[2015 guide] marketing trends you can't miss

Download [2015 guide] marketing trends you can't miss

Post on 13-Jul-2015

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  • 2015 GUIDE:

    MARKETING

    YOU CANNOT

    THE

    MISSTRENDS

  • 2014everyone was saying,

    Last year, in

  • 2014

    Paid search is getting too expensive.

  • 2014

    Paid search is getting too expensive.

    Everyones a content marketer.

  • 2015Now that its

  • 2015Now that its

    next BIG channel for growth.You want to find the

  • Wheres the world headed this year?

  • US Total Media Ad Spending Share, by Media, 2013-2018

    Source: eMarketer

  • Mobile is the channel projected to grow.

    251% growth expected in the

    next 4 years

    only

    Source: eMarketer

  • So, what are people doing on mobile?

  • Americans spend more time on Social Media than anything

    on the web, even email.

    Source: Business Insider

  • Americans spend more time on Social Media than anything

    on the web, even email.

    Source: Business Insider

    60% of social media time is from mobile.

  • Facebook is leading the charge on mobile advertising,

    with almost $2 billion of growth this year, all from mobile ads.

  • Facebook will get an even bigger reach with the Audience Network.Allowing you to simply place your mobile ads across a network of apps ~ reaching a larger audience.

  • But, other social networks have noticed.

  • Mobile app install ads have been introduced by Twitter & Tumblr.

  • And others are coming

  • will all open up public advertising platforms this year.

    snapchat

  • Expect to see

    Mobile app install ads

  • Expect to see

    Mobile app install ads

    Video ads

  • Expect to see

    Video adsPromoted Pins/Posts

    Mobile app install ads

  • Expect to see

    Promoted Pins/Posts& more

    Video adsMobile app install ads

  • All focused on one word

  • NATIVE

  • Stay ahead and focus on these three things

  • 1. Get in early

    Be the first to test & discover new platforms & ad units.

  • Build a responsive mobile website & create a mobile app for iPhone & Android.

    2. Optimize for mobile

  • 3. Create native-looking ads

    MOST IMPORTANTLY

    Lets dive in

  • i.e. blend in with the feeds

    Talk to your customers the way they talk to each other.

  • LOL

    Use relevant language.

    OMG

    FAIL

    #WIN

    CUTE

    TRENDINGSELFIE

    #INSTAGOODTWERK

  • Use images to connect & express your authenticity.

    #AvoidSpam ~ Be a friend.

  • Apps are dominated by photos.

  • Join your customers.Express yourself with photos.

  • Which photo feels more relevant to your customers?

    vs.

    EXAMPLE:

  • Not staged Blend in with social feeds Instagram-style feel

    Social images perform best.

  • HUGE2015 will be a

    year, full of new advertising opportunities.

  • MOBILE will be the center of digital time.

  • SOCIAL will keep dominating mobile use.

  • IMAGES will grab your customers attention

    Social-sourced

  • twenty20.com

    Your source for mobile, social images. No more boring stock.