2015 event programme

22 (Programme correct at time of publication, subject to change)

19 Oct, Monday 21 Oct, Wednesday

12.00 – 22.00Booth SetupBasement 2, Hall D – F

08.00 – 17.00Registration for Exhibitors, Buyers, Media, Speakers and Trade VisitorsBasement 2

09.00 – 17.30WIT – Web in Travel Registration [separate registration required]Level 3, Foyer of Heliconia Ballroom

08.30 – 10.00ITB Asia 2015 Opening Speechby Dr. Michael Frenzel Chairman, World Travel & Tourism CouncilOpening Keynote by Philip C. Wolf, Founder, Phocuswright Inc.Level 3, Begonia 3011

10.00ITB Asia Exhibition Doors OpenBasement 2, Hall D – F

10.00Ribbon Cutting Ceremony & VIP Guided TourBasement 2, Hall E

10.30Appointments CommenceBasement 2, Hall D – F

11.00Opening Press ConferenceLevel 3, Begonia 3002

11.00 – 13.00IDeaS Forum: Driving Hotel Profitability From All Revenue StreamsLevel 3, Begonia 3102

15.00 – 16.30STR Global Presents: Current And Emerging Trends In The Travel IndustryBasement 2, Hall F, F61, ITB Asia Clinics

15.30 – 16.00TripAdvisor: Reviews, Reputation And Roi:Getting The Most Out Of Tripadvisor And Your Online PresenceBasement 2, Hall E, J49, Presentation Hub

18.00Exhibition Closes

18.30 – 21.00Opening Night Function By Marina Bay Sands[Strictly by Invitation to Buyers, Media and VIPs]Level 5, Sands A Ballroom

20 Oct, Tuesday

08.00 – 22.00Booth SetupBasement 2, Hall D – F

08.00 – 17.00Registration for Exhibitors, Buyers, Media, Speakers and Trade VisitorsBasement 2

09.00 – 18.30WIT – Web in Travel Registration [separate registration required]Level 3, Foyer of Heliconia Ballroom

Web in Travel

Responsible Tourism and CSR Day

ITB Events

ITB Asia Events

ITB Asia Partner Events

EVENTS SCHEDULE itb-asia.com/conference/

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11.00 – 13.00TTG Media Engagement WorkshopBasement 2, Hall E, J49, Presentation Hub

11.00 – 13.00ITB Asia 2015: Professional Travel Bloggers Association (PTBA)Basement 2, Hall F, F61, ITB Asia Clinics

13.30 – 15.30Tuniu Corporation: How To Take Advantage Of The Booming Chinese Travel Market Basement 2, Hall E, J49, Presentation Hub

13.30 – 14.30Global Travel: Facts & FiguresBasement 2, Hall F, F61, ITB Asia Clinics

14.00 – 18.30IC&E In Partnership With The Incentive Conference & Event Society Asia Pacific Level 3, Begonia 3011

14.00 – 18.00Big Data Revolution And How It Disrupts China’s Travel & Tourism Industries (STB and ITB Asia)Level 3, Begonia 3102

14.30 – 17.15ITB CSR DayBasement 2, Sustainable And Responsible Tourism Hub

16.30 – 17.30HelmsBriscoe: The Benefits Of Partnering With Venue Sourcing ExpertsBasement 2, Hall F, F61 ITB Asia Clinics

Late Night Function [Travel Weekly Asia and Gardens by the Bay] Gardens by the Bay

21.30 – 00.00

22 Oct, Thursday

08.00 – 17.00ITB Asia: Registration for Exhibitors, Buyers, Media,

Basement 2

08.30 – 12.30East Meetings West: A K.I.T. Group Study Trip For Association

Level 3, Begonia 3002

Global Travel Professional (GTP) Certification Sponsored Level 3, Begonia 3011

10.00ITB Asia Exhibition

Basement 2, Hall D – F

08.30 – 12.00

09.30 – 10.30Keynote Day 2Level 3, Begonia 3102

10.00 – 12.00CAPA Aviation OutlookLevel 3, Begonia 3111

10.00 – 10.30RT Clinic 1 Elephants In Tourism: The Good, The Bad & The UglyBasement 2, Sustainable and Responsible Tourism Hub

10.30 – 11.00RT Clinic 2 How To Use Tourism As An Incentive For Conservation:

Basement 2, Sustainable and Responsible Tourism Hub

Stories From Cambodia, Laos

Speakers and Trade Visitors

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Adventure Tourism: The Sustainable Tourism Opportunity For Emerging Markets Basement 2, Hall F, A45, Sustainable and Responsible Tourism Hub

12.30 – 13.30

Biz Events Asia: The Importance of Talent Management – How To Improve the Profitability of Your Business Through Talent Management

14.00 – 14.30

[Travel and Technology Showcase]Sonata Software: Catering To Next Generation TravelersBasement 2, Hall E, J49,

13.30 – 18:00

Luxury Travel & Hospitality Forum By ITB Asia and DestinationEliteLevel 3, Begonia 3002

14.30 – 15:00

[Travel and Technology Showcase]DerbySoft: Unraveling The Mysteries Of Meta Search MarketingBasement 2, Hall E, J49, Presentation Hub

14.30 – 15:00

RT Clinic 6Quality & Profitable Sustainable Tourism: Ecolodges Indonesia’s Story Basement 2, Hall F, A45, Sustainable and

15.00 – 15.30 [Travel and Technology Showcase]TripAdvisor: Instant Booking On Tripadvisor:A Powerful New Channel For HoteliersBasement 2, Hall E, J49, Presentation Hub

16.00 – 16:30 [Travel and Technology Showcase]Revinate: Owning The Guest Relationship Basement 2, Hall E, J49, Presentation Hub

16.00 – 16.30

Building Partnerships With Local Communities: The Key To Community-Based Tourism

Late Night Function [TTG Travel Trade Publishing and The South Beach]

The South Beach

ITB Asia 2015 Conference Partners

Basement 2, Hall E, J49,

RT Clinic 5

14.00 – 16.00

ITB Asia - TravelDaily China SessionLevel 3, Begonia 3111

Responsible Tourism Hub

15.00 – 15:30RT Clinic 7The Responsibility Of Tourism Basement 2, Hall F, A45, Sustainable and Responsible Tourism Hub

15.30 – 16:00[Travel and Technology Showcase]Virtual Service Solutions Ag: Trends In Customer Communication - MobileFirst With Mysite – How To Wow Your Clients And Cut Your Costs Basement 2, Hall E, J49, Presentation Hub

23 Oct, Friday

08.00 – 17.00ITB Asia: Registration for Exhibitors, Buyers, Media, Speakers and Trade VisitorsBasement 2

11.00 –12.00Responsible Tourism Event & Networking Short-Film Showcase: The Power Of Destination Storytelling Globally

11.00 – 12.00Airbnb: The Economic Impacts of Home Sharing In Cities Around the WorldBasement 2, Hall E, J49, Presentation Hub

11.00 – 14.45

ITB Asia Clinics [Open to all WIT delegates and ITB Asia delegates]

10.00

ITB Asia Exhibition Doors OpenBasement 2, Hall D – F

10.30 Appointments CommenceBasement 2, Hall D – F

12.30 – 13.30Euromonitor: The New Online Traveler In AsiaBasement 2, Hall E, J49, Presentation Hub

14.00 – 17.00Future Leaders 2015 (STB & ITB Asia)Level 3, Begonia 3102

18.00ITB Asia 2015 Closes

See you again in 2016, 19 – 21 October!

15.30 – 16:00RT Clinic 8Building Community Fund & Business Opportunities

Responsible Tourism Hub Basement 2, Hall F, A45, Sustainable and

RT Clinic 9

Basement 2, Hall F, A45, Sustainable and Responsible Tourism Hub

16.30 – 17.30

Travelmole Asia Pacific Web Awards 2015 Basement 2, Hall E, J49,

[Travel and Technology Showcase]

16.30 – 17.00

Botswana & Sustainable Tourism Basement 2, Hall F, A45, Sustainable and Responsible Tourism Hub

RT Clinic 10

18.00Exhibition Closes

21.00 – 00.00


Basement 2, Hall F,F61

12:00 –14.00 ITB Berlin Business LunchLevel 3, Begonia 3002

12.00 –13.00Responsible Tourism Event & Networking 1. Inspiring Operators in Asia: Wild Asia’s 2015 Responsible Tourism Award Finalists & Winners


The Trade Show for the Asian Travel Market

Presentation Hub

Presentation Hub

Presentation Hub

2. The New Platform to Interweave the People of Asia,Conservation and Tourism

10.30Appointments CommenceBasement 2, Hall D – F

11.00 – 11.30RT Clinic 3 Conservation & Travel: Giant Pandas, Education And Volunteering In ChinaBasement 2, Hall F, A45, Sustainable and Responsible Tourism Hub

11.00 – 16.45

ITB Asia Clinics [Open to all WIT delegates and ITB Asia delegates]Basement 2, Hall F, F61, ITB Asia Clinics

11.30 – 18.00GBTA Business Travel Forum Level 3, Begonia 3011

11.30 – 12.00

Hotel Resilient: Strengthening the Resilience of the Tourism SectorBasement 2, Hall F, A45, Sustainable and Responsible Tourism Hub

11.00 – 12.00GLP Films – Destination Storytelling -

Basement 2, Hall E, J49, New Strategies For The Future Of Travel

RT Clinic 4

Presentation Hub

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booking service, apart from the direct airline websites. Can it live up to the hype and what are its plans to expand beyond Indonesia?

Ibibo Group has become the one watch in India. Part of Naspers, the Capetown-based mass media corporation, which also owns Flipkart, it was set up in January 2007. It owns the B2C online travel aggregator Goibibo, online bus ticketing platform redBus.in, and has a 51% stake in the B2B travelboutiqueonline.com. It also owns a minority stake in Naspers' payment gateway business PayU Global.

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12.35 – 13.00 TRAVEL DISTRIBUTION, REBOOT Amadeus buys Navitaire. Sabre buys out Abacus. Travelport’s latest acquisition as of July was Mobile Travel Technologies. Each of these traditional Global Distribution Systems are making moves to position themselves for the future. What’s the thinking and strategy?

Talkback:

A conversation with the world’s largest accommodation company which owns no property. On July 7, 2015,

It also reported a total of 35 million customers in May, 10 million of whom came on only in 2014. What role does Asia play in this juggernaut’s growth story?

According to a new Phocuswright Global and European Edition publication, the private accommodation market in Europe is significantly larger than in the US. More than twice as many British, French and German travelers – as a percentage of the respective traveler populations – have stayed in private accommodations over the past year. France, Germany and the UK alone are home to some 33 million rental travelers versus just 22 million US travelers. Now there are no clear stats available yet on the Asia market but you don’t need to be a rocket scientist to figure out the upside is enormous in this fragmented, diverse travel region. This panel looks at the opportunities in China and across the region.

Talkback:

A conversation with the world’s largest transportation company which owns no vehicles. Love it or hate it, it’s a brand that has truly disrupted ground transportation. Cars have been burned, drivers fined and city authorities are grappling how to deal with this phenomenon. But customers love it, the numbers tell the story. In 2014, it

15.55 – 16.05

online since 2014.

16.05 – 16.35 BREAK

16.35 – 16.55 It made its debut in the hospitality space as a social media analytics and reputation management start -up. Now it wants to lead in a new form of storytelling, Virtual Reality.

16.55 – 17.15 WITOVATION AWARDS, PRESENTED BY SOJERN

17.15 – 17.50 AVIATION REBOOT Up to 80% of the Thai domestic flight market is now controlled by low-cost carriers. And low-cost forms close to 60% of the South-east Asian flight capacity. In this session, we look at how flying has been rebooted and the airlines leading the transformation, from a low cost player in Asia to a premium global carrier based in the Middle East.

Talkback:

From ancient ryokans in Japan, to lodges in the mountains of Nepal and jungles of Sri Lanka, to all-bamboo island resorts in Indonesia, our next panelists have chosen to put their passion and commitment into creating local, unique and authentic experiences for their customers. Without them, our travel world would be the poorer. Panel:

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Retailing hotel rooms has never been as complicated as it is today, with a myriad of channels, tools and services

the future of hotel booking, retailing and pricing.

Panel 1

Presentation:

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(Programme correct at time of publication, subject to change)

WEDNESDAY, 21 OCTOBER

for a new generation of travellers.

dream builders that travellers can enjoy the diversity of our planet.

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13.00 – 14.00 LUNCH

14.00 – 14.30 THE LAST MILE: DO, PLAY, EAT, EXPERIENCE, PART 2 Now meet those on the flip side, the marketplaces for tours, activities and experiences, and how each are trying to inspire travellers to search, discover, plan and buy that last mile in travel.

She was in the telco business. Then she entered the reality television cooking competition and changed her life.

the world.

14.45 – 15.10 THE LAST MILE: DO, PLAY, EAT, EXPERIENCE, PART 3

Dimmi in May 2015. Travel and dining are blurring. Meet the players in the dining space and find out how they are reaching out to be connected to travellers and vice versa.

A high level look at how the aviation landscape is changing in Asia Pacific and why it matters to your business.

are following their noses and corporations are looking to expand in the region through mergers and acquisitions. In this panel, we talk to those who are behind the funding and making the decisions on mergers and acquisitions.

Interviewer:

15.50 – 16.00

deep crevasses and hiddengullies for the unsuspecting and mostly the unprepared. Prepare yourself for an ascent up this peak with local guides who know the terrain better than anyone else.

Moderator: Maggie Rauch, Senior Research Analyst, Phocuswright

vs man, machine is overtaking. Everyday there are one million new smartphones added, three times the number

Against: Martin Symes, Chief Marketing Officer, Sabre Travel Network APAC17.20 – 17.30 CLOSE

19.00

35 Robinson Road, Singapore 068876

ITB ASIA 2015: OPENING KEYNOTELEVEL 3, BEGONIA 301108.30 – 09.00 OPENING KEYNOTE RECEPTION

09.00 – 09.10 OPENING REMARKS Opening Presenter:

09.10 – 10.00 OPENING KEYNOTE

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IDEAS FORUM: DRIVING HOTEL PROFITABILITY FROM ALL REVENUE STREAMSLEVEL 3, BEGONIA 310211.00 – 11.20 REVENUE MANAGEMENT FOR NON-REVENUE MANAGERS

11.20 – 11.50 HOTEL REVENUE OPTIMIZATION STRATEGY & BEST PRACTICES

11.50 – 12.30 PANEL: HOTEL REVENUE MANAGEMENT IN THE AGE OF BIG DATA

12.30 – 13.00 TOTAL REVENUE PERFORMANCE- MAXIMIZING PROFITABILITY FROM ALTERNATE REVENUE STREAMS WITH AN EXAMPLE OF FUNCTION SPACE

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TTG MEDIA ENGAGEMENT WORKSHOPBASEMENT 2, HALL E, J49, PRESENTATION HUB11.00 – 13.00 THE NEXT HEADLINE-GRABBING DISASTER IS JUST AROUND THE CORNER: CAN YOU HANDLE THE MEDIA AND THE BUYERS?

ITB ASIA 2015: PROFESSIONAL TRAVEL BLOGGERS ASSOCIATION (PTBA)BASEMENT 2, HALL F, F61, ITB ASIA CLINICS11.00 – 12.00 HOW BLOGGING AND SOCIAL MEDIA EARNS YOU MONEY

12.00 – 13.00 PROFESSIONAL BLOGGERS’ SECRETS FOR BUILDING AN ONLINE FOLLOWING

TUNIU CORPORATION: HOW TO TAKE ADVANTAGE OF THE BOOMING CHINESE TRAVEL MARKETBASEMENT 2, HALL E, J49, PRESENTATION HUB

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TUESDAY, 20 OCTOBER

GLOBAL TRAVEL: FACTS & FIGURESBASEMENT 2, HALL F, F61, ITB ASIA CLINICSThe Global travel industry is facing many challenges: in an ever more fragmented and complex market, customers with short attention spans searching for holidays from multiple locations on multiple devices. To become successful travel companies the constant need to take a holistic view of every step of the online booking journey. They need to anticipate market developments trends, understand their sophisticated customers and – most importantly of all – embrace every opportunity both online and offline to engage the consumer and increase profitable growth.

13.30 – 13.35 OPENING SESSION Speaker: Anthony Tan, Associate Director APAC, Travel, GfK

13.35 – 13.50 GLOBAL TRENDS & INSIGHTS Speaker: Anthony Tan, Associate Director APAC, Travel, GfK

13.50 – 14.00 SHARING ON ABACUS - NEW TECHNOLOGY / COLLABORATION Speaker: Rani Francois-Marie Saad, Vice-President, Abacus Ventures and Corporate Development

14.00 – 14.10 TRAVEL AGENCY - CURRENT CHALLENGES AND OPPORTUNITIES Speaker: Simon Er, General Manager, Global Travel and Scenic Travel

14.10 – 14.20 PANEL DISCUSSION Moderated by: Stanley Kee, Regional Managing Director – Southeast Asia, GfK

14.20 – 14.30 Q&A

2014 saw that over one hundred million Chinese participated in the overseas travelling business. And the trend was accelerating in the first half of 2015. Everyone knows that China has a huge demand for outbound tourism; and yet, many overseas travel resource suppliers could not keep up with the pace. Some of the common questions are how to efficiently provide competitive travel resources, how to understand and fulfill the travel appeals from the Chinese tourists, how to conduct effective cooperation with China’s domestic travel agencies with low communication costs and how to confront the low information level of Chinese travel agencies. Tuniu.com (NASDAQ: TOUR), a leading Chinese online travel agency, has been working with many global resource suppliers ranging from guided tours, FIT, cruises, MICE, and etc. Tuniu.com will share its in-depth views and rich experiences, and will present the solutions via its proprietary Supply Chain Management System.

Presented by: Zhengrong Tang, Chief Technology Officer, Tuniu Corporation

IC&E IN PARTNERSHIP WITH THE INCENTIVE CONFERENCE & EVENT SOCIETY ASIA PACIFIC LEVEL 3, BEGONIA 3011 13.45 REGISTRATION OPENS

14.00 – 14.15 OPENING & WELCOME SPEECH Presented by: Nigel Gaunt, President, ICESAP

14.15– 14.45 CASE STUDY/ TUTORIAL: THE AGE OF MEETINGS TECHNOLOGY What do you need to know to make your next event “tech savvy” and ensure your event is relevant to the attendees of today

Presented by: Daniel Chua, Managing Director, AONIA Pte Ltd

14.15 – 15.30 HOW TO BRING MAGIC TO YOUR EVENTS? – CUSTOMER PANEL Hear from some of the industry’s leading corporate event leaders on how they weave creativity and difference into their events, generating first class results on any budget.

13.30 – 15.30

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Presented by: Benoit Badufle, Monaco Government Tourist & Convention Authority and Horus Development & Consulting

15.30 – 16.00 AFTERNOON TEA HOSTED BY ITB ASIA

16.00 – 16.30 CASE STUDY/ TUTORIAL: WHY PRICE MATTERS? Can you save your company 10% on event fees? Or is it better to negotiate additional room upgrades?Can you do both? Understand more about pricing strategy and how to get the most out of your event budget Presented by: Lisa Hopkins, Managing Director – APAC, BCD Meetings & Events

16.30 – 17.00 CASE STUDY/ TUTORIAL: WHEN EVENTS GO WILD What happens when the unexpected happens? How do you handle a crisis? Hear real-life examples and receive practical solutions to manage those unplanned and unforeseen disasters. Presented by: Rob Vass, Turningpoint Solutions

17.00 – 17.30 ICESAP Trivial Pursuit MICE, TLA’s, Cabaret, Pax – what does it all mean? During the course of the afternoon, speakers will be giving clues to the questions in the ICESAP Trivial Pursuit. Win great prizes and improve your understanding of our industry

17.30 – 17.35 CLOSING REMARK Presented by: Nigel Gaunt, President, ICESAP

17.35 – 18.30 NETWORKING REFRESHMENTS BY ITB ASIA

BIG DATA REVOLUTION AND HOW IT DISRUPTS CHINA’S TRAVEL & TOURISM INDUSTRIES (STB AND ITB ASIA)LEVEL 3, BEGONIA 310214.00 – 18.00 TOPIC 1: USING BIG DATA TO ACCURATELY CAPTURE THE RIGHT CONSUMERS In this realm of big data where business decisions are made from examining data sets, it is imperative for businesses to understand the importance of analytics findings to identify new revenue opportunities, develop effective marketing strategies and competitive advantages. Ctrip.com International Inc, China's largest online travel agency, had announced that it will be setting up a new platform that will focus on big data analysis for the hotel industry. With technology advancement and reduced data processing cost, the data collected and analysed will provide critical insights for the industry to understand consumer preferences and improve services. Join us as we hear from major players of the industry on how they are leveraging big data coupled with mergers and acquisitions, as well as continuous investment to consolidate their foothold in an increasingly competitive industry.

TOPIC 2: ENHANCING EXPERIENCE OF VISITORS USING TECHNOLOGY China travel and tourism is expected to register strong growth as consumer confidence and appetite for outbound travel remain strong. In 2014, over 109 million outbound travellers contributed to a travel expenditure of up to CNY3, 250 billion, this is due largely in part to how the internet has revolutionised the way Chinese consumers learn about the world and find out about new destinations and travel services, and an increasing percentage of Chinese travellers using mobile apps and services during the travel purchase circle. Most of the destinations and travel industry are also putting in more effort to attract Chinese consumers through enabling online reservations, e-ticketing and other digital interactions. Join us as we discuss how destinations, hotels, attractions, airlines can take advantage of the online platforms to upgrade their consumer travel experience at various point of the consumer purchase cycle. The session will also explore relevant case studies and forecast upcoming trends in technology for the travel industry.The sessions will be conducted in Mandarin, and simultaneous translation in English will be provided.

ITB CSR DAYBASEMENT 2, HALL F, A45, SUSTAINABLE AND RESPONSIBLE TOURISM HUB14.30 – 14.35 INTRODUCTION

Presented by: Rika Jean-François, Commissioner, CSR ITB

14.35 – 14.50 WELCOMING NOTE Presented by: Dr. Michael Frenzel, Chairman World Travel & Tourism Council (WTTC)

14.50 – 15.35 MYANMAR SESSION: LET THE JOURNEY BEGIN RESPONSIBLY IN MYANMAR Presented by: Vicky Bowman, Director of Myanmar Centre for Responsible Business:

“Assessing the positive and negative impacts of the tourism sector in Myanmar” Presented by: Dr. Nicole Haeusler, Senior Advisor, Myanmar Tourism Federation/CIM-GIZ

15.40 – 16.25 COORDINATED BY PATA AND CONNECTING TRAVEL: How can we use social media to encourage sustainable tourism practises in Asia?

Industry specialists from the public and private sectors will look at how social media can be used to publicise their internal CSR activities to clients and at the same time encourage sustainable behaviour among their clients. The session will cover this topic from different perspectives andfocus on the way that the millennial traveller is determining how companies have to position and promote themselves differently to match changing expectations. Panel guest: Helena Egan, Global Director of Industry relations, TripAdvisor Advisor Julia Kemp, Director of Leisure and Partnerships, Avis Budget Group EMEA Wallace Wong, Regional Director – Asia, Pacific Asia Travel Association (PATA) Kenny Picken, Managing Director, Traveltek Philip Schaetz, Senior Vice President of Sales & Marketing, Dorsett Hospitality Group Moderated by: Daniela Wagner, International Partnerships, Connecting Travel

16.30 – 17.15 CSR & DIVERSITY / LGBT SESSION: HOW TO MARKET TO THE ASIAN LGBT TRAVELER? Like Europe or the Americas, the Asian LGBT market is very diverse and different. New studies show the importance of Chinese market - inbound and outbound. Learn from industry professionals how your company can reach out to this vibrant market. Introduction: Rika Jean-François, Commissioner, CSR ITB Speaker: Moderated by: Thomas Bömkes, Managing Director Diversity Tourism GmbH

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STR GLOBAL PRESENTS: CURRENT AND EMERGING TRENDS IN THE TRAVEL INDUSTRYBASEMENT 2, HALL F, F61, ITB ASIA CLINICS15.00 – 16.30 SECTION I: A JOINT PRESENTATION BY STR GLOBAL AND GOOGLE TO BRING YOU Key statistics for the APAC region

Destination Information Mobile queries and the way travellers search Brand queries specifically around Hotels and OTAshe sharing economy - Online players is not only for leisure travel - business travel is growing

on Airbnb

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TRIPADVISOR: REVIEWS, REPUTATION AND ROI: GETTING THE MOST OUT OF TRIPADVISOR AND YOUR ONLINE PRESENCEBASEMENT 2, HALL E, J49, PRESENTATION HUB15.30 – 16.00 Join Pin Tsin Go, TripAdvisor’s Territory Manager for Southeast Asia, as she shares some key traveller trends and insight into how hoteliers can take advantage of TripAdvisor’s free and subscriber-only tools. Learn how key online marketing strategies and powerful tools in our Management Centre can help your business get connected to TripAdvisor’s 375 million unique monthly visitors*. Presented by: Pin Tsin Go,Territory Manager, Southeast Asia, TripAdvisor

HELMSBRISCOE: THE BENEFITS OF PARTNERING WITH VENUE SOURCING EXPERTSBASEMENT 2, HALL F, F61, ITB ASIA CLINICS16.30 – 17.30 An opportunity to talk to two industry veterans, both ex-hoteliers, on how third parties enable suppliers and buyers alike to improve their Return On Investment.

Venue Sourcing Experts can help clients consolidate their needs and benefit from improved concessions whilst at the same time help hoteliers increase their global reach, attract more demand, improve conversion, occupancies and revenues. Presented by:

THURSDAY, 22 OCTOBER

EAST MEETINGS WEST: A K.I.T. GROUP STUDY TRIP FOR ASSOCIATION EXECUTIVESLEVEL 3, BEGONIA 3002

08.30 – 09.00 REGISTRATION

09.00 – 09.10 WELCOME AND INTRODUCTION Presented by:

SECTION II: MEET THE EXPERTS FROM IHG, MARRIOTT, STARWOOD AND TRAVELODGE AS THEY DISCUSS CURRENT AND EMERGING TRENDS IN A MODERATED PANEL DISCUSSION COVERING:

changed over time

Speakers:

Asia Pacific region? If you are looking to expand Asian contribution to your events, or to actually extend your events into the Asian market then our educational offering has been designed specifically for you!

fascinating part of the world. The experience and insight will also give you a better understanding of how to attract and maintain higher Asian attendance at your existing events. This is also an unmissable event for those of you who are already active in the Asian market and wish to reach out to your international peers.

Please join us for our exclusive educational and business programme for association executives and leaders

KEYNOTE DAY 2LEVEL 3, BEGONIA 310209.30 – 10.30

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GLOBAL TRAVEL PROFESSIONAL (GTP) CERTIFICATION, SPONSORED BY DINERS CLUB INTERNATIONALLEVEL 3, BEGONIA 301108.30 – 12.00

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09.10 – 10.00 THE MULTIPOLAR KNOWLEDGE SOCIETY- INTERNATIONALISATION AND REGIONALISATION OF THE ASSOCIATION WORLD

10.00 – 10.15 COFFEE BREAK HOSTED BY ITB ASIA

10.15 – 11.15 INTERNATIONAL EVENTS IN SINGAPORE – 2 CASE STUDIES FOCUSING ON THE ATTRACTION OF SOUTH EAST ASIA


11.30 – 12.30 SPOTLIGHT ON CHINA

SPOTLIGHT ON INDIA

12.30 LUNCH HOSTED BY MARINA BAY SANDS

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Moderated by:

CAPA AVIATION OUTLOOKLEVEL 3, BEGONIA 3111

10.00 – 10.30 INTRODUCTION & KEYNOTE ADDRESS: THE UPHEAVAL IN ASIAN TRAVEL – AIRLINE STRATEGY IS THE CHANGING GAME

10.30 – 11.15 THE ASIA TRAVEL OUTLOOK 2025. WHAT DOES THE DATA TELL US ABOUT THE LATEST CONSUMER TRAVEL PATTERNS AND WHERE THEY’RE HEADING OVER THE NEXT DECADE?

Moderated by:

11.15 – 12.00 THE DISRUPTIVE IMPACT ON AVIATION AND TRAVEL OF NEW TECHNOLOGY

Moderated by:

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TUESDAY, 20 OCTOBER

GLP FILMS – DESTINATION STORYTELLING - NEW STRATEGIES FOR THE FUTURE OF TRAVELBASEMENT 2, HALL E, J49, PRESENTATION HUB11.00 – 12.00

RESPONSIBLE TOURISM CLINICSBASEMENT 2, HALL F, A45, SUSTAINABLE AND RESPONSIBLE TOURISM HUB

In corporation with Wild Asia and The Blue Yonder

10.00 – 10.30 ELEPHANTS IN TOURISM: THE GOOD, THE BAD & THE UGLY Speaker: Graham Harper, Director of Educational and Responsible Travel, Buffalo Tours

10.30 – 11.00 HOW TO USE TOURISM AS AN INCENTIVE FOR CONSERVATION: STORIES FROM CAMBODIA, LAOS & MYANMAR Speaker: Paul Eshoo, Regional Conservation Enterprise Advisor, Wildlife Conservation Society (WCS)

11.00 – 11.30 CONSERVATION & TRAVEL: GIANT PANDAS, EDUCATION AND VOLUNTEERING IN CHINA Speaker: Luo Peng, Founder, Eco Action

11.30 – 12.00 HOTEL RESILIENT: STRENGTHENING THE RESILIENCE OF THE TOURISM SECTOR Speakers: Hanna Maier, Junior Advisor, Gesellschaft für Internationale Zusammenarbeit (GIZ) Lucas Nunag, Owner, Amarela Resort 12.00 – 12.30 ADVENTURE TOURISM: THE SUSTAINABLE TOURISM OPPORTUNITY FOR EMERGING MARKETS Speaker: Shannon Stowell, President, Adventure Travel Trade Association (ATTA)

14.30 – 15.00 QUALITY & PROFITABLE SUSTAINABLE TOURISM: ECOLODGES INDONESIA’S STORY Speakers: Gede Ori Ariandika, General Manager Steve Noakes, Director, Ecolodges Indonesia

15.00 – 15.30 THE RESPONSIBILITY OF TOURISM Speaker: Mariglo Laririt, Director of Environment and Sustainability, El Nido Resorts

15.30 – 16.00 BUILDING COMMUNITY FUND & BUSINESS OPPORTUNITIES Speaker: Chananya Phataraprasit, Founder, Asian Oasis Travel

16.00 – 16.30 BUILDING PARTNERSHIPS WITH LOCAL COMMUNITIES: THE KEY TO COMMUNITY-BASED TOURISM Speaker: Yurie Nagashima, Business & Development Manager, Kinyei

16.30 – 17.00 BOTSWANA & SUSTAINABLE TOURISM Speaker: TBC

Join GLP Films as we celebrate and critically assess the momentum of destination storytelling and strategic marketing within the travel industry. See case studies and examples of industry leaders, including leading media, destinations, tour operators, and NGOs, on how destination storytelling is driving the future of travel. Learn what stories rise to the top, insight into the do's and don'ts of influencer marketing, and how strategic partnerships catapult destination marketing. Ultimately, we'll reveal not only how authentic stories resonate with travelers and increase business, but also support overall destination sustainability.

As a highlight of this special event, GLP Films will also announce its new strategic Destination Storytelling Initiative (DSI) launch across Asia. Join us to celebrate this exciting new industry initiative

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GBTA BUSINESS TRAVEL FORUM SPONSORED BY BEST WESTERNLEVEL 3, BEGONIA 301111.30 – 12.00 GBTA BUSINESS TRAVEL FORUM REGISTRATION

12.00 – 13.00 OPENING LUNCHEON SESSION

13.15 – 14.15 GBTA BUSINESS TRAVEL OUTLOOK – BRIC

14.15 – 15.15 2016 GLOBAL TRAVEL PRICE OUTLOOK

ITB ASIA CLINICS, POWERED BY WITBASEMENT 2, HALL F, F61, ITB ASIA CLINICSITB Asia Clinics, powered by WIT – A series of free workshops aimed at giving practical, how-to tips in the digital travel space. Free admission for all WIT and ITB Asia delegates on a first-come first-serve basis.11.00 – 11.45 CLINIC 1: CHALLENGES AND OPPORTUNITIES IN ENTERING APAC ONLINE SPACE Led by Sabre Travel Network A look at the major online trends that are influencing the online markets across APAC and then a look at some of the key markets around the regions and their opportunities and challenges.

12.00 – 12.45 CLINIC 2: WHAT WE HAVE LEARNT FROM 1 BILLION ONLINE ABANDONMENTS Led by SaleCycle For the past 5 years SaleCycle have been tracking the purchasing behaviour of 1 billion online shoppers. We’ve gained insights into how users purchase, why sometimes they don’t, and what is being purchased versus abandoned. If you knew, do you think you would engage with your customers differently? Bring yourself along to the SaleCycle clinic to learn from our 1 billion experiences.

14.00 – 14.45 CLINIC 3: CROSS DEVICE MARKETING: TURN “VISITORS” INTO “CUSTOMERS” ACROSS MULTIPLE SCREENS Led by Alban Villani, Sales Director, Criteo SEA Today’s traveler uses a laptop, a tablet, and a smartphone. It’s getting more and more unusual for a shopper’s decision-making process to involve just one device and one online touch point. In this presentation, we’ll examine what this means for online travel advertisers and how they can create an effective cross-device strategy to deliver personalized relevant advertising to high purchase intent users and re-engage site users to turn “visitors“ into “bookings.”

15.00 – 15.45 CLINIC 4 Led by TrustYou

16.00 – 16.45 CLINIC 5: DISCOVER HOW YOU CAN TAKE ADVANTAGE OF DIFFERENTIATED CONTENT WITH BRANDED FARES AND ANCILLARIES Led by Travelport With all the different flights and ancillary options available, Travelport makes it easier for travel agencies to sell a full range of additional services. We give you access to travel inventory that is relevant to your customer's preferences; and workflow tools designed to help you efficiently maximise sales using simple point of sale solutions such as the revolutionary Travelport Smartpoint.

This session will detail current economic conditions in Brazil, Russia, India and China and provide an outlook for business travel spending over the next two years through the proprietary GBTA BTI™, an index of business travel spending.

Speakers:Joe Bates, VP Research & Strategic Initiatives, GBTA Foundation

The 2016 Global Travel Price Outlook represents new research for the benefit of the corporate travel industry. The session will provide comprehensive insights into what the travel landscape will look like for travel buyers and suppliers in the coming year across airlines, hotels, car rental suppliers, and meetings & events providers. The data is intended to serve as a resource to assist travel buyers as they budget for, and negotiate, their 2016 travel programs.

and the future of travel.

Presented by: Rob Holmes, Chief Storyteller, GLP Films

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BIZ EVENTS ASIA: THE IMPORTANCE OF TALENT MANAGEMENT – HOW TO IMPROVE THE PROFITABILITY OF YOUR BUSINESS THROUGH TALENT MANAGEMENTBASEMENT 2, HALL E, J49, PRESENTATION HUB12.30 – 13.30

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15.45 – 16.45 GBTA BUSINESS TRAVELER SENTIMENT INDEX™, IN PARTNERSHIP WITH AMERICAN EXPRESS

16.45 – 17.45 MEETINGS INDUSTRY: SIZING THE CHINA MARKET

17.45 – 18.00 CLOSING REMARKS

Join us as we reveal the results from the recently released GBTA Business Traveler Sentiment Index™ study. The GBTA Business Traveler Sentiment Index™, in partnership with American Express, aims to understand how business travelers feel about their travel experience and how those feelings affect their actual behaviors related to travel.

The current research measures travelers’ reported experience and sentiment over the prior three months, as well as their anticipated plans over the next three months, for business travel in the United States and seven other countries: Australia, Brazil, Canada, Germany, Japan, Mexico, and the United Kingdom. This research will help the business travel industry keep apulse on current traveler satisfaction and experiences, provide information to the industry about what aspects of the business travelers’ experiences need improvement, and forecast future changes in traveler behavior.

Moderator:Pulak Bhaumik, Regional Procurement Manager, Jones Lang LaSalle Property

Consultants India Pvt Ltd

This session unveils the first study of its kind on the meetings industry in China. We will delve deeply into the research findings which include the size of the meetings market, historical trends, profile typical meeting attendees, and a market forecast for the meetings industry in China. In addition to covering meetings-related travel, we will detail meetings operational expenditures as well, as both are integral to China’s meetings sector.

Speakers:

The topic of talent has been on most employers and managers minds in Asia. Companies invest vast amounts of resources in attracting and retaining quality talent.

future of incentive travel is that the foremost investment focus for most CEOs is not marketing or

and retaining talent.

El Kwang of Biz Events Asia will be facilitating a panel of relevant experts to discuss the talent situation in Asia and how to improve the profitability of your business through talent management. If the future of your business is important to you, this session is not to be missed.

Moderated by: El Kwang, Managing Director, Biz Events Asia

Panelists:

University

TRAVEL AND TECHNOLOGY SHOWCASEBASEMENT 2, HALL E, J49, PRESENTATION HUB

15.15 – 15.45 COFFEE BREAK BY ITB ASIA

Speakers:Carl Jones, Senior Director, CWT Solutions Group Asia Pacific

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14.00 – 14.30 SONATA SOFTWARE: CATERING TO NEXT GENERATION TRAVELERS

14.30 – 15.00 DERBYSOFT: UNRAVELING THE MYSTERIES OF META SEARCH MARKETING

15.00 – 15.30 TRIPADVISOR: INSTANT BOOKING ON TRIPADVISOR: A POWERFUL NEW CHANNEL FOR HOTELIERS

15.30 – 16.00 VIRTUAL SERVICE SOLUTIONS AG: TRENDS IN CUSTOMER COMMUNICATION - MOBILE FIRST WITH MYSITE– HOW TO WOW YOUR CLIENTS AND CUT YOUR COSTS

The next generation travelers have changed the landscape for online booking and how travel providers utilize technology to serve their customers. These are mainly travelers from 18 to 30 years old, who have become the latest target market for travel providers primarily because next gen travelers know what they want, they convert quickly and provide great feedback. Learn how technology can help you convert these new breed of travelers into customers by using the right tools through cloud, mobility and omni-channel solutions.

Presented by:

Thanks to the recent emergence and power of meta search channels the opportunities for hotel suppliers to promote brand.com have never been greater but with these opportunities comes complexity and confusion for advertisers.

If you are asking these questions or want to learn how to cost effectively put your brand back in front of online consumers

Presented by:

For the first time, hoteliers can capture traveler bookings directly on the world’s largest travel site.

while empowering hotels to own guest relationships from the beginning, and capture exclusive forecasting and competitive data.

instant booking, including:

availability data

connectivity partners

Presented by:

has managed to cut its clients costs by over 40 % per year while rising the customer satisfaction

a run down of the latest solutions and development in the world of travel technology including advances in cloud

celebrating the success of online travel experts at the awards session that concludes the eventful evening.

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ITB ASIA - TRAVELDAILY CHINA SESSIONLEVEL 3, BEGONIA 3111While most global industry leaders are charting their courses cautiously, some are looking at creating exciting new opportunities or entering new markets in the midst of the crisis. China remains the hotspot of the world’s travel market by achieving a 10% growth rate in the number of domestic travelers 2014. China also remains as the largest source market for outbound travel with over 109 million Chinese traveling to overseas in 2014.

“Building Momentum” is the main theme of ITB Asia-TravelDaily China Session to highlight China’s growing importance to the world travel and tourism industry.

ITB Asia-TravelDaily China Session is set to be a gathering of some of the world’s and China’s leading travel industry leaders to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector.Anyone who is looking at expanding and investing in in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading travel and technology companies, you will also get the chance to network with the Chinese business partners and develop the potential partnership.14.00 – 14.25 KEYNOTE 1:OVERVIEW OF CHINA’S ONLINE TRAVEL LANDSCAPE

14.25 – 14.50 KEYNOTE 2:EMBRACE THE BOOMING CHINESE OUTBOUND MARKET

14.50 – 15.15 KEYNOTE 3:CHINA’S ONLINE TRAVEL SERVICE PLATFORM DEVELOPMENT & FUTURE

16.00 – 16.30 REVINATE: OWNING THE GUEST RELATIONSHIP

16.30 – 17.30 TRAVELMOLE ASIA PACIFIC WEB AWARDS 2015

With customers changing and the need for a personalised experience being key to beating the competition, how do hotels make sense of the data, manage their reputation and ensure loyalty time and again?

This presentation will show you how you can take control of your data and own the guest relationship to drive revenue and loyal guests.

Presented by: Josh Steinitz, VP Global Business Development, Revinate

The 8th TravelMole Asia Pacific Web Awards, in association with ITB Asia, is the main award event for the Asia Pacific travel industry to recognize excellence in web, social, mobile and travel technology deployments. The judging panel, consisting of online travel experts, select three shortlisted companies from the hundreds of nominations received for the 12 award categories. Voting by TravelMole’s 65,000 Australia and Asia Pacific travel trade readers, to determine the final winners, will commence beginning of September at http://bit.ly/TravelMoleAPACAwards. Winners will be are announced at the -Awards ceremony, at ITB Asia 2015 on October 22nd.

As the leading expert in Chinese travel industry, Charlie will share his insights on the latest trend of this hyper competitive online market and highlight the opportunities the international players may count on.

Presented by: Charlie Li, CEO, TravelDaily China

Ctrip is set to leverage extensive Chinese customer data, including search behavior, travel trend, booking windows,pricing range, booking channels, etc., in order to customize the tailor-made hotel products, promotion and program, which could bring additional value to hotel partners to embrace the booming Chinese outbound market.

Presented by: John Zhong, Head of International Hotel Business, Ctrip

China’s booming online travel business is getting increasingly cutthroat. Online travel service platform, including mobile, development is shaping and changing Chinese tourism online market’s future and challenging the traditional OTA model in this region. A deep dive and

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significantly. In this brief showcase we demonstrate what worked and what didn´t.

Presented by: Timo Hinrichsen, CMO, Virtual Service Solutions AG

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LUXURY TRAVEL & HOSPITALITY FORUM BY ITB ASIA AND DESTINATIONELITELEVEL 3, BEGONIA 300213.30 – 14.00 REGISTRATION AND WALK IN SLIDES

13.50 – 14.00 WELCOME AND INTRODUCTION 14.00 – 14.50 NEW VISION OF THE LUXURY TRAVEL INDUSTRY

15.00 – 15.55 PANEL DISCUSSION – THE EXPECTATIONS OF THE AFFLUENT ASIAN LEISURE TRAVELER

15.15 – 15.40 KEYNOTE 4: OVERVIEW OF CHINA'S AIRLINE DISTRIBUTION MARKET

15.40 – 16.00 KEYNOTE 5: CHINESE TRAVELERS IN BIG DATA

As an expert working in China’s airline and travel distribution sectors for over 20 years, Morton will give you an overview of China’s airline distribution market and he will also share his practical experience of transforming a traditional intermediary business by leveraging the latest technology innovation and organization restructuring.

Presented by: Morton Huang, CEO, Yiqifei.com

With a booming population of independent travelers, China is on the fast-track to becoming one of the largest source markets for global tourism. Chinese tourists have unique behavior patterns and preferences when they search, compare and book tourism products online. Dr. Joey will share some interesting findings and innovative techniques that help travelers to make better decisions.

Presented by: Joey Jiao, General Manager of BrandWisdom BU, JointWisdom Technology Ltd

Moderator:

Panelists:

Moderator: Welf J Ebeling, Director, Destination Elite

Panelists:

16.00 – 16.25 KEYNOTE BY KEVIN MURPHY, CHAIRMAN, PATA

customers of the future

comparison analysis on this will help you understand Chinese travel business better.

Presented by:

Americas, Alibaba Group

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AIRBNB: THE ECONOMIC IMPACTS OF HOME SHARING IN CITIES AROUND THE WORLDBASEMENT 2, HALL E, J49, PRESENTATION HUB11.00 – 12.00

RESPONSIBLE TOURISM EVENT & NETWORKINGBASEMENT 2, HALL F, A45, SUSTAINABLE AND RESPONSIBLE TOURISM HUB

In corporation with Wild Asia and The Blue Yonder

11.00 – 12.00 SHORT-FILM SHOWCASE: THE POWER OF DESTINATION STORYTELLING GLOBALLY

12.00 – 13.00 INSPIRING OPERATORS IN ASIA: WILD ASIA’S 2015 RESPONSIBLE TOURISM AWARD FINALISTS & WINNERS

FRIDAY, 23 OCTOBER

Speaker: Rob Holmes, Chief Storyteller, GLP Films

Speaker: Nicolas Dubrocard, Associate Advisor, Wild Asia

THE NEW PLATFORM TO INTERWEAVE THE PEOPLES OF ASIA, CONSERVATION AND TOURISMSpeaker:

Masaru Takayama, Founding Chair, Asian Ecotourism Network (AEN)

To date, tens of millions of travellers have chosen Airbnb to experience cities not as tourists, but as locals. Airbnb travellers stay longer and spend more in diverse neighbourhoods throughout the city. Hundreds of thousands of hosts worldwide have welcomed these travellers into their homes. Hosting helps make ends meet. The Airbnb community benefits local economies across the world by supporting residents and local businesses, and encouraging cultural exchange.

Presented by: Mike Orgill, Public Policy – APAC, Airbnb

ITB ASIA CLINICS, POWERED BY WITBASEMENT 2, HALL F, F61, ITB ASIA CLINICSITB Asia Clinics, powered by WIT – A series of free workshops aimed at giving practical, how-to tips in the digital travel space. Free admission for all WIT and ITB Asia delegates on a first-come first-serve basis11.00 – 11.45 CLINIC 6: FROM ZEROES TO HEROES

12.00 – 12.45 CLINIC 7: IS THERE A LIFE FOR HUMAN-POWERED TRAVEL AGENCY?

Led by Philip Niemann, Director of Customer Success - APAC and Timothy Tan, Regional Director - Solutions Engineering, APAC of Duetto Research Inc

A concise journey from introducing Hotel Revenue Management concepts, to using effective Excel tools and the process to implement automated Revenue Optimisation.

Current Trends

Moderator:

Panelists:

18.00 CLOSING NOTES


17.00 – 17.55 THE GROWTH OF THE GLOBAL WELLNESS TOURISM AND ITS IMPACT ON ASIA

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But the downside to the Human agent is that there is SO MUCH data that you can’t possibly know all of it. Where the Human agent further scored was she/he knew how to manipulate the data tools that the Travel Industry used such as a GDS. Does that still hold true when in the APAC region more than 25% of all flights and their associated products are not fully bookable? Further downside is that Humans who are really good at this are actually dying out. But Machine Learning and Big Data tools hold the promise of addressing the human capability deficiency.

Does this mean the Human Agency is toast? Can these two - the machine avatar and the human agent – co-exist or does one represent the death knell of the other? This Clinic will explore the likely future of the Human Travel Agency and share tips to adapting to the current changing environment.

learn from a veteran who has helped many independent operators go online profitably and the

successfully implemented an online booking feature.

ITB BERLIN BUSINESS LUNCHLEVEL 3, BEGONIA 300212.00 – 14.00

14.00 – 14.45 CLINIC 8: GETTING YOUR TOURS & ACTIVITIES ONLINE

Whilst for decades the perception of what luxury is all about was predominantly described as a

the international top end hotel industry to rethink its profile. What is a true luxury hotel in the 21st century? What are key competences the hotel industry and the entire tourism trade need to

Presented by:

ITB ASIA: FUTURE LEADERS 2015 LEVEL 3, BEGONIA 3102 14.00 – 17.00

EUROMONITOR: THE NEW ONLINE TRAVELER IN ASIABASEMENT 2, HALL E, J49, PRESENTATION HUB12.30 – 13.30

sharing travel reviews and services with their peers. Approximately 87% of consumers around the

the future giants of the travel industry.

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Future Leaders aims to cultivate the future talent of the travel and tourism industry in Singapore. The session acts as a platform which sparks conversations between local students and the industry in order to promote a better understanding of careers within the tourism sector and the needs and

understand and manage of the student perceptions and expectations of the hotel industry. Students will also be informed of the career progression pathways and the opportunities that the sector will be offering. Industry experts will also provide more information on the more unusual

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The Human-powered travel agency has always had the advantage in serving the human customer. The personal knowledge trumps machine knowledge every time.

2015 event programme

Documents