4 mobile business
DESCRIPTION
Hype Cycle MVC/Mobile Ecosystem Telco/OEM/Platform/Portal/OMP/SP/CP Telco 2.0 Mobile Marketing App Stores M-Biz. AR Mobile Economy/SocialNomics/MobileNomicsTRANSCRIPT
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Mobile Business
�Hype Cycle
�MVC/Mobile Ecosystem
�Telco/OEM/Platform/Portal/OMP/SP/CP
�Telco 2.0
�Mobile Marketing
2
�Mobile Marketing
�App Stores
�M-Biz.
�AR
�Mobile Economy/SocialNomics/MobileNomics
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Hype Cycle for Emerging Tech. 2009
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Hype Cycle for Emerging Tech. 2008
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Value Chain vs Ecosystem
양(Quantitative)에 의한 해석
5
특성(Qualitative)에 의한 해석
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Mobile Ecosystem
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Customization vs Personalization
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Customization: '소비자가 직접 또는생산자가 소비자의 주문을 통하여 특정제품을 자기 입맛에 따라 바꾸는 것
Personalization: '소비자의 소비패턴을 분석하여 제품의 배치를 다르게 생산해 내는것
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Yelp
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People & Data / Me-Biz.
9By Andreas S. Weigend
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Mobile profiling – Data Inputs
10By Andreas S. Weigend
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App Stores
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Marketing Mix for Mobile
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Product : 'Time to Market''User's Value와 시장 트렌드는 제품개발의 시작점이지 최종목적지가 아니다'
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Place/Price/Promotion
Walled Garden/App Store
광고 노출, 바이럴 마케팅, 블로그 마케팅, 다채널전략
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채널전략모바일에서는 여전히 '노출 위치'만큼 중요한것은 없다. Apple의 Apps Store의 경우도 Top Paid Apps 내에서 25위 내에 들어야 성공할 수있으며, 50위 내에 들어가야 손해를 안 보는정도이다
Mobile Promotion의 첫번째 타겟은 End User가아니라 유통 플랫폼잦은 업데이트, 유연성있는 가격 정책, Lite 버전을 통한 Free Category의 노출 등이 최적의Promotion
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Telco Biz Model
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i-Mode
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i-Mode Revenue Flow
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Access Network/Content/Device
BackboneProvider
ServiceProvider
(physical Service)
ISP(Brand)
Content ContentPortal CUST
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ContentOwner
ContentProvider
Portal CUST
MFS Brand RetailersOS
Chip
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Telco 2.0
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Telco Future
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App-vertising
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Brand Applications
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Mobile Application Royalty
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Mobile Wallet
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Mobile Wallet
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Mobile Tagging
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AR
26By Andreas S. Weigend
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Mixed Reality
272009 GIST U-VR 자료
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Mobile AR
282009 GIST U-VR 자료
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MAR Examples
292009 GIST U-VR 자료
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AR Type/Tracking Tech. for AR�Sensor-based AR
�Marker-based AR
�Vision-based AR
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Sensor-based AR
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AR Hype Cycle
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