using twitter to increase sales
DESCRIPTION
Learn how to build and sustain creative and effective campaigns using Twitter.TRANSCRIPT
Using Twitter to Increase SalesOlympic Peninsula Tourism Summit
October 14, 2009
Keven ElliffWindridge Solutionswww.kevenelliff.com
Pssstt….I have a secret…
People do business with those that they know, like and trust.
What is TwitterA tool to help spread your messageA tool to get people to know, like, and trust
youPublic Instant Messaging140 character limit
Twitter TextTweet: a message on
Twitter (140 characters)Retweet (RT): when you
share someone else’s tweet
@Name: someone’s “twitter name” – becomes a link.
#Tag: a “hashtag” that helps you find topics
Shortened links: save space
Clients: what programs people use to Tweet
Who Uses Twitter20% of 25 to 34 year olds19% of 18 to 24 year olds 10% of 35 to 44 year olds5 % of 45-54 year olds
76% of Twitter users use the internet wirelessly
Only 10% of those earning more than $75,000 use Twitter, while 17% of those making less than $30k use the service.
Who Uses TwitterPeople interested in finding travel tips,
deals, information and connections, insider tips and recommendations
Who Doesn’t Use TwitterPeople who haven’t heard of Twitter…and teens.
Uses For TwitterBrandingCustomer serviceSoliciting/receiving feedbackDistributing newsGenerating trafficFollowing competitorsHiringLive-bloggingNetworking
How Do People Access Twitter?Twitter.comMobile devices (Tweetdeck/Tweetie)Helper sites (Hootsuite)Widgets on blogs and websitesDesktop applications (Tweetdeck/Seesmic)
How Do People Access Twitter?Twitter.com
How Do People Access Twitter?Mobile devices
(i.e. Tweetdeck/Tweetie)
How Do People Access Twitter?Helper web sites
(i.e. Hootsuite)
How Do People Access Twitter?Widgets on blogs
and websites
How Do People Access Twitter?Desktop
Applications (i.e. Seesmic or Tweetdeck)
Keys to Increasing Sales
Keys to Increasing SalesMake a plan
Don’t go rogue!Integrate with marketing and communications plan
Make sure you have the staffing to last 1-3 yearsIdentify your Vision/Voice/Mission
The Sales FlowCUSTOMER FINDS YOU
CUSTOMER CONNECTS WITH OR FOLLOWS YOU
CUSTOMER TRANSACTS WITH YOUCUSTOMER GIVES YOU FEEDBACK
CUSTOMER BECOMES A FAN OR FRIENDCUSTOMER REFERS OTHERS TO YOU
Keys to Increasing SalesBe Authentically Creative
Boring doesn’t convertLet your passion shineBe true to your brand
Keys to Increasing SalesEngagement
Build relationshipsOnline hospitality = real hospitality…but it’s
publicGive excellent customer service
ListenSearch for conversations
Add valueReward loyaltyEncourage referralsFollow, return the follow
Keys to Increasing SalesFigure Out Your Voice
Be youBe real
Keys to Increasing SalesBe Beautiful
Integrate with the rest of your presentationLook excellentBe true to your brand
Keys to Increasing SalesMake a plan
Don’t go rogue!Integrate with marketing and communications
planMake sure you have the staffing to last 1-3
yearsIdentify your Vision/Voice/Mission
Keys to Increasing SalesBe Persistent
Stick to your planBe patientBe realisticBe optimisticAdd value every day
Sites To Model: @SeattleMaven
Sites To Model: @PureMichigan
Sites To Model: @HotelMurano
Sites To Model: @WashingtonInn
Sites To Model: @OnoSushi
10 Ideas to Connect & SellBe a personal, identifiable voicePortray a character (Sequim Elk)Contests Publish a novel (twilight fan fiction + contest =
winner!)Tweet recipes (restaurants)Scavenger hunt (parks)Twitter-only fundraiser (build engagement)Ask-a-… (you’re the expert)What could you do/change with customer feedback?
(wall color? menu? hours?)Share your office music with the world
Tools to Help You TweetMonitter-geographic tweetsTwitpic/Yfrog-share photosSocialOomph-productivity tooltwtQPon-reward your followerstwtTranslate-habla tweet?Twitterfeed—get your blog on twitterFilesocial.com – share files of (most) any kindGroupTweet—your own private party or buyers clubWefollow-find followersTwellow.com-find followersBlip-fm: Share music
Now Get Out There! Go to twitter.com and sign-up. Pick a Twitter name that matches your company name or includes your
company name Build up a level of tweets so other users will see you as credible and relevant Fill out your profile completely including a URL as most people will not follow anyone with an incomplete
profile Create a customized Twitter homepage (that matches your corporate brand as much as possible) to provide
additional information about your company and products Getting your message out Try to tweet 1 to 5 times per day, and you should space them out throughout the day if possible Only 20% or so of your tweets should be related to your company or include a marketing or ‘advertising’
message - the others should be tweets about related topics that provide value to your followers or show a more human side of your company; people will stop paying attention to you if you use Twitter exclusively for self-promotion
Most of your tweets should contain a link to something else Use HootSuite to schedule and track your tweets. Hootsuite also lets you include multiple users on the same
account
Following people Use one or more of the Twitter directories to locate potential users to follow based on their interests and
geography. Follow anyone who mentions your company or keywords that important for your business Periodically do a Twitter search on your or your company name @reply people to thank people or to just reach out to them RT or re-tweet posts that you think are worthy - generally these people will notice and start following you You don’t want to grow your Twitter following too quickly - steady growth is better and a goal of growing
100 to 200 per month is a good start for most businesses
Using Twitter to Increase SalesOlympic Peninsula Tourism Summit
October 14, 2009
Keven ElliffWindridge Solutionswww.kevenelliff.com