5 Key Digital Trends You Can't Miss - 2014

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Post on 21-Apr-2017

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5 Key Digital Trends YOU CANT MISSAndiara Petterle 20151Video @ MobileMobile + Video + Digital Original Content = Powerful reach & massive engagement Consumers Love VideoConsumers Are Mobile > 40% of online videos are watched on mobileNot any content: they want cool & original2Internet TrifectaTrifecta = In horse racing, Trifecta is a bet in which the bettor must predict which horses will finish first, second, and third in exact order.Content Provided by Consumers & ProsCommunity Context & Connectivity Created by & for users Commerce Products tagged & ingested for Seamless purchaseEmbrace the Internet Trifecta = Critical Mass of Content + Community + CommerceBrands need to act like publishersThe optimal internet experience complements great content with a meaningful community and a frictionless buying process.Bring back that sense of community. It's not just about customers helping other customers; it is also about companies engaging customers through useful content. Thats why community is at the heart of this trifecta: it allows companies to tune in to what customers want both in terms of content and commerce.Embrace the Internet Trifecta = Critical Mass of Content + Community + Commerce3Programmatic All AroundNOWProgrammatic All Around = From Digital to TVMore than 50% of marketers indicated they had a less than a full understanding of the topicand a further 12% didnt even know about programmatic at all, according to the March 2014 survey.Programmatic All Around = From Digital to TVProgrammatic buying will account for 20% of US TV advertising dollars by 2018, according to DMS.4Big & Private DataBig & Private Data = The Rise of Private DMPs for Brands (Data Management Platform) Of all the IDC data collected on the digital universe, only 7% is tagged and 1% of it is analysedAd agencies may have a crucial strategic roleCRM Rules ERP Call Center WebSite Facebook Twitter Data providers Display Media Links News Letter Big & Private Data = The Rise of Private DMPs for Brands (Data Management Platform) 5Social but not that muchThe New Social Life = Messaging application rulesThe New Social Life = Messaging application rulesOriginal video content on web + mobile is a killer combination for brand engagementRecap 12345Content => Community => Commerce = path for winnerTheres no way back on programmatic media. It is happening NOWProgrammatic is nothing without data. Private data for brands and agencies is the new MecaSocial is becoming less and less social. But more and influentThanks! !Andiara Petterle!CEO - Predicta andiara.petterle@predicta.net !Executive Director of Strategy & Portfolio andiara.petterle@ebricksdigital.com.brmailto:andiara.petterle@predicta.netmailto:andiara.petterle@ebricksdigital.com.br