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UCD-TCD Innovation Academy, Foster Place, College Green

Irish UniversityEntrepreneurshipForum

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ideas, businesses, students, entrepreneurs, ambition, partnerships, guidance, people, discussion, capital, mentorship, business

leaders, feedback, community, network, professionals, communication, education,

development, interaction, inspiration, perspective, leadership, innovation

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ideas, businesses, students, entrepreneurs, ambition, partnerships, guidance, people, discussion, capital, mentorship, business

leaders, feedback, community, network, professionals, communication, education,

development, interaction, inspiration, perspective, leadership, innovation

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Welcome to the Irish University Entrepreneurship Forum (IUEF)

The IUEF is a wholly student run initiative with the overall vision of fostering a strong and successful culture of entrepreneurship at university level in Ireland.

The Forum aims to develop a network for entrepreneurs in third level education and to provide a channel of communication between these entrepreneurs and the business community in Ireland.

Ultimately, by achieving these aims the Forum will showcase young entrepreneurial talent and facilitate discussion surrounding new ideas, potential partnerships and fresh capital.

Since founding the IUEF in January 2012, we have received a tremendous level of encouragement from the business and academic community. Without the support of our sponsors, the participation of our business leaders, the interest from universities and students and of course the quality of the student entrepreneurs, this initiative would not have been possible.

We would like to thank everyone for their support which has been so instrumental in the success of this initiative. We look forward to welcoming you back again as members of the IUEF.

The IUEF Team

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The IUEF Team would like to take this opportunity to thank our official sponsors (listed below) for their generous contributions towards the IUEF 2012. Your support has enabled the team to ensure that the IUEF has been a first-of-its kind and a very worthwhile initiative. Your commitment illustrates that your companies are actively supporting our efforts in developing a strong culture

Sponsors Note

of ambition and entrepreneurial spirit at university level here in Ireland. We welcome you in becoming an official partner with the IUEF. In addition the IUEF Team would like to thank UCD’s Newman Fund for its generous support. In addition the IUEF Team would like to thank UCD’s Newman Fund for its generous support and also the UCD-TCD Innovation academy for the venue

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Com

pany

Pro

files

Bearna Natural CareSeeking: investment and mentorship

Decom EngineeringSeeking: investment and mentorship

Frux HoldingsSeeking: investment and mentorship in brand development

Ronan Mc Guire Bearna Natural Care is a new start up that provides high quality, organic and fair-trade argan oil to consumers. Argan oil is extracted from the kernels on the argan tree, which is indigenous to Southern Morocco, and is widely considered to be the best natural cosmetic oil in the world for skin and hair. The Company launched at the start of November 2011 and is now stocked in 15 health food shops and pharmacies. Bearna Natural Care is the

Sean ConwayDecom Engineering designs and manufactures a wide range of equipment aimed at the decommissioning sector of the petroleum and nuclear industries. The Company has developed innovative solutions to current problems facing the industry. Its latest product is the C6 Radial Saw which is used for cutting sections of pipe, multi-string casings, and other circular sections. In six months of trading,

David CareyFrux Holdings Ltd is an active and fast growing distributor of sports nutrition products within Ireland. As well as supplying sports nutrition, clothing and accessories to gyms, leisure centres and sports teams via an online platform (www.sportsfuel.ie), Frux Holdings is also in the process of opening two new retail outlets in March 2012. The Company enjoy business partnerships with a number of sports nutrition providers, as well as the exclusive rights to distribute Vyomax Nutrition products within Ireland. In conjunction with this, Frux Holdings is actively developing its first proprietary

winner of the TCD TATA Dragon’s Den competition last December. The product can also be bought online. It is available in a single 50ml size that has a RRP of€16.95. At present, Bearna Natural Care is being carried by two national distributors. Bearna Natural Care is a sole trader business owned and operated by Ronan Mc Guire, an undergraduate student at Trinity CollegeDublin (TCD). Contact: ronan@bearnanaturalcare.com

Decom Engineering has worked with BP and Subsea7, as well as attending conferences and exhibitions in order to get the product range straight to the end user and established distribution contracts in France, North Africa and the Middle East. The Company was founded by Sean Conway, an undergraduate student at University College Dublin (UCD). Contact: sean@decomengineering.com

performance enhancing sports nutrition products. Working alongside the School of Human Health and Performance in Dublin City University (DCU), the Company aims to perform clinical trials in developing products which can scientifically improve an athlete’s performance. FruxHoldings is also developing it’s own range of healthy vitamin and lifestyle drinks. This offers the consumer a healthy alternative to sugary drinks and snacks, while providing essential nutrients on the go. Frux Holdings was founded by David Carey, an undergraduate student studying Sport Science and Health at DCU.Contact: david.carey8@mail.dcu.ie ,

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Popdeem.com Seeking: investment and mentorship in marketing and business scalability

Declan Egan, Kevin Glynn, Gavin Hayes, Richard WhelanPopdeem.com is a new social commerce network that rewards students for doing things they love the most. Popdeem.com actively challenges students to engage with their social networks. Students earn badges and points for cool activities on their social networks. Essentially Popdeem.com rewards students for putting up killer statuses, funny posts and for engaging in meaningful content. The

company is currently in their Beta stage development and will be launching mid April. Popdeem.com is giving the students back real value for the time they spend on their social networks. Popdeem.com was founded by UCD undergraduate students Declan Egan, Kevin Glynn, Gavin Hayes, and Richard Whelan.Contact: Declan@studentstudybuddy.com

Rugby LiftSeeking: investment and mentorship

Phil PattersonRugby Lift is a completely unique apparatus that could enhance the field of rugby training forever. Designed to hone the strength and technique of lineout lifters, it has already drawn critical acclaim from Ulster rugby coach Brian McLaughlin, amongst others. Rugby Lift was incorporated in September 2011, and intends to commence trading once the requisite finance has been raised. To date, Rugby Lift has secured endorsements from elite level players and coaches, as well as club level officials.

Full intellectual property right have been secured, having obtained £20,000 worth of intellectual property consultancy following the success in the “Think Outside the Box” awards. Furthermore, Rugby Lift has been awarded a £25,000 grant from the Northern Ireland Science Park. Rugby Lift is owned by Director, Phil Patterson. Phil, a keen rugby player, is a final year student at Queen’s University Belfast reading Economics and Management. Contact: ppatterson06@qub.ac.uk

TradeMark ValidatorSeeking: investment and mentorship

Shane O’Sullivan, Darragh KirbyTradeMark Validator aims to improve the ease by which designers, trademark attornies and entrepreneurs can perform trademark searching for logo and product designs across international markets. TradeMark Validator offers an all-in-one ‘trademark comparison search’ tool covering visual and phonetic data from all the participating official trade mark offices. The web and Smartphone based software application allows users to detect similar logo or product designs by simply uploading their new design into TradeMarkValidator.com to return similar

registered designs and alert designers of a potential infringement. Founded in late 2011, the founders have already received letters of intent from leading design groups and are currently participating in focus groups with trademark attorneys regarding product development. TradeMark Validator was founded by Shane O’Sullivan, a PhD researcher in Environmental Engineering at TCD and Darragh Kirby, a masters research student in Sustainability and Design at the National College of Art and Design. Contact: sosulli8@tcd.ie, darraghkirby@gmail.com

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getHealthSeeking: investment

Chris Rooney, Liam RyangetHealth is an online and mobile solution which helps employees improve their health by making it fun. The application encourages users to team up with their co-workers and to set weekly health goals. Once a health task is complete, the user checks-in to it on their smart phone. Each check-in earns the user points which gets added to their team’s overall tally, moving them up the company leaderboard. The product will be aimed at employers primarily in the US market as an interactive corporate wellness programme which reduces health care costs such as absenteeism and health insurance. The USP of the company is the ability to track the real time user engagement

and interpret it into projected ROI for companies. There is currently no cloud software out there doing this. getHealth is currently based in the NDRC following completion of the Lauchpad Programme in December 2011. The Company launched its alpha version of the product in February 2012 and is seeking to raise €100,000 in seed investment to fund product development and the launch of Irish and US user trials. getHealth was founded by Chris Rooney and Liam Ryan. Chris is currently studying a degree in business and law at UCD and Liam just completed a degree in civil engineering in May 2011 at TCD. Contact: chris@gethealthapp.com

Restored HearingSeeking: investment and mentorship in marketing and brand development

Rhona TogherRestored Hearing’s mission is to research and develop scientifically verified auditory solutions in a safe, reliable and efficient manner. The company’s vision is to be the recognized performance leader of the new innovative hearing device industry. Restored Hearing’s main product is the SomtusTM Sound therapy which gets rid of the ringing in the ears often experienced after exposure to loud noise or music. The SomtusTM sound therapy has been scientifically proven to alleviate temporary tinnitus after only one minute of therapy. Proven effective in 99% of cases where individuals had

experienced loud noise in the immediate past, the SomtusTM sound therapy is completely safe to use and non-invasive. The Restored Hearing sound therapy is delivered online through www.restoredhearing.com where customers only need a pair of headphones and a broadband connection to get relief from the ringing after one minute of therapy. The company was incorporated in 2009 and the management team consists of it’s board of Directors and CEO. Rhona is currently studying physics at UCD. Contact: rhona@restoredhearing.ie

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The IUEF team would like to extend a huge thank you to each and every one of the Business Leaders who are in attendance this evening. Without their committment the IUEF would not have been possible. Each Business Leader brings a wealth of knowledge and experience from a diverse set of business backgrounds, which will undoubtedly make the IUEF a huge success.

Ron Bolger - Principal of Ely Capital; chairman of a number of companies; Honorary Consul General of Singapore in Ireland

Nicola Byrne - CEO of 11890

Damien Callaghan – Investment Director for Intel Capital, the strategic investment arm of Intel Corporation, which has invested in over 14 Irish companies

Orlaith Carmody - Director of SMEs in the areas of communications consultancy, production and recruitment; RTE board member; regular public commentator on business development, communication and women in business. www.mediatraining.ie

Norah Casey - Owner and CEO of Harmonia, Ireland’s largest magazine publishing company; current Dragon on RTE’s Dragons’ Den

Peter Clinch - Vice President for Innovation at University College Dublin 

Gary Conroy - Chief Operating Officer and Director of Realex Payments

John Conroy – Founder and CEO of Merrion Capital Group

Raymond Coyle - Founder and CEO of Largo Foods

Gavin Duffy – Founder and owner of Dorland, a media consultancy company which owns mediatraining.ie; current Dragon on RTE’s Dragons’ Den; economics columnist with the Sunday Independent

Philip Flynn - Chief Executive & board member of Digital Hub Development Agency; board member of IMRO (Irish Music Rights Organisation) and Dublin Simon Community (Chair 2004 – 2007)

Joe Hogan – Chief Technology Officer and Co-Founder at Openet Telecom

Chris Horn - Angel Investor

Jerry Kennelly – Founder and CEO at Tweak.com

Conall Lavery – Co-founder of AscenTrust ascentrust.com, a company which offers outsourced accounting and payroll services to Irish SMEs from its back office in India; small portfolio of angel investments; HBAN Angel Investor of the Year 2011

Gary Leyden - Director NDRC Launchpad

Bill Liao – Co-founder of CoderDojo.com; Co-founder of XING.com; Venture Partner with SOSventures.com

Martin Murphy – An active industrial policy and education advocate, Martin Murphy is managing director for HP Ireland, the largest IT provider to public and private sector clients and one of the biggest ICT employers in the country

Daniel O’Mahony - Partner at Seroba Kernel Life Sciences, a life sciences venture capital firm that invests in new medical devices, therapeutics and diagnostics

Emmet O’Neill - Founder & CEO Smiles Dental

Linda O’Shea Farren - International corporate lawyer with a background in banking, politics, education, disability & the arts

Colum O’Sullivan - Co-Founder of Cully & Sully

Niall Norton – CEO at Openet Telecom; winner of the Ernst and Young Entrepreneur of the Year 2011 award

Raymond Turner – Consultant in design leadership and management

Will Prendergast - Investment partner with NCB Venture Capital; director of a number of technology companies; Kauffman Fellow

Conor Stanley – Investor/Partner at Bloomequity; mentor at Startupbootcamp; board Member at VisibleThread

Business Leaders

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Thank you for being a part of the first Irish University Entrepreneurship Forum’

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The TeamMichael Magee, UCD (B.Sc. E&F, 2012)Co-Founder(+353) 85 175 6046

Eoin Callaghan, UCD (B.Sc. E&F, 2013)Marketing Director(+353) 87 783 5458

Elaine Lavery, UCD (BBL, 2012)Business Relations Director(+353) 86 070 7099

Siofra Moriarty, Trinity College (B.A. Economics and Business, 2012)Sponsorship Director(+353) 87 902 7605

Will McMahon, UCD (B.Sc. E&F, 2012)Company Recruitment Director(+353) 87 676 2319

Sarah Yates, UCD (B.Sc. E&F, 2012)Finance Director(+353) 87 133 9300

Alastair Nolan, UCD (BBL, 2012)Business Relations Director(+353) 86 062 1848

Lucy McLean, UCD (BBL, 2012)Marketing Director(+353) 86 357 6709

Kevin Glynn, UCD (BBL, 2012)Co-Founder(+353) 85 724 9579

Nakita McCool, NUIG (BComm Intl with French, 2012)Company Recruitment Director – West of Ireland(+353) 86 028 1006

Mark Moriarty, UCC (B.Sc. Physics & Applied Math, 2012)Company Recruitment Director – South of Ireland(+353) 85 147 2290

Padraig O’Connor, UCD (B.Sc. E&F, 2013)Company Recruitment Director(+353) 87 612 9424

Andrew Lynam, UCD (B.Sc E&F, 2012)Logistics Director(+353) 87 758 9751

Niall Rogers, Trinity College (BBS, 2012)Marketing Director(+353) 86 150 7533

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The Irish University Entrepreneurship Forum programmes are sponsored by KPMG

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