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7 Point Checklist to Help Increase Your Sales with Internet Marketing

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1 – Customer SurveysFind out what your customers want, find out what they need fixing and solving, and then provide the solution. A survey is a great way to answer these questions, create a survey with a maximum of 10 multiple choice questions with a comments section below each question.

This will provide you with valuable feedback helping you to find out what your customers want and even opening up the doors to new products to fix their problems. When creating a survey you will want to focus on 5 key areas…

1. Performance and Service – How good is your service/product2. Quality – How does it compare to their expectations Competitors – 3. How well do you match up against them4. Did You Know? – Did you know you can do this with that5. Is there anything else you wish to add?

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2 – Questions & Answers aka FAQs

Also known as FAQ’s, these allow you to answer questions customers may ask you now and in the future. But remember these should be real questions that your customers have asked you. If you don’t have a selection of questions that customers have asked, all you need to do is ask your existing and previous customers for questions they would like to be answered, then go answer them!

7 Point Checklist

7 Point Checklist

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3 – Biography – “A bit about you”A biography is a great way to let customers get to know you before they approach you, there is a saying Know You, Like You, Trust you.

Each team member should have a biography to help with customer communication as the old saying goes people buy from people, and especially the people the know.

With a biography on your website people can see you and learn about you before they have even spoken to you. You can even go the full hog and put a video on there…

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4 – Quiz – “75% of Women said they prefer the Blah blah Shampoo” Think L’OrealA quiz allows your customers to interact with your business. Most importantly make sure that it is simple and easy to complete, this will allow you the opportunity to collect many responses. Have you ever seen a women’s shampoo advert on TV? Yes of course you have.

7 Point Checklist

7 Point Checklist

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5 – Reasons why you will love being our customer

Provide benefits of being your customer, answer objections, for example show you provide a Guarantee or Can improve the safety and security of your Website etc. List that you’re a helpful and professional team to help them every step of the way.

But remember its about them,Your customers.

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6 – Customer reviews and testimonialsThere’s nothing quite like having testimonials from your customers especially if they’re in video format, or at the very least, text and a company logo or image of the customer. But remember if you don’t ask for testimonials you won’t get them. Some people are sceptical about them but you’re better off with having them, we know because it works for us!

7 Point Checklist

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7 – Offer a free “Did you know” GuideThis could be a FREE PDF eBook that you give away when someone opts into your website with their name and email. This helps to build relationships with your customers and to keep you in front of your target market until they are ready to buy.

7 Point Checklist

#ATYC - Ask The Young Cow

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