2015 GUIDE:

MARKETING

YOU CANNOT

THE

MISSTRENDS

2014everyone was saying,

Last year, in

2014

“Paid search is getting too expensive.”

2014

“Paid search is getting too expensive.”

“Everyone’s a content marketer.”

2015Now that it’s

2015Now that it’s

next BIG channel for growth.You want to find the

Where’s the world headed this year?

US Total Media Ad Spending Share, by Media, 2013-2018

Source: eMarketer

Mobile is the channel projected to grow.

251% growth expected in the

next 4 years

only

Source: eMarketer

So, what are people doing on mobile?

Americans spend more time on Social Media than anything

on the web, even email.

Source: Business Insider

Americans spend more time on Social Media than anything

on the web, even email.

Source: Business Insider

60% of social media time is from mobile.

Facebook is leading the charge on mobile advertising,

with almost $2 billion of growth this year, all from mobile ads.

Facebook will get an even bigger reach with the Audience Network.Allowing you to simply place your mobile ads across a network of apps ~ reaching a larger audience.

But, other social networks have noticed.

Mobile app install ads have been introduced by Twitter & Tumblr.

And others are coming…

will all open up public advertising platforms this year.

snapchat

Expect to see…

Mobile app install ads

Expect to see…

Mobile app install ads

Video ads

Expect to see…

Video adsPromoted Pins/Posts

Mobile app install ads

Expect to see…

Promoted Pins/Posts& more

Video adsMobile app install ads

All focused on one word…

NATIVE

Stay ahead and focus on these three things…

1. Get in early

Be the first to test & discover new platforms & ad units.

Build a responsive mobile website & create a mobile app for iPhone & Android.

2. Optimize for mobile

3. Create native-looking ads

MOST IMPORTANTLY

Let’s dive in…

i.e. blend in with the feeds

Talk to your customers the way they talk to each other.

LOL

Use relevant language.

OMG

FAIL

#WIN

CUTE

TRENDINGSELFIE

#INSTAGOODTWERK

Use images to connect & express your authenticity.

#AvoidSpam ~ Be a friend.

Apps are dominated by photos.

Join your customers.Express yourself with photos.

Which photo feels more relevant to your customers?

vs.

EXAMPLE:

• Not staged • Blend in with social feeds • Instagram-style feel

Social images perform best.

HUGE2015 will be a

year, full of new advertising opportunities.

MOBILE will be the center of digital time.

SOCIAL will keep dominating mobile use.

IMAGES will grab your customers’ attention

Social-sourced

twenty20.com

Your source for mobile, social images. No more boring stock.