increase sales on twitter (proactively!)
DESCRIPTION
Case Study about a Project.... Increased Sales through the Internet-Channel by $ 21.59 Million within 12 Months. Product exchanged to make it more appealing ;-)TRANSCRIPT
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
INCREASE SALES
ON TWITTER
Proactively
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
INTRO: CASE STUDY
INCREASE SALES
ON TWITTER
Industry: Communication HardwareGeography: APAC/EuropeEmployees: Workforce 700+Situation: Client lost Internet-Sales worth $ 9.2 Million... Goal: Regain lost Revenue... Focus on Social Media (Twitter) Revenue Increase: $21.59 Million
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 1: WHO ARE YOU?
INCREASE SALES
ON TWITTER
Example: A shoe outlet
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 2: LISTEN! (IN REAL-TIME)
Twitter Search: What are you looking for?
INCREASE SALES
ON TWITTER
The more Searches you monitor, the higher the chances
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 3: EVALUATE!Millions of Search Results: Feasible?
INCREASE SALES
ON TWITTER
Vanessa looks promising!
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
STEP 4: ENGAGE!@-Reply: To all feasible Search Results...
@Vanessa_Mariee How about our Fabulous Louboutins? http://bitly.com/L432
[Your 15% Discount Code is L432]INCREASE SALES
ON TWITTER
Link points directly to your Web-Boutique
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble37,6% Conversational
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble37,6% Conversational
8,9% Pass-Along Value
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble37,6% Conversational
8,9% Pass-Along Value
5,9% Self-Promotion
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble37,6% Conversational
8,9% Pass-Along Value
5,9% Self-Promotion4% News
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
1+ Billion
Tweets per Month
39,6% Pointless Babble37,6% Conversational
8,9% Pass-Along Value
5,9% Self-Promotion
4% SPAM
4% News
A FEW STATISTICS...Number of Tweets: a few Million Sales Opportunities/Month
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
5.3%
16.5%
24.3%
27.1%
26.8%
North America APAC Europe Latin America Middle East/Aftica
A FEW STATISTICS...Geographic Impact of Twitter
INCREASE SALES
ON TWITTER
Web Strategy & E-Business Development ConsultantsWWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559
ABOUT LARS HILSELars Hilse was born in 1979 and started consulting in Business
Strategy in 2008. He now offers Interim Management Services,
Strategic Advisory, Trainings and Workshops with a focus on
profitable Digital Strategy both in Commercial and Government
Sectors.
His Knowledge Beneficiaries are Small & Medium Sized Companies
and Fortune 500's from 20+ Industry Verticals in 26+ Countries;
among them are globally known brands like AXA, DHL, Ferrari,
Singapore Airlines, etc. and all have collectively capitalized his
knowledge to well over 650 Million Euros of increased revenue from
the Internet.
His Keynotes have been applauded on four Continents and his
Publications have inspired Academics in over two Dozen Universities
around the globe. The groundbreaking Visions about User Experience
he published in 2009 are today utilized by Facebook and other major
Social Networks, influencing over one billion Internet Users.
INCREASE SALES
ON TWITTER
+1 (206) 456 1345+44 (0) 845 5089559
+49 (0)1801 [email protected]