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2014 IVY SPORTS SYMPOSIUMSTUDENT PLAYBOOK

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NOVEMBER 14, 2014PRINCETON, NJ

Dear Students:

Welcome to the 2014 Ivy Sports Symposium! Established in 2006, the Symposium is an annual student-run event that sets the standard for college-based sports business conferences.

As a student here today, you must be interested in some aspect of the sports industry. While some of you may have more sports business knowledge and experience than others, the Symposium presents an excellent opportunity to learn about various topics in sports business from industry leaders and to meet like minded individuals with similar interests.

The playbook provides an overview of the nuanced topics that will be discussed today as well as the backgrounds of some of today’s exceptional speakers. Our goal is for you to familiarize yourselves with the most relevant topics in sports business and gain valuable insight from today’s leaders in the industry.

Additionally the playbook intends to assist you with your career aspirations in sports by providing advice from undergraduates, young professionals, and our esteemed speakers on how to break into the sports industry and become successful.

Finally, the playbook offers tips on how to maximize your interactions at the Symposium - and in other professional settings - to better connect with your fellow attendees. Utilize these suggestions for today as well as future opportunities that you may have in the industry.

Our mission is to deliver an unprecedented experience and equip you with the knowledge and guidance necessary to propel you forward in your pursuits. We hope all this information will be helpful and stick with you as you embark on your journey into the world of sports business.

Sincerely,

Richard Lee (Columbia ‘16)Special Projects Director, 2014 Planning Committee

Ivy Sports Symposium

#ISS2014 @SportsSymposium

2014 IVY SPORTS SYMPOSIUM PLAYBOOK2

MISSION

1. Symposium Networking Guide

At the Ivy Sports Symposium, you will cross paths with a wide range of people. It is encouraged that you develop a strategy to approach the scheduled and impromptu networking opportunities interspersed throughout the day.

2. Symposium Panel Guide

This section offers suggested panel tracks to help you navigate through a busy day. Depending on your interests and passions for sports, the panel tracks provide a suggestion to which panels you might be interested in. This section also contextualizes various sectors of sports business including athlete representation & the front office, sports media & technology, and social responsibility & sports marketing.

3. From the Student’s Perspective

Learn about the approaches your fellow students have utilized in order to break into the industry. Consider their successes and challenges as you plot your own entry into sports.

4. Panelist Career Insights

Each speaker here today has taken a unique path into sports. This section explores these journeys and offers advice from the speakers to their potential future successors– you.



CONTENTS



Preview the Panels – Read up on the Symposium agenda prior to the event in order to get a sense of the planned content. Remaining informed on industry developments will allow you to better follow the high-level panel discussions. It might be helpful to prepare questions and comments about the panel’s topics.

Research the Speakers – Use LinkedIn or other resources to familiarize yourself with speakers’ backgrounds and achievements. Finding commonalities (mutual connections, alma mater, past jobs, interests, etc.) can be key to effective networking on site.

Personal Branding – The Symposium runs on a tight agenda so prepare your personal “elevator pitch”: in 30 seconds, be able to convey who you are, your relevant experiences, what your interests are in sports, and why you’re valuable.

Dress for Success – At the Ivy Sports Symposium, speakers and industry professionals will likely be dressed in business formal attire. While students are not required to do the same, business casual is an absolute must.

Regarding Resumes –You should be aware that most professionals will not be looking to collect resumes. Business cards, however, are highly recommended.

Quality over Quantity – A speaker is more likely to remember you when you’re not part of the mob of students approaching him or her after a panel. A few meaningful connections are better than a stack of anonymous business cards. Also, make an effort to connect with fellow students and young professionals. You may find you share more in common with them, and they are often in a better position to mentor or offer assistance.

Be Confident – Carry yourself with confidence and smile. Maintain positive body language, and convey an energetic personality to show your passion for the sports world.

Take the Initiative –Be the first one to extend your hand and interact with people who are alone or in groups. Listen carefully and show eagerness and interest. Pursue valuable interactions by looking into a professional’s background and formulating quality discussion points before introducing yourself.

Follow Up – At the Symposium, professionals will be interacting with many new contacts. In order to maintain an established presence in that person’s mind, make sure to send a follow-up note over LinkedIn or email. Thank the person for his or her time, and make a direct reference to one of your talking points (i.e., a question you asked, mutual connections you mentioned, etc.). If you had a mutually engaging conversation, make sure to follow up!

SYMPOSIUM NETWORKING GUIDE

1. PREPARING FOR THE EVENT

2. CONNECTING-IN-PERSON

3. FOLLOWING UP


2014 IVY SPORTS SYMPOSIUM PLAYBOOK

This track seeks to maximize one’s exposure to different aspects of the sports industry. Suggested for those who want to learn about a diverse set of topics in the industry and hear from speakers in various fields. This track provides a balanced overview of the multitude of topics and issues that will be discussed today.

PANEL TRACK A

•DigitalMedia:TheEvolutionofSportsConsumption•EventMarketing:CreatingMemorableExperiences•DiversityinSport:LevelingthePlayingField•TheChangingFaceofSportsPartnerships

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FIRST TIMER VETERANThis track seeks to learn about significant changes and developments in the sports industry. Suggested for those who already have some knowledge of the industry and want to learn about the direction it is headed and new developments in the sports industry.

PANEL TRACK B

•CollegeAthletics: The Future of the NCAA & Amateur Sports•Entrepreneurship:TheIntersectionofTech&Sport•MinorLeagueSports: Thriving in a Competitive Landscape•SportsJournalism:TheAgeofInformation

SUGGESTED PANEL TRACKSEveryone interested in the sports industry has their own reason be it their interests, passions, or career aspirations. The beauty of an all encompassing conference like the Ivy Sports Symposium is the plethora of different topics and fields that it covers ranging from sports marketing, sponsorship, media, operations, analytics, as well as the impact of sports in communities and our daily lives. The amount of interesting speakers and panels packed into one day may be a bit overwhelming or present difficult choices which is why we created a suggested panel guide to help you navigate through your day. Our goal is to optimize your experience and make sure you get the most out of the Symposium.

“Go to as many panels as you can and explore panels that might not seem of interest to you. The Symposium is a great place to explore all different areas of sports business and you never know how hearing the content on a particular panel or taking a liking to a panelist could impact your career interests moving forward.”

- Alex Gimenez, Content Director

“I would definitely look at the agenda ahead of time and figure out what panels you want to attend and mark three or four specific speakers that you don't want to leave the Symposium without getting a chance to speak to.” – Kathryn Blitz, Communications & PR Director



FAST FACTS

•ClaytonKershaw’ssevenyear$215 million deal with the Dodgers includes the highest average annual salary for any baseball player

�•IMGwasacquiredforaround$2.3 billion by William and Morris Endeavour.

TOPIC HIGHLIGHTS

An agency’s role is to represent and consult clients in business transactions. Though agencies are most commonly associated with player contracts, they broker a variety of deals in the sports space.

• Contracts – agents negotiate employment contracts on behalf of athletes, coaches, executives, and broadcasters

• Post-Career Planning – agents help athletes plan for the future after their careers are over through different employment opportunities and investments

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ATHLETE REPRESENTATION FRONT OFFICE LEADERSHIPFAST FACTS

•TheLosAngelesClipperswerepurchasedforarecordsetting $2 billion by CEO Steve Ballmer which was 3.48 times bigger than their estimated valuation

•Arecord92playersfrom39countriesandterritories featured on NBA opening rosters for the ’13’14 season.

TOPIC HIGHLIGHTS

The sports industry in the US alone is worth up to $470 billion, and growing global influence presents promising investment opportunities.

• Mergers & Acquisitions – M&A involves the purchase, sale, or ownership transfer of franchises, media companies, or sports-related organization

• Team Valuation – Broadcasting and licensing fees as well as operating income contribute to large valuations of sports franchises

• Competitive Balance – Many sports leagues have salary caps that attempt to level the playing field for small market teams

• Player Evaluation & Roster Construction – Analytics and stats have played a larger role in scouting and player evaluation as teams utilize increased knowledge of player performance

SpECIALIZED PANEL TRACK CThis track seeks to explore the exciting environment of sports agencies and sports leagues. Suggested for those interested in athlete representation, front office decision making, and the business of sports leagues.

• A World of Talent: Navigating the Global Sports Landscape• Athlete Representation: Contracts, Clients & Careers• Sports Analytics: Where Are We Going Next?• Economics of Professional Sports League: Growth, Parity & Popularity



FAST FACTS

•In2013over33 billion hours of national sports programming were consumed by 255 million people in the U.S according to a report by Nielsen.

•Onlineviewingandmobileusagehaveincreasedsignificantly as avenues for sports consumption.

TOPIC HIGHLIGHTS

Media is an ever-changing component of sports. Though traditional mediums of content consumption have endured throughout history, new platforms are constantly emerging and the traditional platforms have continued to evolve.

• Television – in the age of DVR and replay, sports are among the rare experiences that necessitate live consumption• Journalism – blogs and user-generated sites now offer new channels for written pieces, challenging long-standing print publications

• Radio – though often predicted to become obsolete, audio coverage of sports remains relevant with the development of sports apps and podcasts

• Social Media – the “digital water cooler” to discuss sports, providing real-time news and analysis, and has revolutionized the way fans engage

• Mobile – advancements in technology allow fans to consume content in more places than ever, offering unique challenges and opportunities

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SPORTS MEDIA TECHNOLOGYFAST FACTS

•TheNFLintroducedrevolutionaryplayertrackingtechnology using a real-time location system this year.

•Levi’sstadiumbecamethefirststadiumtocarry40Gb/s of Internet capacity.

TOPIC HIGHLIGHTS

Innovations in technology and measurement have allowed for the expansion of the collection, processing, and applications of data. The integration of cutting-edge technology into sports has redefined the decision making process both on – and off – the field.

• Player Evaluation – advanced sabermetrics and player tracking offer new means of measuring a player’s in-game impact

• Mobile Content Expansion – as mobile usage and consumption continues to grow, new ways to consume sports and entertainment have emerged such as live-streaming networks.

• Wi-Fi – the fan of today demands connectivity. Wi-Fi has been introduced into multiple stadiums and arenas as teams revamp the in-stadium experience

• Sports Entrepreneurship – start up companies play a large role in offering different products and services for sports fans

SpECIALIZED PANEL TRACK DThis track seeks to investigate the dynamic impacts of digital media and technology in the sports industry. Suggested for those interested in sports media or the changes and development that are occurring in the industry.

• Sports Journalism: The Age of Information• Digital Media: The Evolution of Sports Consumption• Entrepreneurship: The Intersection of Tech & Sport



FAST FACTS

•Sinceitslaunchin2005,NBACaresandhasfacilitated over 2.6 million hours of service.

•Inthe2014NFLdraft,MichaelSambecamethefirstpublicly gay player to be drafted in the league

TOPIC HIGHLIGHTS

The global visibility of sports figures and organizations all but obligates them to become leaders in the community. They can use their influence to address social issues in fields like:

• Community Service – improving the quality of life in communities through service

• Health & Fitness – addressing health issues such as diabetes, breast cancer, and childhood obesity through active campaigning and grassroot platforms

• Education –implementing initiatives to improve educational foundations

• Social Equality – using sports as an equalizer to promote racial, sexual, and class equality.

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SOCIAL RESPONSIBILITY SPORTS MARKETINGFAST FACTS

•ItisestimatedthatFIFAmadeover$1billiondollarsin marketing revenue from top brands like Adidas, Coca Cola, Sony, Visa.

TOPIC HIGHLIGHTS

Sports properties both grow their brand awareness and drive sales through promotional efforts and serve as a platform to market a product and service. Agencies often set up collaborations that include:

• Endorsements – companies work through agencies to sign athletes to feature in marketing campaigns and consumer engagements, and to serve as brand ambassadors

• Corporate Consulting – agencies advise companies on their sports marketing deals to help identify, negotiate, and active around strategic partnerships

• Rights Negotiations – agencies often aid sports properties in selling sponsorship inventory, media distribution and licensing rights

SPECIALIZED PLAN TRACK E SPECIALIZED PLAN TRACK FThis track seeks to delve into the impact of sports on the community and in our daily lives. For those interested in the social impact of sports and its role as an avenue for change.

• Diversity in Sport: Leveling the Playing Field• Sport for Social Impact: Shared Value

This track seeks to revolve around all aspects of sports marketing ranging from small markets to global partnerships. For those interested in brands, sports properties, and marketing agencies.

• Fan Marketing and Engagement: Building an Authentic Relationship

• Minor League Sports: Thriving in a Competitive Landscape

• Event Marketing: Creating Memorable Experiences• The Changing Face of Sports Partnerships



Alex Smith - SchoolofIndustrialandLaborRelations,CornellUniversity(‘15)Co-Chair, Ivy Sports SymposiumExperience: Baseball Operations Intern, New York Mets; Scout/Field Manager, Perfect Game USA; Founder/Editor-In-Chief, Batting Leadoff

“I try to read as much as I can and speak/listen to as many professionals as I can to keep up-to-date with current trends not only in the sports industry, but across all industry. Being up-to-date on what’s going on and what companies and organizations need in their employees, allows you to see where you could be a fit and what skills you need to acquire to contribute to their success.”

Andrea Pascual - The Wharton School, University of Pennsylvania (‘17)Attendee Experience Director, Ivy Sports SymposiumExperience: Summer Analyst, Holcombe Financial; Summer Analyst, Atlantic Trust Private Wealth Management

“One of the most significant pieces of advice I’ve received is to create an expansive network within the sports industry. I’ve taken that to heart as I put myself out there and ensure that I create meaningful relationships with people who have already successfully navigated the industry.”

Jared Unatin -TheEliBroadSchoolofBusiness,MichiganStateUniversity(‘15)Speakers Director, Ivy Sports SymposiumExperience: Michigan State University Athletics Communications Student Assistant; Assistant Director of Events, Gridiron Greats Assistance Fund

“Rather than limit myself to one aspect of sports business, I have tried to expose myself to a variety of areas in this focus. In the end, the good fortune I have had thus far is a result of both hard work, and the kindness of those whose positions I hope to be in one day lending me their time.”

Richard Lee – Columbia University (‘16)Special Projects Director, Ivy Sports SymposiumExperience: Investment & Strategy Intern, UFC; Intern, 4Sports & Entertainment; CRM & Analytics Intern: Sacramento Kings

“Be able to know and communicate your strengths to other people. If you become a resource to others, this opens up future opportunities that you may not have thought of or expected. Also, a positive attitude goes a long way.”

Shae Fanning -ArizonaStateUniversity,SportsandMedia(‘15)Experience: MSBA Class of 2014; Game Day Media Intern, Phoenix Coyotes; Marketing Executive Intern, Landmark Sports Agency (East)

“The sports industry is for someone who loves innovation, problem solving, multitasking, and wants to be a member of a truthfully devoted and sociable community. Be determined, be passionate, and look for your niche. Many people dream about careers in this industry; if you want a career in sports, get involved, learn everything you can and it will be one of the most rewarding exciting experiences.”

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UNDERGRADUATE STUDENT PERSPECTIVES



Dexter Mason – Georgetown, Sports Industry Management (‘14), University of Michigan (‘13)Experience: Executive Department Intern, NFL Players Association; Government Relations Intern, NCAA; Partnership Strategy Intern, Madison Square Garden

“Every opportunity in sports has derived from when preparation meets opportunity. I always made sure I was prepared in terms of current events and trends within the sports industry. I have also created a spreadsheet of all of my contacts within the sports industry.”

Erica Bloom – University of Michigan, Sports Management (’14)Ticket Sales Representative, New York MetsExperience: Corporate Partnerships Activation Intern, New York Mets; VP, University of Michigan Sport Business Association, Marketing Intern, Athletes and Personalities Division, Octagon

“The most important aspect of landing an internship in sports is leveraging your network. Big or small, use the connections you have to find the internship. My one unique and effective manner of getting someone’s attention in sports is to send a customized letter via mail.”

Jeremy Moore – Columbia University, M.S. Sports Management (’16); Georgetown (‘14)Team Sales Sponsorships in Marketing Partnerships, Madison Square GardenExperience: Brand Ambassador, RedPeg Marketing Agency; Ticket Specialists, Washington Nationals; President/Founder, Georgetown Undergraduate Sports Business Association

“Never should a day go pass me by that I don’t re-evaluate myself and look for different methods to become more efficient in my responsibilities. I strive to be a well-versed scholar by being a multifaceted professional in several areas. I do this simply by keeping up to date on the trends of the industry, efficient networking and being a “fly on the wall” within my organization.”

Nathan Ma - New York University (‘13) Business Analyst, Corporate Partnerships, Sacramento KingsExperience: Olympic Consulting, Helios Partners; Brand Strategy, GlideSlope; Business Strategy, Five-Star Basketball

“I went to three different colleges across the country, interned in two different countries across the Atlantic, and ultimately landed the job I now have on the West Coast. The point is, I never knew where I was going to end up, but I embraced the opportunity and learned from those around me.”

Ryan Whelan - Birkbeck College, University of London (’13); University of Cape Town (’08) Experience: Marketing Operations Intern, GlideSlope; International Advisor, Shamavu Football Academy; MSBA 2014, U17 Team Manager, Ajax Cape Town

“Try finding your passion point through internships, informative interviews, attending conferences, social media, reading, whatever it takes. By reaching out and being proactive you will find it, and you will develop authentic professional relationships that will form the basis for a successful career.”

Todd Wegner-GeorgeWashingtonUniversity,MBA(‘15)Experience: United Nations Office on Sport for Development and Peace; Assistant Director of Soccer Programs, Protect the Children’s Future in Miragoane and Corail Lherisson, Haiti

“Sport is a universal language that transcends boundaries. Every time I meet people from different cultures, it is usually easy to connect with them by talking about sports. I have found that many of the people I have really connected with, and some of my best contacts in the sport world, I met at events that have nothing to do with sports.”

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RECENT COLLEGE GRADUATE PERSPECTIVES

Andrew Kline, Founding and Managing Director: Park Lane – Teamwork & IntegrityAngus McNab, Head, Content Distribution North America: Opta – Relish the opportunity to collaborate and work with new people - it offers far more variation and opportunities than just looking at your own projects or product silos.Bobby Marks, Assistant GM: Brooklyn Nets – Don’t be afraid to take chances and don’t be stagnant.Brandon Bagley, VP: Chaney Group Holdings – Having certain expectations for yourself as well as pursuing things for genuine reasons, the latter which gives you an easy reason to be self-motivated to succeed.Brett Clarke, Global Head, Business Development and Marketing Partnerships: Nitro Circus – Be open to learn and be prepared to listen. No single person has a mortgage on good ideas, so listen and learn.Brodie Van Wagenen, Co-Head, Baseball: CAA Sports – Be the first person to work and last to leave. Inevitably, good things happen when I am in the office collaborating with others.Caitlin Moyer, Director New Media: Milwaukee Brewers – I am very creative and resourceful and these two traits go hand in hand. Being a problem-solver and figuring things out on your own brings value to an organization. Dave Mingey, Founding Partner and President: GlideSlope – An addiction to innovation: Perhaps best explained by one of Nike’s countless inspiring creative lines, “There is no finish line.”David Abrutyn, Former SVP & Global Head, Consulting: IMG – Early in my career a mentor passed along to me that a relentless work ethic, commitment to learning and self awareness were hallmarks of highly successful people.Eric Guthoff, Founding Partner: Glideslope – Taking smart risks.Eric Winter, Head, Rivals.com, Yahoo! Sports Radio: Yahoo! – Dogged determination. Everyone has been told “no” growing up in this industry, or have been let down for one reason or another. Frank Vuono, Partner: 16W Marketing – Working hard AND working Smart. A lot of people work hard, but they do not always work smart. Greg Luckman, Global Head, Consulting: CAA Sports – Applying a ‘We Not Me’ mentality.Jason Belzer, Founder & President: Global Athlete Management Enterprises Inc – Forcing yourself to battle through the resistance. Realizing that that voice in your head that’s making excuses, telling you that you shouldn’t do something, is never going to stop. Jérôme de Chaunac, Global COO: Havas Sports & Entertainment – The most important characteristic that has led to my success is being assertive regarding my career path in the sports industry. Kevin Carr, CEO & Principal: PRO2CEO – For me passion is key. I found when I followed what I was passionate about I was most happy. Mike Ondrejko, COO, Global Sales: Legends – Persistence. Try it a new way and be willing to make mistakes. They will happen. Having the doggedness to fix them and make it better is the real gift. Nick Meacham, Managing Director: SportsPro Media – Hard Work. Never be afraid to put in that little bit of extra effort to get a job done.Nick Gates, Founder & Global Strategist: Coaches Across Continents – My passion to use sport for social development and impact.Phil de Picciotto, Co-Founder & President: Octagon – Dedication.Richard Ensor, Commissioner: MAAC Conference – Work ethic, ability to articulate goals and mission of the organization, and acceptance of new ideas/technology to improve the enterpriseRick Shapiro, Senior Advisor: MLB Players Association – Listen to everyone who has an opinion on a subject particularly those who have less experience in something. Robert Schur, Co-COO: STATS – Being persistent and methodical in my work is my strongest attribute. Roland Lange, Strategic Parner Development: Google – I try to treat everyone with respect and make working with me as good an experience as possible.Steve Tseng, Chief Sales Officer: Women’s Tennis Association – Integrity, networking and hard work!Todd Smith, Managing Director, Endurance Division: Weinstein Carnegie Philanthropic Group – Prioritizing listening over talking, especially early onTroy Ewanchyna, VP, Business Development and Digital Strategies: NBC Sports Group – Empathy. Need to be a good listener and put yourself in other people’s shoes. Only then will you come up with creative, mutually beneficial ways to solve problems.



WHAT IS THE MOST IMPORTANT CHARACTERISTIC OR HABIT THAT HAS LED TO YOUR SUCCESS?

Andrew Kline, Founding and Managing Director: Park Lane – The people I work withAngus McNab, Head of Content Distribution North America: Opta – Those in the industry are passionate, talented and it’s an environment where risk/reward exists across all organizations as they seek to push boundaries. Bobby Marks, Assistant GM: Brooklyn Nets – Building a team and seeing the finished productBrandon Bagley, VP: Chaney Group Holdings – I get to work across many different types of businesses, industries, and parts of the world, so every week is fresh and exciting.Brett Clarke, Global Head, Business Development and Marketing Partnerships: Nitro Circus – No two days are ever the same. There is always a new challenge each morning.Brodie Van Wagenen, Co-Head, Baseball: CAA Sports – I love helping clients identify and define their goals while building implementation strategies to help them achieve those goals.Caitlin Moyer, Director New Media: Milwaukee Brewers – No two days are the same so I never get bored.Dave Mingey, Founding Partner and President: GlideSlope – The most invigorating aspect of my career has been that I’ve been lucky enough to have my personal passion (global sport) also be my profession.David Abrutyn, Former SVP & Global Head, Consulting: IMG – We can sometimes take for granted all the amazing events people and places we go. There is something magical about taking someone to their first Masters, Super Bowl or pre-game on field batting practice. Eric Guthoff, Founding Partner: Glideslope – The people….and the ability to organically build a winning culture and a team of people that share in GlideSlope’s vision. Eric Winter, Head, Rivals.com, Yahoo! Sports Radio: Yahoo! – What makes me enjoy my job 10x better than the next person is knowing I earned my stripes, and now I can become the leader – and mentor – that I was fortunate enough to have growing up. Frank Vuono, Partner: 16W Marketing – The relationships. Most of my clients have become lifelong friends. That’s a “perk” you don’t see in many industries.Greg Luckman, Global Head, Consulting: CAA Sports – My colleaguesJason Belzer, Founder & President: Global Athlete Management Enterprises Inc – Enlightening others. My greatest fulfillment is when all the hard work, time and effort I put into a project allows people to realize that something they never could have imagined before is in fact possible. Jérôme de Chaunac, Global COO, Havas Sports & Entertainment – I enjoy working with various groups of people with diverse backgrounds who are passionate. I also enjoy interacting with people from all over the world and building long term relationships.Kevin Carr, CEO & Principal: PRO2CEO – My role as CEO allows me to lead and be really creative. My job also allows me to schedule time around my family, which is my most important role.Lucien Boyer, President & Global CEO: Havas Sports & Entertainment – Dealing with people’s passions with a universal reachMike Ondrejko, COO, Global Sales: Legends – Like most, I started down this path because of a love of the game and competition at the highest level. The most meaningful thing to me are the relationships you build along the way. Nick Gates, Founder & Global Strategist: Coaches Across Continents – I’m constantly amazed by the intelligence, kindness, work ethic and smiles when we work in the parts of the world that are the least developed.Nick Meacham, Managing Director: SportsPro Media – Talking, living and breathing sport every single day.Phil de Picciotto, Co-Founder & President: Octagon – Every day is different.Richard Ensor, Commissioner: MAAC Conference – Personally, the ability to set my own agenda and change it up as needed over time to keep myself engaged in the enterprise. Robert Schur, Co-COO: STATS – Working with passionate people who love their job.Roland Lange, Strategic Parner Development: Google – I love sports and love the company. Having been at Google since it was a tiny company of about 3,000 and being a part of its growth to over 60,000 people has been a thrill. Steve Tseng, Chief Sales Officer: Women’s Tennis Association – Meeting so many fascinating people from all industries, not just sports … and, a myriad of experiences, beyond just sporting events – entertainment, new countries, cities and cultures …Todd Smith, Managing Director, Endurance Division: Weinstein Carnegie Philanthropic Group – The fact that underneath all the noise and craziness, everything is geared toward doing goodTroy Ewanchyna, VP, Business Development and Digital Strategies: NBC Sports Group – The people.



WHAT DO YOU LOVE MOST ABOUT YOUR JOB?

Andrew Kline, Founding and Managing Director: Park Lane – Outwork everyone, make real friends, be the best teammate that you know, execute on everything that you touchAngus McNab, Head of Content Distribution North America: Opta – Be prepared to work very hard and realize how competitive the industry is! Bobby Marks, Assistant GM: Brooklyn Nets – Network. Meet as many people as possible.Brandon Bagley, VP: Chaney Group Holdings – Networking is key. I would utilize LinkedIn and all resources/relationships at your disposal to get a foot in the door. Once you get an interview though, the rest is up to you.Brett Clarke, Global Head, Business Development and Marketing Partnerships: Nitro Circus – Network, network, network. Immerse yourself with good people, learn from their stories and ask plenty of questions.Brodie Van Wagenen, Co-Head, Baseball: CAA Sports – Do not limit your pursuit of a career to one category or geographic location. The industry is much larger than most people think.Caitlin Moyer, Director New Media: Milwaukee Brewers – Network with people in the industry that you admire. Don’t be afraid to reach out to them and ask to pick their brains.Dave Mingey, Founding Partner and President: GlideSlope – As with any other industry, pick a specific area of our business when starting out and focus on creating meaningful connections there.David Abrutyn, Former SVP & Global Head, Consulting: IMG – Become an expert at something that adds value to the business or segment of the industry you aspire to work. Learn the science of the jobs you want.Eric Guthoff, Founding Partner: Glideslope – Create your unique value proposition that differentiates you to potential employers and focus on the business intangibles vs. your passion for sport.Eric Winter, Head, Rivals.com, Yahoo! Sports Radio: Yahoo! – As my grandfather used to say: “wait to worry.”Frank Vuono, Partner: 16W Marketing –If you keep your head down, listen, learn, work hard and work smart you will have a great deal of success in the sports business.Greg Luckman, Global Head, Consulting: CAA Sports – Patient Ambition.Jason Belzer, Founder & President: Global Athlete Management Enterprises Inc – If you expect someone to invest into you, then you have to be willing to do the same for as long as it takes.Jérôme de Chaunac, Global COO, Havas Sports & Entertainment – My advice would be to always follow and embrace your passion for sports. I would encourage him/her to build on connections by consistently networking. Kevin Carr, CEO & Principal: PRO2CEO – Don’t get too caught up on where you start because you’ll never start if you wait for perfect conditions. Get in and grow where you are planted. Lucien Boyer, President & Global CEO: Havas Sports & Entertainment – Always mix passionate inspiration and search for professional excellence, learn from your observation of best practices, choose a great team to work with and ask yourself what could be your own added value to the industry.Mike Ondrejko, COO, Global Sales: Legends – Hustle. Evolve. Smile.Nick Gates, Founder & Global Strategist: Coaches Across Continents – Strive for excellence with humility.Nick Meacham, Managing Director: SportsPro Media – Just get in somehow. All you need is a start in the sports industry, and as long as you have the right skills, hard work will take you to the top.Phil de Picciotto, Co-Founder & President: Octagon – Develop a traditional professional skill (law, accounting, journalism, etc.) and then apply it to the sports businessRichard Ensor, Commissioner: MAAC Conference – Be flexible with your early career path, gain multiple experiences while an undergrad and a young administrator so that you can have some perspective on what your end goal is career wise.Robert Schur, Co-COO: STATS – Identify internships and entry positions that offer the chance to learn and expand in a professional environment.Roland Lange, Strategic Parner Development: Google – Don’t be afraid to start on the bottom. Remember too that the people you start with are often the leaders of tomorrow.Steve Tseng, Chief Sales Officer: Women’s Tennis Association – Target a great company that you’re interested in, doing everything you can to break-in (inc. non-paying internship) and work hard and make a memorable impression.Todd Smith, Managing Director, Endurance Division: Weinstein Carnegie Philanthropic Group – Take whatever position you can get, work hard and understand that there is always someone listening and watching.Troy Ewanchyna, VP, Business Development and Digital Strategies: NBC Sports Group – Work hard. Accept rejection. Then work harder.



WHAT ADVICE WOULD YOU GIVE SOMEONE LOOKING TO BREAK IN TO THE SPORTS INDUSTRY?

Andrew Kline, Founding and Managing Director: Park Lane – How to keep younger fans interested. How to get the mediatostartreportingonthe95%ofplayerswhoaregoodguysandspendlesstime/energyonthe5%whoarenot.Angus McNab, Head of Content Distribution North America: Opta – In sports data I believe the way media distills and breaks the information down into consumer facing elements for the masses remains key. Bobby Marks, Assistant GM: Brooklyn Nets – Sports Analytics that focuses on off the courtBrandon Bagley, VP: Chaney Group Holdings – I think it’s always going to be the evolution of new technology — how consumers/fans interact on their second screens at home and in stadiums, and how other key stakeholders such as teams, leagues, the media, and others can derive the most value from it.Brett Clarke, Global Head, Business Development and Marketing Partnerships: Nitro Circus – 1) Major ‘shock the world’ media projects. 2) Reinvigoration of action sports competition and entertainment. 3) Roll out of truly global brand partnership opportunities.Brodie Van Wagenen, Co-Head, Baseball: CAA Sports – As an industry, we need to collaborate to make Baseball more appealing to a younger demographic to sustain our growth and popularity.Caitlin Moyer, Director New Media: Milwaukee Brewers – I think we are just beginning to discover how new technology such as iBeacons and Apple Pay can and will impact the in-stadium experience.Dave Mingey, Founding Partner and President – At GlideSlope we often reference the saying, “lots of executives are data rich but still insight poor.”David Abrutyn, Former SVP & Global Head, Consulting: IMG – Specialization is giving way to consolidation. The ability to handle all of the complex elements of the marketing, communications, events and content creation functions will define the most successful agencies in the future.Eric Guthoff, Founding Partner: Glideslope – Advances in technology that continue to shape how brands communicate with their stakeholders.Eric Winter, Head, Rivals.com, Yahoo! Sports Radio: Yahoo! – I believe the next critical development is the tried & true practice of knowing your current and future customer.Frank Vuono, Partner: 16W Marketing – Sports Venue digital integration. Fans want the “home” experience when attending a live sporting event.The in-stadium technology to provide the bandwidth for this type of experience is on the horizon. Greg Luckman, Global Head, Consulting: CAA Sports – Continued agency growth/consolidation via acquisitionsJason Belzer, Founder & President: Global Athlete Management Enterprises Inc – There is a paradigm shift fast approaching in the world of college athletics. Jérôme de Chaunac, Global COO, Havas Sports & Entertainment – Building or enhancing experiences with Data and relevant content is the next critical developmentKevin Carr, CEO & Principal: PRO2CEO – The sports industry needs to increase developing good character, professional development, coping skills, and leadership development in it’s athletes and executives to improve the industry and minimize the off the court/field issues that can have a impact on the game and business.Lucien Boyer, President & Global CEO: Havas Sports & Entertainment – Connected experiences with Big data.Mike Ondrejko, COO, Global Sales: Legends – I continue to look at the development of College Athletics and how amateurism is defined in a multi billion dollar industry. We are riding on the front edge of a wave that nobody is sure exactly how it will break. Nick Gates, Founder & Global Strategist: Coaches Across Continents – When governments choose to use sport as vehicle for social development and impact.Nick Meacham, Managing Director: SportsPro Media – Digital Media. In two years the industry has evolved beyond recognition, and it doesn’t look like slowing down its development. Phil de Picciotto, Co-Founder & President: Octagon – Continued globalizationRichard Ensor, Commissioner: MAAC Conference – The broadcast industry has fueled the growth of NCAA Division I sports, and the evolution of that industry will impact the college business model. Robert Schur, Co-COO: STATS – The convergence of data analytics with traditional event data is changing sports – it can be seen everywhere from media destinations to the front office of teams in every sport.Roland Lange, Strategic Parner Development: Google – The OTT offerings from CBS and HBO, along with ESPN’s reserve of that right with the NBA, indicate a brave new direction for broadcasting and sports. Steve Tseng, Chief Sales Officer: Women’s Tennis Association – Effect of new technologies on how fans consume sports/entertainment and the continued fragmentation of all programming.Todd Smith, Managing Director, Endurance Division: Weinstein Carnegie Philanthropic Group – I think we are in the process and on the cusp of a major raising of the bar and accountability for the field of sports philanthropy as a whole.Troy Ewanchyna, VP, Business Development and Digital Strategies: NBC Sports Group – Adapting sports content creation and economics to capitalize on new consumption patterns amongst youth audience



WHAT IS THE NEXT CRITICAL DEVELOPMENT IN YOUR FIELD?

Established by 2006 Chris Chaney at Princeton University, Sports Symposium Inc. began as an

annual student-run sports business conference and has evolved into a non-profit organization

that offers comprehensive sports business education. The organization and its initiatives

provide a platform for individuals and organizations to share insights, build relationships and

create opportunities. SSI promotes the development of young leaders through compelling and

accessible sports business education.

SSI’s flagship event is the annual Ivy Sports Symposium, a student-run conference designed to

attract speakers from around the world to collaborate in the field of sports business. For the

past eight years the Symposium has rotated among Ivy League campuses in the United States

and have featured more than 400 unique speakers from around the world representing

all facets of the business of sport. Last year’s Symposium, hosted at Harvard Law School,

attracted over 550 attendees and 20 different panels, with speakers from ESPN, the MLB, the

USTA, the NHLPA and many more.

Continue to check out the Symposium website (sportssymposium.org) and stay connected with us

through our digital platforms. The Symposium site will be updating with event recaps and Q&A’s

with speakers. Refer to the @SportsSymposium Twitter list to find our speakers over Twitter.



facebook.com/SportsSymposium

twitter.com/SportsSymposium | #ISS2014

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2014 IVY SPORTS SYMPOSIUM

NOVEMBER 14, 2014 • PRINCETON, NJ

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