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2020EDITORIAL CALENDAR
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2020MAG
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2020MAG20/20M AY /19
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PARADOX FROM ASPEX EYEWEAR
OPEN YOUR EYES TO EVERY FACET IN
THIS GLORIOUS TRADITION OF EYEWEAR
HOLDING YOUR VISION TO THE FUTURE
THE LENS MARKETPULSE SURVEY
IndependentsFreedom of
F R O M T H E P U B L I S H E R S O F
JAN | FEB |Ad Close: 12/5 Ad Due: 12/11 Ad Close: 1/2 Ad Due: 1/8THE FUTURE OF EYEWEAR IN 2020 @20/20
Our editors celebrate 2020 with the best eyewear for your future.
THE EYEVOTE!EyeVote Winners join Editor Picks for Eyewear, Sunwear, Lenses, Equipment and all categories as detailed by 20/20’s unique position as the main source of New Product Information in the Optical Arena.
L&T: Lenses for the Youngest Eyes: Visual assessment and prescription lenses for infants.Pro to Pro: Contacts for Infants
PARTNERSHIP OPPORTUNITIES: Single Page Product Reviews or Corporate Initiative Debuts: What’s Right Now
THE MODERN MAN ISSUE Eyewear and Sunwear in 2020 and beyond for the 20/20 Modern Man.
IS DIGITAL MARKETING THE NEW P.O.P.?Exploring the scenario where social and digital media are preferred to print support materials in reaching the consumer.
L&T: Dispensing to SeniorsPro to Pro: Special Needs Eyewear for Seniors: Prism, Post-cataract and Low Vision
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: Modern Men’s Eyewear
MAR | APR |Ad Close: 1/31 Ad Due: 2/5
MAR 15 | Ad Close: 2/12 Ad Due: 2/19
Ad Close: 3/5 Ad Due: 3/11
ULTIMATE VISION: The State and Status of Eyewear and Sunwear in 2020 @20/20
The most extensive and comprehensive look at the state and style, art and tech of Eyewear and Sunwear circa 2020.
L&T: The Business of the Rx: How to leverage the power and profitability of your in-office lab.Pro to Pro: Frame Display and the Sunglass Sales (Sunglasses are a boutique fashion item and need to be visually merchandised accordingly)
PARTNERSHIP OPPORTUNITIES:Sponsorship of The Sunwear MarketPulse Survey
WHAT’S BRAND NEW FOR 2020L&T: The Karp L&T Scouting Report
PARTNERSHIP OPPORTUNITIES:Advertising/Advertorial Spread in What’s BRAND New Sponsorship of the L&T Scouting Report
A SPORTING LIFE20/20’s take on what Eyewear, Sunwear and Sport Eyewear will get you through to 2021 with continued success.
WINNING DISPENSER GAME PLANS It’s not just Great Eyewear Products. It is the Retailing Performance and Engagement with that Right Product. Retailing’s Best Sport Sellers have their say.
L&T: High Performance Sports Vision Training: How new systems and technologies are helping athletes up their game.Pro to Pro: Sports Eyewear – Where Vision Needs Meets Performance Needs. The visual needs of athletes and how lenses contribute to reaction time and color discrimination.
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: Sport EyewearSponsorship of the Sport Eyewear MarketPulseSingle Page Product Reviews or Corporate Initiative Debuts: What’s Right Now
MAY | JUN |Ad Close: 4/2 Ad Due: 4/8 Ad Close: 5/7 Ad Due: 5/13EYE DO SO DECLARE INDEPENDENCE
Independent Eyewear Manufacturers and Independent Retailers make their stand for 2020 and beyond.
EMERGING SUSTAINABILITYOptical renews, gives back and leads in social awareness.
L&T: L&T Premium Lens MarketPulse SurveyPro to Pro: Word of Mouth (Avoiding damage control)
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: American Made EyewearSponsorship of L&T Premium Lens MarketPulse Survey
THE ULTIMATE SUNWEAR ISSUE Sun increasingly rules the optical arena’s future.
THE OPTI-PRO’S POV ON SUNWEARIndependent retailers and the 20/20 edit team deliver the goods and the ideas that go with delivering the best in Sunwear to consumers.
L&T: Single Vision Digital Technology — What Goes Into It: A series on what elements go into conceiving, designing and producing common optical products.Pro to Pro: Creating prism in a stock single vision lens and why.
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: Eyewear’s Enduring Classic Styles
AOA 6/20-6/23
MIDO 2/29–3/2
SECO 3/4–3/8 | Vision Expo East 3/27–3/29
Editorial Calendar 2020
JUL | AUG |Ad Close: 6/4 Ad Due: 6/10 Ad Close: 7/1 Ad Due: 7/8THE BOLD RETURN OF FASHION AND LIFESTYLE BRANDED EYEWEAR IN OPTICAL
Consumers still relate to their favorite Fashion Brands.
FOCUS ON THE SPECIALEYEZED PERFECT FITA Special Trend and Feature Report on eyewear made to fit and function correctly on each and every one of your customer's clients.
KIDZBIZ SUPPLEMENTL&T: The Fitting Point: Going beyond OC, Seg Height and PDPro to Pro: Amblyopia, Tropia’s and Phoria’s
PARTNERSHIP OPPORTUNITIES:Single Page Product Reviews or Corporate Initiative Debuts: What’s Right Now Still Life Product Placement: Fashion and Lifestyle Brands
KIDS' EYEWEAR, SUNWEAR, SPORT EYEWEAR AND SPECIAL-FIT EYEWEAR
The Big picture in Children’s eyewear in all age categories.
THE VENDOR/RETAILER PARTNERSHIPEyewear manufacturers work with specific retailers to cultivate their common interests in eyewear retailing.
L&T: Eye Protection and Safety EyewearPro to Pro: Don’t Be Short-sighted About Eye Protection
PARTNERSHIP OPPORTUNITIES:Sponsorship of Children’s Eyewear MarketPulse Survey
SEPT |
SEPT 15 |
OCT |Ad Close: 7/30 Ad Due: 8/5
Ad Close: 8/13 Ad Due: 8/19
Ad Close: 9/1 Ad Due: 9/9
20/20 LOOKS TO 2021 AND… BEYONDA pure editorial take on where the Opti-universe needs to be in the new year and in the future in order to survive AND THRIVE.
PRICE, PERFORMANCE AND PURCHASE POWERGreat Retailing depends on Great Engagement. The Best Selling Retailers and Dispensers have their say with key picks on the Perfect Eyewear Products.
L&T: Wholesale Lab Usage MarketPulse
Pro to Pro: Demystifying the Digital Lab – Ronald Cooke, founder of R&D Lab in Ohio will write about his experience with the digital design validation process.
PARTNERSHIP OPPORTUNITIES:Sponsorship of Wholesale Lab Usage Survey
WHAT’S BRAND NEW FOR 202120/20’s Signature Sellers’ Guide featuring scores of tips on retailing, style and frame tech for both eyewear and sunwear.
SELLING THE TOP CATEGORIES IN EYEWEAR AND SUNWEAR L&T: The Karp L&T Scouting Report
Pro to Pro: Decentering a Stock Lens to Create Prism
PARTNERSHIP OPPORTUNITIES:Advertising/Advertorial Spread in What’s Brand NewSponsorship of L&T Scouting Report
MAD FOR MATERIALSThe Technology, Materials and Colors that determine Consumer Eyewear Choices for 2020 and into the Future with input from Retailers and the 20/20 Editorial Team. Metal v plastic frames.
SUSTAINABILITYLooking beyond 2020 with optical's best awareness initiatives.
L&T: Advanced Edging Techniques and the Next Generation of Milling EdgersPro to Pro: Bundling – Presenting the complete eyewear package and bundling lens add-ons.
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: Tech, Materials and Colors in Eyewear Sponsorship of the debut of Eyewear Tech and Materials MarketPulse SurveySingle Page Product Reviews or Corporate Initiative Debuts: What’s Right Now
NOV | DEC |Ad Close: 10/1 Ad Due: 10/7 Ad Close: 11/5 Ad Due: 11/11
THE COLOR ISSUEWomen’s choices in Color when it comes to their favorite Ultimate Accessory.
SHE MEANS BUSINESSEyewear that makes the best Working Woman Impression
A DECLARATION OF INDEPENDENCERetailer focused feature on Independent Eyewear defining the faces of Independent Minded Women.
L&T: Lens Sweet Spots and How to Use ThemPro to Pro: The Impact of Centration Errors
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: Women’s Eyewear
CLASSIC EDITIONThe Classic 20/20 issue celebrates the last month of 2020. A Grand 2020 Celebration of 20/20's past, present and future with Our Greatest Hits and Biggest Predictions from Retailers and the Edit and Art team of 20/20.
THEIR GREATEST HITSEyewear Vendors detail their Best Selling Eyewear Ever.
LIVE THE LIFE OF LUXURY EYEWEARSelling “up” is out. Sell High End because that’s what consumers need AND want.
L&T: How Eyewear Weight Affects the Purchase Decision and What Goes Into It: A series on what elements go into conceiving, designing and producing common optical products.Pro to Pro: Best of 2020
PARTNERSHIP OPPORTUNITIES:Still Life Product Placement: Luxury and High End Eyewear
Vision Expo West 9/24–9/26 Silmo 10/2–10/5
AAO 11/14–11/17
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MCM FROM MARCHON EYEWEAR
CHOICEKEEP AN OPEN MIND, OPEN EARS AND OPEN EYES WHEN IT COMES TO CONSUMERS AND THE EYEWEAR THEY KNOW, LOVE AND WANT
FREEDOMOF
The Reality of COMPETING WITH ONLINE • THE LAB WATCH MarketPulse • CHRISTIAN ROTH Has His Say
UPDATED AS OF: 11/20/2019
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SEEKING SUN WITHPEOPLES FROMBARBADOS
THE 20/20 TEAM’SHOT SPOTS
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SUNSATIONALPEOPLES FROM BARBADOS
EDITORIAL AND DESIGN
SALES
MARKETINGJames SpinaSVP, Editor-in-Chief 212-274-7187 · [email protected]
Christine YehExecutive Editor 212-274-7011 · [email protected]
Andrew KarpGroup Editor, Lenses & Technology 212-274-7080 · [email protected]
Victoria GarciaSenior Associate Editor 212-274-7185 · [email protected]
Jillian UrcelayAssociate Editor 212-274-7104 · [email protected]
Iris JohnsonArt Director212-274-7014 · [email protected]
Deborah Kotob Director, Education and Training508-439-0882 · [email protected]
Jennifer Waller Research Director212-274-7164 · [email protected]
Julie ZidelSenior Web DesignerJobson Optical Group 212-274-7097 · [email protected]
Marc Ferrara CEO, Information Services Division Jobson Medical Information 212-274-7062 · [email protected]
Dennis Murphy Vice President, SalesJobson Optical Group 646-758-9301 · [email protected]
James DeMatteis Director of Digital Products Regional Sales Manager 212-274-7083 · [email protected]
Amanda Churchill Regional Sales Manager 760-310-7145 · [email protected]
Nancy Ness Vice President, Marketing Jobson Optical Group 212-274-7103 · [email protected]
Hannah Haley Senior Marketing Coordinator Jobson Optical Group 212-274-7091 · [email protected]
Debbie Buturla Executive Assistant Jobson Optical Group 212-274-7087 · [email protected]
20/20 online is the ECP’s on-the-go, mobile-optimized source for industry news, trends and information. 2020mag.com’s new website features bold photography, articles formatted for easy reading, quick navigation and convenient search to discover top trends, Pro to Pro stories and ABO/NCLE-approved CE courses.
Eyecare professionals rely on 20/20 for eyewear, sunwear and lens products, fashion and eyewear style trends, retailing and dispensing information, lenses and technology information, market research studies, and education and training. The Pro to Pro section in each issue integrates education and training articles as well as ABO/NCLE-approved Continuing Education courses. 20/20 is most influential in purchasing decisions for optical frames, sunwear, lenses and accessories.
Jobson Optical Group395 Hudson Street, 3rd FloorNew York, NY 10014