Trust is the New Currency: Innovative Models for Business Transactions

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Our SpeakersFrancesca Pick is a collaborative economy strategist who speaks, writes and consults about how the web and collaboration can change both business and human interaction. After working with the online reputation startup TrustCloud, she is now developing the global community OuiShare and co-charing the largest conference about the Collaborative Economy, OuiShare Fest this May. She graduated with a degree in Communication & Cultural Management from Zeppelin University (Germany) in 2012 and won an award from Microsoft for her thesis "Building Trust in Peer-to-Peer Marketplaces. @Francesca_sp

David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience. He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything. @DavidAmerland

Chris Abraham is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire.  Chris is currently founder, owner, and Principal Consultant of Gerris Corp, a digital agency focused on social media marketing, and is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. @chrisabraham

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Upcoming Webinars

March 11th Trust is the New Currency: Innovative Models for Business

Transactions

#SMTLive

Portable Trust Badge

SEOCopywriting• Write (mostly) for robots

– Humans only visit sometimes (minutes if you’re lucky)– Spiders and bots are visiting constantly– (Your editor will probably want to kill you)

• Avoid pronouns at all cost– Google doesn’t want to waste its time sorting out who he, she, it are– Names, places, brands, spelled-out

• Chris Abraham, SocialMediaToday, Gerris, etc.

Keyword-Linking– Be sure to use keyword phrase text links to stitch your own properties

together– Use those text links to stitch together the sites themselves

• Google treats each page uniquely so define the relationships• Visualize a flotilla of boats tied together (with links) into one platform

@chrisabraham

SharingSocial Sharing• Google has revised its search algorithm to favor social media• Google’s trying to flush fraudsters, linksters, and anonymity

– Google Authorship and Verification programs help– (The true reason isn’t only quality of results, it’s also ad segmentation)

• Google’s tired of trying to sort out the SPAM from the wheat– Authentic content behaves differently from SPAM– Google favors content that behaves like real content– Real content has momentum and popularity on Social Networks

• You? Always make sure you make sharing as easy as possible (one click)

Shareability• One rule: always offer visitor to share from anywhere and everywhere!

@chrisabraham

Profile SquattingSquatting’s No Longer a Dirty Word• Brand Consistency Across all Platforms

– For my personal brand, I have @chrisabraham everywhere– For Gerr.is, I have a mixed bag: @gerris, @gerriscorp, @gerrisdigital– The domain gerris.com is available for $4,088.00 – worth it? Maybe– Keep prospecting – and squatting – on the Next Big Thing

• Talk to Google, Twitter and Facebook– I have been able to secure dozens of Twitter handles and Facebook &

Google+ vanity URLs from respective account reps• If the handle is abandoned or if you have brand control, they’ll release it

• KnowEm (www.knowem.com)– Spend between $84.95 and $649 to have someone else squat all your

profiles– Give them a bio, description, bio, and photo and they’ll register them– And when they’re done, they’ll hand you the keys (login, pass, etc)

@chrisabraham

Your First Born to GoogleGoogle Will Reward Your Honesty a Thousand-Fold• Join AdWords, even if you don't plan to advertise• Join AdSense, even if you don't plan to host ads on your website• Join Google Webmaster tools and add and verify all of your sites• Join Google Analytics and fully implement tracking software on all the

sites you have access to• Be sure to register for Google+• Fill out everything about yourself, especially everything Google asks your

Google Account page -- everything, don't be shy or try to rush through it• Make sure you connect all of your blogs, published and social accounts

at Google Connected Accounts• Head over to Google Authorship to make sure you're on your way to

becoming completely G-Verified• If you're especially canny, you can take the bold step of

submitting your blogs to Google to be considered as a news source for Google News

@chrisabraham

#SMTLive

Our SpeakersFrancesca Pick is a collaborative economy strategist who speaks, writes and consults about how the web and collaboration can change both business and human interaction. After working with the online reputation startup TrustCloud, she is now developing the global community OuiShare and co-charing the largest conference about the Collaborative Economy, OuiShare Fest this May. She graduated with a degree in Communication & Cultural Management from Zeppelin University (Germany) in 2012 and won an award from Microsoft for her thesis "Building Trust in Peer-to-Peer Marketplaces. @Francesca_sp

David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience. He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything. @DavidAmerland

Chris Abraham is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire.  Chris is currently founder, owner, and Principal Consultant of Gerris Corp, a digital agency focused on social media marketing, and is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. @chrisabraham

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Upcoming Webinars

March 18th The Social Government vs. The Social Citizen

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