TRACK NAME

CUSTOMER AND STAKEHOLDER ENGAGEMENT ORGANIZATIONAL EXCELLENCE

Enabling the Customer Journey

Organizing for Customer Engagement

Engaging with Medical Stakeholders

Creating an Insights-Driven Organization

Driving Operational Efficienc

Managing Organizational Effectiveness

Getting the Most from Your Veeva Investments

DESCRIPTION

The pharmaceutical industry has a range of digital, voice and in-person

channels available to reach customers. Understand

how to best use the right channels to drive better customer engagement.

Effective customer engagement hinges on

collaboration across teams, operating with a complete

customer view. This requires new commercial approaches

and access to the right data and insights.

The approach to customer and stakeholder engagement

recognizes the dynamic nature of medical interactions.

The collaboration between Medical Affairs and

Commercial teams, including leverage of new channels

and insights is key to driving commercial excellence.

Solid master data management and a

structured approach to content development is

critical to enable the insights driven organization. Find out how to achieve this and what the value of insights could be

for your organization.

There is an increased focus on efficiency. Taking cost

out of content development. Producing insights quickly

to drive business decisions. Continuously adjusting customer alignments. Streamlining events contracting. How are

operational teams approaching these

challenges?

Intelligent engagement starts with a deep understanding of

your customer profile, including interaction insights and content utilization across touch points. Armed with this data, you can drive smarter engagements. Find out how to establish the foundation to achieve tailored

interactions.

Discover best practices for implementing and running Veeva Commercial Cloud

solutions. From centralized teams to new approaches

to partnering, Veeva customers benefit from

innovation delivered with regular release cycles

to enable new business capabilities.

WHO SHOULD ATTEND?

Commercial Excellence, Customer Excellence,

Marketing, Brand, Digital, Multichannel

Commercial Operations, Sales Management,

Market Access, Commercial Excellence, Marketing, Brand, Digital

Medical Affairs, Commercial Excellence, Commercial Operations,

Marketing, Digital

Commercial Excellence, Commercial IT, Marketing,

Brand, Digital, Multichannel, Business Analytics

Commercial Operations, Commercial IT,

Promotional and Medical Content Management,

Data Management

Sales Force Effectiveness, Commercial Excellence, Marketing, Brand, Digital,

Multichannel

Commercial IT, Commercial Operations,

Veeva Administration

2016 Veeva European Commercial Summit29 Nov – 1 Dec, Madrid

Enabling Smarter Customer Engagement

Agenda-at-a-Glance

veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16

Agenda subject to change 22 November 2016

Tuesday, 29 November16:00 Registration Opens

17:30 Zinc Networking Cocktail (by invitation only)

18:30 Welcome Reception in the Partner Pavilion

Wednesday, 30 November7:00 Registration Opens

Breakfast - Meet the Experts (Partner Pavilion)

9:00 Welcome and Morning Keynotes | Amanda Buckley and Matt Wallach, Veeva (Auditorium)

9:50 GSK: Our Journey Towards a New Engagement Model | Maryka Petris, Kelly Ellis, Marcel de Jong, and Wayne Crowe, GSK (Auditorium)

10:20 Break - Meet the Experts (Partner Pavilion)

11:00 Commercial Showcase: Making Insights Work (Auditorium)

11:30 Veeva Keynote (cont.) and Awards | Amanda Buckley, Veeva (Auditorium)

12:00 Lunch - Meet the Experts (Partner Pavilion)

BREAKOUT SESSIONS

CUSTOMER AND STAKEHOLDER ENGAGEMENT ORGANIZATIONAL EXCELLENCE

Enabling the Customer Journey

Organizing for Customer Engagement

Engaging with Medical Stakeholders

Creating an Insights-Driven Organization

Driving Operational Efficienc

Managing Organizational Effectiveness

Getting the Most from Your Veeva Investments

13:40

14:20

15:00

Break - Meet the Experts (Partner Pavilion)

16:20

17:00

2016 Veeva European Commercial Summit • Agenda

veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16

Agenda subject to change

15:30

Panel: Gaining Greater Strategic Value from

Medical Events Karsten Bonhoff, SPMSD Tobias Schleicher, Teva

Panel: The Journey from Rep-Centric to Enterprise

Engagement Models Barbara Albientz, NovartisAnish Shindore, Novartis

Future of Medical Affairs - Best Practices

Sital Kotecha, Veeva

Managing and Measuring Commercial Cloud Value RealizationGary Page, Veeva

Callum Hayes, Veeva Jan van den Burg, Veeva

Fast Track to Veeva OpenData

Angélique Aldaya, Veeva Sylvain Chastagnol, Veeva

Orchestrating the Customer Engagement

JourneyAaron Mitchell, ZS

Key Account Management: A Look Ahead

Julien Massinon, VeevaChris Wade, Veeva

Unlocking the Value of KOL Data

Marco Gorini, AstraZenecaKilian Weiss, VeevaSital Kotecha, Veeva

Preparing for theEuropean General DataProtection RegulationAshley Slavik, Veeva

Mastering Data for Better Customer

Engagement Ken Hoang, Veeva

Accelerating MultichannelSuccess in Global

Advertising and PromotionIan Hale, Shire

Improving IT-Business Collaboration for Better CRM Governance and Release ManagementPhilippe Houben, BI

Personal and Digital Channels, Working

TogetherChris Wade, Veeva

Driving Coordinated Key Account Engagement through a Structured

Data ApproachOskar Thulin, Sobi

Using Medical Content toExtract Strategic Insights

and Drive ExcellenceEdith Sereno, Mavens

James Hemsley, Mavens

Veeva CRM Suggestions: Lessons from Real-World

Experience at MSD Austin Wilson, MSD Ywan Karlen, Aktana

Transforming Promotional Content Management

Globally at AstraZenecaGareth Alcock, AstraZeneca

The Treasure in the Vault. What Else Can It Do?

Bill Strickland, AstraZeneca

Best Practices for Enhancing Your Existing

Veeva CRM Implementation Richard Kibrya, LEO

Sandra Blaser, Veeva

Leveraging Digital Channels to Drive Better

Customer Engagement Jean-Sébastien Struyf, BMS

Integrating Marketing Automation: Current

Approach & Future Plans Arno Sosna, Veeva

Panel: Strengthening theMedical / Compliance /

Commercial PartnershipNat Hines, Novartis

Bill Strickland, AstraZeneca Sital Kotecha, Veeva

Evolving the ContentMindset at TevaTim White, Teva

DAM Good Practice! Huw Jenkins,Veeva

Foster Greater Productivity and CRM Adherence

through Dynamic Data Management

Guillaume Roussel, Veeva

GSK’s Connected Organization Delivers Better Customer EngagementMarcel de Jong, GSK

Harnessing the Value from CRM Data - from Information

to Insight to Achieving Strategic Use

Chris Moore, EY

Quickly Improving Resource Alignment and Accuracy Globally at GSK Phoebos Stergiou, GSK

Intelligent Engagement for Intelligent Outcomes

Eva Wiedenhöft, Accenture

Veeva Vault as a Platform for R&D and Commercial

Avril England, Veeva

Wednesday, 30 November (CONTINUED)

19:00 Buses Depart for Evening Gala

19:15 Evening Gala

Thursday, 1 December7:30 Breakfast - Meet the Experts (Partner Pavilion)

8:30Opening Remarks (Auditorium)

Amanda Buckley, Veeva

8:35Veeva Commercial Cloud and Veeva CRM Roadmap (Auditorium)

Povilas Petkevicius, Veeva

ROADMAP SESSIONS

Customer Data Master Data Management Commercial Content Medical Territory Alignment Events Management

9:30Veeva OpenData RoadmapGuillaume Roussel, VeevaAngelique Aldaya, Veeva

Veeva Network RoadmapPatrick Kübler, Veeva

Fernando Pingitore, Veeva

Veeva Vault PromoMats Roadmap Dom Eaton, Veeva

Myriel Penoy, Veeva

Veeva Medical RoadmapSital Kotecha, Veeva

Veeva Align RoadmapMichael Geiling, Veeva

Veeva Events ManagementRoadmap

Arpad Laczkovszki, Veeva

10:10Veeva OpenData RoadmapGuillaume Roussel, VeevaAngelique Aldaya, Veeva

Veeva Network RoadmapPatrick Kübler, Veeva

Fernando Pingitore, Veeva

Veeva Vault PromoMats Roadmap Dom Eaton, Veeva

Myriel Penoy, Veeva

Veeva Medical RoadmapSital Kotecha, Veeva

Veeva Align RoadmapMichael Geiling, Veeva

Veeva Events Management Roadmap

Arpad Laczkovszki, Veeva

10:40 Break - Meet the Experts (Partner Pavilion)

11:20 – 12:20

WORKSHOPS SESSIONS

The Convergence of MarketAccess with Commercial Teams:

How to Best Leverage Your Existing Cross-functional

Teams, Tools and ProcessesThomas Hasman, Highpoint

Ruven Remo, Highpoint

Differentiating the Customer Experience with

Digital ContentConan Robbins, Accenture Mathieu Vaidis, Accenture

Laying the Framework to Having the Confidence to Engage in

a Multichannel WayJames Hemsley, Mavens

Medical Affairs as a StrategicEnabler in the Evolution to

Achieving ScientificExcellence

Sital Kotecha, Veeva

Migrating from Zinc MAPS toVeeva Vault PromoMats -

Customer Case StudyAnne Davies, United Therapeutics

Hamish Miller, Veeva

11:20 – 12:20 CONSUMER HEALTH FORUM (by invitation only)

12:30 Closing Keynotes | The Future and What to Do About it, Mark Stevenson (Auditorium)

13:15 – 14:00 ANIMAL HEALTH FORUM Lunch and learn (by invitation only)

13:15 Farewell Luncheon - Meet the Experts (Partner Pavillion)

14:00 Summit Concludes

2016 Veeva European Commercial Summit • Agenda

veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16

Agenda subject to change

'My Insights', the New Way to Get Insights from Veeva CRM

Arpad Laczkovski, VeevaAlbert Almeyda, Veeva