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TRANSCRIPT
How must SONY change its business strategies for 2010 and beyond?
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Old SONY
● Old SONY developed the enterprise focusing on game software development.
● However, it newly established in April, 2010.
New SONY ● It is strengthening of composition earning ● capacity about a new business management
team. ● Reduction of a network service business
cost
Target consistent profitability in core hardware businesses
● It is the method of building the status which leads the market by core hardwares, such as a liquid crystal television.
● The new earnings model beyond the business model of the conventional television is created.
● The television which offers new application via a network and "evolving" is introduced.
Provide new user experiences integrating innovative hardware, software and services
● Furthermore, new mobile products and other household appliances are begun, and it is growing up quickly.
● By using service (user of the 33 million or more people's registration account in the time of 16 November, 2009) of PlayStation?Network, By unifying attractive hardware, expansion of the network ? service enterprise of Sony and the service connected by network are provided.
Reach out to new customers and develop new geographic markets
● direct marketing strategy is strengthened. ● The umbrella brand message of a promotion
Sony group is made global. ● In order to develop new customer base,
BRICs countries etc. continue the investment in a emerging market.
Increase Sony's focus on environmentally conscious products and processes
The amount of discharge of environmentally conscious products and processes CO2 is reduced.
Private SONY
● I think that SONY enlarged business deployment too much considering.
● As long as I investigated, business deployment of SONY is audio video apparatus, television, information, a communication facility, a semiconductor, media, etc.
● a result a subsidiary increasing the loss as the whole company having been connected I consider .
About the future of private SONY.
● I think that higher technical capabilities can be pursued by reducing the enterprise of SONY to a slight degree.
● Therefore, I reduce the number of enterprises and think that a high profit can be acquired by attaching contrast.
The market of private SONY
● SONY has succeeded in adhering to proprietary technology and gaining a user's support.
● However, there are also many examples which were failing conversely and they have it just because it adheres to an original standard.