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©2012 Global Experience Specialists, Inc. (GES) ges.com | 800.424.6224 3M - Digital Merchandising Room 3M had a unique opportunity to sell its state of the art Digital Merchandising to a prospecve client. The objecve of Digital Merchandising is to use innovave technology to de-cluer point of purchase displays in a retail environment. Instead of a tradional sales pitch showing images or video of the product, 3M wanted to bring the technology to life. They called on GES to transform a storage closet in the 3M Innovaon Center into various retail environments such as a convenience store, liquor store, and bar where they could showcase their technology for their prospecve client. GES designed and built the space in two nights (aﬅer work hours). The installaon included: • A storefront entryway which set the stage for the innovave pitch. • Window, ﬂoor and wall graphics. • Three dimensional “virtual presenters.” • Coolers, shelving units and a bar. GES’ quick design and installaon allowed 3M to secure their business with the prospecve client. Furthermore, the room was originally intended to be a temporary installaon, but has become a permanent ﬁxture in the 3M Innovaon Center. Featured Project | 3M - Digital Merchandising Room

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3M had a unique opportunity to sell its state of the art DigitalMerchandising to a prospective client. The objective of DigitalMerchandising is to use innovative technology to de-clutter point ofpurchase displays in a retail environment. Instead of a traditional salespitch showing images or video of the product, 3M wanted to bring thetechnology to life. They called on GES to transform a storage closet inthe 3M Innovation Center into various retail environments such as aconvenience store, liquor store, and bar where they could showcasetheir technology for their prospective client.

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ges.com | 800.424.6224

3M - Digital Merchandising Room3M had a unique opportunity to sell its state of the art Digital Merchandising to a prospective client. The objective of Digital Merchandising is to use innovative technology to de-clutter point of purchase displays in a retail environment. Instead of a traditional sales pitch showing images or video of the product, 3M wanted to bring the technology to life. They called on GES to transform a storage closet in the 3M Innovation Center into various retail environments such as a convenience store, liquor store, and bar where they could showcase their technology for their prospective client. GES designed and built the space in two nights (after work hours).

The installation included:

• A storefront entryway which set the stage for the innovative pitch.

• Window, floor and wall graphics.

• Three dimensional “virtual presenters.”

• Coolers, shelving units and a bar.

GES’ quick design and installation allowed 3M to secure their business with the prospective client. Furthermore, the room was originally intended to be a temporary installation, but has become a permanent fixture in the 3M Innovation Center.

Featured Project | 3M - Digital Merchandising Room