3 mistakes every speaker makes on their website
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3 Mistakes Every Professional Speaker Makes On Their Website
Professional speakers’ websites make the same mistakes
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over,and over,and over again.
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You organized your website around you#1
Organize your website around your customer, not yourself.
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(even though you’re the “product”)
For most speakers, the customers are:
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1. People who hire speakers
For most speakers, the buyers are:
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2. People who buy your materials
Stop trying to sell yourself. Instead, make it easy to buy from you.
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(you’re the “product”)
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#2You want the Customer to do all the work
The customer has lots of options and too much to do.
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Most speakers:
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1. Don’t write sales copy to address the buyer’s wants & fears
Most speakers:
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2. “Throw up” on the webpage, with too many videos & testimonials
Making the customer do all the work says you’re the discount product.
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(It’s fast food vs a sit-down restaurant)
Package and simplify to show that you understand what she wants, or wants to avoid.
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(like picking the wrong speaker and losing her job)
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You’re showing off your failures#3
Get rid of all the content that isn’t current or valid.
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This means:
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1. Remove pages, products, videos, or descriptions for speeches you don’t want to do anymore.
This means:
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2. Kill your blog. If you aren’t writing and posting at least once a month. Neglected blogs highlight that you start but don’t finish.
95% of speakers should kill their blog right now.
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Stop showing off your failuresStop making the Customer do all the workStop organizing your website around you