39734713 business plan for online babysitter company

7/30/2019 39734713 Business Plan for Online Babysitter Company

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eMyBabysitter.com Business Plan

10EXECUTIVE SUMMARY

This business plan includes the fundamental for the introduction of childcare service via

online as well as the strategies that been outlined in order to attract clientele in Malaysia. The

analysis of competitive environment and opportunity as well as strength and weakness of the

industry and the company enable the management team to propose dynamic and constructive

strategies for childcare services product to be introduced in the market as well as to fulfil

companys objectives and strategic mission. eMyBabysitter.com will be the pioneer company

that provide babysitter services information database via online in the childcare sector.

Moreover, the business plan also includes information on the analysis of the market and the trend

that aid the company to select the targeted clientele and devise plans to attract and penetrate the

market more tactically and well planned. The business plan also outlines the product description

and competitive advantage that the company posses for them to penetrate the childcare service

sectors. Other than that, the management team expecting productive revenue from the business.

1.1.Objective

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1.1.1.Providing comprehensive and competitive range of babysitter and nannies services

to the clients.

1.1.2.To ensure and assist our customers to find exceptional domestic personnel with

peace of mind and true value.

1.1.3. To customize the babysitter services according to the clients needs preference and

wants.

1.1.4.To ensure that the entire process of acquiring babysitter services via online is safe

and professional.

1.1.5.To ensure that every client is provided with professional babysitters or nannies that

been thoroughly screened and personally hand-picked by our professionals and ease

parents mind on the safety and care of their children.

1.2.Mission

1.2.1.To become the pioneer in providing childcare service via online

1.2.2.To establish eMyBabysitter.com as the market leader in childcare service sector

1.2.3.eMyBabysitter.com form can be a trendsetting firm in providing childcare service

in Malaysia.

1.3.Key to Success

Other than that, the accomplishment and prosperity development of our company is

dependent on our ability to:-

1.3.1.To identity the fine details of client requirements in acquiring babysitter services

such as special skills, experiences with children, background of the babysitter and

others in order for them to select the right babysitter for their children.

1.3.2.To ensure that the babysitters database is on par and been updatedwith all the

required information about the babysitter and nannies that available and the process

of choosing the help that the parents need is

1.3.3.To indentify the market and profiling the type of client that needs babysitter

services.

20COMPANY SUMMARY

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eMyBabysitter.com is an innovative online enterprise that involved in providing

babysitter services database for the clients. The enterprise is mainly focused on providing

range of babysitter services and extra help in adding the modern parents in looking after their

children. Moreover, we are specialized in customized the services according to the clients

needs and wants as well as proving exclusive and excellent babysitter database to our clients.

Other than that, we also mobilized our whole management and operation to be on par with

moving technology in order to provide our customers with latest updated and expedient ways

to search and hire a babysitter for their children. Furthermore, we also emphasize in offering

high quality service to our clients as well. The eMyBabysitter.com is also solely dedicated

and empowered in providing quality information regarding professional babysitters,

babysitter services and ways to hire suitable help for the parents. The website for this firm is

registered underwww.emybabysitter.com

2.1.Start-up Summary

The enterprise is a new venture and pioneer in Malaysia in providing babysitter

services via online. Therefore, the cost and expenses of starting the company includes

rentals, utility deposits, telecommunication costs, furniture cost, cost of designing

website and maintenance, the advertisement cost that includes placing advertisement in

electronic media and mass media, printing business cards, flyers, stationery and

equipments, and other relevant expenses is total sum of RM509, 418.00. Moreover, our

company also planned to about RM15, 750 for marketing and advertisement. This is

because the company is pioneer in online services for babysitter in Malaysia and

therefore the establishment need to create massive awareness among the consumers

regarding the business. Other than that, the firm also needs to invest in gaining

competitive technology in order to ensure efficiency and effectiveness in maintaining the

online site as well as the database. This is to ensure that our targeted clients will not be

facing technical problems and difficulties when they are surfing our website. This is

important because the business main operation is conducted via online even though the

firm is brick and clicks business model. These cost and expenses will be financed by the

financial loan that the enterprise gaining from Public Bank Berhad.

The following Chart 1 is showing the start up cost for eMyBabysitter.com

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4

Expenses (RM) (RM)

Rental 28000

Deposit for Utilities 1500

Fixtures and Fittings 75,000

Communication Cost 4,800

Adminstration Cost

Legal fees 2500

Association Fees 500

Licence Fees 700

Signboard Licences Fees 1250

Seasonal Parking Fees 1200

Professional Accountant 1200Insurance 6000

Safety Building Inspection Fees 1200

Stationary 3,000

Technology Cost

Setting up Website 3500

Domain 500

Maintenance Fee 800

Web Hosting 1200

IPS Fees 4800

Software Cost

MYOB 500

SQL Server 1,300

MS Professional 2007 1,050140500

Sales and Marketing Cost

Advertising 4500

Printing Cost 3550

distrubution fees 1,000

Marketing materials 4,000

Data gathering cost 2,700

15750

Salary and Benefits Cost

2 admin clerk 24000

1 infant and Adolesent therapist 30000

4 customer service 57600

1 receiptionist 9000

1 managers 36,000

2 assustant manager 36000

EPF payment 24,618

373,468

Fixed Assets Estimated Useful Life Depreciation % Depreciation (RM)

Computers (+Softwares) 57,000 5 years 20 11,400

Vehicle 65,000 5 years 20 13,000

Photocopiers 1,250 5 years 20 250

Fax Machine 1,000 5 years 20 200

Furnitures 3,500 5 years 20 700

Other Hardware 7,500 5 years 20 1,500

Telephones 700 5 years 20 140

135,950 Total charge p.a. 27,190

Monthly charge 2,265.83Total 509,418 509,418


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2.2.Company Locations And Facilities

The main office of eMyBabysitter.com is situated in Dana 1 Commercial Centre

in Kelana Jaya, Selangor. The office occupied the entire 2nd floor and consists of 2,500

square feet. The monthly rental is RM2000.00 per month. The location is ideal because

there are housing areas and various shops surrounding the centre. Moreover, the location

also equipped with easy access to public transportation, parking space and other facilities

that is useful for customers.

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30PRODUCTSAND SERVICES

3.1.Product and Service DescriptioneMyBabysitter.com is mainly service provider establishment that specialized in

providing babysitter and nanny services to our customers. The firm is responsible in

collecting and creating comprehensive database of babysitter and nannies that available

in Malaysia. However, we are also focused in only recruiting babysitter and nannies that

is legal, without any criminal records, experience and other qualities that needed in

babysitter. The parents and potential clients that want to access our database via online

need to register and become member. We are imposing yearly membership fee on the

clients. The clients can register online as well as walk into our office. After the

registration and purchasing membership is completed, the clients can access our user

friendly webpage and search for the potential babysitters for their children.

3.1.1.Type of Membership

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There are 3 type of membership that the firm is offering to the clientele

comprises of Gold Membership, Silver Membership and Basic Membership.

As forGold Membership, the client will have pay RM 120 yearly to gain

access to all the benefit and advantages from our website. The membership is valid

for 1 year and clients can opt out to renew or cancel their subscription when the

membership expires. For the clients benefit, our team will be efficiently keep up to

date with the members and automatic email will be sent to our clients as friendly

reminder regarding the subscription status and provide our clients with option either

renew or cancel the membership. Other than that, the Gold Membership package

includes advantages such as full access to all the database of available babysitters

and nannies, complete criminal background check report will shown on as part of

information on the babysitter profile, previous employers report on the babysitter

also can be viewed and other benefits.

Furthermore, Silver Membership is a 6 month subscription whereby the clients

will have to purchase by paying RM 95.00 only. The clients can gain access to our

database for 6 months. The clients can gain access to the babysitter and hired helps

database and obtain all the relevant information. The clients can use this information

to contact and set up interview with the chosen babysitters. The clients also had

given benefits such as preliminary background check on the babysitter, full access

to all the babysitters that available in the system and other benefits.

Other than that, our third membership type is Basic Membership whereby the

clients pay RM 65.00 as subscription fee and the membership is valid for 1 month

only. This is membership offers our clients access to babysitter and nanny

information database.

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Table 1 shows summary of types of Membership available in eMyBabysitter.com

No Membership Type Benefits and Advantages

1 Gold Membership Subscription Fee: RM 120.00 per year

Validity: One year

Full Access to the babysitters database

Criminal background check on the babysitter will be

shown to assure the parent about their childs safety with

the babysitter

Report of previous employer regarding the services

provided by the babysitter also be shown

Our team will arrange the interview or babysitting for the

clients who want us to do with the chosen babysitter

Recommendation by our child therapist regarding the

babysitter also is shown on the babysitter profile.

Counselling services and advise for parents and guardian

that seek help regarding their children problems

Child monitoring service also provided (nanny webcam)

for parents whom want to monitor the babysitter with their

children via webcam

2 Silver Membership Subscription Fee : RM 95.00

Validity : 6 months only

Full Access to available babysitter in the system

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Preliminary Background check on the babysitter is

shown to assure the parents regarding the safety on the

children with the babysitter.

Recommendation by our child therapist regarding the

babysitter also is shown on the babysitter profile. Counselling services and advise for parents and

guardian that seek help regarding their children

problems

3 Basic Membership Subscription Fee: RM 65.00

Validity : 1 month only

Full Access to the information of babysitter that

available in the system

1.1.1.Counselling and advise for child care

Other than that, our firm also offering counselling and parental advice for our

clients regarding problems and issues their children. The firm had employed full

time child therapist that responsible for offering advices and guidance such as

facing tantrums, eating disorder, behavioural problems, special needs and cares

and others. Moreover, our clients can post questions and emails to our child

therapist and she will be corresponding with them by offering advice, guidance

and materials that is suitable for their child. This guidance is available for all our

clients that become member of our essential service.

1.1.2.Specialized in providing child care for special children

Furthermore, our firm also aims to be specialized in providing child care for

special children. The parents and guardians that have children that need special

attention and care can contact our establishment and we will find the particular

babysitter or hired help that can manage and care for these children. For example,if our client has children that been diagnosed with autism syndrome, they may

contact our customer service or drop an email, the customer service team will

cooperate with the child therapist and try to compile list of babysitters or nannies

that has experience in caring for these children. This is because as for today,

there are not many daycares centres that can manage children with special needs

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and this cause the parent a lot of hindrances in their quest to provide their child

with best care when they are at work. When their child is in the hand of

responsible caretaker, the parents can concentrate more comprehensively in their

work. Other than that, we also created database for all the new mothers that need

help in looking after their new born baby as well as themselves. We have

managed compile database consist of midwifes that can cater to the new mothers.

20SITUATION ANALYSIS2.1.Swot Analysis

2.1.1.Strength

One of the most competitive advantage that emybabysitter.com has is that

the firm is the pioneer in Malaysia to operate as babysitter service provider via

online and therefore there is no direct competitors currently. Currently most

agencies are adapted to brick and mortar business model concept and offering their

service from offices. However, our firm is based on brick and click business

concept whereby most of our operation is based via online. Other than that, our

company also has efficient human resources and child therapist that can aid our

customers regarding their request and needs related to the babysitter that they want

for their children. This is one of the advantages that the company has over other

competitors. Moreover, our firm also striving in creating brand and image as the

best service provider for customers in helping them to locate the best babysitter

service. This is achieved by providing updated database of information regarding

the babysitters that available in all the locations. Moreover, our price for obtainingbabysitter is comparatively cost effective than other agencies and independence

babysitters. Other than that, our service also considered fast, reliable and efficient

whereby the clients do not face problems such as depending on only one babysitter,

could not find babysitter in time of emergency, and others.

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2.1.2.Weakness

Since in Malaysia, these types of services are not common, it may cause

certain setbacks to the company. This is because there is possibility that parents

will not choose to use our company service to gain information about babysitter

availability. Other than that, agencies that offers babysitter services via online is

often popular in countries such as New Zealand, America, Australia , Canada and

other developed western countries and had become trend for parents and guardian

to choose babysitter via online rather than go to maid agencies. However in

Malaysia, this business is a very new and still hasnt become trend setting among

parent. This can become a hindrance for our firm to develop and become

successful among the clientele.

2.1.3.Opportunity

The firm had high rate of opportunity to become leader in the field since

the company is one of the first in Malaysia to offer babysitter services via online.

Moreover, there company also does not face direct competitors. Furthermore, as

for 2008 economy downturn had forced many working parents to revamp their

lifestyles and the ways to handle their household budget. Many parents started to

seek for alternative solution in providing care for their children due to cost

increase in acquiring foreign maids. Therefore, the firm has dazzling future to

develop to become successful operation in Malaysia because of the economy

crisis. The legal issues between Malaysia government and Republic Indonesia

regarding the maid issues and Indonesia government imposing ban that created

barriers for Indonesian maids to be recruited also lead to massive opportunity for

local housewives and babysitters to expand their services. This will increase our

company opportunity as well to shine and penetrate the local childcare service

market.

2.1.4.Threats

The company is facing competition from foreign maid services. In

Malaysia, the foreign maid service is highly in demand and therefore our firm will

face competition from these agencies because most parents may choose to employ

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foreign maid rather than hiring babysitters or nannies. Another threat that the

company will probably face is economy crisis whereby people might choose

relatives to take care of their children instead of hiring babysitters. Another threat

that the company can face is internal political power struggle, transition of ruling

power and others. These dilemmas can affect launching of our company in certain

countries such as Thailand, Philippine and other even though there is vast market

opportunity if our management planned to expand our services to other countries

as well.

2.2.Competitive Comparison

The company faces competition from other alternative services such as individual

babysitters, foreign maid agency and childcare centres. Most of this facilities only

manage to provide child care services butThe company has tremendous advantage in the service industry especially in

childcare services. This is because our company can be considered as pioneer in leading

as online babysitter service provider in Malaysia. However, the firm mainly facing

competitive from foreign maid agency, individual babysitter services and daycares

centres. However, there are vast advantages of our company compared to these agencies

and daycares centres. One of the advantages is cost effective for the clients. The parents

and guardians did not have to spend hefty amount of money to the agencies and daycares

centres. The firm only charge small amount of fee to the parents to become member and

gain access to huge database of babysitters. Moreover, the firm also will be providing

huge database of information of babysitter that enable the clients to choose their

preferred babysitter.

Other than that, one of the most important element is the customers can gain

babysitter services without leaving house and seeking agency to hire babysitter and only

by click of mouse. Our services also been customized whereby we cater for those

children that need special care such as autisms children, physically-challenged children

and others.

Our database is created uniquely that when parents basically enter the information

and preference that they need for the babysitter and our system will generate list of

available babysitter according to the preferences.

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2.3.Technology

The firm is bricks and clicks business model whereby online website is one of the

most crucial operation and used to cater for our clients. Therefore, technology is given

important aspect and as for the creating and setting up the website, maintenance fee, web

hosting and other expenses pertaining our website, the company had allocated RM

10,800.00. The firm also had purchased software such as Microsoft Office Application,

and MYOB as well for management and administration operation.

30MARKET ANALYSIS SUMMARY

In modern society, the demand for childcare had increased tremendously since more dual

career couples, single parents and mother with children steps in the countrys labour force.

According to the Ministry of Human Resource, in Malaysia labour force participation had

increased from 65.1% in 2001 to 66.9% in 2006 and womans participation had increased

from 44.4% in 2001 to 46.1% in 2006.1 Moreover, participation of parents and women with

young children had escalated and they need to find solutions and alternatives for their child

welfare while they are working. Furthermore, the parents and young mothers are rely on

relatives, non-relatives, foreign maids, babysitters and daycares centres to care for their

children.

According to Zulkiple (2006), most of workers in Malaysia actually choose for

unlicensed babysitter as alternative childcare due to cheaper cost compared to day care

centre2. However, there are risks for the children such as parents did not know the

babysitters, child safety with strangers, and other dangers. Therefore, the demands for

childcare centre, babysitters, and hired helps had amplified and generated comprehensive

opportunity for company like eMyBabysitter.com to expand its wing in childcare service

industry.

Moreover, most of the female married employees consist of 52.7% send their children to

baby sitters and only 3% of the employees send their children to childcare centre.3

These

1 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf



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http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdfhttp://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdfhttp://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdfhttp://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdfhttp://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdfhttp://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdfhttp://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf


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shows that opportunity for childcare business is increasing and parents are more concern on

finding good and safe babysitters for their children.

Other than that, legal issues pertaining foreign maid in Malaysia also had contributed to

the opportunity in our business. The ban and restriction by Indonesia government on

Indonesia maid to Malaysia had caused uproar in hired help industry as well as increased the

cost of hiring maid. This is because as for now Malaysia had to rely on countries such as

Vietnam, Myanmar and other countries to seek for maids and hired helps. In February 2000,

there were 679,219 registered foreign workers and 150,000 foreign maids working in

Malaysia.4 However the legal issues among the government regarding the treatments and

conflicts among employer and maids had decrease the number of foreign maid in Malaysia.

Moreover, birth rate in Malaysia also is another factor that can contribute to expansion of

our company. Furthermore, in 2009, it is estimated that 22.24 births for 1,000 populations5.

Table 2 shows birth rate percentage for Malaysia from year 2003 till 2009 (est.) .6

YearBirthrate

Rank Percent ChangeDate of

Information

200

323.7 88 2003 est.

200

423.07 86 -2.66 % 2004 est.

200

523.07 86 0.00 % 2005 est.

200

622.86 85 -0.91 % 2006 est.

200

722.65 87 -0.92 % 2007 est.

200

822.44 84 -0.93 % 2008 est.

200

922.24 84 -0.89 % 2009 est.

3.1.Target Market

4 Extracted from http://migration.ucdavis.edu/mn/more.php?id=2053_0_3_0

5 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html


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3.1.1.Segment identification

Our company is offering a platform whereby parents and guardian that

need childcare services for their children such as babysitters, nanny, midwife and

part time helpers can gain information from our comprehensive database. The

clients can access to our website and obtain this information by purchasing our

membership packages.

3.1.2.Segment Needs

Our essential service is basically caters personal needs such as for

customers that need caretaker for taking care children from all age group and they

dont have to face difficulties and hassles by going out to find the caretakers. But

they only need to click and access to our website and all the information about the

babysitters will be provided to them.

3.1.3.Segment Trends

The current trend in choosing childcare service shows transcend from

parents searching for babysitter or childcare service on their own or

recommendation from neighbours or relatives to opting out for easier way that is

by usage of modern communication tools such as Internet. Moreover, as for

todays society, most of modern families are adapting digital lifestyle and placing

high priority in convenience and effectiveness in getting their good and fulfil their

needs.

3.1.4.Market Segmentation

The market segmentation for our firm is mainly focused by demographic

and socio-economic. The targeted clientele is dual career parents, single mothers

and guardian for children that from all range of age group. Moreover, we also

will be focusing on computer literate parents. This is because our main operation

is via online and in Malaysia, there are 16,903 million internet users7 in 2008

shows that most of Malaysia had become technology savvy and using internet as

essential tool in their daily life. Our main focus in first year of operation will be

7 Extracted from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html

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all the states of Malaysia with main focus in Kuala Lumpur and Selangor state.

This is because most of career oriented parents are settled in this urban and

metropolitan city. Other than that, the next 2 years, we will be expanding to other

cities such as Johor Bahru, Melaka, Seremban, and others cities.

3.2.Target Market Segment Strategy

The firm had devised marketing strategy in order to target the following:

a. Dual career parents whereby our management team had devised advertising

our services in parenting magazine such as MAMA, Malaysia Women

Weekly, pamphlet distribution in religion places like churches, temples.

Mosques and advertisements in mass media like Star, and Berita Harian.

b. Single Mothers and Guardian whereby our management will presentinformation regarding our services in organizations that aid single mothers

and guardians such as Malaysia Women Association, Multi Mutual Charity

Association and others. Our team will be visiting this organisations and

provide them information in form of brochure, and pamphlets regarding our

services.

1.1.1.Market Needs

One of the most important issues that can influence our firm operation is the

parents concern regarding the safety issues when seeking and hiring babysitters.

This is because crime rate against children past decade been significantly increasing.

Therefore, our firm had secure criminal background check service on all the

babysitter and hired helps that will be posted in our database. This is to ensure that

hiring babysitter through our firm is secured, reliable and assured.

Moreover, we also will be proving superior quality in customer service to

cater our clients. This firm is equipped with highly skilled customer service team in

order to assist our clients in any problem and queries related to our services.

Other than that, the management also realise that the customers want their

information and services to be accurate, fast and reliable. Our database contains

massive number of babysitters and the parents would not be left out in finding

babysitters for their children. Moreover, we also had included recommendation and

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reports from previous employers in the all the babysitters profile for parent to view

and select their preferred babysitter.

Other than that, our system also had watch list function whereby parents are

allowed request for babysitter with special skills such as caring for physical disabled

children, the system will store all the available babysitter that fulfil the request and

parents can view their profile without searching the entire database. Furthermore,

the system also equipped with saved search function. The users will be able to save

all the preferred babysitter and also save favourite searches and the user can access

to the information with a single click each time they log into their account. This is to

ensure that the users can obtain information fast and accurate.

1.1.2.Market Trends

One of the most significant trends that can influence our firm operation is

the change of lifestyle of society and the need for parents to enter labour force.

Furthermore, the demand and cost of life is increasing enforce both parents to

work to support the family. Other than that, as for today world, most adults had

become career oriented and when they got married and have children; they still

continue to pursue their career in order to provide their child the best care and

quality life. Therefore, the need and demand for babysitters and nannies to take

care of children while the parent at work is increasing sturdily in the globalised

society. Other than that, the society currently had adapted Internet as one of the

essential tool and part and parcel of digital lifestyle. Therefore, most parents

nowadays want to search for information without leaving the house and expect the

information is accurate, reliable and efficient.

1.1.3.Market Growth

The direct influence of the market growth in the childcare industry is birth

rate. It is estimated that in 2009, it 22.24 births for 1,000 populations 8. This is an

affirmative increase in Malaysias population. The increase in birth can lead to

increase in demand for childcare service. Other than that, trend of dual career

parents also increasing significantly that can lead to demand for babysitter

services


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Based on the chart below, almost 92.1% user went online to gain

information and 63.9% to download information. This shows that many Malaysia

had adapted Internet as essential tool to gain information, to seek for services and

perform daily life duties. Therefore, we believe that this new era trend can

influence the market growth in seeking childcare services via online.

Chart 2 shows the activities that Malaysia household perform using Internet in 2008 .9

1.2.Competition and Buying Patterns

There is significant change in buying pattern among customers in Malaysia. Even

though, parents tend to rely on the relatives to take care of their children, the nucleus

family is more tend to hire babysitter to look after their children. This had created

opportunity for our firm to embrace noteworthy growth in the childcare service sector.

Moreover, today customers are also using Internet to perform their daily life activities

such as paying bills, conduct business, and communicate with others and other activities.

The average home user for Internet spent 12 hours per week on the Internet in 2008.

9 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

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Moreover, there is almost 94.4% users use Internet to gain information in 2008

compared to 40.5 in 2005, and in financial activities there are 14.6 % user in 2005 that

increased to 23.6% in 2006 and 31.8% in 2008.10This shows that the intensity of using

Internet had increased and people are becoming more dependent on Internet to

conduct their business. Besides that, customers are tends to seek for products based on

reliability and price and reputation. In order to accomplish these demands, our firm had

manage to create core competencies whereby our firm had hired child therapist that

specialised in aiding the parent in seeking the best babysitter for their children.

1.2.1.Main Competitors

Even though there no is company that has e-commerce based for childcare

services, but the firm is facing competitors such as childcare agency, individual

babysitters and foreign maid services. Other than that, there is one enterprise that

involved in providing babysitter service via online. The Babysitter Kuala Lumpur

is an online company that provides babysitter services directly to clients.

However, they do not provide database of babysitter but directly provide

babysitting services to the clients.11Therefore, the firm does not have direct

competitors that involved in providing babysitter database services.


11 Extracted from http://babysitterkl.wordpress.com/about/

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http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdfhttp://babysitterkl.wordpress.com/about/http://babysitterkl.wordpress.com/about/http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdfhttp://babysitterkl.wordpress.com/about/


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20 STRATEGYAND IMPLEMENTATION SUMMARY

The firm is relatively new in the childcare service provider and in order to be

accomplishing success and wide-ranging development, the team had developed various

empowered strategies to penetrate the target customers and create proactive awareness

about our services among the public.

2.1.Competitive Edge

The most fundamental strength of the company is the business is pioneer in the

field. This is because there is no company that conduct similar business like our firm.

Other than that, the firm also have highly efficient human resource whereby the

management had hired experienced child therapist that can aid the parents regarding their

childrens problems and find the suitable babysitter. Other than that, the customer service

also highly efficient to offer superior customer service to our clients especially assists

them in finding babysitter, solving technical problems, and others. Moreover, the firm

reputation and strong brand image in the perception of customers mind also another

competitive advantage that the firm can manage to develop through massive

advertisements and marketing.

2.2.Marketing Strategy

The firm will be adopting position strategy, price strategy, product strategy and

promotions strategy in order to penetrate targeted market

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2.2.1.Pricing Strategy

As for our services, the clients need to pay yearly membership fee to gain

access to our babysitter database. There are 3 type of membership that range from

RM 35 to RM 90 per year. Based on the average income of Malaysia citizen is

between RM50, 000 till RM 90,000 and its based on the profession12, the clients

can afford the membership fee that been scaled by our company. Moreover, our

membership fee is affordable and cost effective for most of household in

Malaysia. Furthermore, the service fee also reflects affordability and cost

effective as well as quality image on the services. This can attract the customers

to purchase our services compared to our competitors.

Chart 3 shows monthly income for the internet user in Malaysia from year 2005 till

200813.

Based on the chart, most of users are currently earning from RM1000 till RM 3,000

whereby almost 46.1% in 2008, 27.5% earn RM 3,000 till RM 5,000 and 18.4%

12 Extracted from http://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Job


21
http://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Jobhttp://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Jobhttp://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdfhttp://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Jobhttp://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf


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earns more than RM5, 000. This shows that our price for subscription fee is cost

effective and can be afforded by most of parents and guardian in Malaysia.

2.2.2.Promotion Strategy

2.2.2.1.Objectives

To create strong awareness about our services throughout the targeted

customers as well as public

To penetrate and increase market share in childcare service sector and

override competitors.

One of the promotional important outputs is to portray our online babysitter

service provider the futuristic lifestyle for everyone in this modern society. The media

selection for promoting our services is varies for selected customers group. However, one

of the most powerful media is Internet media. The internet usage in Malaysia is about

16,903 million internet users in 200814. This shows that creative and trendy

advertisements via online can penetrate the targeted customers more efficiently and

faster. Moreover, based on chart 4, we can see that the increase of Malaysia internet user

use Internet as one the tool to gain information almost 100% increase from year 2005

whereby in 2008, there is 94.4% compared to 40.5% in 2005. This shows that online

advertisement is vital and important to penetrate the targeted market since people are

becoming more technology savvy and using Internet as part and parcel of their lifestyle.

Chart 4 shows the percentage of household user base in Malaysia15.

14 Extracted from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html


22
https://www.cia.gov/library/publications/the-world-factbook/geos/my.htmlhttp://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdfhttps://www.cia.gov/library/publications/the-world-factbook/geos/my.htmlhttp://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf


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Other than that, our company also will be using mass media as advertisement

arena to launch and create awareness among parents regarding our services. The firm is

planning to use newspaper in English and Bahasa Melayu medium oriented because our

Malaysia society is multicultural and diversified and these two languages are the main

medium in our society. Furthermore, based on survey below, the company had decided to

place advertisement in all newspaper from NSTP group that included Berita Harian,

Harian Metro and Sin Chew Media Group. This is because NSTP Group comprises 26%

of circulation in Peninsular Malaysia alone in 2008 and meanwhile Sin Chew Media

group has 30% from total daily circulation of 2,495,56516. This shows that the objective

of creating awareness among public and reaching target customers can be done by

advertising our company services in these local mass media.

Chart 417 shows daily newspaper circulation grouping by company in Peninsular

Malaysia from July 2007 till June 2008.

16 Extracted from http://www.lepak.com/audit.pdf

17 Extracted from http://www.lepak.com/audit.pdf

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Other than that, our firm also planning to participate in events such as School

Holiday Carnival that been held in shopping complex to create awareness among parent

regarding our company portfolio. Our team will be setting booth in the cordoned area and

display brochure, pamphlets and free consultation for all parents that seek our customer

service to know about our services. We also planned to organise colouring contest, sand

art, storytelling session and other creative activities to attract children to our booth. This

can enhance the probability of parents to visit our booth. The team will be joining Mid

Valley Megamall event as kick start for the company and later will be more actively

involved in events organised by other shopping complexes.

The management also targeted to distribute flyer and pamphlets in religion places

such as church and temple. This is because most of social networking occurs in these

places can create opportunity for the firm to expand its operation. For example, church

goers will normal held small gathering after the mass and prayers, therefore our

management can leave brochures, leaflet that contains information about our services.

1.1.1.Position Strategy

Our team also had enabled to create and outline constructive strategies to

ensure that our company service will be the first choice for the parents and guardian

to select whenever they dire in need of babysitters for their children. The firm will

be developing unique selling proposition (USP) for the services by differencing our

companys service with the others through its superior customer services for clients

before and after they become the member of emybabysitter.com, specialised care

and advised from child therapist regarding their children, using her expertise in

order to locate and interview babysitter that is suitable whenever requested by the

parents for special children and ways of acquiring services.

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1.2.Sales Forecast

Our main products is 3 type of membership that been offered to our clientele.

Therefore our main revenue is obtained from the clientele that purchase our membership

and our cash flow also directly depends on these sales. We are expecting sales to

increase in the month of May and December since this is holiday month and parents

need babysitter for their children whom will be I house due to school break holiday.

Moreover, we are also expecting sales increase almost 5 % to 10% by mid of August,

November till December. Based on Chart 5 shows Sales Forecast for

eMyBabysitter.com for 3 years from April 2010 till Mac 2013, we are expecting sales to

increase during from August onwards in 2010. Our sales are always increased in during

school holiday season, and school season. This is because parents need more babysitter

service to take their children in home whenever the children are on school holiday break.

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Chart 6 shows Annual Sales Projection from 2010 till 2012.

Based on Chart 6, this shows that in year 2010, total sales s RM 2,301,900 only

however the sales had increased to RM 2,342,275 in 2011 and to RM 2,394,395 in 2012.

The initial year 2010 sales are on the year the company is established and exposure and

penetration to the market is fairly new. Therefore, the firm can barely manage to obtain

sales and gain small amount of revenue. However, in year 2011, the company launched

more wide-ranging marketing that includes participating and setting up booths at

shopping malls to attract customer and create massive awareness about the company and

its services among the public. Based on the result of massive advertisement and

launching create awareness among public regarding the services provided by the

company, the sales for 2012 can be increased tremendously.

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20MANAGEMENT TEAM

Our company management team consist of 12 employees. There are:-

a. 2 admin clerks,

b. 1 receptionist,

c. 4 customer services,

d. 1 manager, and

e. 2 Assistant Managers

f. 1 child therapist

The company is founded by Thangamalar Rajoo in April 2010 and seen the

opportunity for a brick and click business in childcare services. She has a BA degree

from ULCA as well as a degree in psychology. She had worked with numerous in

hospital managements and several organisations such as hotels, entertainment sectors,

and food and beverage sectors. She can communication in 6 different languages and

currently settled in Kuala Lumpur.

Moreover, another staff that is very crucial to the company is Mrs Simmone Grissom

whom works as child therapist. She graduated from Annamalai Medical University in

Child and Adolescent Psychology field. She had worked in numerous hospitals in

managing childcare, offering counselling for trauma children as well as in proving car for

physically and mentally challenged children. She has 15 years of experience.

Furthermore, there are a team of customer services that is responsible for assisting our

clients in any help such as technical difficulties, payment problems, seeking advice,

setting interview with babysitters and others.

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1.1.Personnel Plan

Chart 7 shows payroll expenditure for the staffs i n eMyBabysitter.com

management from year 2010 until 2012

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20FINANCIAL PLAN

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gggg

2.3. Break-even Analysis

We have included direct labour cost, rent and depreciation cost as fixed cost. The

variable expenses cost includes 3.02% for direct material, 1.31% for utilities and 0.68%

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for car, delivery and travel as well as for sales and marketing. Therefore, the variable

expenses total cost is 6%. The firm need achieve total sales of RM272, 250 in order to

break even and start to generate revenue for the company. Based on the figure, our

company will be achieving total sales of RM 2,301,900 in first year shows that our

company manage to reach break-even sales.

Chart 8 shows break even analysis for Gold Membership

33

Break-Even AnalysiseMyBabysitter.com

Cost Description Fixed Costs ($) Variable Expenses (%)

Direct Materials - 3.02%

Direct labor (includes payroll taxes) 220,905 0.00%

Other expenses 0.00%

Other expenses 0.00%

Salaries (includes payroll taxes) 0.00%Utilities 1.31%

Repairs & maintenance 0.00%

Sales & Marketing 0.68%

Car, delivery and travel 0.68%

Accounting and legal 0.00%

Rent 24,000 0.00%

Telephone - 0.00%

Utilities - 0.00%

Insurance - 0.00%

Taxes (Real estate, etc.) - 0.00%

Interest - 0.00%

Depreciation 27,190 0.00%

Other (specify) - 0.00%

Other (specify) - 0.00%

Miscellaneous expenses 0.00%

Pr incipal porti on of debt payment - 0.00%

Owner's draw - 0.00%

Total Fixed Expenses $ 272,095

Total Variable Expenses 6%

Breakeven Sales level = $ 272,250


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Based on Chart above, as for gold membership, the firm is expected to sell about

7500 unit in 2010. With the affordable price, and low variable cost, the firm will need to

sell 3480 unit to achieve break even and continue to generate revenue. Therefore, the

sales of membership must be at RM417, 600 for Gold Membership product to achieve

break even in the first year. Based on sales forecast, we can conclude that in the month

November 2010, the management will be able to achieve the total sales that can lead to

break even sales. However, massive marketing and advertisement as well as empowered

customer service and management team is need to attain this goal.

Chart 9 shows the break even analysis for Silver Membership

34

Break Even Units:

Price per Unit:

Expected Unit Sales:

Total Variable Unit Costs:

Total Fixed Costs:

You will be making profit after 3,480.00 units.

3,480.00

69,600.00

100.00

7,500

120.00

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000


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Based on the chart above, the firm need to reach sales of 1,546 units and above to

accomplish break even sales and generate profit for this product. The management team

must devise constructive strategy to launch the product and penetrate the targeted market

and attain total sales of RM146, 870 for 1546 units in order to achieve break even. After

that only, the firm will be generating profit for this membership product.

Chart 10 shows the break even analysis for Basic Membership

35

Break Even Units:

Price per Unit:

Expected Unit Sales:

Total Variable Unit Costs:

Total Fixed Costs:

You will be making profit after 1,546.67 units.

1,546.67

69,600.00

50.00

9,020

95.00

0

500000

1000000

1500000

2000000

2500000

3000000

3500000


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company plan to launch and participate in the school holiday events that been held in

shopping centres. Therefore, the company incurs additional expenses apart from all the

direct and indirect expenses. The projected net profit in 2012 shows tremendous increase

which is RM1,386,064 due to we are manage to overcome the star-up cost and did not

incur any new expanses such as financial loan, and other. Besides that, cost of marketing

also decreased in 2012 since the company is expected to be established and had created

awareness among the public regarding the existence of online babysitter service

information database provider. Moreover, we had anticipated 59.2% net profit in 2010

but dropped about 1.0% in 2011 to generate 57.8% due to incurrence of marketing cost.

However the percentage had increased to 57.9% in 2012. The chart 7 shows positive

increment in the projected net profit.

37

Pro Forma Profit and Loss for

emybabysitter.com

2010 2011 2012

Sales 2,301,900 2,342,275 2,394,395

Direct Cost of Sales 69,600 72,000 72,600

------------ ------------ ------------

Total Cost of Sales 69,600 72,000 72,600

Gross Margin 2,232,300 2,270,275 2,321,795

Expenses

Payroll (includes EPF, SOCSO) 220,905 262,108 279,916

Sales and Marketing 15,750 27,400 14,350

Depreciation 27,190 27,190 27,190

Office Rent 24,000 24,000 36,000

Insurance 6,000 6,000 6,000

Utilities 30,250 29,000 25,300

Motor Vehicle expenses 15,700 13,400 7,950------------ ------------ ------------

Total Operating Expenses 339,795 389,098 396,706

Other Income

Interest Income 0 0 0

Other Income - Sublet rental income 0 0 0

Total Other Income 0 0 0

Other Expenses

Other Expenses 0 0 0

Total Other Expense 0 0 0

Net Other Income 0 0 0

Profit (Loss) Before Interest and Taxes 1,892,505 1,881,177 1,925,089

Interest Expense 0 0 0

Taxes Incurred 529,901 526,730 539,025

Net Profit/ (Loss) 1,362,604 1,354,447 1,386,064

Gross Margin % 97.0% 96.9% 97.0%

EBITDA/ Sales % 83.4% 81.5% 81.5%

Net Profit/Sales % 59.2% 57.8% 57.9%


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2.5.Projected Cash Flow

As for our cash flow projection, the cash balance is directly dependent on the

sales of membership fee to our clients. The company do not have any additional

financial aid form other institution. Initially the net cash flow and cash balance are on

par and shows negative balance but towards in the end of the year of 2010, when the

company is projected to achieve break even sales, the firm start to accumulate cashbalance. However in 2011, the projected cash flow begins to show positive sign and

increase gradually since the company do not have start-up expanses and other

miscellaneous expenses. Besides that, in 2012, the companys projected cash flow is

more steady since the sales of membership is began to boost and the company

reputations is expected to become more well-known and bigger clientele.

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40

Pro Forma Cash Flow (all in RM)

2010 2011 2012

Cash Received

Cash from Operations

Cash Sales 1,150,950 1,171,138 1,197,198

Cash from Receivables 1,042,950 1,080,103 1,089,198

Subtotal Cash from Operations 2,193,900 2,251,240 2,286,395

Additional Cash Received

Non Operating (Other) Income 0 0 0

New Current Borrowing 0 0 0

New Other Liabilities (interest-free) 0 0 0

New Long-term Liabilities 50,000 0 0

Sales of Other Current Assets 0 0 0

Sales o f Long-term Assets 0 0 0

New Investment Received 10,000 0 5,000

Subtotal Cash Received 2,253,900 2,251,240 2,291,395

Expenditures

Expenditures from Operations

Cash spending 69,600 72,000 79,560

Bill Payments 419,418 457,908 511,194

Personnel Expenses 220,905 236,902 257,927

Subtotal Spent on Operations 709,923 766,810 848,681

0

Additional Cash Spent 0Non Operating (Other) Expense 39,750 41,738 44,455

Repayment of Current Borrowing 0 0 0

Long-term Liabilities Principal Repayment 12,000 12,000 12,000

Purchase of Other Current Assets 0 0 0

Purchase of Long-term Assets 135,950 5,000 5,000

Tax paid 0 529,901 0

Dividends 0 0 0

Subtotal Cash Spent 897,623 1,355,449 910,135

Net Cash Flow 1,356,277 895,791 1,381,260

Cash Balance 1,391,277 2,287,068 3,668,327


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2.6.Projected Balance Sheet

Balance sheet of emybabysitter.com is a result of indicators and assumption as well as

consequence of estimated sales and cash flows.

41

Pro Forma Balance Sheet (all in RM)

2010 2011 2012

Assets

Long-term Assets

Long-term Assets 135,950 140,950 145,950

Accumulated Depreciation 27,190 54,380 81,570

Total Long-term Assets 108,760 86,570 64,380

Current Assets

Cash 1,391,277 1,705,480 1,794,438

Accounts Receivable 48 ,000 1,080,103 1,089,198

Other Current Assets 1 ,830 3,330 3,330Total Current Assets 1 ,441,107 2,788,912 2,886,966

Total Assets 1,549,867 2,897,672 2,995,726

Liabilities and Capital

Current Liabilities

Accounts Payable 13 ,992 14,337 26,404

Current Borrowing 38,000 38,000 38,000

Other Current Liabilities 0 0 0Subtotal Current Liabilities 13 ,992 14,337 26,404

Long-term Liabilities

Total Liabilities 51,992 52,337 64,404

Paid-in Capital 20 ,000 20,000 20,000

Earnings 131 ,202 104,373 127,326

Retained Earnings 1,362,604 1,354,447 1,354,447

Total Capital 1,382,604 1,374,447 1,406,064

Total Liabilities and Capital 1,434,596 1,426,784 1,470,468

Net Worth 115,271 1,470,888 1,525,257


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2.7.Business Ratios

42

2010 2011 2012 Industry Profile

Sales Growth n.a. 1.75% 2.23% 4.60%

Percent of Total Assets

Cash 89.77% 61.93% #REF!

Accounts Receivable 3.10% 37.27% 36.36% 24.47%

Other Current Assets 0.12% 0.11% 0.11% 37.01%

Total Current Assets 92.98% 96.25% 96.37% 87.64%

Long-term Assets 7.02% 2.99% 2.15% 12.36%

Total Assets 100.00% 102.30% #REF! 100.00%

Current Liabilities 26.91% 27.39% 41.00% 40.60%

Long-term Liabilities 0.00% 0.00% 0.00% 12.11%

Total Liabilities 26.91% 27.39% 41.00% 52.71%

Percent of Sales

Sales 100.00% 100.00% 100.00% 100.00%

Gross Margin 96.98% 96.93% 96.97% 15.22%

Profit Before Interest and Taxes 82.21% 80.31% 80.40% 1.94%

Main Ratios

Current 103.00 194.53 109.34 1.93

Total Debt to Total Assets 2.45% 1.31% 1.27% 4.32%

Pre-tax Return on Assets 122.11% 64.92% 64.26% 9.90%

Additional Ratios

Net Profit Margin 59.19% 57.83% 57.89% n.a

Return on Equity 94.98% 94.93% 94.26% n.a

Activity Ratios

Accounts Receivable Turnover 7.47 7.47 7.47 n.a

Collection Days 59 45 46 n.a

Accounts Payable Turnover 22.2 4.56 5.29 n.a

Payment Days 28 47 70 n.a

Total Asset Turnover 5.38 3.26 3.74 n.a

Debt Ratios

Debt to Equity 0.03 0.03 0.03 n.a

Current Liab. to Liab. 0.269118326 0.273936221 0.409974536 n.a

Liquidity Ratios

Net Working Capital $1,427,115 $2,774,575 $2,860,562 n.a

Interest Coverage -2.38 4.67 4.22 n.a

Additional Ratios

Assets to Sales 0.67 1.24 1.25 n.aCurrent Debt/Total Assets 2% 1% 1% n.a


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30 APPENDIX

43

Expenses (RM) (RM)

Rental 28000

Deposit for Utilities 1500

Fixtures and Fittings 75,000

Communication Cost 4,800

Adminstration CostLegal fees 2500

Association Fees 500

Licence Fees 700Signboard Licences Fees 1250

Seasonal Parking Fees 1200

Professional Accountant 1200

Insurance 6000

Safet y Bu ild in g Ins pecti on Fees 1 200

Stationary 3,000

Technology Cost

Setting up Website 3500

Domain 500

Maintenance Fee 800

Web Hosting 1200

IPS Fees 4800

Software Cost

MYOB 500

SQL Server 1,300

MS Professional 2007 1,050

Sales and Marketing Cost

Advertising 4500

Printing Cost 3550

distrubution fees 1,000

Marketing materials 4,000

Data gathering cost 2,700

15750

Salary and Benefits Cost

2 admin clerk 24000

1 in fan t and Adolesent ther api st 30000

4 customer service 57600

1 receiptionist 9000

1 managers 36,0002 assustant manager 36000

EPF payment 24,618

373,468

Fixed Assets Estimated Useful Life Depreciation % Depreciation (RM)

Computers (+Softwares) 57,000 5 years 20 11,400

Vehicle 65,000 5 years 20 13,000

Photocopiers 1,250 5 years 20 250

Fax Machine 1,000 5 years 20 200

Furnitures 3,500 5 years 20 700

Other Hardware 7,500 5 years 20 1,500

Telephones 700 5 years 20 140

135,950 Total charge p.a. 27,190

Monthly charge 2,265.83

Total 509,418 525,168


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45

o n n e l P l a n ( a l l i n R M ) i n 2 0 1 0

A p r M a y J u n J u l A u g S e p O c t N o v D e c J a n F e b M a r T O T A

o n n e l S t a f f

i n C l e r k ( 2 e m p l o y e e s )1 0 % 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3 2 ,2 9 3 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3 2 ,2 9 3 2 7 ,

e i p t i o n i s t 1 0 % 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 8 6 1 1 0 ,

t o m e r S e r v i c e ( 4 s t a f f s )1 5 % 5 , 5 0 5 5 , 5 0 5 5 , 5 0 5 5 ,5 0 5 5 , 5 0 5 5 , 5 0 5 5 , 5 0 5 5 , 5 0 5 5 , 5 0 5 5 , 5 0 5 5 , 5 0 5 5 ,5 0 5 6 6 ,

a g e r 3 0 % 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 ,4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 ,4 4 2 4 1 ,

s t a n t M a n a g e r ( 2 s t a f f )2 0 % 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 ,4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 ,4 4 1 4 1 ,

r a p i s t 1 6 % 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 ,8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 ,8 6 8 3 4 ,

l P e r s o n n e l 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2

l P a y r o l l 1 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 91 8 , 4 0 92 2 0 ,

Personnel Plan

2010 2011 2012

Personnel StaffAdmin Clerk 27,520 29,721 32,693

Receiptionist 10,328 11,051 11,935

Customer Service 66,055 70,679 77,040

Manager 41,300 45,017 49,518

Asistant Manager 41,288 43,869 47,308

Therapist 34,414 36,565 39,432

Total Personnel 12 12 12

Total Payroll 220,905 236,902 2 57,9 27

Contribution of Socso and EPF based on Malaysian Labour Legali

Personnel Salary for I socso EMP EPF total constirbution

admin clerk 1000 16.65 130 293.3

Receiption ist 750 13.15 97.5 110.65

Customer service 1200 20.15 156 704.6

manager 3000 51.65 390 441.65

asistant manager 1500 25.35 195 440.7

therapist 2500 42.85 325 367.85


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47

Contribution of Socso and EPF based on Malaysian Labour Legalisation 2011

Personnel Salary for I socso EMP EPF total constirbution

admin clerk 1400 25.35 182 414.7receiptionist 950 16.65 123.5 140.15

customer service 1700 28.85 221 999.4

manager 3700 51.65 481 532.65

asistant manager 2000 35.85 260 591.7

therapist 2800 49.85 364 413.85


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0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

2010 2011 2012

1,356,277

895,791

1,381,2601,391,277

2,287,068

3,668,327

RM

Year

Annual Projected Cash FLow 2010-2012

Net Cash Flow

Cash Balance


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40REFERENCE

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39734713 business plan for online babysitter company

Documents