2013 state of mobility survey

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STATE OF MOBILITY SURVEY Global Results 2013

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Two distinct types of organizations emerge from Symantec's recent 2013 State of Mobility Survey – “Innovators” who readily embrace mobility and “Traditionals” who are reluctant to implement it. Eighty four percent of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits. Traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits.

TRANSCRIPT

Page 1: 2013 State of Mobility Survey

STATE OF MOBILITY SURVEYGlobal Results

2013

Page 2: 2013 State of Mobility Survey

METHODOLOGY

ReRez surveyed 3,236 global organizationsacross 29 countries

North America (2 countries)United States Canada

Latin America (9 countries)Mexico Brazil OLAM

EMEA (5 countries)United Kingdom Germany France Italy South Africa

APJ (13 countries)

China Japan Australia/New Zealand India Singapore South Korea Hong Kong Malaysia Taiwan Thailand Philippines Indonesia

Page 3: 2013 State of Mobility Survey

INNOVATORS VERSUS TRADITIONALS

Welcome changeView change as opportunityEarly adopters of new technologyProactive (create change)Innovative (change to create opportunity)

Innovator OrganizationsOnly change after studying the issueView change as riskLate adopters of new technologyReactive (react to change if necessary)Employ time-honored practices

Traditional Organizations

Page 4: 2013 State of Mobility Survey

KEY FINDINGS

1. Innovators have different attitudes about mobility

2. Mobility is more prevalent in Innovators

3. Mobility policy and management more evolved in Innovators

4. Innovators experience more mobility costs

5. Innovators experience more mobility benefits

Page 5: 2013 State of Mobility Survey

INNOVATORS HAVE DIFFERENT ATTITUDES ABOUT MOBILITY

Innovators motivated to pursue mobility by business drivers84% of Innovators consider important (higher than any other driver)

Traditionals motivated by end user demand51% of Traditionals consider important (higher than any other driver)

Innovators say mobility risk worth the opportunity (Traditionals don’t agree)

Page 6: 2013 State of Mobility Survey

MOBILITY MORE PREVALENT IN INNOVATORS

Significantly more employees using smartphones

55% of Innovators’ vs. 44% of Traditionals’ employee phones purchased by company

More likely to use business apps on mobile devices

83% of Innovators discussing private app store for business-related mobility apps, vs. 55% of Traditionals

What percentage of your employees currently use one of the following classes of smartphone for business? (means shown)

Page 7: 2013 State of Mobility Survey

More likely to have a mobility policy

More likely to manage employees’ devices

More aggressive in enforcing policy (use technology instead of manual) 60% Innovators vs. 33% Traditionals

More likely to adopt mobility information protection measures

More likely to adopt mobility management measures

MOBILITY MANAGEMENT MORE EVOLVED IN INNOVATORS

Have a policy on mobile devices for business use

Page 8: 2013 State of Mobility Survey

INNOVATORS EXPERIENCE MORE MOBILITY COSTS

Which losses have you incurred due to mobility during the past 12 months?

More mobility incidentsTraditionals—Median of 12 mobility incidents last yearInnovators—Median of 25 mobility incidents last yearMore losses due to mobility incidents

Page 9: 2013 State of Mobility Survey

INNOVATORS EXPERIENCING LARGER MOBILITY BENEFITS

Employee benefits:Employee productivity, effectiveness, efficiency, speed and agility

Company Benefits:Brand impact, happier customers, better/faster decisions, more competitive

HR benefits:retention, recruiting, happier employees

Higher revenue growth:44% Innovators vs. 30% Traditionals

Higher profit growth:34% Innovators vs. 23% Traditionals

Page 10: 2013 State of Mobility Survey

RECOMMENDATIONS

1. Being cautious about mobility is okay. Being resistant is not. Start embracing it.

2. Start with the apps with greatest productivity benefits for employees.

3. Learn from the innovators – get the benefits while minimizing the risks.