decision making process.

• How MI evolves from reactive delivery boy to proactive decision influencer.

10.30 – 11.00 Refreshments & Networking Break

11.00 – 11.40 Gathering Insights for Disruptive Marketing

Antti Aaltonen, Director of User Experience & Insights, and Blanca Juti, CMO at Rovio Entertainment (Angry Birds)

Rovio Entertainment is a global, industry-changing entertainment company headquartered in Finland, and is the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. With many different business units, Rovio is constantly looking for new trends and growth opportunities in all business areas, especially in games. This requires sophisticated intelligence at the corporate level that analyzes future needs.

Conference Day 1, Tuesday, June 3

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11.40 – 12.20 Applied CMI Methods Using Future Management

Diana Wolf, Director Market Intelligence & Economic Research at Rolls-Royce Power Systems AG The world today is changing faster than ever! Against the backdrop of highly dynamic changes in the corporate environment, it is of ever increasing importance to meet the challenges that accompany these changes and to respond by applying up-to-date Competitive Market Intelligence (CMI) methods. Apart from assessing the current market and competitive situation, the aspect of corporate foresight is becoming increasingly significant for answering the CMI key question: How can we provide assistance in orientation for our top management in uncertain times like these?

This session will focus on the following key topics:

• How is CMI organized at Tognum and what do the key fields of application look like?

• What are the major challenges for CMI and how are we dealing with them?

• Why Corporate Foresight? Applied CMI methods by using forward-thinking Intelligence.


13.20 – 14.20 Interactive panel discussion: What Success Factors Make Intelligence Future Proof?

• Dr. Erik Elgersma, Director Business Insight at FrieslandCampina • Jarkko Konttinen, Vice President Marketing at Finnair• Dr. Leonardo Quattrocchi, Senior Vice President Marketing Strategy at Selex• Panel leader: Troy Pfeffer, Competitive Intelligence Director at Cintas CorpDriven by global challenges, an ever evolving competitive landscape and increasing customer demands, business models are undergoing significant changes for the future. Business leaders are looking for new and different ways to be successful. Innovation and disruptiveness are key words for future success. What kind of intelligence do tomorrow’s business leaders need for their decision making?

In this panel discussion, we will talk about the following:

• The changing role of intelligence in maintaining a competitive edge.

• The key success factors for intelligence in the future.

• The role of big data, the internet of things and social

media for intelligence.

• How intelligence can be sharper, more comprehensive and proactive and forward thinking.

• How to detect and act on critical market signals.

• Are classic intelligence best practices still relevant?

• On which business level will intelligence play the most significant role?

14.20 – 15.00 CI for the 21st Century –What Skills and Competencies are Needed to Succeed?

Dr. Daniel Pascheles, Vice President Global Competitive Intelligence at Merck & Co

Intelligence is driven by people. Despite having all processes, tools and automation in place, people are the driving force behind successful intelligence activities. People skills are described as understanding ourselves and moderating our responses, speaking effectively and empathizing accurately, and building productive relationships based on trust and respect. This requires skills and competencies that go beyond the obvious analytical skills. What else is needed?

In this presentation, Dr. Daniel Pascheles will discuss and dissect the skills and competencies needed to successfully become a “master” CI professional. In particular, we will look into (1) technical skills, (2) communication skills, (3) strategic skills and last, but not least the increasing importance of (4) personal skills.

• Overview of all skills and competencies needed for intelligence

• Achieving the right balance of these skills for optimal performance

• Actionable and meaningful tools to become an even better CI professional


15.30 – 16.10 A changing business climate requires well-prepared market and competitive intelligence: Framework development within your company and case examples of MI tools

Tina Bundgaard Petersson, Corporate Market Intelligence Manager at Rockwool

Learn tips about building a corporate market intelligence function where the MI function moved to the next level with influential analysis and deliveries within three years.

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Find out about handling and managing cross-functional and cross-country teams and securing intelligence gathering from the right sources. Incorporate MI into the decision making process and planning cycle in a fast changing business environment. Lift MI to the right organizational platform away from pure data collection towards piecing information and knowledge together and deliver hands-on conclusions and observations. Establish the MI platform (e.g. MI portal, MI tools/templates,Monthly MI report, Alert system, Competitor monitoring etc).Find out more about connecting inhouse MI competencies in an MI community.

Key Take-aways

• How to integrate MI successfully in a global company with numerous stakeholders

• Establish an MI function that is influential by identifying and knowing your key stakeholders

• Develop and define your own MI tools, not by setting the bar too high – taking the “quick wins”

16.10 – 16.50 Scenario planning and the future aspects of analysis

Andrea Hernandez, Director Strategy Shipbuilding at Wärtsilä

(more information to follow)

16.50 – 16.55 Closing Remarks

Maria van der Veer, Senior Account Manager, and Hans Hedin, Senior Consultant at Global Intelligence Alliance

17.00 – 18.00 Pre-Booked Consultancy Sessions

Do you have questions about Intelligence, such as:

• How can I engage my stakeholders better?

• How do I improve our strategic market sizing or market entry studies and recommendations?

• Which method should I use to set the right priorities for my organization?

• How do I gather better feedback on my deliverables?

• Which MI tools should I use? And what should I monitor?

• How do I design a heat-map or a battle card?

• Is co-creation the right path for me? What other choices do I have?

Here is the answer: A 20 minutes consultancy session with one of our senior consultants to discuss one pressing intelligence issue.

These consultancy sessions are pre-booked meetings. If you would like to make use of this complimentary GIA service, please make sure you book your session when you register for the Conference. Number of sessions is limited.

18.00 – 22.00 Dinner & Networking Event

• 18.00 Meet in the Paasitorni lobby

• 18.15 Walking from the Paasitorni to the Dinner Boat Cruise

• 18.30 Board the cruise – Address: Korkeasaari Zoo Pier in Hakaniemi

• 18.30 - 22.00 Dinner cruise

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09.00 – 09.10 Opening Day 2

Maria van der Veer, Senior Account Manager and Hans Hedin, Senior Consultant at Global Intelligence Alliance

09.10 – 09.50 The Power of Human Intelligence

Simon Edward, Director of Market Development, and Seda Tockàn, Manager, Market Insights at IBM Europe

The world is getting smarter and more tasks are automated. With the internet of things and big data, machine intelligence will continue to have a revolutionary impact on a wide range of the social, political, economic, commercial, technological, scientific and environmental issues that humanity will face over the coming decades. Equally, it will impact the way we operate in the area of market and competitive intelligence, where machines will take over some of the human tasks. But will that mean the end of human intelligence? Simon Edward will discuss the changing role of human intelligence in his presentation:

• Why is human intelligence important?

• Automation (or artificial intelligence) vs. human capacity

• How systems will augment Human Intelligence

• The risks and opportunities

09.50 – 10.30 Big Data vs. Right Data

Dr. Ricardo Baeza-Yates, Vice President of research for EMEA and LATAM at YAHOO!

Big data is a fashionable topic nowadays, independent of what people mean when they use this term. The challenges include how to capture, transfer, store, clean, analyze, filter, search, share, and visualize such data. But being big is just a matter of volume, although there is no clear agreement regarding the size threshold where big starts. Indeed, it is easy to capture large amounts of data using a “brute force” approach. So the real goal should not be big data but to ask ourselves, for a given problem, what is the right data and how much of it is needed. For some problems, this would imply big data, but for the majority of the problems, much less data is necessary. We explore the trade-offs involved and the main problems that come with big data: scalability, redundancy, bias, noise, spam, and privacy.


10.50 – 12.00 Interactive Roundtable Sessions: Round 1

Track 1: Best Practices in Sales Enablement – Using Intelligence to Drive Revenue Generation

Troy Pfeffer, Intelligence Director at Cintas Corporation, and Victor Knip, Vice President, Eastern USA at Global Intelligence Alliance Americas

A key objective for an advanced to world class intelligence program is to help a company generate more revenue. The most pragmatic way to deliver this value is to link the intelligence effort closely with sales enablement. Intelligence programs aligned with sales processes will create impact by helping sales organizations identify new opportunities, beat the competition, understand why they lose or win business, and help them improve their sales hit rate. The first objective is to know how intelligence is best utilized in a particular sales environment. The next task is to align intelligence deliverables to support sales. The most important elementof a successful sales intelligence program is to establish a strong intelligence network and support the network with proper infrastructure.


• How do intelligence professionals become sales enablers?

• Practical examples of sales enablement through advanced intelligence effort

• Sales intelligence best practices and how to apply them

• How to build advanced sales intelligence networks that support intelligence gathering

• How to tie your efforts to revenue generating activities

Track 2: Understanding the Future: How to Monitor the Game Changing Impact of Megatrends

Tuomo Kuosa, Strategic Foresight Expert, PhD at Alternative Futures, and Ville Vanhala, Senior Vice President at GIA

Which of the well-known megatrends will have most impact on your industry? Are some trends already manifestingthemselves as clearly emerging phenomena in business and society that your company will need to react to sooner rather than later? What’s in sight with products & services

Conference Day 2, Wednesday, June 4

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evolution, new competition, new segments, changing business models, customer expectations, changing customer service, competing for talent... Build your radar screen of the future. Understand, compete and grow successfully with a solid view on how megatrends will shape your industry. Let your stakeholders feel confident that Market Intelligence has an eye on the future. In this session we will talk about strategic foresight and market intelligence methodology for navigating the future and we will share experiences in the group:

• How to monitor the megatrends that affect all industries, including yours

• Identify phenomena that will change your industry

• Analyze future threats and opportunities for your industry and your company

• Create action plans to prepare for the future

Track 3: Big Data and Social Media – How Intelligence Can Benefit in The Most Effective Way

Dr. Erik Elgersma, Director Business Insight at FrieslandCampina, and Saku Oikarinen, Senior Vice President, Global Customer Management at GIA

A report from Stanford University found that the whole of humanity produces about 1200 exabytes of data every year (i.e. over 600 million harddrives with 2Tbytes each), and a large part of that is moved around in social media, or big data. Big Data has many definitions; most of which can be summed up to data that is difficult to extract value from due to volume, velocity, variety, and veracity. The size of big data is not the key issue today, the real question is how can intelligence professionals benefit from big data? Big data presents problems in terms of storage, reliability, analysis and dissemination.

In this round table session we will focus on the following key topics:

• How to handle big data. Is it an advantage?

• What data is useful for market and competitive intelligence?

• How to check the reliability and quality of social media data?

• How to use social media for gathering data.

• What are the risks, challenges and opportunities with social media?

Track 4: Perfecting Your Intelligence Deliverables – How to Make Intelligence Delivery an Experience

Luc Rooms, Head of Market Analysis and Management Reporting at Belgacom, and Joost Drieman, Vice President, Intelligence Best Practices at GIA

The key to high quality intelligence delivery is to understand that the output is consumed by human beings. This is why the format is often at least equally important as the content. It is also the reason why various delivery methods need to be considered. Intelligence professionals really need to understand their audience and their intelligence consumption preferences. The traditional view to intelligence delivery is that it is all about reports and slide decks, but it is not!

Are you looking to lift your intelligence deliverables to World Class levels? Are you involved in presenting intelligence output to decision makers? There is more to it than just a PowerPoint - we need to maximize the usage of different delivery formats. We will look at how to make delivery as compelling as possible, and the rules you need to keep inmind. It all comes down to impact. Are you able to improve your capability to create impact with better delivery of intelligence?


• Best Practices in offline delivery - the classic, and what’s new?

• How to conduct the best live interaction and presentation.

• How to wow the online audience.

• The future of intelligence delivery.

Track 5: Co-Creation – How to Build a Network With People That Actively Contribute to Intelligence

Jens Thieme, Global Head Marketing Services at Lonza, and Hans Hedin, Senior Consultant at GIA

The general concern of intelligence professionals is that there are too many requests to handle. Prioritization is one option, but that only makes some people happy. The other problem is that information sits in all corners of the company (and beyond). All your stakeholders possess pieces of the intelligence puzzle; but are they willing to share? Only conducting intelligence with a team of professionals is no longer sufficient. The answer is to create an intelligence community with individuals that actively contribute to the

success and relevance of intelligence.

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In this round table session, we will zoom in on the different aspects of co-creation and the intelligence community:

• How to start an intelligence community.

• What should co-creation include and what do you expect from contributors?

• How can you motivate stakeholders to contribute?

• What do you need to do to keep it going? What are the problems and obstacles for success, and how to tackle them?

12.00 - 13.00 Networking Lunch

13.00 – 14.10 Interactive Roundtable Sessions: Round 2

Same tracks as in round 1


14.30 – 15.10 Competitive Intelligence Beyond The Radar Screen

Jose Tormo, Business Strategy and Corporate Development at Hewlett Packard

Academies, scientists and business developers are continuously working on innovations and showing an unyielding display of new technologies on many different fronts. Some of these innovations are called the “next big thing” and will create a breakthrough in the way we live, work, learn and play. These disruptive technologies will impact the market fundamentally and also the way business is done. This could even lead to business model collisions.

In this presentation, Jose Tormo will look at how disruptive technologies and business model collisions affect the nature of market and business intelligence. Mapping disruptive technologies will help provide a wide-angled view of the competitive landscape and enable you to see beyond traditional competitors, and maximize value in dynamic environments.

This session will cover:

• Holistic understanding of the key drivers for shareholder value

• Scenario planning to map factors that may upset industry value chains

• Winners and losers – understanding the tensions that make disruptive technologies successful

• War games for defending against disruptive technologies

• Putting these tools into practice – how to win senior management support for broad-based competitive & market intelligence

15.10 – 16.20 Intelligence 3.0 – The Future of Intelligence (The Debate!)

Be prepared for something completely new: serious fun. We have invited two groups of four students each from Tampere University of Technology and the Aalto University to this debate.

Students today are the business leaders of tomorrow - but they have a different view on the world and on the future. The way they live, work, study and enjoy life is different. They are more into social media, they have a different respect for work-life balance, they communicate in different ways and their values of life are not the same.

The two groups of students will debate with compelling, fascinating and convincing 10-minute presentations each on:

Tampere University of Technology: “Why the function of an Intelligence professional will become the most important job in the world for a company in 5 years from now.”

Aalto University: “Why the function of an Intelligence professional has no future, it will be obsolete in 5 years from now.”

Both presentations will be supported by facts, figures and logical reasoning. (The best student presentation receives a prize.)

Then we will open up the debate to the floor where we expect a great discussion between groups of business students and intelligence professionals on the future role of intelligence. Be prepared for arguments and disputes on the pros and cons, ideas and beliefs – will there be a consensus?

16.20 – 16.30 Closing Remarks

Maria van der Veer and Hans Hedin at Global Intelligence Alliance

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Access to GIA’s Intelligence Best Practices Online

An online community and knowledge resource for setting up, running, and developing World Class intelligence programs is included with your registration.

GIA Intelligence Best Practices Online is a premium online community for Intelligence professionals to share thoughts and best practices, with active contribution from practitioners. The tool contains conference presentations and videos of GIA conferences in 2010-2013 (Düsseldorf, Toronto, London, Chicago, Amsterdam, New York, and Helsinki Conferences) as well as a discussion forum.

Access past and future GIA Conference presentations, videos, white papers, articles and more, organized onto one platform in a user-friendly way!

Key Features of Intelligence Best Practices Online:

• Discussion forum: Network and discuss with other users of IBP Online

• GIA Conference: Download exclusive presentations from GIA Conferences

• Read & Watch: Access a comprehensive and continuously updated library of White Papers, webinar presentations, articles, analysis templates, past conference videos, and more

What else is included in your registration?



Information about the speakers

Dr. Antti Aaltonen, Director of User Experience & Insights, Rovio Entertainment Ltd. Rovio Entertainment is an industry-changing entertainment company and the creator of the globally successful Angry Birds franchise. Antti Aaltonen

manages a team, which is responsible of Rovio-wide user experience guidance, conducting user and usability studies as well as researching brand, market, and user insights. Being an enthusiastic gamer since the days of Commodore VIC-20, Antti is passionate about creating polished and delightful gaming experiences. To accomplish this, ensuring that all aspects of intelligence and insights in an extremely dynamic environment are available is essential. Before joining Rovio Entertainment in 2011, Antti worked at Nokia between 1998-2011 in several roles, including research scientist, principal designer, senior product manager and senior manager with a special focus on user interface, user experience and usability. Antti holds a Ph.D. in Computer Science from The University of Groningen in The Netherlands.

Mr. Ricardo Baeza-Yates is VP of Yahoo! Labs for Europe and Latin America, leading the labs at Barcelona, Spain and Santiago, Chile, since 2006. Between 2008 and 2012 he also oversaw the Haifa lab.He is also a part time Professor at the

Dept. of Information and Communication Technologies of the Universitat Pompeu Fabra in Barcelona, Spain. During 2005, he was an ICREA research professor at the same university. Until 2004, he was Professor and Director of the Center for Web Research at the Dept. of Computing Science of the University of Chile (in leave of absence until today).

He obtained a Ph.D. from the University of Waterloo, Canada, in 1989. Before that, he obtained two masters (M.Sc. CS & M.Eng. EE) and an electrical engineering degree from the University of Chile in Santiago. He is co-author of the best-seller Modern Information Retrieval textbook, published in 1999 by Addison-Wesley with a second enlarged edition in 2011, that won the ASIST 2012 Book of the Year award. He is also co-author of the 2nd edition of the Handbook of Algorithms and Data Structures, Addison-Wesley, 1991; and co-editor of Information Retrieval: Algorithms and Data Structures, Prentice-Hall, 1992, among more than 500 other publications. From 2002 to 2004, he was elected to the board of governors of the IEEE Computer Society and in 2012, he was elected for the ACM Council. He has received the Organization of American States award for young

researchers in exact sciences (1993), the Graham Medal for innovation in computing given by the University of Waterloo to distinguished ex-alumni (2007), the CLEI Latin American distinction for contributions to CS in the region (2009), and the National Award of the Chilean Association of Engineers (2010), among other distinctions. In 2003, he was the first computer scientist to be elected to the Chilean Academy of Sciences and since 2010, is a founding member of the Chilean Academy of Engineering. In 2009, he was named ACM Fellow and in 2011 IEEE Fellow.

Ms. Tina Bundgaard Petersson, Corporate Market Intelligence Manager at Rockwool. Ms. Tina Bundgaard Petersson is the Corporate Market Intelligence Manager, Group Marketing at Rockwool International, a manufacturer of stone wool fiber

and engineered products based in Denmark. She has been responsible for building the market intelligence function at Rockwool since 2010 and has established close ties to top-level strategy development since the corporate market intelligence function was established. Tina began her career at Rockwool as the Controlling Manager/Chief Controller/Business Analyst in 1997. She holds a Bachelor of Science in Business, Language and Culture from the Copenhagen Business School.

Mr. Tom Dahlström, Chief Strategy Officer at OP Pohjola. Tom is a member of the Executive Board at OP-Pohjola Group, the leading financial services group in Finland. He is responsible for group-level strategic and operational planning

(which includes the market and competitive intelligence activities), steering the group’s considerable IT activities and IT investment portfolio, as well as corporate security. Previously, his responsibilities included steering the group’s HR activities and services. He has worked at OP-Pohjola for almost 14 years in various roles and has always been involved in developing the combination of intelligence and strategy work, initially as an intelligence analyst himself. He therefore has extensive intelligence experience both from an intelligence professional’s and a user’s perspective. Tom holds as a doctorate degree in Economics from the University of Helsinki.

Mr. Joost Drieman, Vice President, Intelligence Best Practices, Global Intelligence Alliance. Joost has 30 years of international experience in strategy, business development, Market Intelligence and management.

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Joost joined Cisco Systems as Director, Market and Business Intelligence, European Markets in 2006 where he developed the intelligence team to become World Class consultants. Prior to his current position with GIA, he served in senior positions at Getronics, UB Networks, Tandem Computers and Telindus and has provided consulting work for the European Commission. Joost has an Engineering diploma in electronics from the HTS in the Netherlands and an MBA from the University Of Antwerp in Belgium. Joost studied Corporate Strategy at the Harvard Business School and Market Intelligence at Wisconsin University in the US. Joost is an active visiting lecturer on intelligence topics at several business schools.

Mr. Simon Edward, Director of Market Development & Insights at IBM Europe. Simon is responsible for applying market knowledge, business expertise, and insight creation to drive success and profitable growth at IBM Europe.

Prior to his current role, Simon spent time in marketing and communications as well as segment management roles at IBM and has also worked at Enterprise Systems Group and CEP Ltd. Simon completed his education at Hatfield Polytechnic.

Dr. Erik Elgersma, Director Business Insight at FrieslandCampina. Dr. Erik Elgersma is responsible for global market intelligence for Royal FrieslandCampina, a Dutch dairy cooperative that provides people around the world with milk

related products, from infant food to drinks, to cheese and dairy products. He reports to the executive vice president of strategy at FrieslandCampina’s Corporate Centre in the Netherlands. He has also been involved in business development and innovation for Friesland Foods Consumer Products Asia/Africa while based in Malaysia. Prior to FrieslandCampina, he worked at Akzo Nobel Base Chemicals as Market Intelligence & Public Affairs Manager and R&D manager. Dr. Elgersma has a Ph.D. from the Delft University of Technology, Netherlands.

Mr. Aleksi Grym, Vice President, UK, GIA. A strategist and economist, Aleksi Grym has over ten years of experience in market and strategy analysis as well as consulting and management. Mr. Grym joined GIA in 2006 after previously heading an

e-business consultancy and working as a university lecturer. He is currently heading up GIA’s UK business units in London.

He is a Fulbright Scholar (Economics) and holds M.Sc. degrees in Economics and International Business.

Mr. Hans Hedin, Senior Consultant, Global Intelligence Alliance. Hans has worked in MI/CI consulting since 1992 and spends most of his time advising global companies on organizing and further developing World Class Market

Intelligence programs. He has conducted Market Intelligence development and implementation projects for clients around the world. Examples include intelligence product development, organizing and optimizing the intelligence function, Market Intelligence Benchmarking, Early Warning Systems, War games/Future games, and scenario analysis. Hans is also a frequent speaker at international intelligence conferences, and has chaired GIA Conferences in Europe and North America. Hans is a popular guest lecturer on Market Intelligence topics at academic institutions such as The Royal School of Engineers Executive School, Stockholm School of Economics, Lund University, and Stockholm University. Hans holds a Master’s degree in International Business Administration and Languages from the University of Lund, having also studied Information Management at the University of St. Gallen.

Mrs. Andrea Hernandez, Director Strategy Shipbuilding at Wärtsilä. Andrea joined Wärtsilä in 2008 where she started working as a strategic and competitive intelligence professional. Andrea leads the market and competitive intelligence

team and is responsible for strategy development and follow up for Wärtsilä’s marine business (Ship Power). As a part of her responsibilities, Andrea manages foresight activities including scenario planning.

Andrea started her carrier as an analyst gathering experience in various companies (in Venezuela and Italy). After these experiences, Andrea enrolled in a full time MBA program. Andrea holds a MBA in International Business from the MIB School of Management, Trieste-Italy and a MSc. Industrial Engineering from the Universidad Metropolitana, Caracas-Venezuela.

Mrs. Blanca Juti, CMO at Rovio Entertainment Ltd. Blanca Juti currently oversees Rovio Entertainment’s brand strategy as Executive Vice President, Brand. Her role includes heading the company’s marketing, communications, social

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engagement, consumer insight and customer support functions. She has led high performance teams across the telecommunications and FMCG industries in Europe, Asia, Africa and in the Americas throughout her years at companies of the likes of Nokia and Fazer. Her areas of expertise are general management, sales, investor relations and communications, and in particular, brand building and marketing. Blanca holds an MBA with specialization in Marketing and Finance from The University of Dallas, as well as a Masters of Philosophy and degree studies in Social Anthropology from the University of Cambridge. She has also been involved with the Save the Children organization in Finland as a member of the board since 2007.

Mr. Victor Knip, Vice President, Eastern USA, Global Intelligence Alliance. With 12 years of progressive experience in market intelligence, Victor manages GIA’s Eastern USA business unit through GIA’s offices in NYC. Through this role, Victor has

developed expertise in all facets of market intelligence with a variety of global organizations in many different market sectors and industries. A former Managing Editor of the Journal of Competitive Intelligence and Management and a widely published author in the field of market intelligence, Victor regularly leads workshops at industry events such as Society of Competitive Intelligence Professionals Annual Conferences and Frost & Sullivan Executive Summits etc. Victor has also been a guest lecturer on the topic of market intelligence, analysis and strategy for MBA and undergraduate business and engineering programs at various universities. Victor’s educational background includes a BSc (Hons) Economics, MBA and a Certified Management Accountant (CMA) designation.

Mr. Jarkko Konttinen, Vice President Marketing &Product at Finnair. Jarkko Konttinen runs Finnair’s marketing activities, sponsorships and brand development & management in over 30 countries, as well as the product development &

customer experience design. He is also a member of global airline alliance oneworld’s Marketing Team. Jarkko has a wide variety of business experience with various great consumers and B2B brands. He has worked for over 15 years with global airline marketing and sales, including establishing Finnair operations in Kuala Lumpur, Malaysia. Prior to his airline career he ran an advertising agency in SMEs. He is powered by great analytics but inspired by visionary people with heart-driven insights. International and cross-cultural sales-driven marketing gives him the full inspiration to run great marketing activities, as well as the ambition to think outside

of the box and not settling for the ordinary. Jarkko holds a Master of Business Administration (MBA) from Helsinki School of Economics.

Dr. Tuomo Kuosa, Transformation Futurist, Alternative Futures. Dr. Tuomo Kuosa is a strategic and participatory foresight expert who has published various books and journal articles from his area of expertise, including ”The Evolution of

Strategic Foresight – Navigating Public Policy Making. 2012. Gower & Ashgate Publishing”. At the moment he is writing a book titled “Foresight and Intelligence” for the Swedish Center for Asymmetric Threats Studies. In 2010, he worked for the Singapore government as a foresight expert. Since 2011, Kuosa has worked in Alternative Futures / Ubiverse consulting company, which merges strategic foresight with ideation, concept design, service design and fast prototyping.

Mr. Kåre Misund, Head of Intelligence at Nokia. Kåre Andre Misund is an executive with more than 20 years of experience in the telecoms industry. He has a background in marketing and sales and during the last two years, has led the Global Business Intelligence function of Nokia’s Networks division. In this time, Kåre has transformed the function and built a market model relied on by the company’s top management for both strategic and tactical decision-making. Kåre will, in his presentation, provide insight into how to build an effective market forecast for a global company. Giving real-life examples, and touching on essential topics including methodology, organization and tools, Kåre’s aim is to provide a highly practical overview of the area, with relevance to global companies in any sector.

Dr. Daniel R. Pascheles, Vice President, Head of Global Competitive Intelligence, Merck & Co. Dr. Daniel R. Pascheles joined Merck & Co., Inc. in early 2005 as Vice President, Head of Global Competitive Intelligence, and is

based in Whitehouse Station NJ. His responsibilities include providing business intelligence; competitive intelligence on research and development activities, as well as participating in, and contributing to the strategy development process; the target and candidate identification for licensing, business development and M&A activities. Prior to joining Merck, Dr. Pascheles was Vice President and Head of Corporate Intelligence for Aventis Inc. He worked for Aventis and its predecessor company (Hoechst Marion Roussel, Marion Merrell Dow) for 14 years in various positions such as Marketing Director; General Manager Switzerland;

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European Head of Sales, Marketing Administration and Strategic Planning. Dr. Pascheles studied Pharmacy at the Swiss Federal Institute of Technology (ETH) in Zurich, Switzerland. He received his Ph.D. in Pharmaceutical Technology from the same university. He did additional studies at the University of Kansas in Lawrence, Kansas. Dr. Pascheles is Past-President and a current Board member of the Pharmaceutical Business Intelligence & Research Group (PBIRG). He is also a member of the Society of Competitive Intelligence Professionals (SCIP) and the Licensing Executive Society (LES).

Mr. Troy Pfeffer, Intelligence Director, Cintas Corporation. As Intelligence Director at Cintas Corporation, Troy was tasked with creating and establishing Competitive Intelligence at Cintas, a company that designs, manufactures and implements

corporate identity uniform programs and related business products and services. Troy provides timely and effectiveintelligence to business leaders to make sound tactical and strategic decisions, develop innovative strategies and act with foresight across all divisions and global regions. Prior to his current role, Troy served as the National Marketing Manager and National Operations Manager for Cintas. In addition, he was the Vice President at Key Bank and Bank One. Troy holds a BSBA degree from The Ohio State University and is a Certified Intelligence Professional from the Fuld-Gilad- Herring Academy of Competitive Intelligence.

Dr. Leonardo Quattrocchi, Vice President, Marketing Strategy at Selex ES. Dr. Quattrocchi is in charge of marketing at one the largest international electronics and information technology businesses in Italy. He is also the Vice President

of the Istituto Italiano di Navigazione (Italian Institute for Navigation), a member of the International Association of Institutes of Navigation (IAIN) and of the European Group of Institutes of Navigation (EUGIN). During his career, Dr. Quattrocchi has worked with various Italian and international companies. These companies are engaged in ship-borne systems, as well as food products, ranging from biscuits to frozen food, and he has written about technology, marketing intelligence and business development. He graduated in Mechanical Engineering at the Rome University in 1978 and has been a Chartered Graduate Engineer since 1979. Dr. Quattrocchi also attended the second session of Istituto Alti Studi per la Difesa (equivalent to a Master degree) in 2002- 2003 and attended the 18th session of European Directors of Armament (SERA) in Paris, France.

Mr. Luc Rooms, Head of Market Analysis and Management Reporting at Belgacom. As Head of the Market Analysis & Management Reporting team within Belgacom’s Customer & Market Intelligence division, Luc leads a team that is responsible for

analyzing and communicating intelligence on the Belgian telecom market and its competitors, tailored for executive, strategy, marketing and customer facing stakeholders. This team also reports Key Performance Indicators to top management. Luc has eight years of experience in the Strategy & Business Development domain, in his work as market analyst, strategic planning manager and business development manager across different lines of business. Luc was also part of the team that helped launched the public listing of Belgacom. He is also a founding member of the steering committee of the Market Intelligence Forum Belgium. Mr. Rooms is a licentiate in Communication Sciences at University of Ghent and also holds post-graduate degrees in sports management from the University of Brussels and Belgian Olympic Committee.

Mrs. Anna Räder, Senior Consultant, Global Intelligence Alliance. Anna has strong experience in project management, customized market research, as well as strategic analysis and advisory projects. Her expertise areas include market attractiveness

analysis, market sizing projects, competitive landscape analysis and customer intelligence. Anna joined GIA in 2007. In addition to working at the GIA Helsinki office, she has also been based in the GIA Amsterdam office.

Mr. Jens Thieme, Global Head Marketing Services at Lonza.Thieme is responsible for designing, building and activating a highly effective next generation marketing engine at Lonza, a global life science leader based in Switzerland. Prior

to this role, he led a global program overseeing nearly 20 customer project managers, who acted as major outsourcing partners for the pharma, biotech and life science industries.

Prior to Lonza, Thieme was with BASF and Ciba Specialty Chemicals. Outside of his regular work, he founded and later sold Markintell.com, an online forum of competitive intelligence experts (practitioners, scholars and consultants), and was also a member of the Board of Directors at theStrategic and Competitive Intelligence Professionals Association.

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Mrs. Seda Tokcàn, Manager, Market Insights at IBM Europe. Seda currently drives efforts to turn market shifts, competitive threats, and technological, economic and social changes into new opportunities for IBM Europe. Under her leadership,

Competitive Intelligence, Market Analysis and Knowledge Services teams deliver trusted, integrated insights and recommendations to IBM executives. Since 2001, she has held a variety of roles in IBM’s Market Development & Insights organization, covering brands, industry specific customer sets, channels/business partners and database marketing. She has graduated from Terry College of Business, University of Georgia, USA with a BBA degree with Marketing as her major, followed by Masters of Market Research as a scholar of Coca-Cola Foundation for Marketing Studies. Seda currently resides in Paris, France with her husband and five-year-old son.

Mr. Jose Tormo, Business Strategy and Corporate Development at Hewlett Packard. He is a business strategy executive with Hewlett Packard, who currently leads the competitive intelligence function for HP’s consumer Volume PC business.

He has over 20 years of experience helping technology firms address strategic challenges, including long range planning and M&A. Jose earned Bachelor and Master degrees in Chemical Engineering from Massachusetts Institute of Technology (MIT) and an MBA from Stanford University.

Mr. Markko Vaarnas, CEO at Global Intelligence Alliance. Markko has been responsible for the successful expansion of Global Intelligence Alliance Group (GIA) across four continents since co-founding the company in 1995. Markko is a

recognized thought leader in organizational decision-making processes and specializes in advising companies on how to optimize their Market Intelligence programs. In his current managerial role, he specializes in strategic planning, growth management and international business development. Markko has been a guest speaker at numerous international conferences such as Society of Competitive Intelligence Professionals (SCIP), Vision in Business (ViB) and IIR. He is also the author of the book “Market Information in the Internationalization of Companies” published by FINTRA in 2005 as well as “The Handbook of Market Intelligence” published by Wiley in September 2011. Markko graduated from the Helsinki School of Economics with a Master’s degree (International Business).

Mr. Ville Vanhala, Senior Vice President, Research and Monitoring Services at Global Intelligence Alliance. Ville is responsible for GIA’s range of services to help clients keep track of opportunities and threats in their markets. He oversees

the delivery and development of services like daily market tracking, competitor profiling, peer group analysis, industry and macroeconomic reviews, and social media monitoring all done as custom work for each client. Ville has a Master’s degree in Business Administration from the Swedish School of Economics in Helsinki, Finland. Prior to getting involved in co-founding Global Intelligence Alliance, Ville worked in the Research and Information Services unit at McKinsey & Company.

Mrs. Maria van der Veer, Senior Account Manager, Global Intelligence Alliance. At GIA, Maria van der Veer works with major Finnish companies to help them optimize their Market Intelligence activities. She is also involved with

new business development in Finland and Sweden. Prior to joining GIA in 2013, Maria worked within Investment Banking in London and the Netherlands as well as different business development roles in the private and third sector. Mrs van der Veer holds an MA in Economics from Hanken, Helsinki.

Ms. Diana Wolf, Director Market Intelligence & Economic Research at Rolls-Royce Power Systems AG.Diana studied business management at the University in Ravensburg, Germany. Her professional career started in 1995 at MTU

Friedrichshafen, then a Daimler Group subsidiary and one of the world´s leading engine and propulsion system manufacturers. Since then, she has been focusing primarily on topics such as competition, business development and corporate foresight, in which she has gathered a wide scope of experience in various technical and managerial functions. In 2008, Ms. Wolf was appointed Director, Market Intelligence & Economic Research at Tognum AG in Friedrichshafen – a Rolls-Royce Power Systems Holding company. She was also the vice president of the German-Swiss Marketing Club and is a sought-after speaker at management institutes and universities.

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Group discount: 35% discount for groups of 5 or more. Save over EUR 4,300 from the full price when you register 5 people or more from the same company.

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GIA Conferences in one word-cloud:

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Workshops, June 2 EUR 985 EUR 788

Conference , June 3-4** EUR 1,945 EUR 1,556

Workshops + Conference, June 2-4** EUR 2,495 EUR 1,746 + Applicable taxes + Applicable taxes * Before March 1, 2014**Includes evening networking dinner

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Cancellation policy: Confirmed registrations may be cancelled without penalty if written cancellation requests are received on or before March 16, 2014. 50% of the Conference fee is payable for cancellations after March 17, 2014. No refunds will be issued (and full conference fee is payable) on cancellation requests received after April 20, 2014.

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9th gia conference: intelligence 3.0 – get ready for the ......feb 04, 2014 · misund, nokia,...

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