3 questions every business should ask when choosing a location
TRANSCRIPT
3 Questions Every Business Should Ask When Choosing a Location
Tetrad with Safe Software
Who’s in the room?
Michael Simon, CEO of Tetrad
Cathleen Gracey, Account Manager at Safe Software
Mark Stoakes, Support Team Manager at Safe Software — Q&A
Moderators Robyn and Stephanie
You!
Who’s in the room?
Michael Simon, CEO of Tetrad
Cathleen Gracey, Account Manager at Safe Software
Mark Stoakes, Support Team Manager at Safe Software — Q&A
Moderators Robyn and Stephanie
You! Chat where you’re tuning in from.
Poll QuestionWhich industry are you in?
What’s that platform we’re using?
FME lets you integrate virtually any data with no coding required.
It provides native support for location data, (including the complexity of GIS, CAD, and BIM), and thousands of coordinate systems.
Watch a 2-minute demo on www.safe.com
What’s that platform we’re using?
FME lets you integrate virtually any data with no coding required.
It provides native support for location data, (including the complexity of GIS, CAD, and BIM), and thousands of coordinate systems.
Watch a 2-minute demo on www.safe.com
Poll QuestionHow well do you know FME?
Take it away, Tetrad.
3 Questions Every Business Should Ask When Choosing a Location
1. Where are my customers coming from?
Geocoding appends lat/long coordinates to a database of addresses
1. Where are customers coming from?
Building Trade Areas addresses the question: How far from my stores do I need to go to capture x% of business?
2. What is my market share?
By rolling the customer data up by block group, we can calculate market penetration ( # of customers as a percentage of eligible population )
3. Where should I find new sites?
A sales forecast model can be run for 1 x 1 mile grid cells that cover an entire market
Summary
Use location and demographic data to make better-informed decisions.
Q&AChat your questions to us.
Thank you!Visit www.tetrad.com and www.safe.com for more
resources or to live-chat us.
Resources
Free Training: FME Desktop Basic (May 3-4)
Free Training: FME Server Authoring (May 10-11)
FME Knowledge Centerknowledge.safe.com