2020 social presentation - because business is social

8/14/2019 2020 Social Presentation - Because Business is Social

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2020 Social MediaBecause Business is Social


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Why is Business Social?

CONVERSATIONUSER GENERATED

CONTENT

COLLABORATION COLLECTIVEINTELLIGENCE

COMMUNITY

!


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User Generated Content

!

!INSIGHT

ACTION

Your consumers are authors, photographersand filmmakers, all rolled into one.

Tap into their creativity. Ask them tointerpret your brand. Run a user generatedcontent contest or host a content drivencommunity.


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Conversation

!

!INSIGHT

ACTION

Facebook and Twitter are the new cafes.Your customers, partners and employees aretalking about you, in public.

Listen to them, reach out to them, engagethem in a conversation and help them spreadthe word. Evangelize your offering.


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Collaboration

!

!INSIGHT

ACTION

connect with each other as people.Processes work best when they help peopleperform their work in the flow.

Create shared workspaces with rich profilesto connect employees and partners, helpthem share their expertise and worktogether in flow.


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Community

!

!INSIGHT

ACTION

Its magical when communities cometogether around a shared social object: alifestyle, cause or passion.

Create and nurture a community platform tohost your customers, partners, employees,and evangelists.


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Collective Intelligence

!

!INSIGHT

ACTION

Customers, employees and partners can giveyou new ideas. You can gain more insights byobserving their behavior.

Tap into their ideas and build on themthrough an ideation platform. Or, introducea reputation system to resurrect an existingcommunity.


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About 2020 SocialBecause Business is Social


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The Elevator PitchWe build and nurture online communities

to engage with customers, partners & employees.


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The 2020 Social Team

Sunil AgarwalManagingDirector

IITD, IIMA,Managing

Director of 20:20 Media

Gaurav MishraCEO

IIMB, Yahoo!Fellow at

Georgetown

Dave EvansConsulting

Director

Author of Social MediaMarketing: AnHour a Day

Gautam GhoshConsultant

XLRI,OrganizationalDevelopment

Upasana TakuConsultant

Stanford,Product

Management


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2020 Social Approach


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1. Focus on Social, NotInteractive

DIGITAL-AS-USUAL

2020 SOCIAL

u n erac ve we s es w ere usersinteract with website.

Build social platforms where users interactwith each other.


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2. Social Object

DIGITAL-AS-USUAL

2020 SOCIAL

rea e g a programs aroun on ran ,organization or campaign.

Create and nurture communities around abigger social object: a lifestyle, cause orpassion.


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3. Personas

DIGITAL-AS-USUAL

2020 SOCIAL

u e we s e or e yp ca user.

Recognize the different types of users, withdifferent motivations, triggers, reasons tovisits and reasons to return to the socialplatform.


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4. Ladder of Engagement

DIGITAL-AS-USUAL

2020 SOCIAL

n y ocus on con en an conversa ons.

Enable the full range of behaviors in theladder of engagement:- Consume, curate, create content- Build connections, collaborate- Try, purchase, recommend offering


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5. Role of Design

DIGITAL-AS-USUAL

2020 SOCIAL

n y ocus on e crea ve ea.

Create a social platform to enable the fullrange of behaviors in the ladder of engagement.


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6. Role of Campaigns

DIGITAL-AS-USUAL

2020 SOCIAL

un s or ve eme ase campa gns.

Create a calendar of campaigns so that eachcampaign builds upon previous campaign,and transitions users to higher levels in theladder of engagement.


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7. Role of Metrics

DIGITAL-AS-USUAL

2020 SOCIAL

- c s- Page views

- Repeat visits- Page views & time spent per visit- User generated content, onsite & offsite

- Transactions & recommendations


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8. Whats the Big Idea?

DIGITAL-AS-USUAL

2020 SOCIAL

e crea ve ea.

- One platform, built to last- Connect multiple campaigns- Connect online and offline

- Continue engagement between campaigns


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2020 Social Clients


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Developer Community

for Global Tech Big Five

PROBLEM

SOLUTION

and share best practices?

Enable developers to showcase expertise andbuild reputation.


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Fan Community

for Indian Cricket Club

PROBLEM

SOLUTION

the cricket club between seasons?

Enable fans to connect with players andcheerleaders, and with each other.


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Citizen Action Community

for Indian Non Profit-

PROBLEM

SOLUTION

change beyond registering to vote?

Enable citizens to engage with politicians,

non-profits, causes and other citizens at thepolling booth level.


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2020 Social Case Studies


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VP, Marketing AsiaFortune 100 hardware company

How do I increase my revenue from

the Indian SMB sector?

B2B Sales and Marketing

- Community built aroundthe passion entrepreneurship

- Offers Expert business

advice to SMBs

- Featured entrepreneurs actas advocates of brand

Example: DELL


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VP, Corp CommunicationsLarge PR Firm

Solution:

How do I track conversations about

my brand and profile the customers?

the changing need of my customers?

the help of my consumers?

Public Relations and Communications

- A Social CRM program totrack and profileconversations taking placeabout your brand.

-Reach out to influencersand customers.

-Increased engagementbetween client andcustomers. Example:JetBlue Airlines


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VP, MarketingBeverage company

How do I create a product line that meets

the changing need of my customers?

the help of my consumers?

Consumer Marketing

- A platform wherecustomers submit ideas,discuss, and vote on them

-Enables consumerinnovation

-Increased dialog betweencompany and marketplace

Example: Starbucks


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VP, People OperationsLarge MNC for Technology

How do I connect every employee to our

Strategy in a personally relevant way?

Organisational Best Practices

- A platform for employeesto share information,exchange notes and interactwith each other.

- Private collaborationspace.

- Performance benchmarking

system. Example: Deloitte


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Our Engagement Model


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BusinessImpact

BusinessStrategy

SocialSolutions

What We Do?

Fosterrelationships

User GeneratedContent

Community

Increase revenue

Decrease cost

Catalyseinnovation

Conversations

Social Objectbased

communities

eCommerce

Applications

CRM

Collaboration


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EngageDiagnose

& Plan Build

How We Do It?

(Ongoing)

(2-8 weeks)

(4-12 weeks)

Tacticalprograms

AnalyticsMeasurement

Research andBenchmarking

Strategic roadmap

Functional Designrequirements

Overseedevelopment

across partners

Test & DeploySocial platform


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Ask Us How2020social.com

[email protected]@2020social on Twitter

2020 social presentation - because business is social

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