data, the new currency
DESCRIPTION
TRANSCRIPT
SERVICS FOR SERVICES
MONEY FOR SERVICES
USER BUSINESSSOMEONE ELSE
DATA FOR SERVICESMONEY FOR DATA
ADVERTISERS
GmailGroups
YouTubeDrive / Docs
HangoutsGoogle+WalletVoiceMaps
…
RULE #1: VALUE OF DATA TO A USER IS HOW PRIVATE THAT USER WANTS IT TO BE
RULE #1: VALUE OF DATA TO A USER IS HOW PRIVATE THAT USER WANTS IT TO BE
Gmail
RULE #2: THE USER WILL GIVE MORE DATA FOR A MORE USEFUL SERVICE
Mint
RULE #2: THE USER WILL GIVE MORE DATA FOR A MORE USEFUL SERVICE
RULE #3: THE BUSINESS WILL SELL THE DATA FOR ITS BUSINESS VALUE
RULE #3: THE BUSINESS WILL SELL THE DATA FOR ITS BUSINESS VALUE
$1.30/hr
$0.06/hr
SUCCESS
Value of Service > Personal Value of Data
Resale Value of Data > Cost to Execute Service
Business Value of Data > Purchase Price of Data
HACKATHON TIPS
Open BaltimoreDC Data CatalogGoogle Public Data
data.baltimorecity.govdata.dc.gov
google.com/publicdata
&
or
