symantec state of mobility survey 2012

2011 State of Mobility Survey

GLOBAL FINDINGS

2012

Copyright © 2012 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo, are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners

3 | Symantec State of Mobility Survey

CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Finding 1: Tipping point in mobility adoption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Finding 2: Mobile initiatives significantly impacting IT resources . . . . . . . . . . . . . . . . . . . . . 12

Finding 3: Mobile risks impacting organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Key Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16


State of Mobility SurveyExecutive Summary

It seems like just a few years ago that the Internet completely changed the way we do

business. And now we are seeing it again, with mobile devices as the catalyst. Once mostly

forbidden by IT, smartphones are now being used by hundreds of millions of employees

throughout the world to access corporate information to keep up in today’s 24/7 business

world.

Symantec commissioned the 2012 State of Mobility survey to gauge how organizations are

coping with this trend. Applied Research spoke with 6,275 organizations of all sizes in 43

countries from August to November of 2011.

Our survey shows that we have reached a tipping point in the business use of mobile

devices. Most organizations are making line-of-business application available. They are

also developing custom applications, and even making plans to create corporate app stores

for employees to download approved software.

All this points to the goal of improving corporate agility. Businesses want to improve

efficiency and increase workplace effectiveness, as well as get things done quicker, and

mobility offers them the chance to do that.

But there’s a price. Organizations are aware of the potential dangers mobility can pose,

rating it highest among IT initiatives in risk. They’re worried about losing devices, data

loss and malware infecting the corporate network through smartphones and tablets.

And there’s good reason for these concerns. Businesses are losing a significant amount

of money to incidents relating to mobile devices – as much as USD$429,000 annually in

the case of large enterprises. Despite these costs, however, organizations feel the risks are

worth the benefits, and they are working to implement security measures to rein in these

costs and keep their corporate information safe.


MethodologySymantec commissioned Applied Research to field the State of Mobility survey

from August through November of 2011. They contacted a total of 6,275

businesses, with the number of employees ranging from 5 to more than 5,000.

Among small businesses, the survey respondents were the person in charge of

computers. Among enterprises, we contacted senior IT and C-level executives.

The poll has a reliability of 95% confidence with +/- 1.3% margin of error.


APJChina ................................ 300Japan................................ 300Australia ........................... 300New Zealand..................... 150India ................................. 250Singapore ......................... 200South Korea...................... 150Hong Kong........................ 150Malaysia ........................... 150Taiwan .............................. 150Thailand ........................... 150Phillippines ...................... 150Indonesia.......................... 150Vietnam............................ 150

EMEAUnited Kingdom ............... 200Germany........................... 200France............................... 200Italy .................................. 200Sweden............................. 100Norway ............................. 100Spain ................................ 100Israel................................. 100Belgium ............................ 100Netherlands...................... 100South Africa ..................... 100Russia............................... 100Poland .............................. 100

Latin AmericaBrazil ................................ 150Mexico .............................. 150NOLA ................................ 100SOLA................................. 100

North AmericaUnited States ................... 500 Canada ............................. 875


Finding 1Tipping point in mobility adoption

Times are changing for businesses, and in no area is this

more readily apparent than in mobility. These devices

have become essential tools for conducting business.

Employees are seeing significantly improved productivity

by being able to access business resources from anywhere.

Organizations are now commonly making line-of-business

applications accessible from mobile devices – 59 percent

of respondents reported this to be the case. In fact, now

that mobile devices are commonplace, nearly three-

quarters (71 percent) of businesses are now looking at

implementing a corporate “store” for mobile applications.

In order to better understand why organizations are

adopting mobile computing, we asked them about the

most important business benefits. They mentioned

increased efficiency, increased workplace effectiveness

and reduced time required to accomplish tasks. Taken

together, these all benefit their business agility.

In many areas of IT, the expectations of implementing

a new technology are not always matched by the

results. In the case of mobility, however, expectations

much more closely matched reality. For example,

about three-quarters of businesses expected to

increase efficiency through mobile computing,

and the full 73 percent did realize that gain.

“We wanted a smaller

leaner workforce, and

mobile tech was the

real secret to develop-

ing that.”

CIO for large apparel enterprise


These results largely held true for small businesses and

enterprises alike, with efficiency being their top goal. Enterprises

were slightly more optimistic in the benefits they would realize,

not quite doing as well as they expected, while SMBs had slightly

lower expectations that were exceeded. The main difference

was that smaller businesses were less likely than enterprises

to have plans regarding custom apps or corporate app stores.

North America is lagging somewhat behind the curve in

mainstream business use of mobile computing, and Latin America

is ahead in areas such as line-of-business applications (67

percent compared to 53 percent for North America) and planning

corporate app stores (70 percent compared to 52 percent).


86%

80%

80%

75%

73%

71%

63%

62%

59%

51%

75%

70%

69%

66%

65%

65%

61%

58%

58%

53%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Email

Web browser

Contacts

Calendar application

Instant messaging

Office applications

Task and project management

Social media applications

Line of business applications

Sales force automation (SFA) or CRM

Which applications do your employees currently use for business purposes on their mobile devices?

Within Next12 Months

Now

34%

36%

19%

11%

0% 5% 10% 15% 20% 25% 30% 35% 40%

No plans

Discussing

Implementing

Already implemented

Do you have plans to roll out a private 'app store' where employees can get officially supported applications for their mobile devices?

73%

71%

71%

70%

70%

69%

69%

68%

68%

66%

66%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Increase efficiency

Increase workforce effectiveness

Reduce time to accomplish business tasks

Increase business agility

Employee productivity

Improved customer relations

Increase sales

Improve decision-making

Employee satisfaction

Gain competitive advantage

Reduce cost of doing business

Please indicate how important each of the following business benefits are for mobile computing:(Somewhat/Extremely important)


Finding 2Mobile initiatives significantly impacting IT resources

Mobility is providing useful benefits, but it’s also creating

challenges for IT as they balance it with other areas of

focus. Nearly half of the organizations we surveyed (48

percent) see mobile computing as somewhat to extremely

challenging, and it is requiring effort to manage. In fact,

31 percent of IT staff is involved in some way with mobile

computing. They reported that their top priorities are

security, backup and dealing with lost or stolen devices.

Mobility ranked as the leading IT risk among

organizations, being cited as one of the top three risk

areas by 41 percent of respondents – more than any other

initiative, including virtualization, Web 2.0 and even

public cloud computing. They have a variety of concerns,

including device loss, data leakage, unauthorized

access to corporate resources and malware infection.

One in four respondents felt that the risks of mobile

computing are somewhat to extremely high, and they

identify the fastest growing risks as spam, phishing

and malware. In response to these perceived risks, most

organizations are at least discussing a range of security

measures, from antivirus software to remote disabling of

devices. When it comes to implementing these measures,

however, less than half have taken those steps.

Is this lack of security affecting businesses?

“It’s very competitive,

and we want to make

sure none of our trade

secrets get into the

wrong hands.”

CIO for large apparel enterprise


41%

35%

31%

30%

29%

28%

27%

27%

27%

20%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Mobile computing

Public cloud computing

Infrastructure

Business intelligence

Data center consolidation

Virtualization

Private cloud computing

eCommerce

Upgrading to Windows 7

Web 2.0

What are the top three computing initiative risks in terms of the level of risk they introduce for your organization?

(In the top 3)

9%

27%

41%

21%

3%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Extremely low risk levels

Somewhat low risk levels

Neutral

Somewhat high risk levels

Extremely high risk levels

How would you characterize the level of risk your organization faces in conjunction with mobile computing?


Finding 3 Mobile risks impacting organizations

In a word, yes. Small and large businesses alike are seeing

damages mount due to mobility-related security issues.

They have suffered a variety of losses, measured by direct

financial expenses, loss of data, and damage to the brand

or loss of customer trust. Within the last 12 months, the

average cost of these losses was a surprising $247,000

overall. Large enterprises and small businesses are largely

experiencing the same kinds of loss, but to a very different

degree – small businesses averaged $126,000 of loss,

while enterprises averaged $429,000. The average losses

also varied widely according to region, from a low in Asia

($199,000) to a high in Latin America ($385,000).

In the end, however, most organizations feel that mobility

is worth the challenges. Nearly three-quarters (71 percent)

feel that they at least break even on the risks vs. rewards.

“We’ve had incidents of

employees losing their

smartphones… it could

amount to $30,000.”

IT manager for mid-sized healthcare

company


$329,199

$242,428

$144,560

$129,326

$81,877

$70,180

$132,236

$75,109

$169,280

$124,412

$0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000

Lost revenue

Loss of customer trust/damaged customer relationships

Damaged brand reputation

Lost productivity

Loss of organization, customer or employee data

Litigation costs

Direct financial cost (money or goods)

Costs to comply with regulations after an attack

Reduced stock price

Regulatory fines

Please assign a total value, in monetary terms, of each of these losses in the past 12 months:

(Means shown)

33%

31%

23%

21%

20%

20%

19%

19%

9%

8%

0% 5% 10% 15% 20% 25% 30% 35%

Lost productivity

Direct financial cost (money or goods)

Loss of organization, customer or employee data

Damaged brand reputation

Loss of customer trust/damaged customer relationships

Lost revenue

Costs to comply with regulations after an attack

Litigation costs

Reduced stock price

Regulatory fines

Which losses have you incurred due to mobile computing during the past 12 months?


Key RecommendationsAs organizations work to realize the competitive advantage offered

through the adoption of mobile computing, Symantec offers the following

recommendations to improve the effectiveness of mobile initiatives:

• Enable broadly. Mobility offers tremendous opportunities for organizations of all

sizes. Explore how you can take advantage of mobility and develop a phased approach

to build an ecosystem that supports your plan. To get the most from mobile advances,

plan for line-of-business mobile applications that have mainstream use. Employees

will use mobile devices for business one way or another – make it on your terms.

• Think strategically. Build a realistic assessment of the ultimate scale of your

mobile business plan and its impact on your infrastructure. Think beyond email.

Explore all of the mobile opportunities that can be introduced and understand

the risks and threats that need to be mitigated. As you plan, take a cross-

functional approach to securing sensitive data no matter where it might end up.

• Manage efficiently. Mobile devices are legitimate endpoints that require

the same attention given to traditional PCs. Many of the processes, policies,

education and technologies that are leveraged for desktops and laptops are also

applicable to mobile platforms. So the management of mobile devices should

be integrated into the overall IT management framework and administered in

the same way – ideally using compatible solutions and unified policies. This

creates operational efficiencies and lowers the total cost of ownership.


• Enforce Appropriately. As more employees connect their personal devices to the

corporate network, organizations need to modify their acceptable usage policies to

accommodate both corporate-owned and personally-owned devices. Management

and security levers will need to differ based on ownership of the device and the

associated controls that the organization requires. Employees will continue

to add devices to the corporate network to make their jobs more efficient and

enjoyable so organizations must plan for this legally, operationally and culturally.

• Secure comprehensively. Look beyond basic password, wipe and application

blocking policies. Focus on the information and where it is viewed, transmitted

and stored. Integrating with existing data loss prevention, encryption and

authentication policies will ensure consistent corporate and regulatory compliance.

Copyright © 2012 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Check-mark Logo, are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners

symantec state of mobility survey 2012

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