presentation your social @ the social conference
TRANSCRIPT
@patric_kint Beterschap J Groetjes vanuit de Social Conference #TSC13
How to drive successful Content Marketing
Content marketing, what is it?
Formal Definition
Content marke?ng is the marke&ng and business process for crea?ng and distribu?ng relevant and valuable content to aBract, acquire, and engage a clearly defined and understood target audience – with the objec?ve of driving profitable customer ac&on........
Elevator Pitch
Tradi?onal marke?ng and adver?sing is telling the world you’re a rock star. Content Marke&ng is showing the world that you are one. Source: Robert Rose
For Non Believers
Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marke&ng is about crea&ng interes&ng informa&on your customers are passionate about so they actually pay a>en&on to you
Some research & stats on B2C Content Marketing
Content Marketing vs. Social Media Marketing
Start thinking like a publisher And act like one
Nice, but how do we do that?
Build the Business Case Get buy in from stakeholders
Develop a strategy Or even better, a social content marketing program
hBp://contentmarke?ngins?tute.com/2010/06/content-‐strategy-‐discovery/
(Get to) Know your audience
Know your content And yourself of course
Know your channels
Manage the content marketing process
1. Create & Manage
2. Op?mize, Aggregate, and Curate
3. Converse & Listen
4. Measure & Learn
Bron: Managing Content Marke?ng by Robert Rose & Joe Pulizi
Some great examples
To date, “CityOne” has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simula?on gaming may be a powerful new content ini?a?ve that can engage, educate and influence.
Nike wants to improve the World to a BeBer World! So why not start yourself and tell a great story about it?!
Why?
From content to commerce!
Whats up next
Your Social and University of Tilburg “Scien0fically research what the power is of Social Content Marke0ng in rela0onship to customers buying behaviour”
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