5 Key Digital Trends You Can't Miss - 2014

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Post on 23-Aug-2014

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Presented at Omnicom Emerge - The Dynamic Ecosystem

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<ul><li><p>5 Key Digital Trends </p><p>YOU CANT MISSAndiara Petterle </p><p>2015</p></li><li><p>1Video @ Mobile</p></li><li><p>Mobile + Video + Digital Original Content = </p><p>Powerful reach &amp; massive engagement </p><p>Consumers Love Video</p><p>Consumers Are Mobile &gt; 40% of online videos are watched </p><p>on mobile</p><p>Not any content: </p><p>they want cool &amp; original</p></li><li><p>2Internet Trifecta</p></li><li><p>Trifecta = </p><p>In horse racing, Trifecta is a bet in which the bettor must predict which horses will finish first, second, and </p><p>third in exact order.</p></li><li><p>Content Provided by </p><p>Consumers &amp; Pros</p><p>Community Context &amp; </p><p>Connectivity Created by &amp; for users </p><p>Commerce Products tagged &amp; </p><p>ingested for Seamless purchase</p><p>Embrace the Internet Trifecta = </p><p>Critical Mass of Content + Community + Commerce</p></li><li><p>Brands need to act like publishers</p><p>The optimal internet experience complements great content with a meaningful community and a frictionless buying process.</p><p>Bring back that sense of community. It's not just about customers helping other customers; it is also about companies engaging customers through useful content. Thats why community is at the heart of this trifecta: it allows companies to tune in to what customers want both in terms of content and commerce.</p><p>Embrace the Internet Trifecta = </p><p>Critical Mass of Content + Community + Commerce</p></li><li><p>3Programmatic </p><p>All Around</p></li><li><p>NOW</p><p>Programmatic All Around = </p><p>From Digital to TV</p><p>More than 50% of marketers indicated they had a less than a full understanding of the topicand a further 12% didnt even know about programmatic at all, according to the March 2014 </p><p>survey.</p></li><li><p>Programmatic All Around = </p><p>From Digital to TV</p><p>Programmatic buying will account for 20% of US TV advertising dollars by 2018, according to DMS.</p></li><li><p>4Big &amp; Private Data</p></li><li><p>Big &amp; Private Data = </p><p>The Rise of Private DMPs for Brands (Data Management Platform) </p><p>Of all the IDC data collected on the digital universe, only 7% is </p><p>tagged and 1% of it is analysed</p></li><li><p>Ad agencies may have a crucial strategic role</p><p>CRM </p><p>Rules </p><p>ERP Call Center </p><p>WebSite </p><p>Facebook </p><p>Twitter </p><p>Data providers </p><p>Display Media </p><p>Links </p><p>News Letter </p><p>Big &amp; Private Data = </p><p>The Rise of Private DMPs for Brands (Data Management Platform) </p></li><li><p>5Social </p><p>but not that much</p></li><li><p>The New Social Life = </p><p>Messaging application rules</p></li><li><p>The New Social Life = </p><p>Messaging application rules</p></li><li><p>Original video content on web + mobile is a killer combination for brand engagement</p><p>Recap </p><p>1</p><p>2</p><p>3</p><p>4</p><p>5</p><p>Content =&gt; Community =&gt; Commerce = path for winner</p><p>Theres no way back on programmatic media. It is happening NOW</p><p>Programmatic is nothing without data. Private data for brands and agencies is the new Meca</p><p>Social is becoming less and less social. But more and influent</p></li><li><p>Thanks! !</p><p>Andiara Petterle!CEO - Predicta </p><p>andiara.petterle@predicta.net !</p><p>Executive Director of Strategy &amp; Portfolio andiara.petterle@ebricksdigital.com.br</p>mailto:andiara.petterle@predicta.netmailto:andiara.petterle@ebricksdigital.com.br</li></ul>