5 Biggest Trends in Online Fundraising 2013

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Steve Mac Laughlin shares the 5 Biggest Trends in Online Fundraising 2013.

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<ul><li>1.5 BIGGEST TRENDS IN ONLINE FUNDRAISING Steve MacLaughlin Director, Idea Lab Blackbaud 2013 Blackbaud@smaclaughlin www.npengage.com steve.maclaughlin@blackbaud.com</li></ul> <p>2. 2About Me Director - Idea Lab at BlackbaudNTEN Board of DirectorsQuoted by The New York Times, The Washington Post, The Los Angeles Times, USA Today, and appeared on National Public RadioEditor and contributing author of the book Internet Management for Nonprots@smaclaughlinwww.npengage.com 2013 Blackbaud 3. 3Trend #1 4. 4Online Giving Returned to Double-Digit Growth in 2012 5. 52012 CHARITABLE GIVING REPORT 3,144 nonprot organizations and $7.9 billion in total fundraising2,581 nonprots and $512 million in online fundraisingAnalysis by size and sectorInterviews with nonprot experts across 8 sectorswww.blackbaud.com/charitablegiving 2013 Blackbaud 6. 6Online giving was up nearly 11% in 2012 Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 7. 7Education organizations grew the most in 2012 Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 8. 8Overall giving continues to slowly recover Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 9. 9www.blackbaud.com/blackbaudindex 2013 Blackbaud 10. 10First Year Donor Retention Rates Ofine Only Donors Online Only Donors29% 23%Multichannel Donors58% Multichannel donors have the best retention rates Source: Blackbaud 2013 Blackbaud 11. 11First Year Donor Retention RatesMultichannel donors are much more loyal Source: Blackbaud 2013 Blackbaud 12. 12Trend #2 13. 13Online Giving is Predictable 14. 14Most online giving happens in December Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 15. 15 16. 16Online Giving by MonthDont get caught in the year end trap Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 17. 17$146 Source: Blackbaud 2013 Blackbaud 18. 18Education organizations have the highest average online gift amount Source: Blackbaud 2013 Blackbaud 19. 19Online Average Gift AmountsOnline average gift amounts have seasonality Source: Blackbaud 2013 Blackbaud 20. 20Online Giving by Day of Week $700,000,000$525,000,000$350,000,000$175,000,000$0SundayMondayTuesday Wednesday ThursdayFridaySaturdaySource: Blackbaud 2013 Blackbaud 21. 21Online Giving by Hour of Day12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pmSource: Blackbaud 2013 Blackbaud 22. 22Trend #3 23. 23Online Giving is taking the Next Big Step 24. 24Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 25. 25Less than 10% of all giving happens online Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 26. 26Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving 2013 Blackbaud 27. 27 2013 Blackbaud 28. 28 2013 Blackbaud 29. 29 2013 Blackbaud 30. 30 2013 Blackbaud 31. 31$25 2013 Blackbaud$50$75$100 32. 32$25 $50 $75 $100 2013 Blackbaud 33. 33$25 $50 $75 $100 OTHER 2013 Blackbaud 34. 34 2013 Blackbaud 35. 35Trend #4 36. 36Event Fundraisers Outperform 3rd Party Fundraisers 37. 37Peer-to-Peer Fundraising Benchmarks 1,275 nonprot organizations and 28,000 peer-to-peer fundraising eventsOver $1 billion in online fundraisingAnalysis of traditional and third-party eventsTrends, metrics and benchmarkswww.blackbaud.com/p2pbenchmark 2013 Blackbaud 38. 38Source: 2012 Peer-to-Peer Event Fundraising Benchmark Study, Blackbaud www.blackbaud.com/p2pbenchmark 2013 Blackbaud 39. 39Source: 2012 Peer-to-Peer Event Fundraising Benchmark Study, Blackbaud www.blackbaud.com/p2pbenchmark 2013 Blackbaud 40. 40Source: 2012 Peer-to-Peer Event Fundraising Benchmark Study, Blackbaud www.blackbaud.com/p2pbenchmark 2013 Blackbaud 41. 41Trend #5 42. 42Everything is Now Mobile 43. 43 2013 Blackbaud 44. 44Source: http://acrazychicken.blogspot.com/ 2013 Blackbaud 45. 45 2013 Blackbaud 46. 46Source: Litmus, calculated from 230 million opens in September 2013 2013 Blackbaud 47. 4790% of smartphone owners access the same email account on mobile and desktop45% of holiday season emails are being opened on mobile47% of all email is now opened on a mobile device66% of people under 30 use mobile devices to access email Source: Exact Target, Experian, Litmus 48. 48Search$$@!DONATE 2013 Blackbaud! 49. 49 www.npengage.com/nonprot-research/200-more-email-subject-lines-from-endyear-fundraising/ 2013 Blackbaud 50. 50Challenges workedLess emphasis on tax deductionsFaux forwards are badSize doesnt matterSome personalization beats no personalization 51. 51One more thing... 52. 52They always say time changes things, but you actually have to change them yourself. - Andy Warhol 53. 54Cant Get Enough? Twitter @smaclaughlin npENGAGE Blog www.npengage.com Blackbaud Index of Charitable Giving www.blackbaud.com/blackbaudindex 2013 Blackbaud 54. 55THANK YOU Steve MacLaughlin Director, Idea Lab Blackbaud steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.npengage.com </p>