2012 ivy sports symposium program

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@ S P O R T S S Y M P O S I U M 3

WelcomePAGES 4, 6

Fellowship ProgramPAGES 12-13

CONTENTS

Thank You PAGE30

Planning Committee &Board of DirectorsPAGE 8

Agenda OutlinePAGE 14

Registration, Networking BreakfastWelcome & Opening Remarks, Global Sports Leadership Perspectives

10 NEXT Awards Ceremony

1A Marketing & Revenue Generation: Properties Focus1B Sports Media: Digital Focus

1C Sports & Social Impact 1D Launching Your Career Workshop

2A Marketing & Sponsorships: Agencies Focus 2B College Athletics

2C Emerging Sports2D Networking to Success Workshop

Networking LunchLunch A Sports Analytics

Lunch B 10 NEXT Class of 2012Lunch C Sports & Social Media Workshop

3A Team Leadership3B Marketing & Sponsorships: Brands Focus

3C Sports Finance3D Social & Disciplinary Issues for Collegiate Athletes Workshop

4A Athlete Marketing & Representation4B Television & Programming

4C Entrepreneurship & Innovation

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Building A Winning TeamNetworking Reception

PAGE28

Advisory Committee &Young Leaders CommitteePAGE 10

WelcomePAGES 4, 6

W E L C O M E

7 T H A N N U A L I V Y S P O R T S S Y M P O S I U M4

Robert Dearborn (Penn ’14) Co-Chair, 2012 Planning Committee,Ivy Sports Symposium

Greetings,

On behalf of the Ivy Sports Symposium team, it is our distinct pleasure to welcome you to the 7th annual Ivy Sports Symposium at Columbia University.

Today marks another milestone in the history of the event. For the second year in a row, the Symposium is being held at an Ivy League campus other than Princeton’s, and we are proud to continue this new chapter at Columbia University.

To the over 350 students from more than 40 colleges and universities who have traveled thousands of miles to attend today’s Symposium, we urge you to listen intently and be at your absolute best in learning from some of the most accomplished professionals in our industry. You have demonstrated great initiative in coming here today – take advantage of this fantastic opportunity to explore the sports industry’s many facets.

To the over 300 young and senior professionals, including more than 90 speakers, who took time out of your schedules to be with us today, we hope you are able to maximize your Symposium experience by networking with peers, speaking with students and engaging in today’s discussions. As always, your support is greatly appreciated.

Finally, this event would not be possible without the support of Lucas Rubin and the Columbia Graduate Program in Sports Management as well as our many sponsors and partners. We thank you for your tremendous support in helping us grow the Ivy Sports Symposium and we are excited for our best event yet.

Warmly,

Justin Finn (Columbia MS ’13) Co-Chair, 2012 Planning Committee,Ivy Sports Symposium

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W E L C O M E

S P O R T S S Y M P O S I U M . O R G6

Lucas Rubin, Ph.D.Director, Master of Science Program in Sports Management,Columbia University

Dear Guests,

On behalf of Columbia University and the Master of Science Program in Sports Management, welcome to the 7th annual Ivy Sports Symposium! We are delighted to be hosting this year’s Symposium, which marks the third venue for what is rapidly becoming the premier one-day event in the business of sports.

Columbia University’s Graduate Program in Sports Management serves two primary audiences: early career professionals working in all sectors of the sports industry and recent graduates who have positioned themselves for strong entry into the field. As the only program of its kind in the Ivy League, we provide our students with the range of skills necessary to become effective, ethical, and insightful leaders in the field.

Our students complete core courses in business, leadership, and sports while simultaneously developing and nurturing their own professional and/or academic interests through enrollment in courses from across the university. Our program aspires, in every facet, to a standard of excellence which we define as industry recognition of the quality of the education that we provide, and our students’ ability to contribute both immediately and in the future to an ever-changing industry.

Our core values are shared by our partners engaged in sports studies across the Ivies, and the Symposium is itself a manifestation of our collective interest in advancing the health, welfare, and social responsibility of the industry – as well as an appreciation for and understanding of the importance that collaboration, dialogue, and networking play in making this possible.

It is in this spirit that we invite you to engage today’s event. Those of us affiliated with Columbia University can be identified by the Columbia University Sports Management pins on our lanyards. If you have any questions – about the Symposium, Columbia University, or the neighborhood – please ask us. We’re here to help make this day as rewarding and intellectually stimulating as possible.

Sincerely,

master of science in

SportS ManageMent

ce.columbia.edu/sportscolumbia sports management

World-class Faculty. Ivy League Academics.

part-time Programapply now for fall 2013

Select program faculty

Val Ackerman | Leonard J. Elmore | Joseph A. Favorito John Genzale | Ramon Katz | Lee Lowenfish M. Dianne Murphy | Michael Neuman | Neal Pilson Tony Ponturo | William D. Squires

Comprehensive curriculum, industry-specific training

Finance | media | Law | Leadership Marketing | Facilities & Events Management

Information SessionVisit the website for details and to RSVP

dec10

T E A M


Steve TsengSenior Vice President,

Business Development for Western Region,IMG Worldwide

Jamie ZaninovichCommissioner,

West Coast Conference

Steve Hellmuth Executive Vice President,

Operations and Technology,NBA Entertainment

Doug PerlmanFounder & Chief Executive Officer,

Sports Media Advisors

Alex RosenEx Officio

Executive Director,Ivy Sports Symposium

2012 PLANNING COMMITTEE

BOARD OF DIRECTORS

Ian BakarCreative Director

Ramzi BenSaid (Cornell ’13)Speakers Director

Trevor Cohen (Columbia ’13)Panels and Workshops Director

Rob Dearborn (Penn ’14)Co-Chair

Justin Finn (Columbia MS ’13)Co-Chair

Felicia Ganthier (Columbia MS ’12)Operations and

Logistics Director

Margaux Jackson (Columbia MS ’13)Special Projects Director

Adam Espino (Princeton ’14)Social Media Director

Lucas RubinFaculty Chair

Director, Master of Science Program in Sports Management, Columbia University

Sam Rubinroit (Brown ’14)Marketing and

Public Relations Director

Charles Baker Partner,

Global Sports, Media and Entertainment Group,

DLA Piper

Joe Becher Co-Chairman Consultant,

International Sports Practice, Odgers Berndtson

Chris ChaneyFounder & Co-Chairman

Founder & Chief Executive Officer,Chaney Sportainment Group

SP_AD_Ivy Sports Symposium_Matt_v3.indd 1 25/10/2012 15:33:31

T E A M


Jared SchoenfeldDirector, Corporate Hospitality Sales,The Madison Square Garden Company

Jason BelzerPresident,

Global Athlete Management Enterprises

Anthony CaponitiPartner,

Activ8Social

David OestreicherCo-Founder & Managing Director,

Manhattan Sports Business Academy

John YoungerSenior Director,

Business Development,Richard Childress Racing

Frank VuonoCo-Founder & Partner,

16W Marketing

Ben SturnerFounder & Chief Executive Officer,

Leverage Agency

Gabrielle LangmanManaging Partner,

The Rhiannon Group

Lucien BoyerPresident & Global Chief Executive Officer,

Havas Sports & Entertainment

David CushnanEditor, SportsPro,SportsPro Media

Dan MannixPresident & Chief Executive Officer,

LeadDog Marketing Group

Randy BernardAdvisor,

INDYCAR

Eric GuthoffPartner,

GlideSlope

Joe FavoritoStrategic Communications,

Marketing and Branding Consultant

Christopher LencheskiPresident,

Front Row Marketing Services & Front Row Analytics

Scott CarmichaelFounder & President,

Prodigy Sports

Patrick McGeePresident,

ProVentures

Derek EilerManaging Partner,Fermata Partners

Ray KatzManaging Partner,

Source1 Sports

Ken BrennerManaging Partner,

Human Equity

ADVISORY COMMITTEE

YOUNG LEADERS COMMITTEE

Alex RosenEx Officio

Executive Director,Ivy Sports Symposium

STAY TUNED ON WWW.GLOBALSPORTSFORUM.ORG

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Meet Lucien Boyer, GSFB General Commissioner at the #iss2012@Lucienboyer

ORGANIZED BY

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The Ivy Sports Symposium Fellowship Program was created in 2011 to provide talented graduate and undergraduate students with a unique opportunity to actively contribute to the success of the Ivy Sports Symposium. Each year, the Symposium selects up to two students to provide critical support on a variety of Symposium ventures and to work with the Executive Director on many important organizational tasks.

Jessica Fadale is currently pursuing her MBA from the Isenberg School of Management and her Master’s in Sport Management from the Mark H. McCormack Department of Sport Management at the University of Massachusetts-Amherst. She is also a 2012 recipient of the National Society of Hispanic MBAs Scholarship.

For her summer internship, Jessica was an event manager for Eident Sports Marketing in Providence, Rhode Island, working primarily with endurance events such as Ironman. During her time with Eident, she worked with major brands such as Life is Good, UnitedHealthcare and Amica Mutual Insurance.

Other past professional experience includes working in the college athletics sphere for the University of Arizona and Southern Methodist University athletic departments, mainly in revenue-generating roles. She also has experience with Peter Jacobsen Sports and Major League Lacrosse.

Outside of the office, Jessica has enjoyed coaching women’s lacrosse for the past six years, most recently as the offensive coordinator for the University of Arizona Lady Wildcats.

Jessica graduated from Brown University in 2010 where she double majored in Education and Sociology.

Kayla McCulley is a second year MBA and Master’s in Sport Management student at the University of Massachusetts-Amherst. She is a frequent contributor on women’s sport leadership for national media outlets such as Women Talk Sports and espnW.

In the summer of 2012, Kayla interned with the Anheuser-Busch InBev global account team at Octagon developing branded marketing campaigns for Budweiser for the 2014 FIFA World Cup Brazil.

Prior to attending graduate school, Kayla served as the Governance Intern at the National Collegiate Athletic Association (NCAA). In that role, Kayla worked directly with presidents, commissioners and athletic directors to formulate major policies and spearhead strategic communication efforts. Since June 2011, Kayla has continued consulting for the NCAA on its Division II social media strategy.

Kayla traveled to Switzerland as a 2009-10 US Fulbright Scholar to study sport law and conduct independent research at the Université de Neuchâtel. In collaboration with the International Centre for Sports Studies, Kayla authored a paper on FIFA transfer regulations that was selected for presentation at the 2010 Association for the Study of Sport and the European Union conference in Ghent, Belgium.

Kayla graduated from Pomona College in 2009 with a double major in International Relations and French. She was a four-year member and senior captain of the varsity lacrosse team and currently serves on the Alumni Board of her alma mater.

# I S S 2 0 1 2 13

hat is sport without competition? Traits inherent to the game - besting an opponent, setting goals in practice, scouting rivals - are recapitulated by the business world. Many successful executives point to their playing days as formative leadership experiences. Just as teams jockey for position on the field and on the court, would-be managers are told by experienced professionals that landing a job in sports is like winning Game 7 of the Stanley Cup - a highly improbable feat. It is not uncommon to hear about unpaid, temporary internships receiving hundreds of applications. Indeed, a win-at-all-costs attitude abounds in sport to an extent not seen in other industries.

While cutthroat competition encourages hard work and dedication, too often a young professional’s focus becomes clouded by thoughts of getting ahead. Interns accept meager salaries and long hours, all in the hopes of driving their career forward. Undoubtedly, many of those trying to break into the sports industry feel a sense of isolation and frustration, especially as they watch their classmates in other industries scale the corporate ladders and progress in their careers. It helps to remember that you are not alone in this endeavor.

Shared experience, while disheartening at times, creates a common language to express doubts, fears and aspirations. For us, these conversations are often just as valuable as practicing interview skills or refining resumes. The ability to step back from the Darwinian environment that is the sports industry and seek feedback from peers is critical to better understanding your strengths and

weaknesses. While it is undoubtedly important to strive for future goals, remember to take some time to set aside the five-year plan and absorb the present. Perhaps the most important advantage we have gained during our time as Ivy Sports Symposium Fellows was a close advocate whose insight has helped the other define their best assets, a partnership that will ultimately provide much greater returns than going it alone. An anecdote from Jess’s first year of graduate school illustrates this point.

In our view, this story is what networking truly means. Tomorrow, next year or two decades from now, the classmate or friend sitting next to you today will do anything within their power to get your resume on the top of the pile, provided you have invested the time and energy in developing bonds of fellowship. With so much emphasis placed on getting ahead and separating oneself from the competition, too easily we forget how important these ties are at each stage in a career. As this experience with the Ivy Sports Symposium has revealed, working together - not against each other - could be our differential advantage.

Upon arriving at UMass, we were matched with alumni mentors in the industry. With ambitions of working in college sports, I was paired with an associate athletic director at a Division I university known for its strong athletic tradition. My mentor was perfect: she worked at a prestigious institution, possessed intimate knowledge of college sports and was highly personable. Moreover, she was a former lacrosse player just like me. It was an ideal match, until I realized that the desire to work in college athletics no longer burned as brightly.

Throughout the year, however, a classmate often expressed his passion for college sports, particularly fundraising and development, the very same functional area as my mentor. While struggling with my own frustrations and uncertainties of being “back on the market,” I found an opportunity to connect my classmate with my former mentor. Despite my initial hope that his experience would have been my own, assisting a friend in reaffirming and developing his career proved to be an incredibly rewarding experience.

By Jessica Fadale & Kayla McCulley

A G E N D A O U T L I N E


RegistrationBROADWAY LOBBY

Networking BreakfastROONE ARLEDGE AUDITORIUM

Welcome & Opening RemarksROONE ARLEDGE AUDITORIUMRob Dearborn, Lucas Rubin, Alex Rosen

10 NEXT Class of 2012 Awards CeremonyROONE ARLEDGE AUDITORIUM

Global Sports Leadership PerspectivesROONE ARLEDGE AUDITORIUMDavid Falk (mod.), Bob Bowman, Simon Cummins, Peter Luukko, Peter Moore, Heidi Ueberroth

Networking BreakPANEL MIX ZONE

4A Athlete Marketing & RepresentationROONE ARLEDGE CINEMAAndrew Brandt (mod.), Justin Paige, Michael Principe, Leon Rose, Bill Sanders, Circe Wallace

4B Television & ProgrammingROOM 555Neal Pilson (mod.), Barry Frank, Doug Perlman, David Preschlack, Amory Schwartz, Michael Sheehey

4C Entrepreneurship & InnovationJED D. SATOW ROOM 567Jared Bartie (mod.), Brian Bedol, Jeff Fluhr, Adam Kanner, Ryan Steelberg

8:00 AM-9:00 AM

8:00 AM-9:00 AM

8:45 AM-9:00 AM

9:00 AM-9:30 AM

9:30 AM-10:30 AM

3:30 PM-4:00 PM

4:00 PM4:45 PM

4:00 PM-4:45 PM

4:00 PM-4:45 PM


1A Marketing & Revenue Generation: Properties FocusROONE ARLEDGE CINEMASean Barror (mod.), Lisa Baird, Kathy Carter, Greg Economou, Lon Rosen

1B Sports Media: Digital FocusROOM 555Daniel Shanoff (mod.), Jeff Bennett, Rick Cordella,James DeLorenzo, Jimmy Lynn, Tom Richardson

1C Sports & Social ImpactJED D. SATOW ROOM 567Mori Taheripour (mod.), Amadou Fall, Jürgen Griesbeck, Mary Harvey, Nick Keller, Kenneth Shropshire

1D Launching Your Career WorkshopROOM 569Monica Lewis, Jim McCloud


2A Marketing & Sponsorships:Agencies FocusROONE ARLEDGE CINEMAMichael Neuman (mod.), Lucien Boyer, John Brody, Brian Corcoran, Christopher Lencheski, Lisa Murray

2B College AthleticsROOM 555Lee Stacey (mod.), Mike Aresco, Greg Brown, Jim Fiore, Ted Gumbart, M. Dianne Murphy

2C Emerging SportsJED D. SATOW ROOM 567 Val Ackerman (mod.), George Daniel, Will Dean, Jonathan First, Stuart Goldfarb, Bryan Johnston, Nigel Melville

2D Networking to Success WorkshopsROOM 569David Oestreicher, Jared Schoenfeld

10:30 AM-11:00 AM

11:00 AM-11:45 AM

11:00 AM-11:45 AM

11:00 AM-11:45 AM

11:00 AM-11:45 AM

Networking LunchROONE ARLEDGE AUDITORIUM

Lunch A Sports AnalyticsROOM 555Andrew Zimbalist (mod.), Paul Carr, James Dennis,Matthew Marolda, Aaron Schatz, Bill Squadron

Lunch B 10 NEXT Class of 2012JED D. SATOW ROOM 567David Cushnan (mod.), Jason Belzer, Alexandra Chalat,Jimmy Small, Dan Weinberg, Michael Zavodsky

Lunch C Sports & Social Media WorkshopROOM 569Anthony Caponiti, Steve Cobb


3A Team & LeadershipROONE ARLEDGE CINEMABernie Mullin (mod.), Rich Gotham,Derrick Hall, Robb Heineman, Mark Pannes

3B Marketing & Sponsorships: Brand FocusROOM 555Ray Katz (mod.), David Abrutyn, Paul Bamundo, Greg Luckman, Scott McCune, Greg Via

3C Sports FinanceJED D. SATOW ROOM 567Robert Tilliss (mod.), Marc Ganis, Leo Hindery, Scott Milleisen, Mark Whitaker

3D Social & Disciplinary Issues for Collegiate Athletes WorkshopROOM 569Gregg Clifton, Paul Kelly

11:45 AM-12:15 PM

12:15 PM-1:00 PM

12:15 PM-1:00 PM

12:15 PM-1:00 PM

12:15 PM-1:00 PM

1:00 PM-2:15 PM

1:30 PM-2:15 PM

1:30 PM-2:15 PM

1:30 PM-2:15 PM

2:30 PM-2:45 PM

2:45 PM-3:30 PM

2:45 PM-3:30 PM

2:45 PM-3:30 PM

2:45 PM-3:30 PM

Building A Winning TeamROONE ARLEDGE AUDITORIUMTyler Tumminia (mod.), Sandy Alderson, Billy King,Nick Sakiewicz, Rick Spielman

Networking ReceptionPARTY SPACE

5:00 PM-6:00 PM

6:00 PM-7:00 PM

Connect with us on Twitter by following @SportsSymposium and using the official hashtag #iss2012

Lawyers in Dorsey & Whitney’s Sports Practice Group have a long history of

advising clients in the Sports Industry, giving them a first hand understanding of

the legal challenges facing our clients. That industry understanding is combined

with the wide ranging legal expertise of over 550 lawyers in 19 offices

throughout the world, giving Dorsey the depth it needs to provide the highest

quality legal services that our clients expect.

Dorsey lawyers can assist with a wide range of legal services, including:

• Purchase and sale of teams

• Team relocations• League formation• Trademark, Copyright and

Brand Management

• Licensing agreements• Stadium naming rights• Arena and stadium

financing• Venue agreements• Labor and employment

• Litigation and arbitration• General corporate matters• Antitrust• Bankruptcy• Tax

Stuart R. Goldfarb, PartnerChair, Sports Practice Group(212) [email protected]

Dorsey & Whitney LLP 51 West 52nd Street

New York, NY 10019-6119www.dorsey.com

A G E N D A


RegistrationBroadway Lobby | Registration will remain open until 12:00PM.

Registration will remain open until 12:00PM.

8 : 0 0 A M - 9 : 0 0 A M

Welcome & Opening RemarksRoone Arledge Auditorium

8 : 4 5 A M - 9 : 0 0 A M

Rob Dearborn, Co-Chair, 2012 Planning Committee, Ivy Sports SymposiumLucas Rubin, Director, Master of Science Program in Sports Management, Columbia UniversityAlex Rosen, Executive Director, Ivy Sports Symposium

Networking BreakfastRoone Arledge Auditorium | Sponsored by the Columbia University Graduate Program in Sports Management

8 : 0 0 A M - 9 : 0 0 A M

Global Sports Leadership PerspectivesRoone Arledge Auditorium

9 : 3 0 A M - 1 0 : 3 0 A M

Moderator: David Falk, Founder & Chief Executive Officer, Falk Associates Management EnterprisesBob Bowman, President & Chief Executive Officer, Major League Baseball Advanced MediaSimon Cummins, Managing Partner, International Sports Practice, Odgers BerndtsonPeter Luuko, President & Chief Operating Officer, Comcast-Spectacor, and Chairman, Global SpectrumPeter Moore, Chief Operating Officer, Electronic ArtsHeidi Ueberroth, President, NBA International, National Basketball Association

10 NEXT Class of 2012 Awards Ceremony Page 17


A G E N D A

Caitlin MoyerSenior Manager,

Advertising and MarketingMilwaukee Brewers Baseball Club

Jimmy SmallManager, Industry Marketing,

NASCAR

Angelo SolomitaVice President,

Business and Legal Affairs,Radegen Sports Management

Dan WeinbergDirector,

Strategic Partnerships and Licensing & Head Global Sales,

Tough Mudder

Yao Williams IISenior Account Executive,

Global Marketing Partnerships,National Basketball Association

Michael ZavodskySenior Vice President,

Corporate Sponsorships,Brooklyn Sports & Entertainment

10 NEXT Class of 2012 Awards CeremonyRoone Arledge Auditorium

9 : 0 0 A M - 9 : 3 0 A M

Hosts: David Cushnan, Editor-in-Chief, SportsPro, SportsPro Media, and Chris Chaney, Founder & Chief Executive Officer, Chaney Sportainment Group, and Founder & Co-Chairman, Ivy Sports Symposium

In 2011, the Ivy Sports Symposium, in partnership with SportsPro, founded the 10 NEXT, an annual award that honors the next generation of sports industry leaders from around the world who will shape the business in the next coming decades. Ivy Sports Symposium-SportsPro 10 NEXT Class of 2012:

Jason BelzerSports and Entertainment Attorney

Alexandra ChalatExecutive Director, Beyond Sport, and

Head, Social Innovation, Benchmark Sport International

Brian GainorDirector, Strategy and Analytics,

Freshwire, andFounder, Partnership Activation

Sidhartha MallyaDirector,

Royal Challengers Sports

A G E N D A


Networking BreakPanel Mix Zone | Required Attendance for Round 1 Speakers

1 0 : 3 0 A M - 1 1 : 0 0 A M

1A Marketing & Revenue Generation: Properties FocusRoone Arledge Cinema

1 1 : 0 0 A M - 1 1 : 4 5 A M

Moderator: Sean Barror, Managing Director, Boston, Raptor AcceleratorLisa Baird, Chief Marketing Officer, United States Olympic CommitteeKathy Carter, President, Soccer United MarketingGreg Economou, Executive Vice President, Corporate Sales and Solutions, The Madison Square Garden CompanyLon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles DodgersMark Rothenberg, Senior Vice President, Havas Sports & Entertainment, N.A.

1B Sports Media: Digital FocusRoom 555

1 1 : 0 0 A M - 1 1 : 4 5 A M

Moderator: Daniel Shanoff, Founder, Quickish Media, and Director, Audience Development, USA TODAY Sports Media Group, Gannett CompanyJeff Bennett, Chief Executive Officer, Raptor Sports PropertiesRick Cordella, Senior Vice President & General Manager, Digital Media, NBC Sports Group, NBCUniversal MediaJames DeLorenzo, Vice President & General Manager, SI.com, Sports IllustratedJimmy Lynn, Managing Partner, JLynn Associates, and Managing Partner, Human EquityTom Richardson, Founder & President, Convergence Sports & Media

From the way we purchase tickets to how we consume live events, from the multi-screen experience to the emergence of 3D, advances in media and technology have changed the fan experience in ways unimaginable just a few years ago. What are current trends in the shift of sports content into the digital world? What will be the next big development in the digital presentation of content? How can leagues, networks and media organizations monetize this new frontier, and what does it mean for traditional forms of media? With a plethora of information and ways to access it, how do fans navigate the digital landscape and find what’s worth consuming?

New and emerging properties are making headlines every day but how do industry staples react to the competition while striving to break through the clutter and maximize commercial opportunities? Marketing partners are now demanding more efficiency, integration, ownership and sponsorship accountability. How has this shift pushed properties to innovate in growth areas such as new media and technology? How have traditional methods of revenue generation evolved and what assets are critical to bottom line success? Hear from a panel of industry leaders as they discuss their strategies for thriving in an ever more competitive marketplace.

# I S S 2 0 1 2 19

A G E N D A

1C Sports & Social ImpactJed D. Satow Room 567 | In partnership with SEEDS

1 1 : 0 0 A M - 1 1 : 4 5 A M

Moderator: Mori Taheripour, Senior Advisor, Sport for Development, United States Agency for International Development Amadou Fall, Vice President, Development in Africa, National Basketball AssociationJürgen Griesbeck, Founder & Chief Executive Officer, streetfootballworldMary Harvey, Principal, Ripple Effect Consulting, and Former Director, Development, FIFANick Keller, Founder, Beyond SportKenneth Shropshire, Special Counsel, Duane Morris, and Director, Wharton Sports Business Initiative, University of Pennsylvania

1D Launching Your Career WorkshopRoom 569 | Part of the 10 NEXT Series

1 1 : 0 0 A M - 1 1 : 4 5 A M

Monica Lewis, Sports and Entertainment Publicist (10 NEXT Class of 2011)Jim McCloud, Director, Sponsorship Sales, Major League Baseball Advanced Media (10 NEXT Class of 2011)

The influence of sports stretches beyond the lines on a field or the confines of a stadium. Teams, leagues, athletes and corporate sponsors have the profound ability to become both sources of positive influence and resources for underserved communities and individuals. Do these influencers have a responsibility to contribute to society at a local and global level? In what ways can sports aid in promoting education, health and tolerance, ensuring long-term and scalable solutions to global development challenges? This session will examine the strategic importance of sports in the development and social impact space as well as address future opportunities in the advancement and evolution of this industry.

A G E N D A



1 1 : 4 5 A M - 1 2 : 1 5 P M

2A Marketing & Sponsorships: Agencies FocusRoone Arledge Cinema

1 2 : 1 5 P M - 1 : 0 0 P M

Moderator: Michael Neuman, Managing Partner, Scout Sports and Entertainment, a Division of Horizon MediaLucien Boyer, President & Chief Executive Officer, Havas Sports & EntertainmentJohn Brody, President, Partnership and Business Development, Wasserman Media GroupBrian Corcoran, President & Owner, Shamrock Sports & EntertainmentChristopher Lencheski, President, Front Row Marketing Services & Front Row Analytics, a Division of Comcast-SpectacorLisa Murray, Executive Vice President & Chief Marketing Officer, Octagon

2B College AthleticsRoom 555

1 2 : 1 5 P M - 1 : 0 0 P M

The college sports landscape has experienced sweeping changes over the last couple of years. As revenues continue to increase for major programs, the line between collegiate properties and professional ones has become blurred. At the same time, the abundant and complex rules and restrictions that leaders at all levels face are constant sources for stirring debates around topics such as the student-athlete experience and the question of true amateurism. What strategies can leaders, especially at smaller universities and conferences, implement to take advantage of commercial opportunities while maintaining the highest moral standards and integrity?

With the increased roles of today’s marketing agencies, there has never been a stronger emphasis on sponsorship accountability. Companies are closely examining their marketing budgets while demanding that marketers find new ways to connect with fans and target consumers. It has become a competitive necessity for agencies to develop unique programs that deliver the greatest value, whether by working more closely with clients to reach local consumers or launching global, culturally-aware campaigns. This session will look at how some of the industry’s most innovative agencies are helping marketers optimize sponsorship, utilize social media and identify other dynamic, non-traditional platforms.

Moderator: Lee Stacey, Senior Vice President, Sales and Marketing, Front Row Marketing Services & Front Row Analytics, a division of Comcast-SpectacorMike Aresco, Commissioner, Big East ConferenceGreg Brown, President & Chief Executive Officer, Learfield CommunicationsJim Fiore, Director of Athletics, Stony Brook UniversityTed Gumbart, Commissioner, Atlantic Sun ConferenceM. Dianne Murphy, Director, Intercollegiate Athletics and Physical Education, Columbia University in the City of New York

Moderator: Val Ackerman, Founding President, Women’s National Basketball Association, and Adjunct Professor, Columbia UniversityGeorge Daniel, Commissioner, National Lacrosse LeagueWill Dean, Chief Executive Officer & Founder, Tough MudderJonathan First, President, USA SevensStuart Goldfarb, Partner & Chair, Sports Practice Group, Dorsey & WhitneyNigel Melville, Chief Executive Officer & President, Rugby Operations, USA Rugby


A G E N D A

2C Emerging SportsJed D. Satow Room 567

1 2 : 1 5 P M - 1 : 0 0 P M

2D Networking to Success WorkshopRoom 569 | Part of the 10 NEXT Series

1 2 : 1 5 P M - 1 : 0 0 P M

David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business Academy (10 NEXT Class of 2011)Jared Schoenfeld, Director, Corporate Hospitality Sales, The Madison Square Garden Company (10 NEXT Class of 2011)

There are a multitude of new sports and organizations vying for the attention of American and international audiences and participants. With so many options for consumers, what value proposition must an organization make to reach its target audience, create loyalty and ultimately thrive? For a new or emerging sport, what grassroots efforts are effective in stimulating participation on all levels, from youth leagues to professional competitions? This panel will discuss how to grow both participant numbers and a fan base for emerging sports as well as how to maximize commercial and development opportunities in a very competitive marketplace.

A G E N D A


Networking LunchRoone Arledge Auditorium | Sponsored by Dorsey & Whitney

1 : 0 0 P M - 2 : 1 5 P M

Lunch A Sports AnalyticsRoom 555

1 : 3 0 P M - 2 : 1 5 P M

Moderator: Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith CollegePaul Carr, Senior Researcher, ESPN Stats & Information, ESPNJames Dennis, Managing Director, Opta US, OptaMatthew Marolda, Chairman, StratBridge, and Executive Vice President, Analytics, XOS DigitalAaron Schatz, Editor-in-Chief, Football OutsidersBill Squadron, President, Bloomberg Sports

What is sports analytics? Though Moneyball may have brought the field to wide public attention, sports analytics has been steadily growing and refining since the early work of Bill James in the 1970s. The use of advanced analysis techniques has become nearly ubiquitous in US team sports and beyond, informing everything from scouting to strategy. How far can statistics go in optimizing sporting decisions, and do some sports lend themselves better to a data-driven approach than others? What evidence do we have that analytics improves performance, and will it phase out the use of some traditional methods? Where will sports analytics be five and ten years from now?

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Moderator: David Cushnan, Editor, SportsPro, SportsPro MediaJason Belzer, Sports and Entertainment AttorneyAlexandra Chalat, Executive Director, Beyond Sport, and Head, Social Innovation, Benchmark Sport InternationalJimmy Small, Manager, Industry Marketing, NASCARDan Weinberg, Director, Strategic Partnerships and Licensing & Head, Global Sales, Tough MudderMichael Zavodsky, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment

The Ivy Sports Symposium-SportsPro 10 NEXT award shines a spotlight on rising executives from around the globe who will shape the sports industry of tomorrow. This panel features five honorees from the 10 NEXT Class of 2012. How important is it to build relationships with both peers and senior industry executives? How can you separate yourself from the competition? How important is it to know exactly where you want to be, and what should you do when you’re not there yet? While there is no single blueprint for career success, these high performers will share their insights of the sports industry from the perspective of young professionals.

Lunch C Sports & Social Media WorkshopRoom 569

1 : 3 0 P M - 2 : 1 5 P M

Anthony Caponiti, Partner, Activ8SocialSteve Cobb, Partner, Activ8Social

Lunch B 10 NEXT Class of 2012Jed D. Satow Room 567 | Part of the 10 NEXT Series

1 : 3 0 P M - 2 : 1 5 P M

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2 : 1 5 P M - 2 : 4 5 P M

3A Team LeadershipRoone Arledge Cinema

2 : 4 5 P M - 3 : 3 0 P M

Moderator: Bernie Mullin, Chairman & Chief Executive Officer, The Aspire GroupRich Gotham, Team President, Boston CelticsDerrick Hall, President & Chief Executive Officer, Arizona DiamondbacksRobb Heineman, President, Chief Executive Officer & Co-Owner, Sporting Kansas CityMark Pannes, Chief Executive Officer, AS Roma, and Managing Director, Austin, Raptor Accelerator

3B Marketing & Sponsorships: Brands FocusRoom 555

2 : 4 5 P M - 3 : 3 0 P M

Moderator: Ray Katz, Managing Partner, Source1 SportsDavid Abrutyn, Managing Director, Senior Vice President & Global Head, IMG Consulting, IMG WorldwidePaul Bamundo, Director, Sports Marketing and Partnerships, Subway Franchisee Advertising FundGreg Luckman, Global Head, Consulting, CAA SportsScott McCune, Vice President, Global Partnerships and Experiential Marketing, The Coca-Cola CompanyGreg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble

Brands and their agencies are under constant pressure to develop innovative marketing strategies that will produce measurable returns. Brand metrics and asset valuation are becoming increasingly data-driven, causing a shift to a more quantitative approach in evaluating marketing campaigns. How do brands integrate sponsorships with broadcast media as well as digital, social and mobile assets? How do they coordinate the diverse activities of their agencies? What differentiates a good from a bad sponsorship? How do brands create an authentic dialogue with consumers through their passion points, and how do they balance major sports sponsorships with the opportunity to “own” niche sports?

Every organization strives to win, but it is the job of a team’s leadership to maintain and improve the health of their organization regardless of on-field performance. What are the keys that allow exceptional leaders to build and grow a strong organization and how do you respond to setbacks in the process? How can an organization’s leaders create a culture of sales, service and success that enables perennial peak performance both on and off the field, court or ice? How does strategy around the “circle of success” (fan experience, performance, community, culture and financial efficiency) vary by league, market and other factors?


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3C Sports FinanceJed D. Satow Room 567

2 : 4 5 P M - 3 : 3 0 P M

Moderator: Robert Tilliss, Founder & Chief Executive Officer, Inner Circle SportsMarc Ganis, President, SportsCorpLeo Hindery, Managing Partner, InterMedia PartnersScott Milleisen, Managing Director & Head, Sports Finance Group, J.P. Morgan ChaseMark Whitaker, Partner, DLA Piper

3D Social & Disciplinary Issues for Collegiate Athletes WorkshopRoom 569

2 : 4 5 P M - 3 : 3 0 P M

Gregg Clifton, Partner, Jackson LewisPaul Kelly, Partner, Jackson Lewis

Ownership of a sports franchise is certainly desirable for any enthusiast, but the real question for financial buyers and private equity firms is whether sports teams and enterprises are good investments. Is it a space reserved for those with a love of sports, or should any savvy businessman look to the industry as a high-potential money-maker? While many teams fail to achieve a positive operating profit, they tend to rise in valuation over time. What are the drivers of value for sports teams and what can we learn from Manchester United’s IPO about the value of major sports franchises? What implications does the continuing trend of foreign team ownership have on sports?

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3 : 3 0 P M - 4 : 0 0 P M

4A Athlete Marketing & RepresentationRoone Arledge Cinema

4 : 0 0 P M - 4 : 4 5 P M

Moderator: Andrew Brandt, NFL Business Analyst, ESPNJustin Paige, Managing Director, Celerity JPA, Celerity GroupMichael Principe, Chief Executive Officer, The Legacy Agency, TLA WorldwideLeon Rose, Head, Basketball, CAA SportsBill Sanders, Chief Marketing Officer, BDA Sports ManagementCirce Wallace, Senior Vice President, Action Sports, Wasserman Media Group

4B Television & ProgrammingRoom 555

4 : 0 0 P M - 4 : 4 5 P M

Moderator: Neal Pilson, President, Pilson CommunicationsBarry Frank, Executive Vice President, IMG Media, IMG WorldwideDoug Perlman, Founder & Chief Executive Officer, Sports Media AdvisorsDavid Preschlack, Executive Vice President, Affiliate Sales and Marketing, Disney and ESPN Media Networks GroupAmory Schwartz, Founder & Chief Executive Officer, SA Sports Media

Despite ups and downs in the economy, teams and leagues command an ever-increasing premium for their broadcast rights. What is it about sports that keeps the marketplace so robust and independent? With the proliferation of national, regional and local sports television networks and cable channels, internet protocol television, mobile devices, streaming and more, the market is becoming increasingly fragmented and difficult to predict. What can industry executives do to increase revenues and drive additional value to advertisers and sponsors, and what transformations and challenges does technological innovation bring to the at-home viewing experience?

We see the results of athlete endorsements everywhere we look but, beyond traditional sponsorships, what can an agent do to create new revenue streams for both household names and less recognizable athletes? How will agents and marketers continue to find better ways to position their clients in an extremely cluttered advertising environment? How can you protect your clients from the perils of social media while maximizing the commercial opportunities it offers? What does it take to succeed in convincing an athlete that you are the best person to fill his or her needs? Gain insights into the trade from veterans of the athlete marketing and representation business.

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4C Entrepreneurship & InnovationJed D. Satow Room 567

4 : 0 0 P M - 4 : 4 5 P M

Moderator: Jared Bartie, Counsel, Arent FoxBrian Bedol, Founder & Chief Executive Officer, Bedrocket Media VenturesJeff Fluhr, Co-Founder & Chief Executive Officer, SpreecastAdam Kanner, Founder & Chief Executive Officer, ScoreBigRyan Steelberg, Co-Founder & Chief Executive Officer, Brand Affinity Technologies

What lights the spark that allows a company to grow from a start-up to a potential billion-dollar enterprise: perspiration or inspiration? In an age that tells us everyone can be an entrepreneur, most people have thought of starting their own company. How can you turn your idea into a reality? What opportunities exist for innovation in sports and which areas have become saturated? Perhaps most important for young innovators, when is the right time in your career to launch a venture of your own? Hear success (and failure) stories from a panel of accomplished entrepreneurs as they share insight into what they’ve done to build successful companies.

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Networking ReceptionParty Space | Sponsored by Jackson Lewis

6 : 0 0 P M - 7 : 0 0 P M

Building a Winning TeamRoone Arledge Auditorium

5 : 0 0 P M - 6 : 0 0 P M

Moderator: Tyler Tumminia, Senior Vice President, The Goldklang GroupSandy Alderson, General Manager, New York MetsBilly King, General Manager, Brooklyn NetsNick Sakiewicz, Chief Executive Officer & Operating Partner, Philadelphia UnionRick Spielman, General Manager, Minnesota Vikings

The ultimate goal of any team is to achieve lasting on-field success. What are the key ingredients that go into fielding a winning team? How do relationships with coaches factor into the equation and how do they influence strategy? From scouting to player development to contract negotiations, how do general managers assemble the right pieces of their competitive puzzle? How do general managers develop their strategies for team building? How are methods of player evaluation evolving? How do decision-makers respond when the best laid plans go awry? General managers from four different major league teams will discuss their vision and strategy for building a winning team.

Jackson Lewis Collegiate and Professional Sports

Industry Group:

NCAA Infractions Cases and Investigations

NCAA Student-Athlete Eligibility

NCAA Compliance Programs, Reviews and Audits

NAIA Infractions Cases and Compliance

Certification and APR Reporting Assistance

Title IV Compliance

Title IX Gender Equity

Athletic Business Matters

Representation of Teams in Arbitration

Immigration

ADA Compliance

Wage and Hour Audits

Employment Litigation Matters

Labor and Collective Bargaining Issues

www.jacksonlewis.com

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O F F I C I A L S P O N S O R S

Official Sponsors include Dorsey & Whitney, Jackson Lewis, and Repucom International.

P R E M I E R P A R T N E R S

Premier Partners include the Global Sports Forum Barcelona, Odgers Berndtson, SEEDS, and SportsPro.

A S S O C I A T E P A R T N E R S

Associate Partners include Fantapper, LatinVision Media, the Sports Financial Advisors Association, and Yorn.

I N D I V I D U A L S

Yewande ArulebaJeimy BattistaGeorge CalderaroJehan Clark

Randy CorbittSal CrimiJames EmmettRobin Harris

Emilie LoncanNick MeachemMeesh PierceJoshua Schiefelbein

Carlos SegarraRyan YoungJena ZelkowitzSteve Zirpoli

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2012 ivy sports symposium program

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