Holiday Navigator App

By

Rimm, Reese, Sandra, Ryan and Lukasz

Who will the App help? Anyone who travels (around 16+)

What is the situation behind the problem ?

People that may get lost finding locations on holiday or want to see what’s on offer in different areas.

When does the problem occur?

Everyday but a larger increase in holiday seasons. Where does the problem occur?

In other countries or even in different regions of the same country.

Why does the problem occur?

Some people are new to visiting a country and don’t know the area.

Some people may not know what landmarks there is in the country.

Background Situation

Many people travel to different countries though they don’t know the area and need help getting there.

When they do not know about the landmarks and the

history behind it..

Also finds reservations they may like to take and the best hotel to check in to.

And gives them detailed descriptions about shops,

landmarks, restaurants and outdoor areas they could visit.

Problem

The key question our team is trying to answer is:

“How can people find their way around

a different country?”

Key Question

Following the Scoping phase; Our key findings are the

following:

Many people get lost whilst on holiday or in different areas.

Our app is easier to access so that you can find the

destination you want on holiday easily.

Our app suggests landmarks and places to see also can be used without internet.

Key insight statements

“Our team, The Reemsters, is developing a mobile app to help people find the destinations they want to go to

on holiday and offers travellers different places to visit whilst in that area.”

Mini Elevator Pitch

After analysing the results of the surveys we sent out to potential users, we found the following:

35% of people face problems whilst travelling. 65% of people need help whilst they are travelling to

another country. 70% of people would recommend this app to their

friends as they think it would help other if they to a different country.

80% of people said the app is useful and would help them when they travel to a different country.

User Profiles- What we found out about our users

Having conducted some research into the current app market, we found the following were our main competitors:

Google Maps app MapFactor

However, these apps do not fully solve the problem for

people travelling as they do not suggest how to get to places by walk or car. Also if the people do not know anything about the places and they want to know more, they won’t be able to know the history behind the landmarks. Also if the people don’t know much about the countries top ranked places they may want to know and our app will do exactly that.

Competitors and alternative solutions

A travellers view point: “I think this app is extremely helpful as not only do you find the destination that you want to reach, you find out the countries history and see the landmarks which the historic things happen at. Also you could

find a lot of top ranked places. This all helps me as I love travelling and I would love to find out so much more about the country then just take pictures of

landmarks which I don’t know about.”

MVP user stories

The screen map below shows the flow of the Reemsters App:

Flow of app & user feedback integrated

The wireframe below shows the main menu screen for our app ‘Holiday Navigator’

Key wireframes-Main Menu

The wireframe below shows the Route Plan screen for our app ‘Holiday Navigator’.

Key wireframes- Route Plan

The wireframe below shows the Map screen for our app ‘Holiday Navigator’.

Key wireframes- Map

Key wireframes- Popular Places

The wireframe below shows the Popular Places screen for our app ‘Holiday Navigator’.

The wireframe below shows the settings for our app “Holiday Navigator”.

Key wireframes- Settings

Data: The data that is required for this app is the sound/audio files

which will be stored. These sound/audio files will be played when the user starts

the app. We will not need authorisation from anyone to use the data as

we will be recording our own audio files. Technical Feasibility:

Our solution is technically possible to build because it does not require functions that do not exist on mobiles.

A professional developer would be able to build our solution in less than 3 months.

We simplified our App idea by moving away from automatic music to simple sound files organised in a specific way.

Data and Technical Feasibility

Business case hypothesis:

“We think that people who regularly go on holiday will fund our app “Reemsters.”

Business model choice:

Statement: My team’s app, ‘Holiday Navigatior’ will operate on a business model in which all users pay.

Justification: My team, ‘Reemsters’ has identified that travellers are willing to pay £1.00 towards the ‘Holiday Navigator’ app.

Business Case & Customer pledges

Our team will use the following three main marketting strategies to reach our specific users:

1. Advertising on social media e.g. Facebook and Twitter.

2. Flyers- Hand out flyers to local schools.

3. Word of mouth.

Marketing Strategy

We also managed to present our idea at our school to see what the students and teacher thought about our idea.

The feedback we received was very positive and some teachers even said that they would download the App once it is created.

Wildcard- School Presentation