5 Key Digital Trends You Can't Miss - 2014

Download 5 Key Digital Trends You Can't Miss - 2014

Post on 21-Apr-2017

1.764 views

Category:

Internet

5 download

TRANSCRIPT

  • 5 Key Digital Trends

    YOU CANT MISSAndiara Petterle

    2015

  • 1Video @ Mobile

  • Mobile + Video + Digital Original Content =

    Powerful reach & massive engagement

    Consumers Love Video

    Consumers Are Mobile > 40% of online videos are watched

    on mobile

    Not any content:

    they want cool & original

  • 2Internet Trifecta

  • Trifecta =

    In horse racing, Trifecta is a bet in which the bettor must predict which horses will finish first, second, and

    third in exact order.

  • Content Provided by

    Consumers & Pros

    Community Context &

    Connectivity Created by & for users

    Commerce Products tagged &

    ingested for Seamless purchase

    Embrace the Internet Trifecta =

    Critical Mass of Content + Community + Commerce

  • Brands need to act like publishers

    The optimal internet experience complements great content with a meaningful community and a frictionless buying process.

    Bring back that sense of community. It's not just about customers helping other customers; it is also about companies engaging customers through useful content. Thats why community is at the heart of this trifecta: it allows companies to tune in to what customers want both in terms of content and commerce.

    Embrace the Internet Trifecta =

    Critical Mass of Content + Community + Commerce

  • 3Programmatic

    All Around

  • NOW

    Programmatic All Around =

    From Digital to TV

    More than 50% of marketers indicated they had a less than a full understanding of the topicand a further 12% didnt even know about programmatic at all, according to the March 2014

    survey.

  • Programmatic All Around =

    From Digital to TV

    Programmatic buying will account for 20% of US TV advertising dollars by 2018, according to DMS.

  • 4Big & Private Data

  • Big & Private Data =

    The Rise of Private DMPs for Brands (Data Management Platform)

    Of all the IDC data collected on the digital universe, only 7% is

    tagged and 1% of it is analysed

  • Ad agencies may have a crucial strategic role

    CRM

    Rules

    ERP Call Center

    WebSite

    Facebook

    Twitter

    Data providers

    Display Media

    Links

    News Letter

    Big & Private Data =

    The Rise of Private DMPs for Brands (Data Management Platform)

  • 5Social

    but not that much

  • The New Social Life =

    Messaging application rules

  • The New Social Life =

    Messaging application rules

  • Original video content on web + mobile is a killer combination for brand engagement

    Recap

    1

    2

    3

    4

    5

    Content => Community => Commerce = path for winner

    Theres no way back on programmatic media. It is happening NOW

    Programmatic is nothing without data. Private data for brands and agencies is the new Meca

    Social is becoming less and less social. But more and influent

  • Thanks! !

    Andiara Petterle!CEO - Predicta

    andiara.petterle@predicta.net !

    Executive Director of Strategy & Portfolio andiara.petterle@ebricksdigital.com.br

    mailto:andiara.petterle@predicta.netmailto:andiara.petterle@ebricksdigital.com.br