business plan for online babysitter company

eMyBabysitter.com Business Plan

1.0 EXECUTIVE SUMMARY

This business plan includes the fundamental for the introduction of childcare service via

online as well as the strategies that been outlined in order to attract clientele in Malaysia. The

analysis of competitive environment and opportunity as well as strength and weakness of the

industry and the company enable the management team to propose dynamic and constructive

strategies for childcare services product to be introduced in the market as well as to fulfil

company’s objectives and strategic mission. eMyBabysitter.com will be the pioneer company

that provide babysitter services information database via online in the childcare sector.

Moreover, the business plan also includes information on the analysis of the market and the trend

that aid the company to select the targeted clientele and devise plans to attract and penetrate the

market more tactically and well planned. The business plan also outlines the product description

and competitive advantage that the company posses for them to penetrate the childcare service

sectors. Other than that, the management team expecting productive revenue from the business.

1


1.1.Objective

1.1.1. Providing comprehensive and competitive range of babysitter and nannies

services to the clients.

1.1.2. To ensure and assist our customers to find exceptional domestic personnel with

peace of mind and true value.

1.1.3. To customize the babysitter services according to the client’s needs preference

and wants.

1.1.4. To ensure that the entire process of acquiring babysitter services via online is safe

and professional.

1.1.5. To ensure that every client is provided with professional babysitters or nannies

that been thoroughly screened and personally hand-picked by our professionals and

ease parent’s mind on the safety and care of their children.

1.2.Mission

1.2.1. To become the pioneer in providing childcare service via online

1.2.2. To establish eMyBabysitter.com as the market leader in childcare service sector

1.2.3. eMyBabysitter.com form can be a trendsetting firm in providing childcare service

in Malaysia.

1.3.Key to Success

Other than that, the accomplishment and prosperity development of our company is

dependent on our ability to:-

1.3.1. To identity the fine details of client requirements in acquiring babysitter services

such as special skills, experiences with children, background of the babysitter and

others in order for them to select the right babysitter for their children.

1.3.2. To ensure that the babysitter’s database is on par and been updated with all the

required information about the babysitter and nannies that available and the process

of choosing the help that the parents need is

1.3.3. To indentify the market and profiling the type of client that needs babysitter

services.

2


2.0 COMPANY SUMMARY

eMyBabysitter.com™ is an innovative online enterprise that involved in providing

babysitter services database for the clients. The enterprise is mainly focused on providing

range of babysitter services and extra help in adding the modern parents in looking after their

children. Moreover, we are specialized in customized the services according to the client’s

needs and wants as well as proving exclusive and excellent babysitter database to our clients.

Other than that, we also mobilized our whole management and operation to be on par with

moving technology in order to provide our customers with latest updated and expedient ways

to search and hire a babysitter for their children. Furthermore, we also emphasize in offering

high quality service to our clients as well. The eMyBabysitter.com is also solely dedicated

and empowered in providing quality information regarding professional babysitters,

babysitter services and ways to hire suitable help for the parents. The website for this firm is

registered under www.emybabysitter.com

2.1.Start-up Summary

The enterprise is a new venture and pioneer in Malaysia in providing babysitter

services via online. Therefore, the cost and expenses of starting the company includes

rentals, utility deposits, telecommunication costs, furniture cost, cost of designing

website and maintenance, the advertisement cost that includes placing advertisement in

electronic media and mass media, printing business cards, flyers, stationery and

equipments, and other relevant expenses is total sum of RM509, 418.00. Moreover, our

company also planned to about RM15, 750 for marketing and advertisement. This is

because the company is pioneer in online services for babysitter in Malaysia and

therefore the establishment need to create massive awareness among the consumers

regarding the business. Other than that, the firm also needs to invest in gaining

competitive technology in order to ensure efficiency and effectiveness in maintaining the

online site as well as the database. This is to ensure that our targeted clients will not be

facing technical problems and difficulties when they are surfing our website. This is

important because the business main operation is conducted via online even though the

firm is brick and clicks business model. These cost and expenses will be financed by the

financial loan that the enterprise gaining from Public Bank Berhad.

3

http://www.emybabysitter.com/


The following Chart 1 is showing the start up cost for eMyBabysitter.com

Expenses Fixed Asset0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Start Up Cost of eMyBabysitter.com RM

4


5

Expenses (RM) (RM)

Rental 28000Deposit for Utilities 1500Fixtures and Fittings 75,000Communication Cost 4,800

Adminstration CostLegal fees 2500Association Fees 500Licence Fees 700Signboard Licences Fees 1250Seasonal Parking Fees 1200Professional Accountant 1200Insurance 6000Safety Building Inspection Fees 1200Stationary 3,000

Technology CostSetting up Website 3500Domain 500Maintenance Fee 800Web Hosting 1200IPS Fees 4800

Software CostMYOB 500SQL Server 1,300MS Professional 2007 1,050

140500

Sales and Marketing CostAdvertising 4500Printing Cost 3550distrubution fees 1,000Marketing materials 4,000Data gathering cost 2,700

15750

Salary and Benefits Cost2 admin clerk 240001 infant and Adolesent therapist 300004 customer service 576001 receiptionist 90001 managers 36,0002 assustant manager 36000EPF payment 24,618

373,468

Fixed Assets Estimated Useful Life Depreciation % Depreciation (RM)Computers (+Softwares) 57,000 5 years 20 11,400 Vehicle 65,000 5 years 20 13,000 Photocopiers 1,250 5 years 20 250 Fax Machine 1,000 5 years 20 200 Furnitures 3,500 5 years 20 700 Other Hardware 7,500 5 years 20 1,500 Telephones 700 5 years 20 140

135,950 Total charge p.a. 27,190 Monthly charge 2,265.83

Total 509,418 509,418


2.2.Company Locations And Facilities

The main office of eMyBabysitter.com is situated in Dana 1 Commercial Centre

in Kelana Jaya, Selangor. The office occupied the entire 2nd floor and consists of 2,500

square feet. The monthly rental is RM2000.00 per month. The location is ideal because

there are housing areas and various shops surrounding the centre. Moreover, the location

also equipped with easy access to public transportation, parking space and other facilities

that is useful for customers.

6


3.0 PRODUCTS AND SERVICES

3.1.Product and Service Description

eMyBabysitter.com is mainly service provider establishment that specialized in

providing babysitter and nanny services to our customers. The firm is responsible in

collecting and creating comprehensive database of babysitter and nannies that available

in Malaysia. However, we are also focused in only recruiting babysitter and nannies that

is legal, without any criminal records, experience and other qualities that needed in

babysitter. The parents and potential clients that want to access our database via online

need to register and become member. We are imposing yearly membership fee on the

clients. The clients can register online as well as walk into our office. After the

registration and purchasing membership is completed, the clients can access our user

friendly webpage and search for the potential babysitters for their children.

3.1.1. Type of Membership

There are 3 type of membership that the firm is offering to the clientele

comprises of Gold Membership, Silver Membership and Basic Membership.

As for Gold Membership, the client will have pay RM 120 yearly to gain

access to all the benefit and advantages from our website. The membership is valid

for 1 year and clients can opt out to renew or cancel their subscription when the

membership expires. For the clients benefit, our team will be efficiently keep up to

date with the members and automatic email will be sent to our clients as friendly

reminder regarding the subscription status and provide our clients with option either

renew or cancel the membership. Other than that, the Gold Membership package

includes advantages such as full access to all the database of available babysitters

and nannies, complete criminal background check report will shown on as part of

information on the babysitter profile, previous employer’s report on the babysitter

also can be viewed and other benefits.

Furthermore, Silver Membership is a 6 month subscription whereby the clients

will have to purchase by paying RM 95.00 only. The clients can gain access to our

7


database for 6 months. The clients can gain access to the babysitter and hired helps

database and obtain all the relevant information. The clients can use this information

to contact and set up interview with the chosen babysitters. The clients also had

given benefits such as preliminary background check on the babysitter, full access

to all the babysitters that available in the system and other benefits.

Other than that, our third membership type is Basic Membership whereby the

clients pay RM 65.00 as subscription fee and the membership is valid for 1 month

only. This is membership offers our clients access to babysitter and nanny

information database.

8


Table 1 shows summary of types of Membership available in eMyBabysitter.com

No Membership Type Benefits and Advantages

1 Gold Membership Subscription Fee: RM 120.00 per year Validity: One year Full Access to the babysitters database Criminal background check on the babysitter will be

shown to assure the parent about their child’s safety with the babysitter

Report of previous employer regarding the services provided by the babysitter also be shown

Our team will arrange the interview or babysitting for the clients who want us to do with the chosen babysitter

Recommendation by our child therapist regarding the babysitter also is shown on the babysitter profile.

Counselling services and advise for parents and guardian that seek help regarding their children problems

Child monitoring service also provided (nanny webcam) for parents whom want to monitor the babysitter with their children via webcam

2 Silver Membership Subscription Fee : RM 95.00

Validity : 6 months only

Full Access to available babysitter in the system

Preliminary Background check on the babysitter is

shown to assure the parents regarding the safety on the

children with the babysitter.

Recommendation by our child therapist regarding the babysitter also is shown on the babysitter profile.

Counselling services and advise for parents and guardian that seek help regarding their children problems

3 Basic Membership Subscription Fee: RM 65.00

Validity : 1 month only

Full Access to the information of babysitter that

available in the system

3.1.2. Counselling and advise for child care

9


Other than that, our firm also offering counselling and parental advice for our

clients regarding problems and issues their children. The firm had employed full

time child therapist that responsible for offering advices and guidance such as

facing tantrums, eating disorder, behavioural problems, special needs and cares

and others. Moreover, our clients can post questions and emails to our child

therapist and she will be corresponding with them by offering advice, guidance

and materials that is suitable for their child. This guidance is available for all our

clients that become member of our essential service.

3.1.3. Specialized in providing child care for special children

Furthermore, our firm also aims to be specialized in providing child care for

special children. The parents and guardians that have children that need special

attention and care can contact our establishment and we will find the particular

babysitter or hired help that can manage and care for these children. For example,

if our client has children that been diagnosed with autism syndrome, they may

contact our customer service or drop an email, the customer service team will

cooperate with the child therapist and try to compile list of babysitters or nannies

that has experience in caring for these children. This is because as for today,

there are not many daycares centres that can manage children with special needs

and this cause the parent a lot of hindrances in their quest to provide their child

with best care when they are at work. When their child is in the hand of

responsible caretaker, the parents can concentrate more comprehensively in their

work. Other than that, we also created database for all the new mothers that need

help in looking after their new born baby as well as themselves. We have

managed compile database consist of midwifes that can cater to the new mothers.

4.0 SITUATION ANALYSIS

10


4.1.Swot Analysis

4.1.1.Strength

One of the most competitive advantage that emybabysitter.com has is that

the firm is the pioneer in Malaysia to operate as babysitter service provider via

online and therefore there is no direct competitors currently. Currently most

agencies are adapted to brick and mortar business model concept and offering their

service from offices. However, our firm is based on brick and click business

concept whereby most of our operation is based via online. Other than that, our

company also has efficient human resources and child therapist that can aid our

customers regarding their request and needs related to the babysitter that they want

for their children. This is one of the advantages that the company has over other

competitors. Moreover, our firm also striving in creating brand and image as the

best service provider for customers in helping them to locate the best babysitter

service. This is achieved by providing updated database of information regarding

the babysitters that available in all the locations. Moreover, our price for obtaining

babysitter is comparatively cost effective than other agencies and independence

babysitters. Other than that, our service also considered fast, reliable and efficient

whereby the clients do not face problems such as depending on only one babysitter,

could not find babysitter in time of emergency, and others.

4.1.2. Weakness

Since in Malaysia, these types of services are not common, it may cause

certain setbacks to the company. This is because there is possibility that parents

will not choose to use our company service to gain information about babysitter

availability. Other than that, agencies that offers babysitter services via online is

often popular in countries such as New Zealand, America, Australia , Canada and

other developed western countries and had become trend for parents and guardian

to choose babysitter via online rather than go to maid agencies. However in

Malaysia, this business is a very new and still hasn’t become trend setting among

parent. This can become a hindrance for our firm to develop and become

successful among the clientele.

11


4.1.3. Opportunity

The firm had high rate of opportunity to become leader in the field since

the company is one of the first in Malaysia to offer babysitter services via online.

Moreover, there company also does not face direct competitors. Furthermore, as

for 2008 economy downturn had forced many working parents to revamp their

lifestyles and the ways to handle their household budget. Many parents started to

seek for alternative solution in providing care for their children due to cost

increase in acquiring foreign maids. Therefore, the firm has dazzling future to

develop to become successful operation in Malaysia because of the economy

crisis. The legal issues between Malaysia government and Republic Indonesia

regarding the maid issues and Indonesia government imposing ban that created

barriers for Indonesian maids to be recruited also lead to massive opportunity for

local housewives and babysitters to expand their services. This will increase our

company opportunity as well to shine and penetrate the local childcare service

market.

4.1.4. Threats

The company is facing competition from foreign maid services. In

Malaysia, the foreign maid service is highly in demand and therefore our firm will

face competition from these agencies because most parents may choose to employ

foreign maid rather than hiring babysitters or nannies. Another threat that the

company will probably face is economy crisis whereby people might choose

relatives to take care of their children instead of hiring babysitters. Another threat

that the company can face is internal political power struggle, transition of ruling

power and others. These dilemmas can affect launching of our company in certain

countries such as Thailand, Philippine and other even though there is vast market

opportunity if our management planned to expand our services to other countries

as well.

4.2.Competitive Comparison

12


The company faces competition from other alternative services such as individual

babysitters, foreign maid agency and childcare centres. Most of this facilities only

manage to provide child care services but

The company has tremendous advantage in the service industry especially in

childcare services. This is because our company can be considered as pioneer in leading

as online babysitter service provider in Malaysia. However, the firm mainly facing

competitive from foreign maid agency, individual babysitter services and daycares

centres. However, there are vast advantages of our company compared to these agencies

and daycares centres. One of the advantages is cost effective for the clients. The parents

and guardians did not have to spend hefty amount of money to the agencies and daycares

centres. The firm only charge small amount of fee to the parents to become member and

gain access to huge database of babysitters. Moreover, the firm also will be providing

huge database of information of babysitter that enable the clients to choose their

preferred babysitter.

Other than that, one of the most important element is the customers can gain

babysitter services without leaving house and seeking agency to hire babysitter and only

by click of mouse. Our services also been customized whereby we cater for those

children that need special care such as autisms children, physically-challenged children

and others.

Our database is created uniquely that when parents basically enter the information

and preference that they need for the babysitter and our system will generate list of

available babysitter according to the preferences.

4.3.Technology

The firm is bricks and clicks business model whereby online website is one of the

most crucial operation and used to cater for our clients. Therefore, technology is given

important aspect and as for the creating and setting up the website, maintenance fee, web

hosting and other expenses pertaining our website, the company had allocated RM

10,800.00. The firm also had purchased software such as Microsoft Office Application,

and MYOB as well for management and administration operation.

5.0 MARKET ANALYSIS SUMMARY

13


In modern society, the demand for childcare had increased tremendously since more dual

career couples, single parents and mother with children steps in the country’s labour force.

According to the Ministry of Human Resource, in Malaysia labour force participation had

increased from 65.1% in 2001 to 66.9% in 2006 and woman’s participation had increased

from 44.4% in 2001 to 46.1% in 2006.1 Moreover, participation of parents and women with

young children had escalated and they need to find solutions and alternatives for their child

welfare while they are working. Furthermore, the parents and young mothers are rely on

relatives, non-relatives, foreign maids, babysitters’ and daycares centres to care for their

children.

According to Zulkiple (2006), most of workers in Malaysia actually choose for

unlicensed babysitter as alternative childcare due to cheaper cost compared to day care

centre2. However, there are risks for the children such as parents did not know the

babysitters, child safety with strangers, and other dangers. Therefore, the demands for

childcare centre, babysitters, and hired helps had amplified and generated comprehensive

opportunity for company like eMyBabysitter.com to expand its wing in childcare service

industry.

Moreover, most of the female married employees consist of 52.7% send their children to

baby sitters and only 3% of the employees send their children to childcare centre. 3 These

shows that opportunity for childcare business is increasing and parents are more concern on

finding good and safe babysitters for their children.

Other than that, legal issues pertaining foreign maid in Malaysia also had contributed to

the opportunity in our business. The ban and restriction by Indonesia government on

Indonesia maid to Malaysia had caused uproar in hired help industry as well as increased the

cost of hiring maid. This is because as for now Malaysia had to rely on countries such as

Vietnam, Myanmar and other countries to seek for maids and hired helps. In February 2000,

there were 679,219 registered foreign workers and 150,000 foreign maids working in

Malaysia.4 However the legal issues among the government regarding the treatments and

conflicts among employer and maids had decrease the number of foreign maid in Malaysia.

1 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf 2 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf3 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf 4 Extracted from http://migration.ucdavis.edu/mn/more.php?id=2053_0_3_0

14

http://migration.ucdavis.edu/mn/more.php?id=2053_0_3_0

http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf




Moreover, birth rate in Malaysia also is another factor that can contribute to expansion of

our company. Furthermore, in 2009, it is estimated that 22.24 births for 1,000 populations5.

Table 2 shows birth rate percentage for Malaysia from year 2003 till 2009 (est.). 6

Year Birth rate Rank Percent Change Date of Information

2003 23.7 88 2003 est.

2004 23.07 86 -2.66 % 2004 est.

2005 23.07 86 0.00 % 2005 est.

2006 22.86 85 -0.91 % 2006 est.

2007 22.65 87 -0.92 % 2007 est.

2008 22.44 84 -0.93 % 2008 est.

2009 22.24 84 -0.89 % 2009 est.

5.1.Target Market

5.1.1. Segment identification

Our company is offering a platform whereby parents and guardian that

need childcare services for their children such as babysitters, nanny, midwife and

part time helpers can gain information from our comprehensive database. The

clients can access to our website and obtain this information by purchasing our

membership packages.

5.1.2. Segment Needs

Our essential service is basically caters personal needs such as for

customers that need caretaker for taking care children from all age group and they

don’t have to face difficulties and hassles by going out to find the caretakers. But

they only need to click and access to our website and all the information about the

babysitters will be provided to them.

5.1.3. Segment Trends

5 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html 6 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html

15

http://www.indexmundi.com/malaysia/birth_rate.html



The current trend in choosing childcare service shows transcend from

parents searching for babysitter or childcare service on their own or

recommendation from neighbours or relatives to opting out for easier way that is

by usage of modern communication tools such as Internet. Moreover, as for

today’s society, most of modern families are adapting digital lifestyle and placing

high priority in convenience and effectiveness in getting their good and fulfil their

needs.

5.1.4. Market Segmentation

The market segmentation for our firm is mainly focused by demographic

and socio-economic. The targeted clientele is dual career parents, single mothers

and guardian for children that from all range of age group. Moreover, we also

will be focusing on computer literate parents. This is because our main operation

is via online and in Malaysia, there are 16,903 million internet users7 in 2008

shows that most of Malaysia had become technology savvy and using internet as

essential tool in their daily life. Our main focus in first year of operation will be

all the states of Malaysia with main focus in Kuala Lumpur and Selangor state.

This is because most of career oriented parents are settled in this urban and

metropolitan city. Other than that, the next 2 years, we will be expanding to other

cities such as Johor Bahru, Melaka, Seremban, and others cities.

5.2.Target Market Segment Strategy

The firm had devised marketing strategy in order to target the following:

a. Dual career parents whereby our management team had devised advertising

our services in parenting magazine such as MAMA, Malaysia Women

Weekly, pamphlet distribution in religion places like churches, temples.

Mosques and advertisements in mass media like Star, and Berita Harian.

b. Single Mothers and Guardian whereby our management will present

information regarding our services in organizations that aid single mothers

and guardians such as Malaysia Women Association, Multi Mutual Charity

Association and others. Our team will be visiting this organisations and 7 Extracted from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html

16

https://www.cia.gov/library/publications/the-world-factbook/geos/my.html


provide them information in form of brochure, and pamphlets regarding our

services.

5.2.1. Market Needs

One of the most important issues that can influence our firm operation is the

parents concern regarding the safety issues when seeking and hiring babysitters.

This is because crime rate against children past decade been significantly increasing.

Therefore, our firm had secure criminal background check service on all the

babysitter and hired helps that will be posted in our database. This is to ensure that

hiring babysitter through our firm is secured, reliable and assured.

Moreover, we also will be proving superior quality in customer service to

cater our clients. This firm is equipped with highly skilled customer service team in

order to assist our clients in any problem and queries related to our services.

Other than that, the management also realise that the customers want their

information and services to be accurate, fast and reliable. Our database contains

massive number of babysitters and the parents would not be left out in finding

babysitters for their children. Moreover, we also had included recommendation and

reports from previous employers in the all the babysitters profile for parent to view

and select their preferred babysitter.

Other than that, our system also had watch list function whereby parents are

allowed request for babysitter with special skills such as caring for physical disabled

children, the system will store all the available babysitter that fulfil the request and

parents can view their profile without searching the entire database. Furthermore,

the system also equipped with saved search function. The users will be able to save

all the preferred babysitter and also save favourite searches and the user can access

to the information with a single click each time they log into their account. This is to

ensure that the users can obtain information fast and accurate.

5.2.2. Market Trends

One of the most significant trends that can influence our firm operation is

the change of lifestyle of society and the need for parents to enter labour force.

Furthermore, the demand and cost of life is increasing enforce both parents to

17


work to support the family. Other than that, as for today world, most adults had

become career oriented and when they got married and have children; they still

continue to pursue their career in order to provide their child the best care and

quality life. Therefore, the need and demand for babysitters and nannies to take

care of children while the parent at work is increasing sturdily in the globalised

society. Other than that, the society currently had adapted Internet as one of the

essential tool and part and parcel of digital lifestyle. Therefore, most parents

nowadays want to search for information without leaving the house and expect the

information is accurate, reliable and efficient.

5.2.3. Market Growth

The direct influence of the market growth in the childcare industry is birth

rate. It is estimated that in 2009, it 22.24 births for 1,000 populations8. This is an

affirmative increase in Malaysia’s population. The increase in birth can lead to

increase in demand for childcare service. Other than that, trend of dual career

parents also increasing significantly that can lead to demand for babysitter

services

Based on the chart below, almost 92.1% user went online to gain

information and 63.9% to download information. This shows that many Malaysia

had adapted Internet as essential tool to gain information, to seek for services and

perform daily life duties. Therefore, we believe that this new era trend can

influence the market growth in seeking childcare services via online.

Chart 2 shows the activities that Malaysia household perform using Internet in 2008.9

8 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html9 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

18

http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf



5.3.Competition and Buying Patterns

There is significant change in buying pattern among customers in Malaysia. Even

though, parents tend to rely on the relatives to take care of their children, the nucleus

family is more tend to hire babysitter to look after their children. This had created

opportunity for our firm to embrace noteworthy growth in the childcare service sector.

Moreover, today customers are also using Internet to perform their daily life activities

such as paying bills, conduct business, and communicate with others and other activities.

The average home user for Internet spent 12 hours per week on the Internet in 2008.

Moreover, there is almost 94.4% users use Internet to gain information in 2008

compared to 40.5 in 2005, and in financial activities there are 14.6 % user in 2005 that

increased to 23.6% in 2006 and 31.8% in 2008.10 This shows that the intensity of using

Internet had increased and people are becoming more dependent on Internet to

conduct their business. Besides that, customers are tends to seek for products based on

reliability and price and reputation. In order to accomplish these demands, our firm had

manage to create core competencies whereby our firm had hired child therapist that

specialised in aiding the parent in seeking the best babysitter for their children.

5.3.1. Main Competitors

Even though there no is company that has e-commerce based for childcare

services, but the firm is facing competitors such as childcare agency, individual

babysitters and foreign maid services. Other than that, there is one enterprise that

10 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

19



involved in providing babysitter service via online. The Babysitter Kuala Lumpur

is an online company that provides babysitter services directly to clients.

However, they do not provide database of babysitter but directly provide

babysitting services to the clients.11Therefore, the firm does not have direct

competitors that involved in providing babysitter database services.

6.0 STRATEGY AND IMPLEMENTATION SUMMARY

The firm is relatively new in the childcare service provider and in order to be

accomplishing success and wide-ranging development, the team had developed various

11 Extracted from http://babysitterkl.wordpress.com/about/

20

http://babysitterkl.wordpress.com/about/


empowered strategies to penetrate the target customers and create proactive awareness

about our services among the public.

6.1.Competitive Edge

The most fundamental strength of the company is the business is pioneer in the

field. This is because there is no company that conduct similar business like our firm.

Other than that, the firm also have highly efficient human resource whereby the

management had hired experienced child therapist that can aid the parents regarding their

children’s problems and find the suitable babysitter. Other than that, the customer service

also highly efficient to offer superior customer service to our clients especially assists

them in finding babysitter, solving technical problems, and others. Moreover, the firm

reputation and strong brand image in the perception of customer’s mind also another

competitive advantage that the firm can manage to develop through massive

advertisements and marketing.

6.2.Marketing Strategy

The firm will be adopting position strategy, price strategy, product strategy and

promotions strategy in order to penetrate targeted market

6.2.1. Pricing Strategy

As for our services, the clients need to pay yearly membership fee to gain

access to our babysitter database. There are 3 type of membership that range from

RM 35 to RM 90 per year. Based on the average income of Malaysia citizen is

between RM50, 000 till RM 90,000 and it’s based on the profession12, the clients

can afford the membership fee that been scaled by our company. Moreover, our

membership fee is affordable and cost effective for most of household in

Malaysia. Furthermore, the service fee also reflects affordability and cost

effective as well as quality image on the services. This can attract the customers

to purchase our services compared to our competitors.

12 Extracted from http://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Job

21

http://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Job


Chart 3 shows monthly income for the internet user in Malaysia from year 2005 till

200813.

Based on the chart, most of users are currently earning from RM1000 till RM 3,000

whereby almost 46.1% in 2008, 27.5% earn RM 3,000 till RM 5,000 and 18.4%

earns more than RM5, 000. This shows that our price for subscription fee is cost

effective and can be afforded by most of parents and guardian in Malaysia.

6.2.2. Promotion Strategy

6.2.2.1. Objectives

To create strong awareness about our services throughout the targeted

customers as well as public

13 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

22



To penetrate and increase market share in childcare service sector and

override competitors.

One of the promotional important outputs is to portray our online babysitter

service provider the ‘futuristic lifestyle’ for everyone in this modern society. The media

selection for promoting our services is varies for selected customers group. However, one

of the most powerful media is Internet media. The internet usage in Malaysia is about

16,903 million internet users in 200814. This shows that creative and trendy

advertisements via online can penetrate the targeted customers more efficiently and

faster. Moreover, based on chart 4, we can see that the increase of Malaysia internet user

use Internet as one the tool to gain information almost 100% increase from year 2005

whereby in 2008, there is 94.4% compared to 40.5% in 2005. This shows that online

advertisement is vital and important to penetrate the targeted market since people are

becoming more technology savvy and using Internet as part and parcel of their lifestyle.

Chart 4 shows the percentage of household user base in Malaysia 15 .

Other than that, our company also will be using mass media as advertisement

arena to launch and create awareness among parents regarding our services. The firm is

planning to use newspaper in English and Bahasa Melayu medium oriented because our

Malaysia society is multicultural and diversified and these two languages are the main

14 Extracted from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html15 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

23


https://www.cia.gov/library/publications/the-world-factbook/geos/my.html


medium in our society. Furthermore, based on survey below, the company had decided to

place advertisement in all newspaper from NSTP group that included Berita Harian,

Harian Metro and Sin Chew Media Group. This is because NSTP Group comprises 26%

of circulation in Peninsular Malaysia alone in 2008 and meanwhile Sin Chew Media

group has 30% from total daily circulation of 2,495,56516. This shows that the objective

of creating awareness among public and reaching target customers can be done by

advertising our company services in these local mass media.

Chart 417 shows daily newspaper circulation grouping by company in Peninsular

Malaysia from July 2007 till June 2008.

Other than that, our firm also planning to participate in events such as School

Holiday Carnival that been held in shopping complex to create awareness among parent

regarding our company portfolio. Our team will be setting booth in the cordoned area and

display brochure, pamphlets and free consultation for all parents that seek our customer

service to know about our services. We also planned to organise colouring contest, sand

16 Extracted from http://www.lepak.com/audit.pdf 17 Extracted from http://www.lepak.com/audit.pdf

24

http://www.lepak.com/audit.pdf

http://www.lepak.com/audit.pdf


art, storytelling session and other creative activities to attract children to our booth. This

can enhance the probability of parents to visit our booth. The team will be joining Mid

Valley Megamall event as kick start for the company and later will be more actively

involved in events organised by other shopping complexes.

The management also targeted to distribute flyer and pamphlets in religion places

such as church and temple. This is because most of social networking occurs in these

places can create opportunity for the firm to expand its operation. For example, church

goers will normal held small gathering after the mass and prayers, therefore our

management can leave brochures, leaflet that contains information about our services.

6.2.3. Position Strategy

Our team also had enabled to create and outline constructive strategies to

ensure that our company service will be the first choice for the parents and guardian

to select whenever they dire in need of babysitters for their children. The firm will

be developing unique selling proposition (USP) for the services by differencing our

company’s service with the others through its superior customer services for clients

before and after they become the member of emybabysitter.com, specialised care

and advised from child therapist regarding their children, using her expertise in

order to locate and interview babysitter that is suitable whenever requested by the

parents for special children and ways of acquiring services.

6.3.Sales Forecast

Our main products is 3 type of membership that been offered to our clientele.

Therefore our main revenue is obtained from the clientele that purchase our membership

and our cash flow also directly depends on these sales. We are expecting sales to

increase in the month of May and December since this is holiday month and parents

25


need babysitter for their children whom will be I house due to school break holiday.

Moreover, we are also expecting sales increase almost 5 % to 10% by mid of August,

November till December. Based on Chart 5 shows Sales Forecast for

eMyBabysitter.com for 3 years from April 2010 till Mac 2013, we are expecting sales to

increase during from August onwards in 2010. Our sales are always increased in during

school holiday season, and school season. This is because parents need more babysitter

service to take their children in home whenever the children are on school holiday break.

26


Chart 6 shows Annual Sales Projection from 2010 till 2012.

27


Based on Chart 6, this shows that in year 2010, total sales s RM 2,301,900 only

however the sales had increased to RM 2,342,275 in 2011 and to RM 2,394,395 in 2012.

The initial year 2010 sales are on the year the company is established and exposure and

penetration to the market is fairly new. Therefore, the firm can barely manage to obtain

sales and gain small amount of revenue. However, in year 2011, the company launched

more wide-ranging marketing that includes participating and setting up booths at

shopping malls to attract customer and create massive awareness about the company and

its’ services among the public. Based on the result of massive advertisement and

launching create awareness among public regarding the services provided by the

company, the sales for 2012 can be increased tremendously.

7.0 MANAGEMENT TEAM

Our company management team consist of 12 employees. There are:-

a. 2 admin clerks,

b. 1 receptionist,

c. 4 customer services,

28


d. 1 manager, and

e. 2 Assistant Managers

f. 1 child therapist

The company is founded by Thangamalar Rajoo in April 2010 and seen the

opportunity for a brick and click business in childcare services. She has a BA degree

from ULCA as well as a degree in psychology. She had worked with numerous in

hospital managements and several organisations such as hotels, entertainment sectors,

and food and beverage sectors. She can communication in 6 different languages and

currently settled in Kuala Lumpur.

Moreover, another staff that is very crucial to the company is Mrs Simmone Grissom

whom works as child therapist. She graduated from Annamalai Medical University in

Child and Adolescent Psychology field. She had worked in numerous hospitals in

managing childcare, offering counselling for trauma children as well as in proving car for

physically and mentally challenged children. She has 15 years of experience.

Furthermore, there are a team of customer services that is responsible for assisting our

clients in any help such as technical difficulties, payment problems, seeking advice,

setting interview with babysitters and others.

7.1.Personnel Plan

Chart 7 shows payroll expenditure for the staffs in eMyBabysitter.com

management from year 2010 until 2012

29


30


8.0 FINANCIAL PLAN

Moreover, the most vital factors that influence our financial plan is the cost of setting up

the efficient and proactive database consist of babysitter’s information, the cost of setting up

smooth running website and its maintenance and hiring highly skilled and efficient customer

service team in order to grant superior customer service to our clientele. Other than that, the

31


cost of massive advertisements also play important role in contributing to the proactive and

wide-ranging development of the company and its operation. These elements are most

important to drive creating enormous marketing opportunity and attract clients. Therefore,

this also become most important factor that drives the cash flow, sales, and all other factors

of the operation especially the direct expenses, indirect expenses, revenue, and others.

8.1.Important Assumptions

Table 3 shows the summary of the general assumptions that used to project the

balance sheet for eMyBabysitter.com

8.2.Key Financial Indicators

32

General Assumptions

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Plan Month 1 2 3 4 5 6 7 8 9 10 11 12 Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Other 0 0 0 0 0 0 0 0 0 0 0 0

BLR 6.75% = 7.50%

Tax Rate 26%


gggg

8.3. Break-even Analysis

We have included direct labour cost, rent and depreciation cost as fixed cost. The

variable expenses cost includes 3.02% for direct material, 1.31% for utilities and 0.68%

for car, delivery and travel as well as for sales and marketing. Therefore, the variable

expenses total cost is 6%. The firm need achieve total sales of RM272, 250 in order to

33


break even and start to generate revenue for the company. Based on the figure, our

company will be achieving total sales of RM 2,301,900 in first year shows that our

company manage to reach break-even sales.

Chart 8 shows break even analysis for Gold Membership

34

Break-Even AnalysiseMyBabysitter.com

Cost Description Fixed Costs ($) Variable Expenses (%)

Direct Materials - 3.02%

Direct labor (includes payroll taxes) 220,905 0.00%

Other expenses 0.00%

Other expenses 0.00%

Salaries (includes payroll taxes) 0.00%

Utilities 1.31%

Repairs & maintenance 0.00%

Sales & Marketing 0.68%

Car, delivery and travel 0.68%

Accounting and legal 0.00%

Rent 24,000 0.00%

Telephone - 0.00%

Utilities - 0.00%

Insurance - 0.00%

Taxes (Real estate, etc.) - 0.00%

Interest - 0.00%

Depreciation 27,190 0.00%

Other (specify) - 0.00%

Other (specify) - 0.00%

Miscellaneous expenses 0.00%

Principal portion of debt payment - 0.00%

Owner's draw - 0.00%

Total Fixed Expenses $ 272,095

Total Variable Expenses 6%

Breakeven Sales level = $ 272,250

Instructions

Note: You may want to print this information to use as reference later. To delete these instructions, click the border of this text box and then press the DELETE key.

Using figures from your Profit and Loss Projection, enter expected annual fixed and variable costs.

Fixed costs are those that remain the same regardless of your sales volume. They are expressed in dollars. Rent, insurance and real estate taxes, for example, are usually fixed.

Variable costs are those which change as your volume of business changes. They are expressed as a percent of sales. Inventory, raw materials and direct production labor, for example, are usually variable costs.

Under the variable expenses column, use whole numbers as a percentage, not decimal numbers. For example, use 45%, rather than .45%.

For your business, each category of expense may either be fixed or variable, but not both.

Suggestions

Note: You may want to print this information to use as reference later. To delete these instructions, click the border of this text box and then press the DELETE key.

The categories of expense shown above are just suggestions. Change the labels to reflect your own accounting systems and type of business. Breakeven is a "big picture" kind of tool; we recommend that you combine expense categories to stay within the 22 lines that this template allows.

One of the best uses of breakeven analysis is to play with various scenarios. For instance, if you add another person to the payroll, how many extra sales dollars will be needed to recover the extra salary expense? If you borrow, how much will be needed to cover the increased principal and interest payments? Many owners, especially retailers, like to calculate a daily breakdown. This gives everyone a target to shoot at for the day.


Based on Chart above, as for gold membership, the firm is expected to sell about

7500 unit in 2010. With the affordable price, and low variable cost, the firm will need to

sell 3480 unit to achieve break even and continue to generate revenue. Therefore, the

sales of membership must be at RM417, 600 for Gold Membership product to achieve

break even in the first year. Based on sales forecast, we can conclude that in the month

November 2010, the management will be able to achieve the total sales that can lead to

break even sales. However, massive marketing and advertisement as well as empowered

customer service and management team is need to attain this goal.

Chart 9 shows the break even analysis for Silver Membership

35

Break Even Units:

Price per Unit: Expected Unit Sales: Total Variable Unit Costs: Total Fixed Costs:

You will be making profit after 3,480.00 units.

3,480.00

69,600.00100.00

7,500120.00

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000


Based on the chart above, the firm need to reach sales of 1,546 units and above to

accomplish break even sales and generate profit for this product. The management team

must devise constructive strategy to launch the product and penetrate the targeted market

and attain total sales of RM146, 870 for 1546 units in order to achieve break even. After

that only, the firm will be generating profit for this membership product.

Chart 10 shows the break even analysis for Basic Membership

36

Break Even Units:



1,546.67

69,600.0050.009,02095.00

0

500000

1000000

1500000

2000000

2500000

3000000

3500000


Based on the chart above, the firm need to achieve sales of 3,026 units and above

to obtain break even sales for Basic Membership. With the price of RM65 per

membership fee, the team must be able to target total sales of RM196, 690 in the 2010 to

ensure that the product can generate revenue for the company independently after the

breakeven point. The price is affordable and the management team believe that the sales

of this membership fee will be tremendously and since the factor that this is new product

in the market, this can intrigue the customers’ curiosity and they want to try purchase the

product as trial basis.

8.4.Projected Profit and Loss

The projected P& L for emybabysitter.com had positive skew for first 3 year even

though the first year the is monthly sales were fluctuating and did not pick momentum in

the first 4 months. Moreover, the company also incurs expenses and other miscellaneous

expenses such as car maintenance, additional utilities expenses and other cost. However

37

69,600.0042.008,68065.00

3,026.09 Break Even Units:



0

500000

1000000

1500000

2000000

2500000


after massive marketing and advertisement, the sales had increased on the September

onwards. However, in 2012, the percentage of net profit slightly dropped due to the

company plan to launch and participate in the school holiday events that been held in

shopping centres. Therefore, the company incurs additional expenses apart from all the

direct and indirect expenses. The projected net profit in 2012 shows tremendous increase

which is RM1,386,064 due to we are manage to overcome the star-up cost and did not

incur any new expanses such as financial loan, and other. Besides that, cost of marketing

also decreased in 2012 since the company is expected to be established and had created

awareness among the public regarding the existence of online babysitter service

information database provider. Moreover, we had anticipated 59.2% net profit in 2010

but dropped about 1.0% in 2011 to generate 57.8% due to incurrence of marketing cost.

However the percentage had increased to 57.9% in 2012. The chart 7 shows positive

increment in the projected net profit.

38

Pro Forma Profit and Loss foremybabysitter.com

2010 2011 2012Sales 2,301,900 2,342,275 2,394,395Direct Cost of Sales 69,600 72,000 72,600

------------ ------------ ------------Total Cost of Sales 69,600 72,000 72,600

Gross Margin 2,232,300 2,270,275 2,321,795

ExpensesPayroll (includes EPF, SOCSO) 220,905 262,108 279,916Sales and Marketing 15,750 27,400 14,350Depreciation 27,190 27,190 27,190Office Rent 24,000 24,000 36,000


8.5.Projected Cash Flow

As for our cash flow projection, the cash balance is directly dependent on the

sales of membership fee to our clients. The company do not have any additional

financial aid form other institution. Initially the net cash flow and cash balance are on

par and shows negative balance but towards in the end of the year of 2010, when the

company is projected to achieve break even sales, the firm start to accumulate cash

39

Pro Forma Profit and Loss foremybabysitter.com

2010 2011 2012Sales 2,301,900 2,342,275 2,394,395Direct Cost of Sales 69,600 72,000 72,600

------------ ------------ ------------Total Cost of Sales 69,600 72,000 72,600

Gross Margin 2,232,300 2,270,275 2,321,795

ExpensesPayroll (includes EPF, SOCSO) 220,905 262,108 279,916Sales and Marketing 15,750 27,400 14,350Depreciation 27,190 27,190 27,190Office Rent 24,000 24,000 36,000


balance. However in 2011, the projected cash flow begins to show positive sign and

increase gradually since the company do not have start-up expanses and other

miscellaneous expenses. Besides that, in 2012, the company’s projected cash flow is

more steady since the sales of membership is began to boost and the company

reputation’s is expected to become more well-known and bigger clientele.

40


41

Pro Forma Cash Flow (all in RM)2010 2011 2012

Cash Received

Cash from OperationsCash Sales 1,150,950 1,171,138 1,197,198Cash from Receivables 1,042,950 1,080,103 1,089,198Subtotal Cash from Operations 2,193,900 2,251,240 2,286,395

Additional Cash ReceivedNon Operating (Other) Income 0 0 0New Current Borrowing 0 0 0New Other Liabilities (interest-free) 0 0 0


8.6.Projected Balance Sheet

Balance sheet of emybabysitter.com is a result of indicators and assumption as well as consequence of estimated sales and cash flows.

42

Pro Forma Cash Flow (all in RM)2010 2011 2012

Cash Received

Cash from OperationsCash Sales 1,150,950 1,171,138 1,197,198Cash from Receivables 1,042,950 1,080,103 1,089,198Subtotal Cash from Operations 2,193,900 2,251,240 2,286,395

Additional Cash ReceivedNon Operating (Other) Income 0 0 0New Current Borrowing 0 0 0New Other Liabilities (interest-free) 0 0 0

Pro Forma Balance Sheet (all in RM)2010 2011 2012

Assets

Long-term AssetsLong-term Assets 135,950 140,950 145,950Accumulated Depreciation 27,190 54,380 81,570Total Long-term Assets 108,760 86,570 64,380


8.7.Business Ratios

43

Pro Forma Balance Sheet (all in RM)2010 2011 2012

Assets

Long-term AssetsLong-term Assets 135,950 140,950 145,950Accumulated Depreciation 27,190 54,380 81,570Total Long-term Assets 108,760 86,570 64,380

Ratio Analysis2010 2011 2012 Industry Profile

Sales Growth n.a. 1.75% 2.23% 4.60%

Percent of Total AssetsCash 89.77% 61.93% #REF!Accounts Receivable 3.10% 37.27% 36.36% 24.47%Other Current Assets 0.12% 0.11% 0.11% 37.01%Total Current Assets 92.98% 96.25% 96.37% 87.64%Long-term Assets 7.02% 2.99% 2.15% 12.36%Total Assets 100.00% 102.30% #REF! 100.00%

Current Liabilities 26.91% 27.39% 41.00% 40.60%Long-term Liabilities 0.00% 0.00% 0.00% 12.11%Total Liabilities 26.91% 27.39% 41.00% 52.71%


9.0 APPENDIX

44

Ratio Analysis2010 2011 2012 Industry Profile

Sales Growth n.a. 1.75% 2.23% 4.60%

Percent of Total AssetsCash 89.77% 61.93% #REF!Accounts Receivable 3.10% 37.27% 36.36% 24.47%Other Current Assets 0.12% 0.11% 0.11% 37.01%Total Current Assets 92.98% 96.25% 96.37% 87.64%Long-term Assets 7.02% 2.99% 2.15% 12.36%Total Assets 100.00% 102.30% #REF! 100.00%

Current Liabilities 26.91% 27.39% 41.00% 40.60%Long-term Liabilities 0.00% 0.00% 0.00% 12.11%Total Liabilities 26.91% 27.39% 41.00% 52.71%

Expenses (RM) (RM)



Technology CostSetting up Website 3500Domain 500Maintenance Fee 800Web Hosting 1200IPS Fees 4800Software CostMYOB 500SQL Server 1,300MS Professional 2007 1,050


15750Salary and Benefits Cost2 admin clerk 240001 infant and Adolesent therapist 300004 customer service 576001 receiptionist 90001 managers 36,0002 assustant manager 36000EPF payment 24,618

373,468




45

Expenses (RM) (RM)



Technology CostSetting up Website 3500Domain 500Maintenance Fee 800Web Hosting 1200IPS Fees 4800Software CostMYOB 500SQL Server 1,300MS Professional 2007 1,050


15750Salary and Benefits Cost2 admin clerk 240001 infant and Adolesent therapist 300004 customer service 576001 receiptionist 90001 managers 36,0002 assustant manager 36000EPF payment 24,618

373,468




46

Per

sonn

el P

lan

2010

2011

2012

Per

son

nel

Sta

ffA

dmin

Cle

rk27

,520

29,7

2132

,693

Rec

eipt

ioni

st10

,328

11,0

5111

,935

Cus

tom

er S

ervi

ce66

,055

70,6

7977

,040

Man

ager

41,3

0045

,017

49,5

18A

sist

ant

Man

ager

41,2

8843

,869

47,3

08T

hera

pist

34,4

1436

,565

39,4

32T

otal

Per

sonn

el12

1212

Tot

al P

ayro

ll22

0,90

523

6,90

225

7,92

7


47

Person

nel Pla

n (all in

RM) in

2010

Apr

May

JunJul

Aug

SepOct

Nov

DecJan

FebMa

rTO

TAL

Person

nel Sta

ffAd

min Cl

erk (2

emplo

yees)

10%2,2

932,2

932,2

932,2

932,2

932,2

932,2

932,2

932,2

932,2

932,2

932,2

9327,

520Rec

eiption

ist10%

861861

861861

861861

861861

861861

861861

10,328

Custo

mer S

ervice

( 4 sta

ffs)15%

5,505

5,505

5,505

5,505

5,505

5,505

5,505

5,505

5,505

5,505

5,505

5,505

66,055

Manag

er 30%

3,442

3,442

3,442

3,442

3,442

3,442

3,442

3,442

3,442

3,442

3,442

3,442

41,300

Assista

nt Mana

ger (2

staff)

20%3,4

413,4

413,4

413,4

413,4

413,4

413,4

413,4

413,4

413,4

413,4

413,4

4141,

288Th

erapis

t16%

2,868

2,868

2,868

2,868

2,868

2,868

2,868

2,868

2,868

2,868

2,868

2,868

34,414

Total P

ersonn

el12

1212

1212

1212

1212

1212

12Tot

al Payr

oll18,

40918,

40918,

40918,

40918,

40918,

40918,

40918,

40918,

40918,

40918,

40918,

409220

,905

Con

trib

utio

n of

Soc

so a

nd E

PF b

ased

on

Mal

aysi

an L

abou

r L

egal

isat

ion

Pers

onne

lSa

lary

for I

sta

ffsocs

oEM

P EP

Fto

tal c

onst

irbut

ion

adm

in c

lerk

1000

16.6

513

029

3.3

Rec

eipt

ioni

st75

013

.15

97.5

110.

65C

usto

mer

ser

vice

1200

20.1

515

670

4.6

man

ager

3000

51.6

539

044

1.65

asis

tant

man

ager

1500

25.3

519

544

0.7

ther

apis

t25

0042

.85

325

367.

85


48

Con

trib

utio

n of

Soc

so a

nd E

PF

bas

ed o

n M

alay

sian

Lab

our

Leg

alis

atio

n 20

11P

erso

nnel

Sal

ary

for

I st

aff

socs

oE

MP

EP

Fto

tal c

onst

irbu

tion

adm

in c

lerk

1400

25.3

518

241

4.7

rece

ipti

onis

t95

016

.65

123.

514

0.15

cust

omer

ser

vice

1700

28.8

522

199

9.4

man

ager

3700

51.6

548

153

2.65

asis

tant

man

ager

2000

35.8

526

059

1.7

ther

apis

t28

0049

.85

364

413.

85


49


50


51


52


53


54


55


56


57


58


59


60


61


62

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

2010 2011 2012

1,356,277

895,791

1,381,2601,391,277

2,287,068

3,668,327

RM

Year

Annual Projected Cash FLow 2010- 2012

Net Cash Flow

Cash Balance


63


64


65


10.0 REFERENCE

66

business plan for online babysitter company

Documents