8a - proposal presentation
TRANSCRIPT
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PersuasivePresentations
What are the opportunitiesand pitfalls when going from a
document to a presentation?
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Hook
Body
Conclusion
Roadmap
Rhetorical analysis
CommunicationObjective
STORY
Understand the rhetorical situation
Understand your core message
Have a clear communication objective
Frame story in a meaningful structureand make it stick
Get it right
Large class sizes (50+) are a significant barrier toUO achieving its Gen Ed goals.
Everything in your story goes tosupport the core message, which in turnpropels your audience to yourcommunication objective.
Understand your
simple, core message
As a result of this presentation, ouraudience will
Agree that large class sizes are asignificant barrier to Gen Ed goals, andagree that our solution can make adifference with that issue.
The communication objective sets the
direction of your presentation - without
it, you and the audience are lost.
Have a clear communication objective
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Criteria for success:
Your audience understands and agreeswith your assessment of the issue(s). Youraudience is convinced your solution hasthe best chance for success. They can
visualize your solution, and are convinced itwill work.
1. Hook and Roadmap - arouse interestand preview contents (state coremessage)
2. Body - explain and convince
3. Conclusion - leave audience withsomething memorable
Set the Story in a Clear Structure
1. Opening Statement to arouse interest
2. Roadmap to preview contents
3. Body
4. Preliminary Conclusion
5. Q & A
6. Final Conclusion
Presentation Structure
Give life and clarity to yourideas in the first minute
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Are these students engaged in the class...
...or Facebook?
The average UO freshman...
...spends 75% of their time in a class like this.
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ROADMAP - Tell your audience where they are going
ROADMAP
INTRODUCTION
PROBLEM
SOLUTION
IMPLEMENTATION
CONCLUSION
Q&A
Today well show
1. Situation - Large classesare a barrier to Gen Ed goals
2. Solution - Create FIG-likeexperiences for all largeclasses
3. Implementat ion - increasestipends to faculty
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Describe with clarity: Your interpretation of Problem Solution Implementation
Keep audience interested by: Clearly organizing your ideas Using specific examples or stories to support
points and help audience visualize your ideas. Using clear and compelling language
Structure: Body
What problem areyou solving?
The Problem
The Solution
How will you solvethe problem?
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How is your idea unique or compelling?
Implementation
What moves will you make to succeed?
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Briefly restate the main elements of your solution.
... creating a more intimate learning experience forstudents is a significant step toward achieving UOs GenEd goals. Our solution is an important first step in that
direction
Ask for questions:Dont say: Does anyone have any questions?Do say: What questions or concerns do youhave?Whats the difference between the phrases?
Summary Statement
Conclude strongly and give the audience
something to take away:
Reinforce core message
Describe a vision for the future, somethingto think about, or a call to action
Structure: Final Conclusion
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You Make it Stickandhelp youraudience understand and visualize your
core message by:
-Keeping ideas clear and Simple
-Using Concrete language
-Appealing to Emotion
-Using Stories
-Effectively presenting data
Telling Your Story withData and Graphics
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Context: a presentation on gender and labor issues in Japan.Purpose of slide: to visually support the claim that 72% of thepart-time workers in Japan are womenImportance: presenter wanted the audience to rememberfigure as it is discussed again as the presentation progresses.
Question: How to design a slide that is subtle, simple,memorable, and fits into a theme that is appealing andattractive?
http://presentationzen.blogs.com/presentationzen/2005/09/whats_good_powe.html
DESIGN EXAMPLE
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1. Preface: Introduction from selected audience member2. Opening Statement to arouse interest
3. Roadmap to preview contents
4. Body
5. Preliminary Conclusion
6. Q & A
7. Final Conclusion
Presentation Structure
Set the Stage:
Good morning members of (audience) . Id like topresent Team Wizard. Jack, Jill, will present to
us their proposal for (topic).
One member of group writes and selects anotherclassmate who will do the intro. Email intro to
them before the presentation.
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Include Introductory slide
Topic PartnerTeam name Presenters names
Dress appropriately for your audience
No hats
Formal business
Wear forgettable clothing
You want to be remembered for what you said, notwhat you wore.
Eliminate tempting distractionsEmpty your pocketsPin back long hairAvoid clothing that wont stay in place
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TO DO:
-Work on: Presentation Planning Guide
-Work on: Cover Letter and Resume