1 | salesforce.com/connections

71%of Millennial

consumers say they would be interested in using a mobile app to track health, review records, and schedule appointments.

From May 10–12, Atlanta will be the center of the marketing universe — and we’ve started the perfect three-day agenda of insights, inspiration, and fun for members of the health and life sciences industry.

As you arrive, you’ll find yourself surrounded by the latest technology, newest ideas, and brightest talents of the digital marketing community. The three most connected days of the year begin in this moment. And just in case you caught a very late (or very early) flight in, we’ll bring the coffee.

Did you know?

3 Perfect Days at the Digital Marketing Event of the Year

HLS Marketers

ROBIN ROBERTS SCOTT KELLY DANIELLE WEISBERG AND CARLY ZAKINHistory-Making U.S. Astronaut

& Retired U.S. Navy CaptainCo-Anchor for ABC’s

Good Morning America Co-Founders & Co-CEOs, theSkimm

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Be inspired by an all-star lineup of keynote speakers.

#65

2 | salesforce.com/connections

Breakout Session Rising Digital Expectations: Personalizing the Entire Patient Journey1:00 p.m.—1:40 p.m.

Healthcare consumers expect the same personalized 1-to-1 journeys they get with other trusted brands. Hear how healthcare providers are addressing regulatory and data challenges while improving cross-channel digital communications to improve patient satisfaction, drive patient acquisition and engagement, and build lifetime advocacy.

Did you know?

MAY 10: HLS Marketers

Breakout Session Hack your Email to Drive Performance 2:00 p.m.—2:40 p.m.

Bring your designs, data, and questions to this highly interactive session. Our panel of experts will use your examples to share best practices and live insights on design and data questions.

High-performing marketing teams are 7.7x more likely to agree they’re leading customer experience

initiatives across their business.

“2016 State of Marketing”Salesforce Research, March 2016

Opening Keynote: Join Your Customers on a 1-to-1 Journey10:00 a.m.—11:30 a.m.

Marketing Cloud CEO Scott McCorkle has been instrumental in creating a better digital customer experience since 2000. Join Scott and special guests for inspiring insights, customer success stories, and a glimpse of the latest Marketing Cloud technology.

Connections Music Festival7:30 p.m.

Check out a night of world-class live music and entertainment at the Georgia Dome. Cut loose while A-list DJ and entertainer Casey Connor spin records, and stick around as a legendary musical guest takes the stage.

3 | salesforce.com/connections

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Product Keynote10:00 a.m.

As Marketing Cloud SVP and Chief Product Officer, Bryan Wade forges unprecedented paths in digital marketing. Start your day with trade secrets and unforgettable motivation from Bryan.

Did you know?

Your customers don’t stand still. Neither should your marketing.

#13

MAY 11: HLS Marketers

Breakout Session See Facebook & Salesforce Products Together to Drive More Leads 8:45 a.m.—9:25 a.m.

Tom Shellard and Jonathan Webb (Salesforce) have invaluable advice for advertising marketers, and it all comes down to Facebook. Learn to seamlessly bring existing audience data from the social site into Marketing Cloud, and engage in other channels like email.

Breakout Session The Present and Future State of Security in Marketing Cloud and Salesforce 1:00 p.m.—1:40 p.m.

This session will review Marketing Cloud advanced security features like Tokenized Sending and Encrypted Data Sending. Walk away with an understanding of how these products will evolve in the upcoming year, and how they relate to Salesforce Shield.

86%of senior-level

marketers believe a cohesive customer journey is vital to business success.

4 | salesforce.com/connections

Connections ... was easily one of the most engaging, beautifully curated, and well-attended digital marketing events of the year.

“Yeva Roberts Technology Evangelist

Did you know? “

MAY 11: HLS Marketers

Breakout Session Architecting Social Community into New Roles with Aetna 2:00 p.m.—2:40 p.m.

As the digital ecosystem forges a connected and continuous customer journey, integrated data is breaking down and reimagining business silos. Aetna’s Chief Marketing Technologist, Lauren Vargas, shares how she is architecting her social community experience into this new role and ecosystem.

Breakout Session Getting Started on the Right Foot: How Life Time Fitness Approaches Onboarding 4:00 p.m.—4:40 p.m.

How you welcome customers to your brand is a defining moment. Join the Life Time Fitness team as they share a step-by-step approach detailing how they use Journey Builder to deliver multichannel journeys that go beyond simply welcoming their customers.

Connections 2016 guests can hear from innovators like Merck, Aetna, Life Time Fitness, and many more.

Customer Panel5:00 p.m.

Join Barb Agoglia from American Express and Jason Kirchheimer of L’Oréal for a live, in-depth discussion of the best practices and Marketing Cloud use cases of these global leading brands.

Inspirational Speakers and Expo8:00 a.m.—12:00 p.m.

The conference isn’t over yet. Visit the Expo Hall for exclusive product demos, hands-on workshops, and inspirational viewing at the Innovation Theater. Learn how to become a Marketing Cloud Ambassador, or cheer on your favorite brand and team at the Fanatics customer showcase. Finally, round out your morning by attending an inspirational keynote to head back to work with renewed enthusiasm.

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

It’s where your success story begins.

Did you know?

Register for the Digital Marketing Event of the Year, and prepare to transform your business in just three days.

salesforce.com/connections

#97

MAY 12: HLS Marketers

73%of marketers agree

that a customer journey strategy

is crucial to overall engagement. “2016 State of Marketing”Salesforce Research, March 2016

Salesforce’s new ad-buying component, which is informed by its clients’ real customer data, moves away from relying on cookie data to inform display-ad targeting. … Salesforce could join the ranks of companies like Facebook and Google, which serve ads based largely on what they know about their massive user base.

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Advertising Age