1. Grow Your Business!Welcome to the SeminarOctober 2014

2. Today lets talk about Changing Consumer Habits Search Mobile Video Social Media Opportunities for LocalMerchants New Customer Acquisition Customer Retention 3. The Power of Digital Media &The ALS Ice Bucket Challenge 28 Million Have PostedCommented, Linked 2.4 Million Videos Uploaded 739,000 New Donors 8.6 Million Biggest Day (lastyear raised 8.6 TOTAL) $41,000,000 Raised So FarBill Gates Takes the ChallengeThis is going to allow us to think outside the box. 4. Making Community Connections 5. http://www.alsa.org/ 6. Consumer Trends 7. We Live in a Multi-Screen WorldSmartphone + Tablet = More time than Desktop! 8. Did You Know? The Majority of Daily MediaInteractions are now Screen Based!JUSTOur Audience Network allows you to reach local consumers where they are spending themajority of their time, with integrated, cross screen targeting capabilities for: Television Web Mobile Social Video Email 9. Some of the Marketing toolswe used to employ areno longer effective 10. Google is the New Yellow Pages 11. Google Remains Dominantwith 75% + Market Share 12. Just Googling it 13. 85% Research Online andOnly 6% go past page one! 14. 94% of Web Traffic is generated fromPage One ResultsVisits by Search Engine Results Page across the Big Three Search Engines 15. Google does a great job ofreturning relevant search results.94% of consumers never go pastthe first page of their searchresult. Every business needs toknow:1. What Page are we on forour Best Keywords?2. Where is our Competition? 16. The Power of Mobile & EmailVisit: http://youtu.be/xR1ckgXN8G0 17. More Local Searching is now donevia Mobile than Desktop! 18. Mobile Traffic toMajor Retailers Amazon sites 43 million eBay 22 million Walmart 19 million Apple.com sites 11 million Target 14 million Best Buy sites 10 million Ticketmaster 9 million The Home Depot 7 million Etsy.com 6 million Lowes 6 million 19. Mobile Driving Increased # of Valuable LeadsThe number of calls to U.S.-basedbusinesses will increase by 107% in the next17 months. BIA Kelsey Mobile is about to unleash a massive increase in call-basedadvertisingwhich will be so vast that many establishedcompanies will scramble 61% of Local Merchants rate inbound telephone calls asexcellent leads. Call conversion from a local search on a desktop local is7%, once the landing page is viewed, compared with 57%from a mobile device U.S. Businesses will receive 70 billion calls from mobiledevices by 2016. Today the number is 20 billion. By the endof 2013 81% of all the calls businesses receive willoriginate from mobile phones. 20. Estimated that 85% of Local Biz DontHave Mobile Optimized Websites 21. Everyone Loves a Good Mobile Device!American pets havebitten, chewed, licked,drooled upon (orworse) more than 8million devices thispast year. -SquareTrade 22. Welcome to the Video Revolution 23. What this meansfor Local Merchants1. Its now very affordable to Broadcast yourInfomercial or How to Video to a very large audience.2. YouTube Videos are an incredible Source of Contentthat are indexed well on sites like Google (did wemention that Google owns YouTube?)3. Video is an incredible Source of Quality Content forSocial Media and Your Website a great way tocommunicate with current and future customers 24. Social Media Adoption by Age Group89% 72%60% 43% 25. Gender Balance across Social Media Platforms 26. Viral Power ofSocial MediaAverage # of Facebook Friends in theirNetwork by Generation 27. Now over 300 Million Members 28. Why Social Media for Business? 29. and theyre sharing thoseopinions everywhere 30. Over 30% of Consumers Regularly read customer reviews 31. Over 70% Say Positive Reviews make themTrust a Business More 32. Clearly, The Consumeris now in Charge!They have fundamentally changed the Rules ofMarketing and the way Merchants need to approachConnecting with them to earn their business.Our friends at Google call this....The Zero Momentof Truth 33. The Traditional Model 34. MERCHANT 35. " You'd never set up an 800# for your businesswith nobody to answer the Phone. The Internet isthat 800# and it has been set up for you eventhough you didn't ask for it! People are "calling"you with their web searches everyday. If Peoplesearch for your product or services and you don't"answer" that search...who do you think will?"- Jim Lecisnki, Managing Director Google 36. Many Best Practices for Businessin 2014 Remain the SameGreat Location Make Sure you are Easy to FindYou Make Customers feel welcome and you areeasy to do business withYou have a Solid Reputation & Great Word ofMouth from happy customersYou Stay in touch and Reward Existing Customersto drive more repeat businessConstantly Looking for New Customers 37. However, the Best Tools for Businesshave changed a great deal!Great Location Can new customersfind you online?WelcomingEstablishment -does your OnlinePresence Match theReal World?Solid Reputation -Great Word of MouthWhat are they sayingabout you online?Are You StayingConnected to yourBest Customers?Acquiring New Customers New digital marketing options createefficient, affordable ways to best reach yourmost likely new customers! 38. Grow Your Business!Digital Strategies to Grow Your Business 39. 2014 Digital Strategies for Merchants Quality Multi-Screen Web Presence Optimized Online Directories Tell Your Story Fresh Content Wins Reputation Matters Leverage Digital Targeting Capabilities 40. Who are we really trying to please? 41. Fresh Quality Multi-Screen Web Presence Your Site reflects the quality ofyour business and looks as goodor better than your competitors You update your site is regularlywith: latest promotions/specials Fresh Blog Posts Latest Product/Serviceupdates Social Media Posts Easily allows customers tobrowse or buy your Products andServices 42. Put Your Website to Work!More than just an online brochure In Bound Phone Calls In Bound Emails Online Purchases Appointments Email Newsletter Sign Up Loyalty Clubs Grow Social Media Fans 24/7 Customer Service Key Recruiter 43. Make Sure Your Site Looks Good on All ScreensEven if you are happy with the look of site on Desktop or Laptop.make sureyou are optimized for the Mobile Consumer 44. Smart Phone Friendly Mobile Sites that MatchLook and Feel of Main Website 45. Congratulations! The Number One Website in the Worldwants to give everyone in this room aFREE listing and profile page 46. :Google Plus is Google itself. Wereextending it across all that we do search,ads, Chrome, Android, Maps, YouTube sothat each of those services contributes toour understanding of who you are.Bradley Horowitz, Google Pluss vice president of product 47. Google Plus Page 48. Beyond the Big Three Claim and Verify your ListingsMake sure your data is 100% correct on top search engines, social media and directorysitesso consumers can connect with you from their desktop or on the go via their SmartPhone or Tablet! Correct listing data is also important for improving your site SEO! 49. Get Reviews forBetter PlacesListing RankingCustomer Referral Cards are Easy &Inexpensive to Create 50. How to Get More PositiveRatings & Reviews Just Ask. RememberTell Your Friends Referral cards Website, Email On Invoices Loyal Customers Friends and Families Business Network 51. Online Videos are aGreat Way to getHigh Page Ranking 52. Social Media Drives More Repeat & Referral BusinessFree or Nearly Things You Can Do! Most Important: Commit to the Content! Consistent, varied two way communication via multiplechannels. If you dont have time, find someone whodoes. Improve/Create Your Social Presence Facebook,Twitter & Google+, LinkedIn they all are free! Use offline promotion to drive online fans Create Online Contests to grow your fan base Add Social links to all web promotions (site, email,video, PR etc) 53. Great Social Content is Critical forIncreasing Engagement and ReachRule of Threes1. Valuable Tips & Ideas Position yourself as expert Connect to complimentary businesses Success Stories2. Establish Community Recognize customers Recognize employees Recognize Community Events & Your Charitable Efforts3. Promotions and Special Offers Loyalty Club Offers Sync Offline with online 54. Facebook new rules limit the reach of your posts to your Fan Base.The Solution? Better Content. Boosted and Promoted Posts. 55. Tell Everyone You Are Social!Post signs in your Business, Put Social Media logos in your Print Ads,On Your Trucks, Website, Email Signature let people know! 56. 5 Reasons to Blog1. Improve search engine rankings The morecontent you produce, the more likely you will befound by your prospects when they areresearching your industry online.2. Best sales tool A blog works for you 24/7/365,never calls in sick or takes a vacation. It also neverflirts with the lady in accounting.3. Share you expertise A blog is an excellentplatform to showcase your knowledge andexpertise. The ultimate positioning tool.4. Answer questions A blog is an excellent place toanswer any/all questions youre received in thepast from customers and/or prospects.5. Increase revenue The more content you produceand promote, the more website visitors youllattract. The more visitors results in more leads andthe more leads typically equals more revenue. 57. The Benefits of Email MarketingPut those Emails to Work! 92% of Fortune 500 Companies useEmail for Sharing Product News 41% of Adults have made a purchase asresult of Email Offer 48% read on Mobile Devices Make sure Social Friendly too Best Days to Send: Tues Thurs Best Times: 6 8 am; 4 6 pm or 10 pm Frequency: 1 4X per month 58. Customers for LifeLeveraging Customer Connections to Grow RevenueToday 1 Year 3 Years200Connections600Connections3600Connections100Text Club VIPs75NewsletterSubscribers1000Text Club VIPs3000Text Club VIPs300NewsletterSubscribers600NewsletterSubscribers 59. Staying top of mind!Social Text Email = Affordable Frequency!Today 1 Year 3 Years24007200Posts MonthPosts Month43200Posts Month400Text Offers150Sends4000Text Offers12000Text Offers600Sends1200SendsTotal PotentialConnections = 2950 8200 54,400 60. Create FRESH SEO blog poststhat are informational but alsopromote your businessPost to Your Google BlogContent used for Social Posts, linking to site,also used in weekly Text MarketingUse as copy points to create searchoptimized video(FYI: Google owns YouTube)MARKETING STRATEGIESImprove SEO, Drive Traffic &Repeat & Referral BusinessUsed in monthlye-newsletterContent is thendistributed viamultiple channelsincluding.. 61. Todays Top 10 Take-Aways1. You can and should claim your Business Listings andoptimize Your Page with consistent name, address phone,all business categories, add photos, videos2. Websites Keep them Fresh with Blog Posts, NewProduct/Service info3. Are You ready for the Smart Phone Consumer? Howdoes your site look on small screen? 90% act within 24hrs!4. Reviews are Key Ranking Factorsdont be afraid to askyour happy customers to tell their friends on Facebook,Google and Yelp5. Video is huge for engagement on web and social andanother key ranking opportunity. Educate and show casethe personality of your business! 62. Todays Top 10 Take-Aways6. Social Media Secret: Youve Got to Commit to theContent! Make an appointment with yourself to post 3 or4 times a week! Boost/Promote key posts to increasereach7. Social is all about Engagement Remember Rule ofThrees: Expert Advice, Community Connections andPromotions8. Social Email Text Great for Staying Connected toLoyal Customers, driving referral businessall about ShopLocal!9. B2B ? Make sure you have a LinkedIn Business Page andpost regularly10. TV + Digital = 90% of Media Time. Use them as part ofyour integrated marketing plan 63. Right About NowYou Might be Thinking.Wow thats a lot of Stuff!Im already so busy Running my Business! 64. Digital Solutions to GrowYour Business 65. Essential Digital Media StrategiesFor Acquiring and Retaining Customers1. GET FOUND: Make sure your business isvisible to Consumers Actively Searching Onlinefor your Products & Services2. FIND NEW: Leverage Precise TargetingCapabilities to reach Consumers Most Likely tobe interested in your Products & Services3. STAY CONNECTED: Leverage Social MediaEmail & Text Marketing Best Practices to DriveMore Repeat and Referral Business fromexisting clientsSocial is DigitalWord of Mouth! 66. Mobile EssentialsCustom YouTubeChannel & Video SeriesOptimized, UpdatedBusiness ListingsReputationManagementWell create a custom YouTube Channel and series of Videosthat promote your company and products. Each quarter wellproduce a new video using professional voice talent, scripting,music and high quality images. Videos are optimized forsearch, distributed on your YouTube channel as well asbusiness listings.We optimized and update the top 50 Search, Directory and Socialsites to ensure your latest promotions are featured, creating aprofile page, adding photos, video and more. Great for SearchAuthority, as leading sites are quality source of back links plusFRESH improves your rankings and are important signal to Google.Smart Phone Friendly WebsiteFor Merchants who love the design of their existing website,but wish it were optimized for Mobile, this is a perfect option.Your new Smart Phone friendly site will match the look andfeel of your existing site, with one click to call, click to map andfeature products, services, specials and social media links.We safeguard your most valuable asset Your Reputation!We monitor Ratings & Review sites 24/7 and alert you on bothpositive and occasional negative comment with best practiceson how to respond. We also provide tips for how to gainmore positive rating and reviews from your happiestcustomers. 67. Custom YouTubeChannel & Video SeriesWeb EssentialsOptimized, UpdatedBusiness ListingsReputationManagementWell create a custom YouTube Channel and series of Videosthat promote your company and products. Each quarter wellproduce a new video using professional voice talent, scripting,music and high quality images. Videos are optimized forsearch, distributed on your YouTube channel as well asbusiness listings.We optimized and update the top 50 Search, Directory and Socialsites to ensure your latest promotions are featured, creating aprofile page, adding photos, video and more. Great for SearchAuthority, as leading sites are quality source of back links plusFRESH improves your rankings and are important signal to Google.Well create a modern frequently updated website that looksgood on any screen and serves to drive leads for you business.Site will promote products, services, latest specials andfeatures Blog, Photo Galleries, Video, Social Media, Email signup and lead capture.Well create a custom YouTube Channel and series of Videosthat promote your company and products. Each quarter wellproduce a new video using professional voice talent, scripting,music and high quality images. Videos are optimized forsearch, distributed on your YouTube channel as well asbusiness listings.Multi-Screen, Quality ,Optimized& Updated Web Presence 68. Text Marketing:Create a Text VIP ClubContent ManagementSocial Media, Email, Text, Blogs, Press ReleasesDid you know that your average consumer will check theirMobile phone for text messages within 3 minutes of receiving?Thats why text marketing is effective for your getting yourmessage in front of your best customers. We create and sendyour promotional message 4x per month to your opt-in list ofText Club Subscribers. Program includes up to 800 messagesper month + in store signage to help grow your list.Email NewslettersTurn key email newsletter program includes: Create custom e-newsletter template that can be update eachmonth Update newsletter graphics, photos and content each month Manage your list and conduct the monthly sendsSocial Media is Digital Word of Mouthon Steroids! Our turn keymanagement program includes: Optimize your Social Media Business Pages on up to 5 channels Write/Post to 3-4x week to your channels on your schedule. Manage monthly Facebook Contests Includes in store signage to alert your customer to be your Fanon Social MediaProfessional copywriters create your message to appeal to bothconsumers and search engines and distribute your message viamultiple channels. Target Press Releases by geography andinterest group. Great for SEO and improving your page rankingon major search engines like Google.Social Media ManagementBlogging & Press ReleaseDistribution 69. Web & Social EssentialsMulti-Screen, Quality ,Optimized& Updated Web PresenceWell create a modern frequently updated website that looksgood on any screen and serves to drive leads for you business.Site will promote products, services, latest specials andfeatures Blog, Photo Galleries, Video, Social Media, Email signup and lead capture.Custom YouTubeOptimized, UpdatedChannel & Video SeriesBusiness Listings &Rep Management Well create a custom YouTube Channel and series of Videosthat promote your company and products. Each quarter wellproduce a new video using professional voice talent, scripting,music and high quality images. Videos are optimized forsearch, distributed on your YouTube channel as well asbusiness listings.Social Media ManagementWe will manage your Facebook, Twitter and Google+ presencefor you: Social Media postings 2-3x per week on your schedule. Communicate with client monthly, then manage postingsfor next 30 days based on needs/news of the business. Includes monthly Facebook approved contest, which alsohelps to grow email databaseWe optimized and update the top 50 Search, Directory and Socialsites to ensure your latest promotions are featured, creating aprofile page, adding photos, video and more. Great for SearchAuthority, as leading sites are quality source of back links plusFRESH improves your rankings and are important signal to Google.3/31/2014 70. Cross Screen Targeting Opportunities forWeb, Mobile, Video, Social & Email 71. Did You Know? The Majority of Daily MediaInteractions are now Screen Based!JUSTOur Audience Network allows you to reach local consumers where they are spending themajority of their time, with integrated, cross screen targeting capabilities for: Television Web Mobile Social Video Email 72. Big DataHelping Marketers Deliver the Right Message to theRight Audience at the Right Time. 73. Audience NetworkReach substantial percentage of local online consumerson our Top Rated Local News & Information site plus: Premium Regional and National Websites Social Media Networks including Facebook, LinkedIn Mobile web and apps Video Networks+ 74. Targeted Marketing Delivers Message to Best Potential CustomersSite & Search Retargeting Search Engine MarketingTarget former visitors to your site and also by mostrecently searched keywords on sites like Google.Conquest retargeting serves your ads to consumerswho were searching for your competitors.Geo Targeted MobileTarget top 3 positions on Google, Yahoo and Bing forbest keywords. We establish an estimated # ofimpressions, clicks and your budget - you only paywhen someone clicks;Social Media TargetingFacebook, Twitter, LinkedIn Marketing reach yourlocal target audience consumers with boosted posts,and variety of targeting options by user interest, as wellas retargeting based on prior searches.Target consumers based on theirproximity to their store. Mobile adexpands to full screen mobile splashpage with multiple track-able calls toactionGeo Targeted Video Email Marketing BlastsReach best potential customers with email blast targetedby variety of demographics at the zip code level. B2Blists available too.Geo Target best potential customers onleading content sites that include local,regional, national publishers, includingYouTube. 75. 1Consumer performsa Keyword Search& is anonymouslycookied for theirsearch term.2Search Retargeting to reach Consumerswho are Actively in the Market to BuyConsumer later visitstheir favorite sites onthe Web and is servedyour ad based on theirpast search history ofkey words, brandnames and the namesof our competitionSearch Retargeting Increases EfficiencyYour Online Display targets potential customerswho have been actively searching for yourproducts and services. Ads are served basedon Brand Names Searched and alsoCompetitors Searched. Ads are Geo Targetedto reach local consumers.Auto Insurance 76. 1Consumer performsa Keyword Search& is anonymouslycookied for theirsearch term.2Retarget the Competition!Consumer later visitstheir favorite sites onthe Web and is servedyour ad based on theirpast search history ofkey words, brandnames and the namesof our competitionSearch Retargeting Increases EfficiencyYour Online Display targets potential customerswho have been actively searching for yourproducts and services. Ads are served basedon Brand Names Searched and alsoCompetitors Searched. Ads are Geo Targetedto reach local consumers.Progressive Insurance 77. Two Types of Contextual TargetingKeyword Contextual Targeting:Online Display ads are served based onspecific keywords within the contentconsumer is readingCategory Contextual Targeting:Online Display ads on pages that fallinto one or more of 300 contextualcategories defined by the InternetAdvertising Bureau. 78. The Pandora Precision Targeting Platform A multi-faceted approach to precisely reach your audience. Ad options include Display, Audio for Web & MobileRegistration Engagement InterestAudienceSegmentations(examples)AGE GENDERGEOPLAY PAUSESKIP VOLUMESTATIONCHANGETHUMBUP/DOWNARTISTGENREETHNICITY HHIPARENTSAUTOINTENDERSGAMINGENTHUSIASTSENTERTAINMENTENTHUSIASTSAudience Segments: Hispanic, African-American, Parents, Auto Purchase Intenders, High Household Income, Low Household Income,Business Influencers, Small/Medium Business Owners, Home Entertainment Enthusiasts, Movie Goers, Marital Status: Single, Tech Enthusiasts, Video Game Enthusiasts, College Graduates, Home Owners, Democratic Political Party Affiliation, Republican Political Party Affiliation,Independent Political Party Affiliation 79. Reach Consumers Near your StoreMobile Geo Fencing pinpoints customers when they are nearyour store and serves them ads relevant to their location 80. Facebook Targeting & Re-TargetingTarget Consumers by variety of demosor retarget those that have already been to your site 81. LinkedIn Marketing Solutions Company Page Set Up Posting Management Sponsored Updates Text, Image, Video ads Display ($$$)Target Best Potential Clients Geography down to DMA level Company Name Industry Title 82. Email Marketing SolutionsGeo Targeted Email Marketing: Geo target your messageto reach local consumers via our huge opt in database ofemail addresses. Target by Metro, City or Zip Code level toreach customers in your key trading areas.Demo Targeting: Reach Local Consumers by wide variety ofDemographic selections, including: Gender HH Income Veterans Political Affiliation Presence of Pets Presence of Children Occupation Own Home/Rent Marital Status Religion 83. 2014 Comprehensive StrategyYOURBIZNEWS!Dr. DigitalFresh Biz News Content can include: New Product/services New Specials/Promotions Expert Advice/Tips Community Connections Employee/Customer Recognition Charitable Giving Back 84. SeminarIncentive:Sign up for a DigitalMarketing Campaignor Service Package byoct 31 and receive50,000 ad impressionson nncnow.comPerfect way topromote yourbusiness, new websiteor Grow your Socialmedia Fan baseYour Ad Here Linking toyour Website orSocial Media Fan Pages 85. Questions?Contact Your Account Representativeor callBruno Giovannoni